trekus o shopping do carro

What trekus o shopping do carro does

Trekus o Shopping do Carro, legally TREKUS SOM E ACESSORIOS LTDA (CNPJ 01.435.715/0002-10), is a privately held Brazilian automotive parts and accessories retailer founded around 2004 and headquartered on Rua Miguel Petroni in São Carlos, São Paulo. The company pioneered the self-service 'supermercado automotivo' (automotive supermarket) concept in the interior of São Paulo state, operating two physical retail showrooms in São Carlos that together hold an inventory of more than 30,000 items. Its assortment spans 18 product categories including wiper mechanisms, door accessories and locks, marine/tonneau covers, rain deflectors, lighting, vehicle-specific rubber floor mats, rearview mirrors, brake pads, wheel caps, lubricants, car care products, dashboard components, car audio, electronic fuel injection parts, bumpers, tools, and internal parts, with products engineered or fitted for major Brazilian-market makes such as Fiat, Volkswagen, Chevrolet, Ford, Renault, Jeep, Honda, Toyota, and Hyundai. Branded suppliers include Bosch, Nakata, Carfloor, TG Poli, Flash Force, Flash Cover, Dyna, Cofran, and Grupo Universal.

The underlying technology is a standard Brazilian e-commerce stack: the trekus.com.br storefront is built on the Tray commerce platform, with checkout and payment processing handled by Mercado Pago supporting credit card (with 2x, 3x, and 4x installment plans), PIX, and boleto. Nationwide fulfillment is executed through Correios, while in São Carlos the company offers same-day delivery within business hours (8h-18h). Customer acquisition combines organic search on a vehicle-make/model-structured catalog, an email newsletter signup, and promotional discount codes such as PRIMEIRACOMPRA10 (10% off first purchase, minimum R$20) and TAPETEOFF10 (R$10 off floor mats, minimum R$99).

The business model is straightforward B2C one-time unit retail sales of auto parts and accessories at fixed prices (range roughly R$12 to R$885+), with two storefronts serving local São Carlos walk-in customers and the online store serving consumers across Brazil. The primary customer segment is individual vehicle owners of passenger cars and light trucks seeking replacement parts, accessories, and car care products; there is no disclosed B2B or enterprise channel. The company is independently operated with no external investors, no parent company, no subsidiaries, no M&A history, and no publicly disclosed revenue or headcount beyond an indicated 1-10 employee range.

Name

trekus o shopping do carro

Legal name

TREKUS SOM E ACESSORIOS LTDA

Website

https://trekus.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Trekus is a privately held Brazilian auto parts and accessories retailer founded c. 2004 in São Carlos, São Paulo, operating two physical stores plus a nationwide e-commerce site (trekus.com.br) with 30,000+ SKUs across 18 categories serving individual vehicle owners.

Ownership category

akta.pro rank

Headquarters

HQ city

São Carlos Do Pinhal

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Retail Sales - Auto Parts and Accessories: One-time product sales of automotive parts and accessories including wiper blades, door accessories, tonneau covers, rain deflectors, floor mats, brake pads, hub caps, lubricants, car care products, and more. Products are sold at fixed prices with installment payment options (2x, 3x, 4x with interest).
2. Same-Day Delivery Service: Local delivery service for customers in São Carlos city, available within business hours (8h às 18h), offering same-day delivery for purchases made during operating hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Trekus o Shopping do Carro is a multi-channel retailer of automotive parts and accessories operating two physical self-service stores in São Carlos-SP and a nationwide e-commerce store at trekus.com.br. The company sells over 30,000 SKUs across 18+ categories (wiper blades, door locks and accessories, tonneau covers, rain deflectors, floor mats, brakes, wheel caps, lighting, lubricants, car care products, mirrors, bumpers, electronic injection parts, car audio, and tools) organized by vehicle make/model for Brazilian passenger car and light truck owners. Sales are completed at fixed unit prices with credit card installment options, PIX, and boleto, with same-day delivery in São Carlos and nationwide shipping via Correios.

Product overview

Trekus o Shopping do Carro is a Brazilian automotive parts and accessories retailer with over 20 years of experience, operating two physical stores in São Carlos-SP and a comprehensive online store. The company pioneered the 'automotive supermarket' concept in the region, offering self-service shopping with a stock of over 30,000 items. The product portfolio consists of 18 core product categories covering vehicle parts and accessories: wiper mechanisms, door accessories (locks, handles, window regulators), tonneau covers for pickup trucks, rain deflectors, lighting, rubber floor mats, rearview mirrors, brakes, wheel caps, lubricants, automotive aesthetics, general accessories, dashboard components, car audio, electronic fuel injection parts, bumpers, tools, and internal parts. Major brands carried include TG Poli (rain deflectors), Carfloor (floor mats), Flash Force and Flash Cover (tonneau covers), and Grupo Universal (door locks).

