Education in Motion
Education in Motion (EiM) is a privately held, founder-led company that operates a portfolio of 15 premium international schools across 7 countries, serving 11,500+ affluent expatriate and internationally-minded families with K-12 curricula, IB/A Level programmes, and a proprietary digital learning platform.
- Company typePrivate
- Founded2003
- HeadquartersSingapore, Singapore
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Education in Motion does
Education in Motion (EiM), legally Education Index Management Limited, is a privately held for-profit international education group founded in 2003 by Fraser White and Karen Yung in Shanghai. It operates a portfolio of 15 premium international schools across China, Singapore, South Korea, Thailand, Switzerland, Indonesia, and New Zealand, enrolling more than 11,500 students from early years through high school. The portfolio spans multiple brands: Dulwich College International (seven colleges plus two international high school programmes), Dehong Chinese Schools (three bilingual schools), Sherfield School (UK), Green School (Bali and New Zealand), Hochalpines Institut Ftan (Swiss Alps), and the digital-first School of Humanity, with offices and operational headquarters in Shanghai and Singapore.
The group's core product is recurring tuition-based premium international education delivered through the school brands, supplemented by the new International Advanced Diploma (IAD), the SE21 innovation initiative, and EIMx summer camps. Technology infrastructure centres on D3 (Dynamic Digital Difference), a proprietary connected learning, teaching, and administration platform that integrates learning resources, analytics, and AI-enabled tools across all schools. AI capabilities include curriculum-trained chatbots, Socratic tutors, voice-to-text feedback, and adaptive practice apps. Cross-school platforms include ConnectED Institute for staff development, Worldwise Events (200+ event days annually reaching 8,000+ students), and the Worldwise Alumni Network.
EiM monetizes primarily through subscription recurring tuition fees paid by affluent families, with secondary, one-time revenue from EIMx summer camps priced between CHF 5,285 and ¥39,800 per program. Distribution is direct-to-consumer through school admissions offices, complemented by event-driven demand generation (Shakespeare Festival, MADD Festival, Game Jam, Shackleton Lectures) and digital channels (LinkedIn, ESG Reports, the Voices of Vision series). Strategic partnerships — including Royal Shakespeare Company (since 2016, "Cultural Partnership of the Year" 2025), University of Melbourne, MIT RAISE, Penn GSE, and Professor Rose Luckin / Educate Ventures Research — extend the curriculum and credentialing proposition. The Education Advisory Board, co-chaired by former Yale President Richard Levin, was constituted in September 2025 to support thought leadership and product strategy.
Education in Motion firmographics
Firmographics- Name
- Education in Motion
- Legal name
- Education Index Management Limited
- Website
- https://eimglobal.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Education in Motion (EiM) is a privately held, founder-led company that operates a portfolio of 15 premium international schools across 7 countries, serving 11,500+ affluent expatriate and internationally-minded families with K-12 curricula, IB/A Level programmes, and a proprietary digital learning platform.
- Ownership category
- akta.pro rank
Education in Motion industry classification
Industry- Product category
- International K-12 Education
- NAICS
- Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
- akta.pro secondary industries
- International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK), Accelerated Learning & Grade Advancement Programs (EDAJAGAE)
Keywords
Where Education in Motion is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices13 records
Markets served
Education in Motion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- School Tuition Fees: Primary revenue from tuition fees charged to families for international school education across the portfolio of 15 schools. Includes Dulwich College International, Dehong Chinese Schools, Sherfield School, Green School, and Hochalpines Institut Ftan.
- Summer Camps and Programs: Revenue from EIMx summer camps including Switzerland Alpine Adventure (CHF 5,285), China Entrepreneurship camps (¥9,800-39,800), UK Design Engineer Construct ( £5,500), and RSC Summer School.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Summer Alpine Adventure Camp - Switzerland |
| Unit Pricing | Multi-year contract | MIT RAISE FutureBuilders Day Camp - China |
| Unit Pricing | Multi-year contract | AmplifyME Youth Entrepreneurship Day Camp - China |
| Unit Pricing | Multi-year contract | Design Engineer Construct Summer School - UK |
| Unit Pricing | Multi-year contract | Penn GSE Entrepreneurship Academy - China |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Education in Motion product offering
Product offeringCore offering
Education in Motion operates a portfolio of premium international schools and educational services serving over 11,500 students across 15 schools in 8 countries. Core offerings include Dulwich College International (7 colleges plus 2 high school programmes), Dehong Chinese Schools, Sherfield School, Green School, and Hochalpines Institut Ftan, complemented by programmes such as the International Advanced Diploma (IAD), EIMx summer camps, Wo Hui Mandarin, and SE21 innovation curriculum. The organization delivers academically rigorous, holistic, and whole-child education with strong IB outcomes and AI-enhanced learning through the D3 platform.
