faith artist agency

What faith artist agency does

Faith Artist Agency (FAA) is a privately-held, Nashville-based talent booking agency founded in 2010 by Brandy Wahlman, operating as a sole proprietor-style firm focused exclusively on the Christian music market. The agency represents 13 national Christian recording artists spanning rock (Kutless, Disciple, Pillar, The Protest, Honor & Glory), worship, and pop-adjacent genres, and provides booking services that connect these acts with churches, Christian festivals, youth groups, and other faith-based event organizers across the United States. Recent roster activity includes the January 2026 signing of LO CLOUD, a project featuring former members of Sanctus Real and Kutless, and a 2027 Disciple Spring Tour is being promoted in partnership with the nonprofit Child Fund.

The business model is a commission-based talent representation model: FAA earns a percentage (typically industry-standard 10–20%) of negotiated performance fees for each booked engagement. There is no subscription, licensing, or technology product line; revenue is generated entirely from live-event bookings. The firm maintains distribution-adjacent relationships with Christian music labels including BEC Recordings and Rockfest Records (a Sony imprint), which provide preferential access to label-supported artists' touring calendars. Headcount is limited and centered on the founder, with no disclosed investors, parent company, or external capital. Forward tour commitments span 2026–2027 across multiple roster artists, including seasonal Christmas tours, indicating a steady, pipeline-driven revenue base rather than project-based spikes.

Name

faith artist agency

Legal name

Faith Artist Agency

Website

https://faithartistagency.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Faith Artist Agency is a privately-held, Nashville-based Christian music talent booking agency founded in 2010 by Brandy Wahlman, representing 13 national artists and earning commissions on live performance engagements booked for churches, festivals, and faith-based events.

Ownership category

akta.pro rank

Product category

Talent Booking & Artist Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Full-Service Artist Management (MPAIAGAA)

Keywords

• Christian music booking
• Artist representation services
• Talent booking agency
• Live event talent booking
• Ministry artist management

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Talent Booking & Agency Services: The agency generates revenue by booking and representing national Christian recording artists and speakers for live events, tours, festivals, and church engagements. Revenue is derived from booking fees and artist management commissions on live performance engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Faith Artist Agency is a full-service, ministry-focused talent agency that represents 13 national Christian recording artists across multiple genres (hard rock, worship, hip-hop, pop, contemporary Christian) and arranges bookings for their live performances at churches, festivals, conferences, youth events, and tours. The agency earns revenue from booking fees and artist management commissions on live performance engagements, coordinating availability, pricing, and tour logistics for event organizers nationwide.

Product overview

Faith Artist Agency is a full-service, ministry-focused talent agency representing 13 national Christian recording artists across multiple genres including hard rock, worship, hip-hop, and pop. The agency offers artist booking services for churches, festivals, and live events through an inquiry-based offer form. The represented artists portfolio includes Pillar (hard rock with Dove Awards), Disciple (30-year veteran with Grammy nominations), Kutless (3 million albums sold), Nine Lashes (100+ million streams), Honor & Glory (Grammy-nominated worship), LO CLOUD (alt-rock from former Kutless/Sanctus Real members), and emerging artists like Altira, Amanda Nolan, Laura Williams, and Kurtis Hoppie. Services include tour booking, Christmas tours, spring tours, and ministry partnerships through an online offer submission system.