Differentiator

Problem solved

Functional benefit

Products and services

• Wiper Mechanisms and Blades (Mecanismo Limpador do Vidro) Windshield wiper blades and wiper mechanisms indexed by brand (Fiat, Volkswagen, Jeep, Renault), sold to Brazilian passenger vehicle owners for replacement.
• Door Accessories (Acessórios da Porta) Door accessories including mechanical and electric door locks (Grupo Universal), external handles, window regulators, crank handles, solar protective screens, and door reflectors, organized by front/rear positions.
• Marine Tonneau Covers (Capotas Marítimas) Tonneau covers for pickup trucks including Fiat Strada and Fiorino, Chevrolet Montana and S-10, and Volkswagen Saveiro, supplied under Flash Cover and Flash Force brands.
• Rain Deflectors (Calha de Chuva) Vehicle-specific rain and wind deflectors manufactured from 100% acrylic with UV ray protection under the TG Poli brand, supplied with adhesive installation kits.
• Vehicle Lighting (Iluminação) Vehicle lighting products including headlights and hitch power outlets for automotive replacement.
• Rubber Floor Mats (Tapetes) Rubber floor mats with vehicle-specific molds for Fiat, Ford, GM Chevrolet, Jeep, Honda, Renault, Toyota, Volkswagen, plus tunnel mats, supplied under the Carfloor brand.
• Rearview Mirrors (Retrovisores) Rearview mirrors primarily for Volkswagen vehicles, organized by make/model fit.
• Brake System Components (Freios) Brake system components including brake pads for routine maintenance and replacement.
• Wheel Caps and Resin Emblems (Calotas) Wheel caps for Ford, Fiat, Hyundai vehicles, plus resin emblems for vehicle customization.
• Lubricants and Chemical Additives (Lubrificantes e Aditivos) Automotive lubricants and chemical additives for vehicle maintenance and engine care.
• Automotive Aesthetics and Car Care (Estética Automotiva) Car care and detailing products including air fresheners, moisturizing waxes for leather, sprayers, touch-up pens, adhesive strips, and sponges.
• General Automotive Accessories (Acessórios) Miscellaneous automotive accessories including elastic cargo nets, adhesive sealants, spare tire covers, windshield sun protectors, cup holders, steering wheel covers, and lug nut caps.
• Dashboard Components (Painel) Dashboard components including air conditioning diffusers for vehicle interior replacement.
• Car Audio (Som Automotivo) Car audio equipment and accessories, primarily antennas, for vehicle audio system installation and replacement.
• Electronic Fuel Injection Components (Injeção Eletrônica) Electronic fuel injection components including fuel injectors for engine management replacement.
• Bumper Components (Para-choque) Vehicle bumper components for exterior body replacement.
• Automotive Tools (Ferramentas) Automotive tools including spark plug wrenches and related maintenance equipment for DIY vehicle service.
• Internal Vehicle Parts (Peças Internas) Internal vehicle components including sun visors and other interior trim parts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• TraycoreTechnology or IntegrationE-commerce platform technology provider powering the trekus.com.br online store. Tray provides the commerce infrastructure including product catalog management, shopping cart, checkout, and order management systems.
• Mercado PagocoreTechnology or IntegrationPayment processing partner providing credit card (Visa, Mastercard, Amex, Elo, etc.), PIX, and boleto payment options for online and potentially in-store transactions.
• CorreioscoreChannel Partner/ Reseller/ DistributorNational postal service used for shipping products to customers across Brazil. Provides tracking information for order delivery status.
• Product Brands (Bosch, Nakata, Carfloor, TG Poli, Flash Force, Flash Cover, Dyna, Cofran, Grupo Universal)coreTechnology or IntegrationMultiple branded product suppliers including Bosch and Nakata (mechanical parts), Carfloor (floor mats), TG Poli (rain deflectors), Flash Force/Flash Cover (tonneau covers), and Grupo Universal (door locks).

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• AutoZone Brasil: Brazilian arm of US-based AutoZone, operating specialty retail and e-commerce for automotive parts and accessories with similar target customer (DIY vehicle owners). Direct competitor in the same product category.
• DPaschoal: Long-established Brazilian auto service and parts chain offering replacement parts, accessories, and tires through both physical stores and e-commerce. Closely comparable retail model and customer base to Trekus.
• CParts: Brazilian online-focused auto parts retailer selling a broad catalog of replacement and accessory parts. Comparable e-commerce-only/specialist positioning in the same product category.
• PneuStore: Brazilian e-commerce retailer focused on tires and auto parts/accessories for passenger vehicles. Comparable D2C e-commerce model and product overlap with Trekus.
• JC Auto Peças: Brazilian regional auto parts retailer with both physical and online presence, offering a multi-brand catalog of replacement parts and accessories for passenger vehicles. Comparable in scale and assortment strategy.

Broad incumbents

• Mercado Livre: Dominant Latin American marketplace carrying a massive auto parts and accessories assortment from third-party sellers. Represents a major competitive threat to Trekus's online channel through scale, traffic, and pricing.
• Amazon Brasil: Global e-commerce incumbent with growing auto parts category in Brazil. Competes with Trekus for online parts sales via broader assortment, faster fulfillment, and Prime-driven customer acquisition.
• Magazine Luiza: Major Brazilian multi-category retailer with both physical and online presence, carrying an auto parts and accessories assortment. Competes with Trekus in both offline and online channels as a broad incumbent.
• Americanas: Large Brazilian multi-category e-commerce retailer with an auto parts section. Competes indirectly with Trekus for online auto parts shoppers seeking broad-retailer convenience.

Others

• Grupo Daud (Carfloor): Brazilian manufacturer of the Carfloor vehicle-specific rubber floor mat brand, which Trekus resells. Included as a key supplier/ecosystem participant in Trekus's value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/trekus-o-shopping-do-carro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trekus o shopping do carro