Product overview
Education in Motion (EiM) is a global education organization operating a multi-brand portfolio of super premium schools and educational services. The core offering consists of Dulwich College International network (7 colleges + 2 high school programmes), Dehong Chinese Schools, Sherfield School, Green School, and Hochalpines Institut Ftan, serving over 11,500 students across 15 schools. Complementary programmes include the International Advanced Diploma (IAD) - a pioneering high school qualification combining A levels with real-world skills, SE21 - a future school concept with Provocation-Based Learning, and EIMx - a summer camps programme. Cross-school platforms include D3 (Dynamic Digital Difference) for connected learning, ConnectED for professional development, Worldwise Events for collaborative experiences, and Wo Hui Mandarin for Chinese language instruction.
Differentiator
Problem solved
Functional benefit
Brands
- Dulwich College International: Family of international schools including seven Colleges and two International High School Programmes in Shanghai, Beijing, Suzhou, Hengqin, Seoul, Singapore, and Bangkok
- Dehong Chinese School
- Sherfield School
- Hochalpines Institut Ftan (HIF)
- Green School
- School of Humanity
- Wo Hui Mandarin
- D3 - Dynamic Digital Difference
- ConnectED Institute
- Ignite: Switzerland
- Worldwise Events
- Worldwise Alumni Network
- EIMx Summer Camps
Products and services
- Dulwich College International Family of seven premium international Colleges and two International High School Programmes in Shanghai, Beijing, Suzhou, Hengqin, Seoul, Singapore, and Bangkok, founded on UK independent school tradition dating back to 1619. Provides Early Years through High School education culminating in IB Diploma, A Levels, and IAD qualifications.
- Dehong Chinese Schools International Chinese Schools in Shanghai, Beijing, and Xi'an combining Chinese National Curriculum with international holistic educational philosophy, nurturing bilingual students with strong intercultural competence. Awards bilingual diplomas as part of IB Diploma Programme.
- Sherfield School Co-educational day and boarding school for children aged 3 months to 18 in Hampshire, UK, offering GCSEs and A Level curricula on 76 acres of park and woodland.
- Green School Global community of learners making the world sustainable, with schools in Bali and New Zealand. Champions new model of education through community-integrated, entrepreneurial learning in natural environment.
- Hochalpines Institut Ftan (HIF) International boarding school in Swiss Alps offering Swiss Matura and international pathway. Strong emphasis on sustainability, sports, and outdoor learning. Home of Ignite: Switzerland programme for DCI Year 9 students.
- Wo Hui Mandarin Mandarin language programme with patented proprietary methodology for teaching Mandarin as a Foreign Language. Offers official HSK1-6 and YCT 1-4 exam courses through official partnership with CTI (Chinese Testing International), including official HSK Mock test platform.
- International Advanced Diploma (IAD) Pioneering high school programme combining rigorous A level academic study, Extended Project Qualification (EPQ), and verified real-world competencies aligned with University of Melbourne's New Metrics for Success. Develops 7 real-world skills.
- EIMx Summer Camps Premium summer camp programmes for students aged 10-17, including Switzerland Alpine Adventure (CHF 5,285), MIT RAISE FutureBuilders Day Camp (¥39,800), AmplifyME Youth Entrepreneurship Day Camp (¥9,800), Design Engineer Construct Summer School in UK (£5,500), Penn GSE Entrepreneurship Academy, and RSC Summer School.
- SE21 Education Future school concept providing a completely new pre-tertiary student experience using Provocation-Based Learning, entrepreneurialism, and 21st century skills. Features SE21 Diploma with digital transcript and portfolio for university or workplace transitions.
