get grit program

What get grit program does

Get GRIT Program, operated by Learning Bug Pty Ltd (ABN 16836087664), is an Australian evidence-informed social and emotional learning (SEL) provider founded in 2017 by Michele Lund, a former classroom teacher and guidance counsellor with 15+ years of school-based experience. The company serves primary schools (Foundation to Year 6, approximately ages 5-12), families, and licensed professionals, primarily in Australia with concentration in Queensland. Its core methodology is structured around the proprietary GRIT framework — Getting Along, Resilient Thinking, Identifying Emotions, and Taking Charge — combined with cognitive-behavioural strategies including "Catch It, Check It, Challenge It, Change It" and "Stop Thoughts vs Go Thoughts," aligned to the Australian Curriculum's personal and social capabilities.

The product portfolio is built on a Kajabi-hosted digital platform and includes the Tier 1 Whole School Digital Program (32 video-based lessons per year level with lesson plans and student journals), a Tier 2 Targeted Support Program for small-group intervention ($995/year), in-person community workshops delivered by certified facilitators, professionally bound Student Journals ($11.95 each), Schoolyard Signs ($119-$495), and a Parent Engagement App (iOS and Android) delivering weekly 2-minute podcasts. The company monetizes through annual school subscriptions tiered by student enrolment ($1,495-$6,995/year), individual educator subscriptions at $495/year, workshop fees of $625 per child for four two-hour sessions, journal and signage unit sales, and an annual Facilitator Business Licence with exclusive 30km territory rights for qualified professionals.

The go-to-market combines direct digital sales (with discovery calls, teacher onboarding webinars, and parent information webinars), content marketing through an active blog on SEL topics, email marketing via Mailchimp, social media, and a quasi-franchise channel of certified facilitators who deliver workshops in local communities. The company operates with 1-10 employees, is bootstrapped and founder-owned, and has cumulatively served over 1,000 children since 2017, primarily across Southeast Queensland schools.

Name

get grit program

Legal name

Learning Bug Pty Ltd

Website

https://getgritprogram.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Get GRIT Program is an Australian evidence-informed social-emotional learning provider offering a whole-school curriculum, workshops, and a parent app for children aged 5-12, serving primary schools, families, and licensed facilitators primarily across Southeast Queensland.

Ownership category

akta.pro rank

Product category

K-12 Social-Emotional Learning Curriculum

NAICS

Educational Services (61), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ)

akta.pro secondary industries

School-Based SEL Curriculum & Instructional Programs (EDAKAMAA), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

Keywords

• Social emotional learning
• School wellbeing programs
• Student resilience curriculum
• SEL digital program
• Children mental health

Headquarters

HQ city

Hamilton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. School Digital Subscriptions: Annual 12-month subscriptions for schools to access the digital program including lesson plans, video content, teacher training, and student journals. Priced by school size (student enrollment).
2. Individual Educator Subscriptions: Individual teachers can purchase annual subscriptions for single grade level access at $495/year.
3. Community Workshops: Certified facilitators deliver workshops to children aged 5-12 in community settings. Parents pay $625 per child for 4 two-hour sessions.
4. Student Journals: Professionally bound student journals sold to schools at $11.95 each plus GST for each student enrolled in the program.
5. Schoolyard Signs: Physical merchandise including foam board, corflute, and aluminum signs priced from $119 to $495 for schools to display the Get GRIT manifesto.
6. Facilitator Licensing: Annual Get GRIT Business Licence for professionals who want to deliver the program in their community, with exclusive 30km territory rights.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Get GRIT Program is an evidence-informed social and emotional learning (SEL) curriculum for children aged 5-12, delivered through a digital platform with 32 video-based lessons across four units (Getting Along, Resilient Thinking, Identifying Emotions, Taking Charge) for Foundation to Year 6. The program is sold as annual school subscriptions, supplemented by physical student journals, a parent engagement mobile app, schoolyard signs, in-person community workshops, and a facilitator licensing program.

