certifire australia ip holdings pty ltd

What certifire australia ip holdings pty ltd does

Certifire Australia IP Holdings Pty Ltd operates a cloud-based SaaS platform that digitizes fire penetration compliance documentation for the Australian construction industry. The platform is structured around AS 4072.1, the Australian Standard for penetration sealing of fire-resistant elements, and is purpose-built to evidence the fire-stopping work performed on building projects — capturing penetration-level records, associated evidence, and supporting documentation in a single system. The user base is segmented across builders and trade contractors, architects and engineers, and property developers operating in Australia. The product is delivered as a web application with a mobile companion for on-site data capture, and pricing spans tiered monthly subscriptions ($30 to $475 per month) augmented by usage-based charges of $1–$1.50 per penetration and a $200 per-project minimum. Acquisition is led through a self-serve funnel with direct sales reserved for higher-value tiers and enterprise accounts.

The company is structured as an IP-holding subsidiary of Swart & Sons Pty Ltd, a South Australian passive fire protection contractor with more than 40 years of operating history, and it operates from North Plympton, South Australia. The platform's compliance logic and codified standards knowledge are derived from that parent-level field expertise, which is central to the product's value proposition. Management consists of Mark O'Brien as Managing Director and Anthony Hann as Sales Manager, indicating a founder-led organization in the early stages of formalizing its go-to-market. The business has not disclosed external funding and is wholly owned through its parent, indicating it is currently being operated without venture capital support.

From a commercial perspective, the model is a hybrid subscription-plus-usage SaaS arrangement: predictable monthly recurring revenue comes from subscription tiers, while penetration-based and per-project fees align revenue with the actual volume of fire-stopping work certified through the system. This structure is consistent with a documentation-and-compliance-oriented product category and is oriented toward long-tail SMB adoption across the Australian construction sector, with enterprise-grade selling reserved for larger contractors and developer accounts.

Name

certifire australia ip holdings pty ltd

Legal name

Certifire Australia Pty Ltd

Website

https://certifire.com.au

Company type

Private

Operating status

Operating

Short description

Certifire Australia IP Holdings Pty Ltd is a cloud-based SaaS platform that digitizes AS 4072.1 fire penetration compliance documentation for builders, contractors, architects, and property developers across Australia, sold via tiered subscriptions and usage-based fees through a web and mobile product.

Ownership category

akta.pro rank

Headquarters

HQ city

North Plympton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees: Monthly or annual subscription fees for platform access with tiered packages from single user to all-inclusive.
2. Penetration Fees: $1.00-$1.50 per penetration created in the system, with minimum $200 per project fee.
3. Additional Services: Desktop auditing (cost per project) and onsite inspections (charged per penetration basis) for compliance verification.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Certifire provides a cloud-based online penetration register (web and mobile) that records fire penetration installations in real time using QR code labels, photos, and installation specifications. The platform enables pre-installation specification by engineers, immediate upload of records onsite, and permanent access to compliance documentation across the building lifetime. The company also offers supplementary professional services including QR code label application, desktop auditing, and certified onsite inspections to verify AS 4072.1 compliance.

Product overview

Certifire is a unified SaaS platform for fire penetration compliance management, consisting of the Certifire online penetration register (accessed via web portal or mobile app), multiple subscription tiers (Single User, Corporate, Advanced Corporate, and All Inclusive packages), and supplementary professional services (Label Application, Desktop Auditing, and Onsite Inspections). The platform enables pre-installation specification, real-time recording during installation, and permanent documentation of all fire penetrations in a facility, with QR code labeling for instant identification.

Differentiator

Problem solved

Functional benefit

Products and services

• Certifire Online Penetration Register Cloud-based SaaS platform (web portal and mobile app) that records every fire penetration as it is installed, capturing installer details, location, products used, photos, and QR code labels, with permanent access to compliance records across the building's lifetime. Designed for builders, contractors, architects/engineers, and property developers in Australia.
• Certifire Label Application Service Supplementary service that prints and applies Certifire-branded QR code labels adjacent to fire penetrations, enabling anyone with the Certifire app to scan and instantly retrieve penetration data, pictures, fire tests, and installation data from the central database.
• Certifire Desktop Auditing Service Professional service in which Certifire staff visually inspect each penetration using the photograph and labelling data stored in the online register to verify that correct parts have been used, that the penetration is correctly entered into the system, and that the necessary compliance is in place. Charged per project.
• Certifire Onsite Inspection Service On-site physical inspection by a certified inspector that performs all desktop-audit checks in person, replaces or supplements existing photographs if they do not meet required standards, and verifies that every penetration complies with AS 4072.1. Charged on a per-penetration basis.

Quantifiable outcome

• Permanent compliance records accessible for building lifetime
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Swart & SonscoreStrategic or Co-development PartnerCertifire was developed by Swart & Sons, one of Australia's pre-eminent specialists in passive fire protection with 40+ years of industry experience. Swart & Sons designed and installed passive fire protection systems across the country, from simple single-storey facilities to multi-storey and multi-building complexes. Certifire represents the logical extension of their business ensuring fire protection systems are correctly designed, installed, and fully certified.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• SafetyCulture: Australian-headquartered mobile inspection and checklist platform (iAuditor) used across construction, facilities and safety compliance. Directly comparable to Certifire in mobile-first compliance capture on construction sites, but addresses a broader safety/compliance scope than fire penetration only.
• PlanRadar: SaaS platform for construction and real-estate defect, snagging and compliance documentation with mobile and web apps. Closely comparable in mobile-based construction compliance recordkeeping and inspection workflow with subscription pricing.
• Fieldwire: Field management software for trade contractors and construction teams with task tracking, plan viewing and punch-list documentation. Comparable in mobile/web plan-based construction documentation and self-serve SaaS distribution.

Broad incumbents

• Procore: Large US-listed construction management SaaS suite covering project management, quality/safety and drawings. Overlaps with Certifire's compliance documentation mission but sits much broader, serving as a potential bundling threat and partner.
• Aconex (Oracle): Australian-originated construction collaboration and document control platform, now part of Oracle. Comparable in construction-grade document/records management and compliance workflows for large Australian projects.
• ServiceNow: Enterprise workflow and compliance platform that increasingly includes safety, audit and risk modules. Represents both an integration opportunity and an indirect competitive threat via its compliance suite.

Emerging players

• Buildertrend: US-based construction project management SaaS targeted at residential builders and remodelers. Shares the SaaS-for-builders distribution and pricing structure but focuses on home-building workflows rather than specialist compliance.
• iPermit: Permit and inspection management software for building departments. Comparable in compliance-document workflows and inspection scheduling tied to construction permitting.
• Multivista: Construction documentation services combining photo, video and 3D capture with project records. Overlaps with Certifire's photo-and-records centric compliance documentation model.

Regional players

• Assignar: Australian-headquartered field operations and compliance platform for civil construction and subcontractors. Regionally comparable peer operating in the same Australian construction compliance market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/certifire-australia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about certifire australia ip holdings pty ltd