Coinbase

Cryptocurrency Exchangecoinbase.com

Company typePublic
Founded2012
HeadquartersSan Francisco, United States
Headcount5,001–10,000
GTM typeB2B and B2C
OfferingSoftware

Coinbase firmographics

Firmographics

Name: Coinbase
Legal name: Coinbase Global, Inc.
Website: https://coinbase.com
Company type: Public
Founded year: 2012
Operating status: Operating
Headcount range: 5,001–10,000 employees
Ownership category
akta.pro rank

Coinbase industry classification

Industry

Product category: Cryptocurrency Exchange
NAICS: Securities and Commodity Exchanges (523210), Credit Card Issuing (52221)
SIC: Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
akta.pro primary industry: Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)
akta.pro secondary industries: Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC), On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)

Keywords

Cryptocurrency exchange
Digital asset trading
Crypto custody services
Blockchain infrastructure
Derivatives trading platform

Where Coinbase is headquartered

Location

Headquarters

HQ city: San Francisco
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Coinbase business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

Transaction Fees: Primary revenue from trading commissions on crypto spot and derivatives trading. Coinbase charges spread in crypto prices when users buy, sell, or convert. Fees vary by pricing tier based on 30-day volume or asset balance.
Subscription (Coinbase One): Monthly membership tiers ($4.99-$299.99/month) providing zero trading fees, boosted staking rewards, USDC rewards up to 3.50% APY, Coinbase One Card with up to 4% Bitcoin back, and priority support.
Stablecoin Income (USDC): Revenue from USDC balances generating $305 million in stablecoin income from USDC balances reaching a record $19 billion. Coinbase earns yield on USDC reserves held.
Prediction Markets: Revenue from prediction market contracts trading on real-world events. Prediction markets reached $100 million in annualized revenue within two months of launch.
Institutional Services: Prime brokerage services including custody (470+ assets), trading execution, financing/margin loans, staking, and derivatives for institutional clients. Revenue from financing interest and trading fees.
Derivatives Trading: Revenue from futures and perpetual futures contracts through Coinbase Financial Markets and International Exchange. Coinbase acquired Deribit for $2.9B to expand derivatives capabilities, controlling approximately 75% of global crypto options open interest.
Agent Services: Coinbase for Agents enables AI assistants to execute crypto trades through natural language commands using AgentKit and Model Context Protocol frameworks.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Coinbase One Basic - Entry subscription tier
Subscription	Monthly	Coinbase One Preferred - Mid-tier subscription
Subscription	Monthly	Coinbase One Premium - High-tier subscription
Subscription	Pay-as-you-go	Advanced Trade Fee Tiers
Transaction based/ take rate	Pay-as-you-go	Derivatives Trading Fees
Subscription	Monthly	USDC Rewards Rate

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Coinbase product offering

Product offering

Core offering

Coinbase operates a comprehensive cryptocurrency exchange and wallet platform that enables individuals and institutions to buy, sell, trade, and store digital assets including Bitcoin, Ethereum, and thousands of other cryptocurrencies. The platform spans retail trading, advanced professional trading, institutional prime brokerage, derivatives, prediction markets, stocks, staking, custody, stablecoin (USDC) services, and a Layer 2 blockchain (Base), delivered through web/mobile apps, APIs, and Crypto-as-a-Service infrastructure.

Product overview

Coinbase is a comprehensive cryptocurrency financial services company operating as a unified platform-plus-modules architecture. The core Coinbase Platform provides consumer crypto trading, complemented by Coinbase Advanced for professional traders, Coinbase One subscription service, and Coinbase Wealth for ultra-high-net-worth clients. Institutional services are delivered through Coinbase Prime (prime brokerage, custody, financing, and staking), Coinbase Exchange (spot markets), International Exchange, and Derivatives Exchange. Consumer products include Coinbase Card, Coinbase One Card, USDC stablecoin, Base App mobile application, Prediction Markets, and Stock Trading. Developer offerings span the Developer Platform with APIs (Payments, Trading, Wallets, Node, Data, AgentKit, OnchainKit), Token Manager, and Base Layer 2 blockchain. Recent expansion includes AI agent integration (Coinbase for Agents), tokenized stocks, and the $2.9B Deribit derivatives acquisition.

Differentiator

Problem solved

Functional benefit

Brands

Coinbase Prime: Institutional prime brokerage platform offering execution, financing, custody, futures, and staking services for institutional investors and ultra-high-net-worth individuals.
Base
Coinbase One
Coinbase Wealth
Coinbase Advanced
Coinbase One Card
Coinbase Card
Coinbase Derivatives
Coinbase Prediction Markets
USDC
Base App
Coinbase Token Manager

Products and services

Coinbase Platform

Quantifiable outcome

Prediction markets reached $100M annualized revenue within 2 months of launch
+3 more outcomes

Companies that use Coinbase

Customer profile

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Coinbase technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature6 records

Coinbase partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered flagship and core.