Product overview

Get GRIT Program is a unified, evidence-informed social and emotional learning (SEL) platform for children aged 5-12 years, built around the GRIT acronym: Getting Along, Resilient Thinking, Identifying Emotions, and Taking Charge. The core offering is the Whole School Digital Program (Foundation to Year 6) providing 32 video-based lessons across four SEL units, supplemented by the Tier 2 Targeted Support Program for students needing additional intervention. The portfolio also includes in-person Workshop programs, professionally bound Student Journals, Parent Engagement App, and Schoolyard Signs as add-on accessories. A Business Licence program enables licensed facilitators to deliver the program in community settings. The platform is built on Kajabi and includes self-paced teacher training modules, though no public API is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Get GRIT Whole School Digital Program A Tier 1, evidence-informed, whole-school social and emotional learning (SEL) digital program for Foundation to Year 6 students, featuring 32 lessons across four units (Getting Along, Resilient Thinking, Identifying Emotions, Taking Charge), with engaging video lessons, comprehensive lesson plans, and student journals.
• Get GRIT Tier 2 Program (Targeted Support) A small-group intervention program for students requiring additional guidance beyond universal classroom strategies, addressing emotional regulation, peer relationships, resilience, fixed mindset thinking, and anxiety. Includes 8 one-hour, ready-to-teach SEL lessons with videos, lesson plans, and facilitator guide.
• Get GRIT Workshops for Kids In-person workshop programs for children aged 5-12, offered in Lower Primary (5-8 years) and Upper Primary (9-12 years) formats, delivered over four 2-hour sessions covering the GRIT framework through stories, games, craft activities, and group discussions.
• Get GRIT Facilitator Business Licence Annual licensing program for professionals (teachers, counsellors, psychologists, social workers) to deliver the Get GRIT Program in community settings. Includes Digital Dashboard access, facilitator manuals, 5 self-paced training modules, exclusive 30km territory rights, business and marketing guide, and a 1:1 coaching session.

Quantifiable outcome

• Over 1,000 children served since 2017
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Be You: Australian government-backed initiative (formerly KidsMatter) offering free SEL and mental health resources to schools. Directly competes with Get GRIT for the same primary school SEL budget, but with a free price point and broad multi-domain scope.
• Second Step: Committee for Children's flagship SEL curriculum for preschool through Grade 8, widely adopted in US and international schools. Comparable in tiered curriculum design, teacher training, and classroom-based SEL delivery to Get GRIT's whole-school model.

Direct peers

• Bounce Back: Australian primary school SEL program teaching resilience, coping skills, and positive psychology. Closely comparable in target customer (Foundation–Year 6), curriculum framing, and Australian market positioning to Get GRIT.
• Berry Street Education Model: Trauma-informed classroom strategy program used in Australian schools, focused on self-regulation, relationships, and wellbeing. Comparable to Get GRIT's evidence-based, whole-school approach and its target buyer (school leadership).
• PATHS Curriculum: Promoting Alternative THinking Strategies (PATHS) is a research-backed SEL curriculum for primary schools covering self-control, emotional understanding, and problem solving. Directly comparable in instructional design, evidence base, and primary-school deployment model to Get GRIT.
• MindUP: The Goldie Hawn Foundation's mindfulness-based SEL program for children in schools, with teacher training and lesson plans across primary year levels. Comparable in whole-school SEL delivery, mindfulness/positive psychology framing, and school licensing model to Get GRIT.
• Friendology: Australian friendship and social-emotional skills program by Parenting Ideas, delivered in primary schools via workshops and curriculum. Comparable in target age (5–12), Australian market, and workshop-based GTM to Get GRIT's community workshop offering.
• Resilience Doughnut: Australian resilience-building program used in schools, based on the Resilience Research Centre model. Comparable in focus on resilience (a core pillar of Get GRIT's 'Resilient Thinking' element) and primary-school deployment in Australia.
• Open Future Learning: Australian provider of evidence-based SEL and wellbeing programs for schools, including the BHP-supported Shine and Resilience Factory programs. Comparable in Australian curriculum alignment, primary-school focus, and school licensing distribution model.

Emerging players

• SchoolTV: Australian parent engagement platform delivering wellbeing and mental health content to school communities. Comparable to Get GRIT's Parent Engagement App in addressing the home-school connection, though SchoolTV focuses on content delivery rather than SEL curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/getgritprogram
• Instagraminstagram.com/getgritprogram
• LinkedInlinkedin.com/company/michele-lund

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about get grit program