feestartikelen.nl

What feestartikelen.nl does

Feestartikelen.nl is a Dutch direct-to-consumer e-commerce retailer of party supplies, decorations, balloons, and festive accessories, operating from Nieuw-vennep, Netherlands and serving consumers primarily in the Netherlands and Belgium. The company runs a Shopify-powered storefront at feestartikelen.nl, distributes products through bol.com and Amazon Europe, and markets via Facebook, Instagram (q2party_official), and TikTok (@Q2party), along with a blog/inspiration hub and a newsletter offering a 10% first-order discount. Free shipping is offered in the Netherlands and Belgium, with same-day dispatch on orders placed before 21:00 on weekdays and a 30-day return policy.

The product portfolio centers on latex and foil balloons, flag bunting, hanging decorations, swirls, table and cake decorations, party accessories, helium tanks, and bundled 60-piece party packages. The assortment is organized by age (1–100 years), theme (Dino, Football, Unicorn, Classy Party, Fancy Party, Happy Party, Kawaii Party, Shining Glam), color (gold/black, rosé-gold/black, white/gold), and occasion (birthdays, children's parties, holidays such as King's Day, Sinterklaas, Christmas, and New Year's Eve, plus weddings, graduations, and retirements). Products are sourced from established party brands including Paper Dreams, Haza-Witbaard, Folat, Globos Europe, and Riethmüller.

The business model is straightforward unit-priced retail: revenue is generated by selling individual SKUs at price points ranging from roughly €4.19 for latex balloons to €29.95 for bundled party packages, with payment processed through Klarna, PayPal, credit cards, Apple Pay, and Google Pay. The company is privately held with no disclosed investors, no parent company, no funding rounds, and no management team information in the source material; it appears to be an independent operator running a content-led, multi-channel D2C and marketplace playbook in a low-tech, seasonal category.

Name

feestartikelen.nl

Legal name

Feestartikelen.nl

Website

https://feestartikelen.nl

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Feestartikelen.nl is a Dutch Shopify-based D2C e-commerce retailer selling party supplies, balloons, and decorations to consumers in the Netherlands and Belgium, also distributed via bol.com and Amazon Europe.

Ownership category

akta.pro rank

Product category

Party Supplies Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945), Greeting Cards (2771)

akta.pro primary industry

Off-Price Seasonal, Holiday & Party Goods Retail (CRAEACAF)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Holiday Party Services (HSACACAF)

Keywords

• Party decorations
• Balloons retail
• Party supplies
• Festive accessories
• E-commerce party shop

Headquarters

HQ city

Nieuw-vennep

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail - Direct Sales: Feestartikelen.nl generates revenue through direct online sales of party supplies and decorations to consumers. Products are sold at individual unit prices through the company's Shopify-powered e-commerce website, with order fulfillment handled via third-party logistics or direct shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Feestartikelen.nl is an online retailer selling party decorations, balloons, tableware, and festive accessories directly to consumers through its Shopify-powered e-commerce website. The assortment covers birthday celebrations by age (1 to 100 years), children's themed parties, holidays and seasonal occasions, and life milestones (weddings, anniversaries, graduations, retirements), complemented by bundled party packages and curated brand selections.

Product overview

Feestartikelen.nl is an online party supply retailer operating as a Shopify-powered e-commerce platform offering a comprehensive range of party decorations and celebration articles. The product portfolio centers on core decoration categories including latex balloons, foil balloons, flag bunting, hanging decorations, swirls, table decorations, and cake decorations. These are supplemented by bundled party packages (feestpakketten) combining multiple items for milestone birthdays. The company sells multiple branded product lines including Happy Party, Star, Shining Glam, Classy Party, Fancy Party, Celebration, and Kawaii Party series. Products are organized by occasion (birthdays by age, children's parties, holidays, and special events) and color themes (gold/black, rosé-gold/black, white/gold). The company offers age-specific decorations from 1 to 100 years, themed party supplies for children's celebrations, and holiday decorations for Dutch and general celebrations. All products are sourced from established party supply brands including Paper Dreams, Haza-Witbaard, Folat, and Globos Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Q2party: Social media presence and brand identity used on Instagram and TikTok platforms