- Ignite: Switzerland 12-week overseas residential programme exclusively for Year 9 Dulwich College International students at Hochalpines Institut Ftan in the Swiss Alps, combining indoor and outdoor learning in the Lower Engadine Valley.
- School of Humanity Digital-first high school that designs and delivers innovative learning models meeting the needs of young learners. Offers globally accessible, outcome-based, and interdisciplinary education experiences with online delivery.
- Worldwise Events Global collaborative learning events programme including annual Shackleton Lectures, Student Leadership Conference, Diversity Arts Series, Shakespeare Festival, ISCMS music festivals, and Dulwich Olympiad across EiM schools. Reaches 8,000+ students annually.
Quantifiable outcome
- 37.24 average IBDP score vs 30.58 global average
- +4 more outcomes
Companies that use Education in Motion
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Education in Motion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature5 records
Education in Motion partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- Educate Ventures Research / Professor Rose LuckinflagshipPartnership with Dr Rose Luckin, Professor Emerita at UCL, world-renowned AI in education expert. AI in education initiative building scalable framework for AI integration. Includes teacher competency development, AI critical thinking framework, research pilots. Rose Luckin also serves on Education Advisory Board.
- University of MelbourneflagshipInternational Advanced Diploma (IAD) aligned with University of Melbourne's New Metrics for Success. Real-world skills framework draws on Melbourne's research. Verified credentials certified by University of Melbourne. Three IAD schools part of CIS pilot with international schools.
- Evidence Based EducationcoreUK-based organization renowned for educational research and professional development. Provides educators access to EBE's resources and training programs. Includes bespoke training sessions, consultations, and professional learning focused on effective teaching practices, feedback mechanisms, assessment strategies, and data analysis.
- School of HumanitycoreDigital-first high school joining EiM family through strategic partnership and investment. Designs and delivers innovative learning models meeting needs of young learners. Offers globally accessible, enriching high school experiences with outcome-based and interdisciplinary education models.
- CTI (Chinese Testing International)coreOfficial partnership for HSK and YCT exam administration. Wo Hui Mandarin offers accredited HSK1-6 and YCT 1-4 exam courses and official HSK Mock test platform.
- Royal Shakespeare CompanyflagshipExclusive partnership since 2016 delivering dynamic arts education programme across EiM network. Includes artist residencies, teacher professional development, RSC certification, and annual Worldwise Shakespeare Festival. Engages 2,000+ students, teachers, parents annually across 11 schools. 10th anniversary celebrated in 2025.
- Hochalpines Institut Ftan (HIF)coreSister school in Switzerland hosting Ignite: Switzerland - 12-week overseas residential programme exclusive to Year 9 DCI students. Located in Lower Engadine Valley.
- Royal Northern College of MusiccorePartnership for Worldwise Festival of Music hosted by Dehong Shanghai, capped by concert at Jaguar Shanghai Symphony Hall.
- Ubisoft ShanghaiminorWorldwise Game Jam collaboration enabling students to design, prototype, and pitch real games with professional developers.
- MIT RAISEcoreMIT-affiliated instructors deliver FutureBuilders camp in collaboration with Pharos Education. Course exploring real-world AI applications for high school students.
- AmplifyMEcoreYouth Entrepreneurship & Innovation Day Camp collaboration. Students create and manage virtual companies, tackle real-world corporate challenges.
- Penn GSE (Graduate School of Education)corePenn GSE Entrepreneurship Academy delivered by Penn GSE-affiliated instructors. 10 interactive modules and over 60 hours of high-impact learning.
- University of Utah Asia CampusminorCollaboration partner for first in-person Worldwise Game Jam at Dulwich College Seoul.
- IC Global PartnershipcoreResearch partnership into International Advanced Diploma (IAD). Desk-based review of global admissions qualifications and IAD value proposition.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Education in Motion competitors and assessment
Company assessmentDirect peers
- Nord Anglia Education: Global premium international school group operating ~80 schools across 30+ countries, including in China, Southeast Asia, and Europe. Most directly comparable to EiM in premium positioning, global footprint, and reliance on affluent expatriate families, and a likely benchmark for EiM's institutional valuation.
