trashap
Trashap is a free mobile app, operated by Belgium-India software firm Infanion BVBA, that lets citizens photograph and geolocate discarded waste on a shared map for potential municipal data use.
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount—
- GTM typeB2C
- OfferingSoftware
trashap firmographics
Firmographics- Name
- trashap
- Legal name
- Infanion BVBA
- Website
- https://trashap.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Trashap is a free mobile app, operated by Belgium-India software firm Infanion BVBA, that lets citizens photograph and geolocate discarded waste on a shared map for potential municipal data use.
- Ownership category
- akta.pro rank
trashap industry classification
Industry- Product category
- Environmental Reporting Mobile App
- NAICS
- Solid Waste Collection (562111)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE)
- akta.pro secondary industry
- Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)
Keywords
Where trashap is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
trashap business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- App is Free: Trashap is a 100% free app with no revenue currently generated from users. The app is launched by Infanion as a social initiative. Potential future revenue could come from data licensing to governments and municipalities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for all users |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
trashap product offering
Product offeringCore offering
Trashap provides a free mobile application for iOS and Android that allows users to photograph trash ("trashies"), automatically tag each photo with GPS coordinates, and view the locations on Google Maps to create public awareness of litter. The app uses a gamification ranking system (Trash Squire through Trash King/Queen) to incentivize continued participation, and allows collected data to be shared with city councils, government administrations, and NGOs to support environmental cleanup efforts.
Product overview
Trashap is a single consumer mobile application (available on Android and iOS) designed to combat trash pollution through crowdsourced documentation. Users download the app, create an account, and take pictures of trash (trashies) which are automatically geotagged and displayed on Google Maps. The app gamifies participation through a ranking system, encouraging users to collect more trashies to achieve higher ranks. Collected data may be shared with city councils, government administrations, and NGOs to support cleanup initiatives. No additional modules, add-ons, or enterprise versions are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Trashap Mobile App A free mobile application for Android and iOS that enables users to document and locate trash by taking pictures (trashies) with automatic GPS tagging, displaying locations on Google Maps, and sharing on social media to raise environmental awareness. Includes a gamification ranking system (Trash Squire, Trash Knight, Trash Duke/Duchess, Trash Prince/Princess, Trash King/Queen) based on the number of trashies captured. Available globally on Google Play Store and Apple App Store.
Companies that use trashap
Customer profileSegments1 record
Ideal customer profiles1 record
trashap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
trashap partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Google MapscoreTrashap integrates Google Maps to display user-uploaded 'trashies' (geo-tagged photos of trash) on a public map, making trash locations visible to everyone.
- Apple App StorecoreApple App Store is the distribution platform for the iOS version of Trashap, handling app hosting and discovery.
- Google Play ServicescoreGoogle Play Services provides underlying infrastructure for the Android version of Trashap.
- City Councils / Government AdministrationsminorCollected trash data (pictures, descriptions, GPS locations) may be shared with city councils, government administrations, and NGOs to help address trash problems. Personal information is never shared.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
trashap competitors and assessment
Company assessmentDirect peers
- Litterati: Direct competitor offering a citizen-science app to photograph, geo-locate, and catalog litter, with data products for municipalities and brands. Closest functional analogue to Trashap's crowdsourced litter-mapping concept.
- OpenLitterMap: Open-source crowdsourced platform where users photograph and geotag litter, contributing to a global open dataset with brand and material-level analytics. Same product mechanic as Trashap (photo + GPS + categorization).
- Marine Debris Tracker: App developed with the University of Georgia for citizen scientists to record marine and inland litter with photo, location, and material categorization. Comparable crowdsourced data-collection approach.
- Clean Swell: Ocean Conservancy's app that lets volunteers log litter collected during cleanup events with location and category data. Comparable citizen-driven litter data-collection model used for environmental advocacy.
Broad incumbents
- SeeClickFix: Established civic-issue reporting platform used by municipalities for citizen-reported issues including illegal dumping and litter. Broader than Trashap but overlaps in citizen-to-government litter reporting.
- Rubicon Technologies: Smart waste and recycling technology provider serving municipalities and haulers with route optimization and analytics. Larger incumbent in the smart-sanitation space that could license data products analogous to Trashap's future ambition.
Emerging players
- iNaturalist: Large-scale citizen-science platform for biodiversity observations using photo + GPS submissions. Demonstrates the crowdsourced environmental data model Trashap aims to replicate in the litter vertical.
- Plastic Bank: Social enterprise that tracks and values collected plastic waste, providing data and blockchain-verified environmental impact. Comparable focus on data around waste collection for ESG and corporate reporting.
- CleanHub: Plastic waste collection and traceability platform that brands use to fund plastic recovery and report impact. Comparable environmental data layer that connects citizen/consumer activity to cleanup outcomes.
Regional players
- FixMyStreet: UK-origin civic reporting platform used by citizens to flag street-level issues including dumped rubbish and fly-tipping. Comparable citizen-to-authority reporting mechanic, primarily serving UK local councils.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
trashap social profiles
Digital presencetrashap financial estimates
Financial estimateRevenue estimate
Valuation estimate
trashap leadership team
Management profileNumber of profiles
trashap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
trashap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about trashap
What does trashap do?
Trashap provides a free mobile application for iOS and Android that allows users to photograph trash ("trashies"), automatically tag each photo with GPS coordinates, and view the locations on Google Maps to create public awareness of litter. The app uses a gamification ranking system (Trash Squire through Trash King/Queen) to incentivize continued participation, and allows collected data to be shared with city councils, government administrations, and NGOs to support environmental cleanup efforts.
Is trashap a public or private company?
trashap is a private company. It is classified as corporate owned and is currently operating.
When was trashap founded?
trashap was founded in 2019.
Where is trashap based?
trashap is headquartered in Bengaluru, India, in the Asia region.
How does trashap make money?
One revenue line is on record: app is Free.
Who are trashap's main competitors?
Direct peers on record are Litterati, OpenLitterMap, Marine Debris Tracker and Clean Swell. Broad incumbents are SeeClickFix and Rubicon Technologies. Emerging players are iNaturalist, Plastic Bank and CleanHub. FixMyStreet is listed as a regional player.
Does trashap have an API?
No public API is recorded for trashap.
What industry is trashap in?
trashap's product category is Environmental Reporting Mobile App. Its primary akta.pro industry code is BPALAAAE, Street & Public Space Litter Collection (Municipal Cleaning), with a secondary code of HSAPAPAM, Waste Management & Smart Sanitation (Facilities). Its NAICS code is 562111 and its SIC code is 4953.