Products and services

• Latex Balloons

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Paper DreamscoreStrategic or Co-development PartnerPaper Dreams is listed as one of the carefully selected brand partnerships Feestartikelen.nl works with when assembling their product assortment. Paper Dreams products are included in the curated selection of party articles.
• Haza-WitbaardcoreStrategic or Co-development PartnerHaza-Witbaard is one of the well-known suppliers and brands in the party articles industry that Feestartikelen.nl partners with for their curated product assortment.
• FolatcoreStrategic or Co-development PartnerFolat is a brand partner supplying party decorations to Feestartikelen.nl's curated assortment. Folat products are featured across multiple product lines including party hats, banners, and accessories.
• Globos EuropecoreStrategic or Co-development PartnerGlobos Europe is listed as a carefully selected brand partnership for reliable party brands. The company specializes in balloon products that are included in Feestartikelen.nl's assortment.
• RiethmüllerminorStrategic or Co-development PartnerRiethmüller is listed among the carefully selected brand collaborations with reliable party brands. The company supplies party articles to Feestartikelen.nl.
• bol.comcoreChannel Partner/ Reseller/ Distributorbol.com is one of the leading online retailers in Europe where Feestartikelen.nl products are also available for purchase. This marketplace partnership extends the company's distribution reach to bol.com's customer base.
• Amazon EuropecoreChannel Partner/ Reseller/ DistributorAmazon Europe is listed as one of the leading online retailers where Feestartikelen.nl products are available. This marketplace channel provides access to Amazon's European customer base across multiple countries.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Partywinkel.nl: A Dutch online party supplies retailer offering a comparable assortment of balloons, decorations, and themed party articles to Dutch consumers. Directly competes with Feestartikelen.nl for the same Benelux customer base in the same product category.
• Feestwinkel.be: A Belgian online party supplies retailer offering balloons, decorations, and themed party supplies. Direct competitor in the same Benelux region, with similar product mix and target audience.
• Partydeco.nl: A Dutch online retailer specializing in party decorations and supplies, including balloons, banners, and themed accessories. Directly comparable in product offering, geography, and online-only distribution model.
• Party XL: A Dutch online party supplies specialist selling balloons, decorations, and themed party articles directly to consumers. Directly competes with Feestartikelen.nl with overlapping assortment and target customer.

Broad incumbents

• HEMA: A large Dutch variety retailer selling party supplies, decorations, and seasonal goods among its broader household and apparel assortment. Competes on price and convenience via physical stores and online channels, but party supplies are not its core focus.
• Action: A major European discount variety retailer with hundreds of stores across the Netherlands and Belgium, stocking low-priced party decorations, balloons, and seasonal party items. Competes aggressively on price in overlapping product categories.
• Xenos: A Dutch variety retailer selling home goods, gifts, and seasonal party items including decorations and balloons. Overlaps with Feestartikelen.nl in party goods but as one category among many within a broader gift/home assortment.
• Intertoys: A leading Dutch toy retailer carrying party supplies, balloons, and themed children's party articles within a broader toy-focused assortment. Comparable in children's party segment but broader in product scope.

Others

• Bol.com: The largest online marketplace in the Netherlands and Belgium, where Feestartikelen.nl lists products alongside many competing party supply sellers. Acts both as a channel partner (where Feestartikelen.nl sells) and a competitor hosting rival party goods sellers.

Emerging players

• Verjaardag Versiering Specialist (e.g., Feestartikelen.be / Feestcadeau.nl): Smaller Dutch online specialists focused specifically on birthday decorations and themed party supplies. Compete with Feestartikelen.nl in the birthday sub-vertical but typically with narrower assortment and lower brand awareness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61592489690514
• Instagraminstagram.com/q2party_official
• TikToktiktok.com/@Q2party
• LinkedInlinkedin.com/company/feestartikelen.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about feestartikelen.nl