legno industria e comercio de moveis

What legno industria e comercio de moveis does

Legno Industria e Comercio de Moveis is a Brazilian furniture manufacturer founded in November 1999 and headquartered in Betim, Minas Gerais. The company designs, produces, and sells portable massage tables (macas portáteis), fixed massage tables (macas fixas), massage chairs (Cadeiras Quick), specialty chairs (makeup, postural), and a comprehensive accessories ecosystem. Products are built from reforested Caixeta and Lyptus wood, high-density foam (D23–D45), carbon steel with electrostatic painting, and Courvin synthetic leather upholstery, with exclusive proprietary designs across named product lines including Sirius, Antares, Vega, Canopus, Belatrix, and Plêiades. The product line has been extended into electric massage tables (Macas Elétricas) and premium Lyptus marquetry variants for the high-end clinic and spa segment.

The company serves a diversified customer base spanning individual massage therapists and physiotherapists, aesthetic clinics and spas, healthcare institutions, and hospitality and sports facilities. Named reference customers include Hospital Sírio Libanês, Estádio Maracanã, Universidade de São Paulo, and the Brazilian national volleyball team. Legno operates a direct-to-consumer go-to-market model through its owned e-commerce storefront (legno.com.br), supplemented by regional sales offices in Minas Gerais, São Paulo, and Rio de Janeiro, WhatsApp-based sales support, and an international export motion to selected foreign markets. Pricing is unit-based in Brazilian Reais across a catalog ranging from R$564 (entry-level Astúria portable table) to R$2,658 (premium Plêiades Reclinável Lyptus Marchetada), with Pix and boleto discounts of 10% and credit card installments up to 10x. There is no recurring subscription component; revenue is generated entirely from one-time product sales plus aftermarket accessories.

Name

legno industria e comercio de moveis

Legal name

Legno Industria e Comercio de Moveis

Website

https://legno.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Legno Industria e Comercio de Moveis is a Brazilian furniture manufacturer, founded in 1999 in Betim, Minas Gerais, that designs and sells portable and fixed massage tables, massage chairs, and accessories made from reforested wood, serving therapists, clinics, hospitals, spas, and sports facilities primarily through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Professional Massage Equipment

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hospital Equipment & Clinical Furniture (Tables, Cages, Lighting, Warmers) (HLAMAFAJ)

akta.pro secondary industries

Medical Spas (Medi-Spa) (HSADAKAB), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Massage table manufacturing
• Therapy furniture production
• Portable massage equipment
• Professional wellness furniture
• Aesthetic treatment tables

Headquarters

HQ city

Betim

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: One-time sales of massage tables (macas), massage chairs, and accessories. Products are sold directly to consumers through e-commerce. Revenue is generated from initial product purchases with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Legno manufactures and sells portable massage tables (macas portáteis), fixed massage tables (macas fixas), Quick massage chairs, and related accessories used by massage therapists, physiotherapists, aesthetic clinics, hospitals, and sports facilities. Products are made primarily from reforested Caixeta and Lyptus wood, with high-density foam padding and Courvin synthetic leather, sold directly to professional and institutional buyers in Brazil and select international markets.

