soonova

What soonova does

Soonova Technology Yazılım A.Ş., operating under the trading name Soonova, is a private Istanbul-based software services and product company founded in 2022 (firmographics) with project roots traced to the 2010s. The company describes itself as a multidisciplinary agency offering custom software development, product design, system improvement, and technical consulting across web and mobile platforms for businesses and brands. Its go-to-market is sales-led: clients initiate projects through a website contact flow ("BİR PROJE BAŞLAT" / Start a Project), pricing is contact-based with multi-year contract cadence, and the company emphasizes tailor-made design, low-cost high-quality solutions, real-time collaboration, and a comprehensive integration ecosystem. The primary customer segment is businesses and brands; sub-segments include event organizers and freelancers served via proprietary products.

Beyond custom development, Soonova operates a three-pillar ecosystem: Soonova Technology (software development, product design, consulting), Soonova Coaching (individual, team, group, and digital coaching), and Soonova Education (training and professional development). The company also owns and operates three proprietary platforms: Flexievent (an event management platform serving businesses and individual organizers via subscription economics), Flexidesk (a coworking space rental platform serving businesses and freelancers via transaction-fee economics), and Sooncast (an editorial/blog property). The Inc. Türkiye digital publishing platform was built for Manastır Agency as a strategic client engagement.

The company is headquartered at YTÜ Yıldız Teknopark, Istanbul Technical University's technology park incubator in Esenler, Istanbul, Turkey. It is structured as a Turkish joint stock company (A.Ş.), appears to be founder-owned with no disclosed institutional investors or parent company, and reports 1-10 employees. Revenue, funding, and ownership structure details are not publicly disclosed; primary distribution channels are direct project engagement (enterprise/mid-market) and self-serve access to the Flexievent and Flexidesk platforms; marketing is conducted via Sooncast blog content and organic social presence on Instagram, LinkedIn, and Facebook, supplemented by industry-event participation (SaaS Conf 2024).

Name

soonova

Legal name

Soonova Technology Yazılım A.Ş.

Website

https://soonova.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Soonova is a private Istanbul-based software services and product company offering custom software development, product design, and consulting alongside proprietary platforms Flexievent and Flexidesk, serving businesses, brands, event organizers, and freelancers in Turkey.

Ownership category

akta.pro rank

Product category

Custom Software Development and Product Design Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

akta.pro secondary industries

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH)

Keywords

• Custom software development
• Product design services
• Event management platform
• Coworking space rental
• Coaching and training

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Software Development: Soonova generates revenue through custom software development projects, product design, and technical consulting services. Clients engage through a structured project initiation process where plans are selected and project details are shared.
2. Coworking Space Platform: Flexidesk is a coworking space rental platform generating revenue through space leasing services for businesses, freelancers, and entrepreneurs.
3. Event Management Platform: Flexievent provides event management services for businesses, entrepreneurs, and individual organizers, offering flexible and innovative solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Soonova is a multidisciplinary technology studio providing custom software development, product design, and technical consulting across web and mobile platforms. The company operates an ecosystem of three pillars—Soonova Technology (software, design, consulting), Soonova Coaching (individual, team, and group coaching), and Soonova Education (training programs)—alongside proprietary platforms Flexievent (event management) and Flexidesk (coworking space rental). Projects are delivered on a custom, project-based engagement model with continuous post-delivery support.

Product overview

Soonova is a multidisciplinary technology company providing a portfolio of products and services spanning software development, product design, consulting, coaching, and education. Its core product offerings include Flexievent (an event management platform), Flexidesk (a coworking space rental platform), Sooncast (a blog and media platform), and the Inc. Türkiye digital publishing platform built for Manastır Agency. The company operates under three main pillars: Soonova Technology (software development and product design), Soonova Coaching (individual, team, and group coaching services), and Soonova Education (training and professional development programs). The ecosystem integrates technology, coaching, and education to deliver comprehensive solutions for businesses and individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development & Product Design Services Multidisciplinary custom software development, design, and technical consulting service for businesses and brands across all platforms (web and mobile). Engagements follow a structured process: project analysis and planning, plan selection by client, real-time collaboration, integration ecosystem setup, data security, and continuous post-delivery support.
• Flexievent Event management platform providing flexible and innovative solutions for event and organization needs. Enables businesses, entrepreneurs, and individual organizers to plan and execute events efficiently, inspiringly, and cost-effectively.
• Flexidesk Coworking space rental platform addressing the dynamic and flexible working needs of modern business, offering solutions for businesses, freelancers, and entrepreneurs requiring efficient, inspiring, and cost-effective working environments.
• Inc. Türkiye Digital publishing platform bringing the Inc. brand to Turkey's publishing ecosystem. Built by Soonova (software/publishing technology) in partnership with Manastır Agency (content and publishing operations), serving all stakeholders in the Turkish business world.
• Soonova Coaching Services Coaching services offered under the Soonova Coaching pillar, including individual coaching, team coaching, group coaching, and digital coaching tools for individuals and corporate clients.
• Soonova Education Training Programs Training and professional development programs offered under the Soonova Education pillar for individuals and organizations.

Quantifiable outcome

• Low-cost solutions with high-quality product work

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Manastır AgencycoreStrategic or Co-development Partner · 1 January 2024Manastır Agency partnered with Soonova to develop Inc. Türkiye, the Turkish edition of America's leading business and entrepreneurship magazine. This collaboration brought the Inc. brand to Turkish publishing ecosystem, with Soonova handling software development and publishing technology while Manastır Agency managed content and publishing operations.
• YTÜ Yıldız TeknoparkcoreTechnology or IntegrationSoonova is headquartered in YTÜ Yıldız Technopark, Istanbul Technical University's technology incubator. This partnership provides access to research facilities, talent, and startup support ecosystem in Turkey's technology sector.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Itransition: Global custom software development and IT consulting firm offering web/mobile app development, product design, and consulting. Closely matches Soonova's core multidisciplinary dev-services offering, though at significantly larger scale.
• Hyperlink InfoSystem: Custom mobile and web app development agency delivering design, development, and consulting across platforms. Direct comparable to Soonova's web/mobile development services and product design work.
• CI&T: Digital engineering and IT services firm combining software development, design, and emerging-tech consulting for enterprises. Same multidisciplinary positioning as Soonova, scaled up.
• BairesDev: Software development services firm providing custom web/mobile development, product design, and dedicated engineering teams. Mirrors Soonova's project-based, talent-driven GTM.

Broad incumbents

• Endava: Large IT services and digital transformation firm with deep custom software development, design, and consulting practices. Represents the scaled-up version of Soonova's service model.
• Globant: Global IT and digital services firm with multidisciplinary studios spanning development, design, and emerging tech. Comparable breadth of services to Soonova at enterprise scale.
• Thoughtworks: Technology consultancy offering custom software development, design, and strategic technology advisory. Comparable multidisciplinary technology-services model with global reach.
• R/GA: Global digital product and design agency delivering integrated strategy, design, and technology. Comparable to Soonova's multidisciplinary model with deeper brand and product-design emphasis.

Emerging players

• Patika.dev: Turkish tech education and career-development platform. Comparable to Soonova's Education and Coaching pillars, focused on technology training for individuals and organizations.
• Kodluyoruz: Turkey-based software education and community platform offering coding bootcamps and training. Comparable to Soonova Education's training programs in the Turkish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soonovatechnology
• LinkedInlinkedin.com/company/soonova
• Instagraminstagram.com/soonovatech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about soonova