- Inspired Education Group: Global premium K-12 operator with 120+ schools in Europe, Asia, Africa, and the Americas. Closely comparable in multi-brand premium strategy and global footprint; notably EiM CEO Marc Ledermann previously served as European CEO of Inspired, giving direct leadership and operational overlap.
- Cognita Schools: International K-12 school group operating 100+ schools across 17 countries including Asia and Europe. Highly comparable multi-brand premium model with both British and international curricula, and a similar mix of acquired heritage schools and greenfield campuses.
- GEMS Education: One of the largest private K-12 operators globally with a heavy presence in the Middle East and a growing Asia footprint. Comparable as a premium international school group targeting affluent expatriate families with British/international curricula, though with heavier MENA concentration.
- Harrow International Schools: Operator of premium British-curriculum international schools in Asia (Bangkok, Beijing, Shanghai, Hong Kong) and elsewhere. Directly comparable heritage-brand strategy and geographic overlap with EiM's Asian network of Dulwich, Dehong, and Sherfield schools.
- Wellington College International: Premium British-heritage international school group operating campuses in China, Thailand, and other Asian markets. Closely comparable in heritage branding, premium tuition, and bilingual/British curriculum positioning within EiM's core Asian markets.
Others
- Dulwich College: Original UK independent school (founded 1619) whose heritage and brand license underpin the Dulwich College International network within EiM. Not a direct competitor — it is the heritage parent and licensing partner that gives EiM's flagship brand its legitimacy.
Regional players
- Maple Leaf Educational Systems: China-focused operator of bilingual K-12 schools combining Chinese national curriculum with international pathways. Highly comparable to Dehong's positioning in mainland China and a natural competitive benchmark for EiM's China growth strategy.
- Tanglin Trust School: Premium British international school in Singapore serving expatriate families. Comparable premium-positioning peer operating in one of EiM's flagship geographies (Dulwich Singapore, Green School region), illustrating competitive dynamics in the Singapore market.
Emerging players
- United World Colleges (UWC): Global movement of 18 IB-diploma colleges focused on experiential and social-impact education, including a Southeast Asia college in Singapore. Comparable as an IB-heavy, mission-driven premium network, though more scholarship-funded and with smaller per-campus scale than EiM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Education in Motion social profiles
Digital presenceEducation in Motion compliance and trust
Trust signalCompliance1 record
Education in Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Education in Motion leadership team
Management profileNumber of profiles
Profiles7 records
Education in Motion subsidiaries and ownership
Company hierarchySubsidiaries9 records
Education in Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Education in Motion M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Education in Motion
What does Education in Motion do?
Education in Motion operates a portfolio of premium international schools and educational services serving over 11,500 students across 15 schools in 8 countries. Core offerings include Dulwich College International (7 colleges plus 2 high school programmes), Dehong Chinese Schools, Sherfield School, Green School, and Hochalpines Institut Ftan, complemented by programmes such as the International Advanced Diploma (IAD), EIMx summer camps, Wo Hui Mandarin, and SE21 innovation curriculum. The organization delivers academically rigorous, holistic, and whole-child education with strong IB outcomes and AI-enhanced learning through the D3 platform.
Is Education in Motion a public or private company?
Education in Motion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Education in Motion founded?
Education in Motion was founded in 2003. It employs 1,001 to 5,000 people.
Where is Education in Motion based?
Education in Motion is headquartered in Singapore, Singapore, in the Asia region.
How does Education in Motion make money?
Two revenue lines are on record. School Tuition Fees are the primary driver. The others are summer Camps and Programs.
Who are Education in Motion's main competitors?
Direct peers on record are Nord Anglia Education, Inspired Education Group, Cognita Schools, GEMS Education, Harrow International Schools and Wellington College International. Dulwich College is listed as an others. Regional players are Maple Leaf Educational Systems and Tanglin Trust School. United World Colleges (UWC) is listed as an emerging player.
Does Education in Motion have an API?
No public API is recorded for Education in Motion.
What industry is Education in Motion in?
Education in Motion's product category is International K-12 Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.), with a secondary code of EDACADAK, International Curriculum Early Learning Academies (e.g., IB Early Years). Its NAICS code is 6111 and its SIC code is 8200.