msry behbehani

What msry behbehani does

MSRY Behbehani (legal name: Mohammad Saleh & Reza Yousuf Behbehani Co. WLL) is a Kuwait-domiciled, privately-held diversified conglomerate founded in 1963 by brothers Mohammad Saleh and Reza Yousuf Behbehani. The company operates across automotive retail and distribution, luxury watches, tire distribution, car rental, printing equipment, and travel services, plus equity interests in joint ventures covering beverages, shipping/logistics, and additional automotive brands.

The company's core revenue-generating businesses are concentrated in the automotive vertical. It holds the sole GMC distributorship in Kuwait (since 1967) and authorized dealerships for Subaru (2004), Isuzu (1973, commercial vehicles and diesel engines), and CF Moto (2022, motorcycles/powersports). The ACDelco service center network provides after-sales parts and service for all vehicle makes and models, complemented by the Behbehani Tire Center, which has distributed Pirelli tires since 1980. Automall Car Rental (2005) supplies vehicles from GMC, Subaru, Isuzu, SEAT, and other brands. Outside automotive, Behbehani Watch World (1963) retails and services luxury Swiss timepieces; Shereen Travel offers personal and corporate travel agency services; and the company distributes Heidelberg printing equipment in Kuwait under a partnership dating to 1965.

The company monetizes primarily through one-time vehicle sales, recurring after-sales parts and service revenue, and per-transaction fees in car rental, travel, and tire installation. Three named joint ventures expand the addressable footprint: UNIBEV (PepsiCo beverages — Pepsi, 7Up, Lay's, Doritos, Gatorade, Tropicana, Lipton, Mirinda, Aquafina, Cheetos — as exclusive bottler since 1954), Maersk Kuwait (container shipping, inland transport, customs clearance), and Al Mulla and Behbehani Motor Company (Chrysler, Jeep, Dodge, Fiat, Alfa Romeo, Ram Trucks, Abarth; established 2006). Major shareholders listed on the company website include Al-Ahli Bank of Kuwait, Kuwait Insurance Company, New India Assurance Co. Ltd., and Belzona Kuwait. Operations are Kuwait-only; the company is not publicly listed and does not disclose revenue.

Name

msry behbehani

Legal name

Mohammad Saleh & Reza Yousuf Behbehani Co. WLL

Website

https://ebehbehani.com

Company type

Private

Founded year

1963

Operating status

Operating

Short description

MSRY Behbehani is a Kuwaiti privately-held diversified conglomerate operating automotive dealerships (sole GMC, Subaru, Isuzu, CF Moto), ACDelco service centers, Pirelli tire distribution, luxury watch retail, car rental, travel, and printing equipment, plus joint ventures in beverages, shipping, and automotive.

Ownership category

akta.pro rank

Headquarters

HQ city

AlRai

HQ country

Kuwait

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Sales: Revenue from sale of vehicles through authorized dealerships for GMC (since 1967), Subaru (since 2004), and Isuzu (since 1973). The company operates as sole distributor for GMC in Kuwait.
2. Automotive After-sales Service and Parts: Revenue from ACDelco service centers providing spare parts and service for all vehicle makes and models. Includes Behbehani Tire Center for Pirelli tire distribution since 1980.
3. Car Rental Services: Automall Car Rental operates since 2005, renting vehicles from GMC, Subaru, Isuzu, SEAT, and other brands at competitive prices.
4. Luxury Watch Retail: Behbehani Watch World, established in 1963, generates revenue from sale and service of luxury Swiss watches in Kuwait.
5. Beverage Distribution (Joint Venture): United Beverage Company K.S.C.C (UNIBEV), a joint venture, distributes PepsiCo beverages including Pepsi, 7Up, Doritos, Lays, Gatorade, Tropicana, Lipton, Mirinda, Aquafina, and Cheetos in Kuwait.
6. Printing Equipment: Revenue from Heidelberg printing equipment operations, in partnership with Heidelberg Druckmaschinen AG, Germany, since 1965.
7. Travel Agency Services: Shereen Travel provides travel agency services with over four decades of local experience in personal and business travel.
8. Shipping and Logistics: Through Maersk Kuwait partnership, providing container shipping, inland transport, and customs clearance services.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

MSRY Behbehani is a Kuwait-based diversified family conglomerate that operates authorized automotive dealerships and distribution for global brands including GMC (sole distributor since 1967), Subaru, Isuzu, CF Moto, ACDelco, and Pirelli. The company also operates Behbehani Watch World for luxury Swiss watch retail, Automall Car Rental for vehicle rentals, Shereen Travel for travel agency services, and Heidelberg Printing Solutions. Through joint ventures it distributes PepsiCo beverages (UNIBEV), provides shipping and logistics (Maersk Kuwait), and represents additional automotive brands (Al Mulla and Behbehani Motor Company).

Product overview

MSRY Behbehani is a diversified conglomerate in Kuwait offering a portfolio of automotive sales and service operations (GMC, Subaru, Isuzu, ACDelco), luxury watch retail (Behbehani Watch World), automotive tire distribution (Pirelli through Behbehani Tire Center), car rental services (Automall), vehicle distribution (CFMoto), printing solutions (Heidelberg partnership), and travel services (Shereen Travel). The company also holds joint ventures in beverages (PepsiCo products through UNIBEV), shipping (Maersk), and additional automotive brands (Chrysler, Jeep, Dodge, Fiat, Alfa Romeo, Ram through Al Mulla and Behbehani Motor Company).