Differentiator

Problem solved

Functional benefit

Products and services

• Christian Artist Booking Services Full-service talent booking and artist representation for 13 national Christian recording artists across hard rock, worship, hip-hop, pop, and contemporary Christian genres. The agency handles artist availability, pricing negotiations, and event coordination for churches, festivals, conferences, and ministry events. Customers include worship leaders, pastors, youth pastors, festival promoters, and event organizers.
• Disciple 2027 Spring Tour Bookable Spring 2027 tour package featuring veteran Christian rock band Disciple (13 studio albums, 18 #1 singles, Grammy nomination) with The Protest as special guest, available for booking by venues, churches, and event organizers. Each tour stop includes a Child Fund charity presentation.
• Honor & Glory 3rd Annual Christmas Tour Bookable Christmas 2026 tour package featuring Grammy-nominated guitar-driven worship project Honor & Glory (composed of Disciple members Kevin Young, Josiah Prince, Joey West, Andrew Stanton, plus Dane Allen and Marco Pera), available for booking by churches and event organizers for seasonal worship events.
• Holy Nights: Louder Than Darkness Tour Bookable tour package promoted on the FAA website, available for booking by event organizers as one of multiple tour offerings for Fall 2026.
• Laura Williams Honestly Human Tour Bookable tour package featuring Christian artist Laura Williams, known for her four-chair turn on NBC's The Voice Season 24 and soulful voice, available for booking by event organizers as one of multiple Fall 2026 tour offerings.

Quantifiable outcome

• 13 nationally recognized Christian recording artists represented across multiple genres
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BEC RecordingscoreChannel Partner/ Reseller/ DistributorHonor & Glory's self-titled debut album was released via BEC Recordings in 2022. BEC Recordings serves as the label and distribution partner for Honor & Glory, an artist represented by Faith Artist Agency. FAA's roster includes Honor & Glory, whose releases are distributed through BEC Recordings.
• Rockfest Records / SonycoreChannel Partner/ Reseller/ DistributorThe Protest's album 'Legacy' was released July 13 on Rockfest Records/Sony. Rockfest Records/Sony distributes The Protest's music, an artist represented by Faith Artist Agency.
• Child FundminorStrategic or Co-development PartnerChild Fund is a charitable partner featured on the Disciple 2027 Spring Tour. Each night of the tour includes 'a life-changing presentation from our partners at Child Fund,' indicating a cause-marketing and ministry partnership integrated into the tour events.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Jeff Roberts & Associates: Long-established Christian music talent booking agency where FAA founder Brandy Wahlman previously worked. Directly competes in the same niche of booking Christian recording artists for church, festival, and ministry engagements.
• DCB Agency: Christian music booking and management agency also listed among founder Brandy Wahlman's prior employers. Competes head-to-head with FAA for artist representation and live event bookings in the faith-based music market.
• The A Group: Artist management and booking firm representing a roster of Christian music acts. Comparable in business model (artist representation, booking commissions) and target customer base (churches, festivals, faith-based events).
• Fifth House Entertainment: Christian music artist management and booking agency. Comparable niche focus on faith-based recording artists and live event booking, serving churches and faith-based promoters.
• Premier Productions: Largest Christian concert promoter in North America, producing major tours (Winter Jam, etc.). While a promoter rather than agent, it is a key counterpart in the Christian music booking ecosystem and overlaps with FAA's roster artists on tour bookings.

Broad incumbents

• Creative Artists Agency (CAA): Global broad-spectrum talent and entertainment agency. While not specialized in Christian music, CAA represents some crossover artists and serves as the incumbent benchmark for live performance booking infrastructure against which niche agencies like FAA compete.
• William Morris Endeavor (WME): Major global talent agency representing artists across genres including select faith-based acts. Serves as a broad incumbent that may sign Christian crossover artists or compete for bookings at scale venues.

Emerging players

• Awakening Foundation: Christian events and tours producer focused on faith-based concerts and worship events. Comparable faith-aligned customer base and artist ecosystem, though structurally a producer/promoter rather than a booking agency.

Others

• BEC Recordings: Christian music label and distribution partner for Honor & Glory (an FAA-rostered act). Adjacent ecosystem participant that validates roster artist quality and shares the Christian music commercial supply chain.
• Gospel Music Association (GMA): Industry trade body that administers the Dove Awards (recognizing multiple FAA roster artists). Not a competitor but a key industry institution that confers credibility and signals on the Christian music talent pool FAA serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FaithArtists

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about faith artist agency