pride financial group
- Company typePrivate
- Founded2017
- HeadquartersPort Melbourne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
pride financial group firmographics
Firmographics- Name
- pride financial group
- Website
- https://pridefg.com.au
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where pride financial group is headquartered
LocationHeadquarters
- HQ city
- Port Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
pride financial group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
pride financial group product offering
Product offeringCore offering
Pride Financial Group operates as a finance brokerage providing loan services across multiple lending categories. The firm arranges home loans, investment loans, personal loans, business loans, and SMSF (self-managed superannuation fund) lending for clients in Australia. Founded in 2017 and based in Port Melbourne, the company acts as an intermediary between borrowers and lenders rather than lending its own capital.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Loans
- Investment Loans
- Personal Loans
- Business Loans
- SMSF Lending
Companies that use pride financial group
Customer profileIdeal customer profiles2 records
pride financial group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
pride financial group partnerships and signals
Strategic signalExpansion highlights1 record
pride financial group competitors and assessment
Company assessmentDirect peers
- Aussie Home Loans: Australia's largest retail mortgage broker, offering home, investment, and personal lending brokerage across a national branch network. Direct competitor to Pride Financial Group in home and investment lending, but operates at vastly greater scale via hundreds of brokers.
- Mortgage Choice: National Australian mortgage and finance broker (now owned by REA Group), offering home, investment, personal, and business lending brokerage. Comparable to Pride's multi-product lending offering, though with a large franchise broker footprint.
- Loan Market Group: Large Australian mortgage and finance brokerage aggregator with a national broker network offering home, investment, and business lending. Direct peer to Pride in product mix and broker-led distribution model.
- Yellow Brick Road: Australian financial services group offering home loans, investment lending, and wealth/SMSF advice via a branch and adviser network. Comparable to Pride's SMSF and investment lending focus, with similar multi-product brokerage model.
- Astute Financial Management: Australian mortgage and finance brokerage offering home, investment, personal, and SMSF lending through a network of brokers. Closely comparable to Pride on product breadth and SMSF lending specialization.
Emerging players
- Lendi: Australian digital-first mortgage broker (now merged with Aussie Home Loans) offering online home loan comparison and brokerage. Comparable to Pride in core mortgage brokerage activity, but competes via digital UX rather than relationship-based brokerage.
- Athena Home Loans: Australian digital mortgage lender and broker operating a low-fee, tech-driven model that has driven broker fee compression industry-wide. Competes with Pride in home and investment lending by bypassing traditional brokers.
- Tic:Toc: Australian online mortgage lender offering instant online home loan approvals. Adjacent competitor to Pride by enabling direct-to-consumer lending that disintermediates brokers in the home loan category.
- Wisr: Australian fintech offering personal loans and credit products via a digital platform. Partial overlap with Pride's personal lending brokerage category, competing via direct digital origination.
Broad incumbents
- REA Group: Major Australian digital property advertising and financial services company that owns Mortgage Choice and Smartline. Relevant as a broad incumbent that owns competing broker aggregators and shapes the Australian mortgage distribution landscape.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
pride financial group social profiles
Digital presencepride financial group financial estimates
Financial estimateRevenue estimate
Valuation estimate
pride financial group leadership team
Management profileNumber of profiles
pride financial group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pride financial group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pride financial group
What does pride financial group do?
Pride Financial Group operates as a finance brokerage providing loan services across multiple lending categories. The firm arranges home loans, investment loans, personal loans, business loans, and SMSF (self-managed superannuation fund) lending for clients in Australia. Founded in 2017 and based in Port Melbourne, the company acts as an intermediary between borrowers and lenders rather than lending its own capital.
When was pride financial group founded?
pride financial group was founded in 2017. It employs 1 to 10 people.
Where is pride financial group based?
pride financial group is headquartered in Port Melbourne, Australia, in the Oceania region.
Who are pride financial group's main competitors?
Direct peers on record are Aussie Home Loans, Mortgage Choice, Loan Market Group, Yellow Brick Road and Astute Financial Management. Emerging players are Lendi, Athena Home Loans, Tic:Toc and Wisr. REA Group is listed as a broad incumbent.
Does pride financial group have an API?
No public API is recorded for pride financial group.