Differentiator

Problem solved

Functional benefit

Brands

• Behbehani Watch World: Established in 1963, Behbehani Watch World is known for the sale and service of luxury Swiss watches in Kuwait.
• Shereen Travel
• Automall Car Rental
• Behbehani Tire Center

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor, core, flagship and major.

• CF MotominorChannel Partner/ Reseller/ Distributor · 1 January 2022CF Moto vehicles joined MSRY Behbehani in January 2022 as one of the official distributors for CF Moto vehicles in Kuwait.
• Al Mulla and Behbehani Motor CompanycoreStrategic or Co-development Partner · 1 January 2006Joint venture automotive company established in 2006, representing brands including Chrysler, Jeep, Dodge, Fiat, Alfa Romeo, Ram Trucks, and Abarth in the Kuwaiti market.
• SubarucoreChannel Partner/ Reseller/ Distributor · 1 January 2004MSRY Behbehani became an authorized Subaru dealership in 2004, representing the Japanese automobile manufacturing division in Kuwait.
• PirellicoreChannel Partner/ Reseller/ Distributor · 1 January 1980Behbehani Tire Center Co. W.L.L., a subsidiary of MSRY Behbehani, operates as a Pirelli tire distributor since 1980. It is a trusted partner for Pirelli Tires in Kuwait.
• IsuzucoreChannel Partner/ Reseller/ Distributor · 1 January 1973Isuzu, a leader in transportation and commercial vehicles and diesel engines. MSRY Behbehani became an authorized Isuzu dealership in 1973.
• GMC (General Motors)flagshipChannel Partner/ Reseller/ Distributor · 1 January 1967MSRY Behbehani became the sole distributor in Kuwait for GMC, one of the top-selling automotive brands in the region. This partnership began in 1967 and remains a core business for the company.
• Heidelberg Druckmaschinen AGcoreChannel Partner/ Reseller/ Distributor · 1 January 1965Partnership with Heidelberg Druckmaschinen AG, Germany, a major provider in the global printing industry. Operations in this domain commenced in 1965.
• United Beverage Company K.S.C.C (UNIBEV)majorStrategic or Co-development Partner · 1 January 1954UNIBEV is the largest beverages manufacturer and distributor in Kuwait, founded in 1954 as an exclusive bottler for PepsiCo Beverages International. The company distributes brands including Pepsi, 7Up, Doritos, Lays, Gatorade, Tropicana, Lipton, Mirinda, Aquafina, and Cheetos. MSRY Behbehani holds a joint venture stake in this company.
• Maersk KuwaitcoreStrategic or Co-development Partner · 1 January 1950Maersk Kuwait is a branch of the world's largest shipping company, offering reliable container shipping, inland transport, and customs clearance for businesses in Kuwait. They connect Kuwaiti businesses to global markets with expertise since 1950.
• ACDelcocoreChannel Partner/ Reseller/ DistributorACDelco Service Center provides superior service experience and spare parts for all makes and models of vehicles. MSRY Behbehani operates this authorized service center.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Ali Alghanim & Sons: Kuwait-based diversified family conglomerate operating across automotive distribution, consumer electronics, food & beverage, and industrial sectors. Closely comparable to MSRY Behbehani's diversified, family-owned, Kuwait-anchored conglomerate model with multiple exclusive brand agencies.
• Abdul Latif Jameel: Major Saudi diversified group with extensive automotive distribution (historically Toyota), heavy equipment, real estate, and consumer finance. Highly comparable diversified GCC conglomerate with multi-decade exclusive brand partnerships analogous to MSRY Behbehani's GMC and Isuzu franchises.
• Almutlaq Group: Large Saudi diversified conglomerate with automotive, industrial equipment, and consumer products divisions. Comparable in scale and structure to MSRY Behbehani as a regional multi-brand distributor with long-tenured exclusive partnerships.
• Yusuf Bin Ahmed Kanoo Group: Bahrain-headquartered diversified GCC conglomerate with automotive distribution, shipping, logistics, industrial equipment, and consumer goods. Comparable family-owned diversified model operating across the Gulf with exclusive brand partnerships similar to MSRY Behbehani.
• A.A. Turki Group (ATCO): Saudi diversified group with multi-brand automotive, industrial, and consumer operations. Comparable regional diversified conglomerate with long-standing exclusive brand distribution rights analogous to MSRY Behbehani's franchise portfolio.

Regional players

• Al Ghandi & Co. / Al Ghandi Auto: UAE-based automotive distributor and diversified group operating primarily in Dubai and the northern Emirates. Comparable automotive retail and distribution footprint in a neighboring GCC market, though it does not overlap directly in Kuwait.
• Zayani Motors: Bahraini automotive distributor representing multiple international brands across the GCC. Comparable in its multi-brand authorized-dealer model, though operating primarily in a different Gulf geography from MSRY Behbehani's Kuwait base.

Broad incumbents

• Inchcape plc: Global automotive distributor operating across multiple emerging markets including the Middle East. Comparable as a multi-brand vehicle distributor and aftermarket services provider, though at far broader geographic scale and as a publicly listed incumbent rather than a privately held conglomerate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GMCKwt
• YouTubeyoutube.com/channel/UCklui6wTc3yeNfODxp2boPg
• Facebookfacebook.com/BehbehaniGMC
• Instagraminstagram.com/gmcbehbehani
• LinkedInlinkedin.com/company/mohammad-saleh-reza-yousuf-behbehani-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about msry behbehani