SecuritizeflagshipStrategic or Co-development Partner · 27 June 2026Coinbase invested in Securitize, blockchain tokenization infrastructure provider backed by BlackRock, Morgan Stanley, and Circle. Securitize tokenizes over $4 billion in assets across 650+ funds and is going public via SPAC merger with ticker SECZ.
StripeflagshipStrategic or Co-development Partner · 1 May 2026Stripe partnered with AWS and Coinbase to launch AI agent stablecoin payments platform. This was the largest stablecoin company acquisition at $1.1B for Bridge in October 2024.
Circle (USDC)coreStrategic or Co-development PartnerCoinbase co-created USDC stablecoin with Circle. USDC is backed 1:1 by US dollars with transparent monthly attestations. USDC circulating supply is $73.7B with $7.72B 24-hour trading volume across 190+ countries.
AWScoreTechnology or IntegrationAWS partnered with Stripe and Coinbase to launch AI agent stablecoin payments platform, enabling AI agents to pay for APIs and services in real time.
CardlesscoreChannel Partner/ Reseller/ DistributorCardless powers the Coinbase One Card, a Visa debit card issued by Pathward N.A. that offers up to 4% Bitcoin back on purchases, exclusively for Coinbase One members.
KalshicoreTechnology or IntegrationCoinbase partnered with Kalshi to develop prediction markets platform. Both companies received CFTC approval for perpetual futures trading in the US. CFTC filed lawsuits against states to defend prediction market regulations.
Fairshake PACflagshipGTM or Marketing PartnerCoinbase is a major backer of Fairshake, the crypto industry's leading super PAC. Fairshake has gone 38-2 in first 40 congressional races in 2026 primary season and has $135M+ cash on hand.
Better Home & FinanceflagshipStrategic or Co-development PartnerBetter and Coinbase partnered with Fannie Mae to launch first Fannie-backed mortgage backed by Bitcoin and USDC without forced liquidation. Nationwide rollout planned for Summer 2026.
240+ Banks, Brokers, Fintechs, Payment FirmsflagshipChannel Partner/ Reseller/ DistributorCoinbase CaaS (Crypto-as-a-Service) serves 240+ financial institutions enabling them to build digital asset products on Coinbase's licensed infrastructure.
KalshiEXcoreTechnology or IntegrationCoinbase partnered with Kalshi to develop prediction markets platform. The Coalition for Prediction Markets (including Kalshi, Crypto.com) filed amicus brief supporting CFTC oversight over state gaming regulations.

Scale indicators14 records

Recent moves6 records

Coinbase competitors and assessment

Company assessment

Direct peers

Binance: The world's largest cryptocurrency exchange by trading volume. Directly competes with Coinbase in spot and derivatives crypto trading, serving both retail and institutional clients globally, though Binance operates without the same US regulatory footprint.
Kraken: Major US-headquartered cryptocurrency exchange offering spot trading, staking, and institutional services. Directly competes with Coinbase across retail and institutional segments with a strong emphasis on regulatory compliance and security.
Crypto.com: Cryptocurrency exchange and payment platform offering trading, a Visa card with crypto rewards, and DeFi services. Closely parallels Coinbase's strategy of combining trading with consumer crypto card products and ecosystem expansion.
OKX: Global cryptocurrency exchange with strong derivatives and DeFi offerings. Competes directly with Coinbase in spot trading, futures, and institutional services while also offering self-custody wallet products and onchain trading.
Gemini: US-regulated cryptocurrency exchange founded by Cameron and Tyler Winklevoss. Directly competes with Coinbase in regulated US crypto trading, custody, and staking with a strong emphasis on compliance and institutional services.
Bybit: Global cryptocurrency exchange with significant derivatives market share. Competes with Coinbase on futures and perpetual trading, particularly in international markets, while expanding spot and institutional offerings.

Broad incumbents

Robinhood: Retail trading platform that has aggressively expanded into crypto trading following its Bitstamp acquisition. Competes with Coinbase on retail crypto trading while offering a broader multi-asset brokerage and now tokenized stock products.
Galaxy Digital: Diversified crypto financial services firm offering trading, asset management, investment banking, and mining services. Comparable to Coinbase's institutional offerings, particularly Coinbase Prime, with overlap in custody and prime brokerage.
Interactive Brokers: Large multi-asset brokerage expanding into crypto trading and tokenization. Comparable to Coinbase as a regulated institutional-grade trading platform with overlapping institutional client base and now offering 24/5 crypto access.

Others

Circle: Issuer of USDC stablecoin, co-created with Coinbase. While not a direct competitor, Circle is deeply interlinked with Coinbase through revenue sharing on USDC reserves and joint stablecoin infrastructure, and is pursuing IPO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Coinbase compliance and trust

Trust signal

Compliance6 records

Coinbase financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Coinbase leadership team

Management profile

Number of profiles

Profiles8 records

Coinbase subsidiaries and ownership

Company hierarchy

Subsidiaries13 records

Coinbase funding detail

Funding detail

Funding overview

Funding rounds21 records

Investors76 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Coinbase M&A and investment

M&A and investment

M&A35 records

Investments61 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coinbase

What does Coinbase do?

Is Coinbase a public or private company?

Coinbase is a public company. It is classified as public and is currently operating.

When was Coinbase founded?

Coinbase was founded in 2012. It employs 5,001 to 10,000 people.

Where is Coinbase based?

Coinbase is headquartered in San Francisco, United States, in the North America region.

How does Coinbase make money?

Seven revenue lines are on record. Transaction Fees are the primary driver. The others are subscription (Coinbase One), stablecoin Income (USDC), prediction Markets, institutional Services, derivatives Trading and agent Services.

Who are Coinbase's main competitors?

Direct peers on record are Binance, Kraken, Crypto.com, OKX, Gemini and Bybit. Broad incumbents are Robinhood, Galaxy Digital and Interactive Brokers. Circle is listed as an others.

Does Coinbase have an API?

Yes. Coinbase offers multiple APIs for developers: Advanced Trade API, International Exchange API, Prime API, Derivatives API, Payments API, Trade API, Node API, Data API, Exchange API, Staking API, and AgentKit for AI agent integration. The Developer Platform includes embedded wallets, Base accounts, on/off ramps, x402 payment protocol, OnchainKit, and Verifications. APIs support REST, webhooks, and provide access to trading, custody, staking, payments, and onchain operations. Developer documentation is at docs.cdp.coinbase.com.

What industry is Coinbase in?

Coinbase's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSAFANAO, Digital Asset/Crypto Trade Execution Platforms, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 523210 and its SIC code is 6200.