Product overview

Legno is a Brazilian furniture manufacturer specializing in professional massage tables (macas) and therapy chairs. The product portfolio consists of three main categories: Maca Portátil (portable massage tables including Sirius, Antares, Vega, Andrômeda, Canopus, and Astúria models with various widths, foam densities, and weight capacities), Maca Fixa (fixed massage tables including Belatrix and Plêiades lines with standard and premium Lyptus wood marquetry variants), and Cadeiras de Massagem (Quick massage chairs in standard and automotive Courvim variants). The company also produces comprehensive accessories including transport bags, headrests, paper holders, wooden stools, bed sheets, carts, and replacement parts (fechos, feet, stabilizing plates, articulated arms). The products serve healthcare professionals, therapists, clinics, hospitals, hotels, resorts, and sports arenas. The company was founded in November 1999 in Betim, Minas Gerais, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Belatrix Fixed Massage Table Fixed massage table made from Caixeta wood with adjustable height (65-90 cm), D28 density foam, and 300 kg maximum static capacity. Available in 11 colors. Designed for professional clinics.
• Belatrix with Shelf Fixed Massage Table Belatrix fixed massage table with included shelf for storage, weighing 33 kg. Enhanced functionality version of the standard Belatrix.
• Pleiades Fixed Massage Table 190x80 Fixed massage table 190 cm length x 80 cm width (optional 70 cm), weighing 32 kg. Standard model for clinic use.
• Pleiades Reclinable Fixed Massage Table Fixed reclining massage table with 0-65° adjustable backrest, included shelf, 450 kg capacity, weighing 37 kg. Lyptus wood construction.
• Pleiades Lyptus Light Premium Fixed Table Premium fixed table made from Lyptus wood with 600 kg static capacity, weighing 27 kg. Lightweight premium construction.
• Pleiades Lyptus Marchetada Premium Fixed Table Premium fixed table with Lyptus wood marquetry decoration, weighing 36 kg. Decorative premium finish for luxury clinics.
• Pleiades Reclinable Lyptus Marchetada Premium Fixed Table Premium reclining table with Lyptus wood marquetry, included shelf, 42 kg weight. High-end decorative finish combined with functional recline.
• Sirius Portable Massage Table Portable massage table with wooden Caixeta structure, adjustable height (55-80 cm), 3 cm foam thickness, weight 15 kg. Reiki-compatible design.
• Sirius Reclinable Portable Massage Table Reclining portable massage table with 0-65° adjustable backrest, height 60-85 cm, 5 cm Soft D28 foam, 180 kg capacity.
• Antares Adjustable Portable Massage Table 180x65 Adjustable-height portable massage table (55-80 cm), 180 cm length, 65 cm width, designed for professional therapists.
• Antares 70 cm Wide Portable Massage Table Wider Antares portable table with 70 cm width, 4 cm foam thickness, weighing 16 kg. Suitable for various therapeutic applications.
• Antares SPA 80 cm Wide Portable Massage Table Extra-wide spa version of Antares with 80 cm width, weighing 18 kg. Designed for spa and wellness center use.
• Antares Quiro Chiropractic Portable Table Chiropractic-focused portable table with adjustable height (55-80 cm, optional 45-65 cm), weighing 17 kg. Designed for chiropractic and manual therapy treatments.
• Antares Quiro SPA 80 cm Wide Portable Table Chiropractic and spa combined table with 80 cm width, weighing 21 kg. Features adjustable height for multiple therapy types.
• Vega 300 kg High-Capacity Portable Massage Table High-capacity portable massage table with fixed 75 cm height and 300 kg maximum static capacity. Designed for heavier patients or specialized treatments.
• Andromeda Aluminum Portable Massage Table Aluminum-structured portable table with fixed 75 cm height and 250 kg capacity. Lightweight design at 12 kg, ideal for mobile therapists.
• Canopus Heavy-Duty Portable Massage Table Professional portable massage table weighing 24 kg, designed for heavy-duty use in clinics and spas.
• Asturia 200 kg Entry Portable Massage Table Portable table with 180 kg capacity, 14 kg weight, fixed 75 cm height, siliconized headrest. Entry-level portable option.
• Quick 11-Color Massage Chair (Black Frame) Shiatsu massage chair with adjustable height (113-130 cm), carbon steel structure with electrostatic paint, headrest with height/incline adjustment, and 140 kg capacity.
• Quick Courvim Automotivo Premium Massage Chair Premium Quick chair with automotive-grade Courvin upholstery, available in 6 automotive colors. High-durability professional use.
• Makeup Artist Chair Makeup artist chair with adjustable height (124-140 cm), wheeled base for mobility, D26 headrest density, D45 seat density. Designed for beauty professionals.
• Portable Wooden Stool Portable wooden stool with 4 cm foam padding, 48 cm height, and 120 kg capacity. Used for yoga, mindfulness, and postural work.
• Paper Roll Holder for Fixed Massage Tables Paper roll holder for fixed massage tables, made of steel with white electrostatic paint finish. Ensures easy paper dispensing in clinics.
• Headrest Cushion with Courvin and Foam Headrest cushion with molded D23 foam (9 cm) and Courvin cover in 9 colors. Dimensions 30 x 29 x 9 cm.
• Quick Chair Transport Bag Transport bag for Quick massage chairs. Enables easy mobility for therapists who travel to clients.
• Complete Quick Chair Headrest Kit in 11 Colors
• Quick Black Chair with Transport Bag Promotional Kit

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Direct peers

• Earthlite: US-based leading manufacturer of portable and stationary massage tables with extensive product lines and international distribution. Direct competitor in the professional massage table category, though operating at larger scale and with broader global reach.
• Oakworks: US manufacturer of massage tables, spa equipment, and medical/therapy tables. Competes directly in portable, stationary, and electric massage table categories with similar customer segments (therapists, spas, medical).
• Stronglite: US-based portable massage table manufacturer focused on entry-to-mid-tier price points. Comparable in product mix (portable tables, accessories) and serves the same professional therapist customer base as Legno.
• Living Earth Crafts: Premium US-based manufacturer of massage tables and spa equipment. Closely comparable in the premium fixed-table category, particularly to Legno's Plêiades Lyptus premium line with marquetry/wood finishes.
• Master Massage Equipment: US-based portable massage table brand with direct e-commerce distribution model similar to Legno. Overlaps in product category (portable tables, chairs, accessories) and price-conscious professional customer segment.
• Plinth 2000: UK-based manufacturer of medical and therapy couches, including massage and examination tables. Comparable in fixed-table product category and clinical/medical customer segments.

Broad incumbents

• Hausmann Industries: US-based manufacturer of medical, physical therapy, and rehabilitation equipment. Overlaps with Legno's institutional/customer segment (hospitals, clinics) and supplies fixed treatment tables, though with a much broader medical product portfolio.
• Tecno-Gaz: Italian manufacturer of medical and aesthetic equipment, including treatment tables and therapy chairs. Comparable in the medical/aesthetic clinic customer segment, with broader equipment portfolio beyond tables.

Regional players

• Arktus: Brazilian manufacturer of rehabilitation and physical therapy equipment. Regional peer operating in the same Brazilian market with overlapping customer base (clinics, hospitals, physiotherapists) and adjacent product lines.
• Slimmais: Brazilian manufacturer/distributor of beauty, aesthetics, and spa equipment including massage tables. Competes in the same Brazilian aesthetic clinic and spa customer segment served by Legno's Cadeira Quick and Maca Fixa lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/legno
• Instagraminstagram.com/legno
• LinkedInlinkedin.com/company/legno-industria-e-comercio-de-moveis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about legno industria e comercio de moveis