passfactory

What passfactory does

PassFactory, Inc. is a private, El Segundo, California-based SaaS company founded in 2022 that sells an end-to-end software platform for hospitality and membership-based businesses. The product is delivered as a modular architecture of eight modules — Membership, Ticketing, Reservations, Buyouts, POS & Inventory Management, Website Builder, AI Assistant, and a branded Apple/Android mobile app — each priced at $199 per month, with a Full Package Deal at $796 per month that bundles all modules along with white-glove setup, a dedicated support manager, and AI Analytics. The platform additionally offers Digital Door Unlocking tied to membership/booking status and integrates payments via Stripe with a 1% PassFactory transaction fee on top of Stripe's processing costs.

The underlying technology stack is cloud-based, hosted on Amazon Web Services, secured by Cloudflare, and stitched together with third-party services including Claude AI and ChatGPT for the AI Assistant, Twilio for SMS/voice, SendGrid for email, and Google/Apple Calendar for scheduling. The platform advertises 35+ integrations and is positioned as an alternative to fragmented point solutions, unifying bookings, membership data, point-of-sale transactions, and customer communication into a single system with an AI-powered 24/7 booking assistant that handles reservations, cancellations, and modifications.

The go-to-market motion combines direct enterprise-style sales with prominent "Schedule Demo" CTAs and self-serve module selection. Target verticals are Private Clubs, Hospitality (restaurants, speakeasies, bars, wine salons), Golf & Racquet facilities, and Music Clubs, with named customer testimonials drawn from SMB and single-location operators (e.g., The Fairfield, Stockholm Society, Flying Scotsman). Revenue is generated primarily through module subscriptions, supplemented by a 1% payment-processing transaction fee. The company is privately held, has not disclosed funding rounds or headcount, and currently operates on a US-domestic basis.

Name

passfactory

Legal name

PassFactory, Inc.

Website

https://passfactory.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

PassFactory is a cloud-based SaaS platform, founded in 2022, offering modular software for memberships, reservations, ticketing, POS, branded apps, websites, and an AI booking assistant for private clubs, hospitality venues, golf/racquet facilities, and music clubs.

Ownership category

akta.pro rank

Product category

Hospitality & Membership Management Software

akta.pro primary industry

Payment-Integrated Booking & Checkout Modules (THALADAO)

Keywords

• Membership management software
• Reservation booking platform
• Event ticketing system
• Point of sale software
• AI booking assistant

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Monthly subscription fees for software modules. Each module costs $199/month, with a full package deal at $796/month (8 modules for the price of 4). This is the primary recurring revenue stream.
2. Payment Processing (1% Transaction Fee): PassFactory charges 1% per transaction for payment processing through the platform. This applies to all payments processed via Stripe integration.
3. Admin Fee Feature: Admin Fee feature allows businesses to pass payment processing costs to customers, providing additional revenue optimization for merchants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PassFactory sells a modular SaaS platform that combines membership management, online reservations, event ticketing, private event/buyout handling, point-of-sale and inventory, branded mobile apps for iOS and Android, an AI-powered booking assistant, and a website builder into a single end-to-end system. Customers buy individual modules at $199/month each or the Full Package Deal bundling all eight modules at $796/month, with a 1% transaction fee on Stripe-processed payments.

Product overview

PassFactory is an end-to-end software platform offered as a modular architecture. The Full Package Deal bundles all 8 core modules — Membership, Ticketing, Reservations, Buyouts, POS & Inventory Management, Website Builder, AI Assistant, and the branded Apple/Android App — for $796/month (vs. $1,592/month individually). Each module can also be purchased separately at $199/month. Additional capabilities including Digital Door Unlocking, CRM & Marketing, Payments & Revenue, and Guest Experience are integrated within these modules. The platform serves Private Clubs, Hospitality, Golf & Racquet, and Music Clubs industries, providing a unified system for memberships, reservations, ticketing, private events, POS, branded apps, websites, and AI-powered booking communication. Notable value proposition includes 2.5X average revenue increase reported for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Module

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Claude AIcoreTechnology or IntegrationAI tools integration for AI Assistant functionality including natural language processing for booking communications, reservations handling, and customer interactions.
• ChatGPTcoreTechnology or IntegrationAI tools integration powering AI Assistant for 24/7 booking communication and automated customer interactions.
• StripecoreTechnology or IntegrationPayment processing partner. PassFactory processes user payments through Stripe, requiring a Stripe account for businesses to receive payments. PassFactory charges 1% per transaction.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider for hosting PassFactory's platform and services.
• CloudflarecoreTechnology or IntegrationDNS and security services integrated into Website Builder module. Provides SSL certification and security features.
• TwiliocoreTechnology or IntegrationSMS and calls integration for AI Assistant communications, enabling text message interactions with customers.
• SendGridsupportingTechnology or IntegrationEmail delivery service for CRM and marketing communications, bulk emails, and member notifications.
• Google MapssupportingTechnology or IntegrationLocation integration for venue mapping and address services within the platform.
• Google CalendarsupportingTechnology or IntegrationScheduling integration for booking management and calendar synchronization.
• Apple CalendarsupportingTechnology or IntegrationScheduling integration for iOS users and calendar synchronization capabilities.
• Door Unlock SystemssupportingTechnology or IntegrationIntegration with various door unlock systems for digital access management. Part of the 35+ integrations mentioned including digital door unlocking functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SevenRooms: SevenRooms is a direct peer — a CRM, marketing, and reservation platform for restaurants, hotels, and nightlife venues, competing for the same hospitality buyer with overlapping reservation and guest-data capabilities.
• OpenTable: OpenTable is a direct peer for PassFactory's reservation module — the dominant restaurant reservation platform. PassFactory's no-marketplace positioning explicitly targets OpenTable's model.
• Resy: Resy (owned by American Express) is a direct competitor in restaurant reservations with a similar consumer-facing booking flow; competes with PassFactory's Reservations module at restaurant accounts.
• ClubEssential: ClubEssential is a direct peer for PassFactory's Private Clubs and Golf & Racquet segments, providing club management software including memberships, reservations, POS, and member communications.
• Jonas Club Software: Jonas Club Software is a direct peer targeting private clubs, country clubs, and golf facilities with membership, accounting, POS, and member engagement tools — overlapping substantially with PassFactory's club vertical features.
• Tock: Tock is a direct peer in reservation and ticketing for restaurants and event venues, including buyout and ticketed event management — directly overlapping PassFactory's Reservations, Buyouts, and Ticketing modules.

Broad incumbents

• Toast: Toast is a broad incumbent — the leading restaurant POS and operations platform. Toast's expanding module suite (ordering, marketing, reservations) directly overlaps PassFactory's hospitality feature set with significantly greater scale and capital.
• Mindbody: Mindbody is a broad incumbent in wellness/fitness/beauty business management, offering memberships, booking, POS, and branded apps — closely mirroring PassFactory's full-stack positioning in adjacent verticals.
• Lightspeed Restaurant: Lightspeed Restaurant is a broad incumbent POS + operations platform for hospitality venues, competing with PassFactory's POS & Inventory and Reservations modules through integrated omnichannel ordering.
• Square for Restaurants: Square for Restaurants is a broad incumbent POS, reservations, and payment platform for SMB hospitality venues, providing similar bundled value at scale and competing on price and ecosystem integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/passfactory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about passfactory