KuCoin

Name

KuCoin

Legal name

KuCoin.com

Website

https://kucoin.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (5232), Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

akta.pro secondary industries

Crypto Merchant Acquirers & PSPs (Payment Service Providers) (FSADAIAB), Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC), Centralized Crypto Lending Platforms (CeFi) (FSADAFAA), POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI), Compliance, Attestations, Proof-of-Reserves & Reporting (Stablecoins) (FSADADAI)

Keywords

• Cryptocurrency exchange
• Crypto derivatives trading
• Digital asset custody
• Crypto payment services
• Web3 wallet platform

Headquarters

HQ city

Mahé

HQ country

Seychelles

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Trading Fees: Transaction fees from spot trading, futures trading, and margin trading. Users can receive up to 20% discount on trading fees when paying with KCS token.
2. Withdrawal/Deposit Fees: Fees collected on cryptocurrency withdrawals and deposits across the platform.
3. Listing Fees: Fees charged to projects seeking token listing on the KuCoin exchange.
4. Earn Products: Revenue from lending, staking, and structured investment products including Simple Earn, Dual Investment, Shark Fin, and Crypto Lending Pro.
5. KuCoin Labs & Ventures: Investment returns from blockchain startup investments through KuCoin's venture arms.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

KuCoin operates a global cryptocurrency exchange platform that enables retail and institutional users to trade more than 1,000 digital assets via spot, futures (up to 100x leverage), and margin trading. Its product ecosystem extends to yield-bearing investments (KuCoin Earn), self-custody (KuCoin Web3 Wallet), real-world spending (KuCoin Pay and KuCard on Mastercard/Visa networks), and institutional services (Off-Exchange Settlement, VIP, and broker programs), all unified by the KCS utility token.

Product overview

KuCoin operates as a unified cryptocurrency exchange platform offering a comprehensive ecosystem of trading, payment, and Web3 services. The core KuCoin Exchange provides spot and derivatives trading across 1,000+ digital assets, supplemented by the KuCoin Web3 Wallet for self-custody and DeFi access. Payment solutions include KuCoin Pay for merchant payments and KuCard for card-based spending at Mastercard/Visa merchants. Additional services include yield products (KuCoin Earn), social trading (Copy Trading, KuCoin Feed), automated trading (Trading Bot), and institutional services. The native KCS token serves as the value participation layer, while Kia AI Assistant provides AI-powered support. The platform serves over 45 million users across 200+ countries with support for 20+ languages.

Differentiator

Problem solved

Functional benefit

Brands

• KuCoin Pay: Cryptocurrency payment solution connecting digital assets with local banking and payment rails across high-growth markets including Bangladesh, Mexico, Zambia, Argentina, Peru, and Brazil.
• KuCard
• KuCoin Institutional
• KuCoin Web3 Wallet
• KuCoin Labs
• KuCoin Ventures

Products and services

• KuCoin Exchange Global cryptocurrency exchange platform offering spot, futures (up to 100x leverage), margin, and copy-trading services across 1,000+ digital assets for retail and institutional users.
• KuCoin Earn Suite of yield-bearing products including Simple Earn, Staking, Dual Investment, Shark Fin, and Crypto Lending Pro that allow users to earn passive returns on held digital assets.
• Crypto Loan Lending product allowing users to borrow against cryptocurrencies while continuing to earn passive yields on pledged collateral.
• Neutral Enhanced Fund USDT-denominated market-neutral investment product using arbitrage and long-short strategies, requiring 50,000 USDT minimum and 30-day lockup.
• Spot Trading Direct spot trading service for buying and selling cryptocurrencies across 1,300+ trading pairs with maker/taker fee tiers.
• Futures Trading Derivatives trading offering USDT-margined and coin-margined perpetual and quarterly futures with leverage up to 100x on major pairs.
• Margin Trading Leveraged spot trading service offering up to 10x leverage with interest accrual on borrowed funds.
• Copy Trading Social trading feature enabling users to follow and automatically copy strategies of top-performing traders with profit-sharing arrangements.
• Trading Bot Automated algorithmic trading tools including grid trading and DCA (dollar-cost averaging) strategies that automate execution without manual intervention.
• KuCoin Alpha Platform feature providing early access to on-chain opportunities and emerging digital-asset projects.
• GemSPACE Early-access platform enabling users to discover and trade newly listed tokens and breakthrough projects before wider market availability.
• KuCoin Institutional Institutional services division offering the Broker Program, Market Maker programs, VIP tiers, and an Off-Exchange Settlement framework for professional and institutional clients.
• KuCoin Web3 Wallet Self-custodial Web3 wallet enabling users to manage crypto assets, access decentralized applications, swap tokens, and trade tokenized real-world assets (including Ondo) and HIP-3 perpetuals.
• KuCoin Pay Cryptocurrency payment infrastructure enabling users to spend digital assets at merchants via instant conversion technology, with local-rail integrations across Brazil, Bangladesh, Mexico, Argentina, Peru, and Zambia.
• KuCard Crypto-backed debit card on the Mastercard network enabling real-time USDC-to-fiat conversion at point of sale, with Apple Pay and Google Pay support.
• Kia AI Assistant AI-powered personal assistant providing natural-language platform support, trading assistance, and user query resolution.
• KCS (KuCoin Token) Native ERC-20 utility token of the KuCoin ecosystem operating on Ethereum and KuCoin Community Chain (KCC), granting trading fee discounts, daily bonuses, loyalty rewards, and KuCard incentives.

Quantifiable outcome

• 45M+ registered users globally
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature7 records

Partnerships

14 partnerships are on record, tiered minor and core.

• bKashminorChannel Partner/ Reseller/ Distributor · 24 June 2026KuCoin Pay integration in Bangladesh enabling users to move digital value through bKash mobile money platform.
• NagadminorChannel Partner/ Reseller/ Distributor · 24 June 2026KuCoin Pay integration in Bangladesh providing alternative mobile money rail for digital asset transactions.
• MTNminorChannel Partner/ Reseller/ Distributor · 24 June 2026KuCoin Pay integration in Zambia connecting digital assets with MTN mobile money network.
• AirtelminorChannel Partner/ Reseller/ Distributor · 24 June 2026KuCoin Pay integration in Zambia providing Airtel mobile money alternative for digital asset transactions.
• SPEI (Mexico)minorChannel Partner/ Reseller/ Distributor · 24 June 2026KuCoin Pay integration with SPEI-compatible bank transfers in Mexico for digital asset transactions.
• Transferencias 3.0 (Argentina)minorChannel Partner/ Reseller/ Distributor · 22 June 2026KuCoin Pay integration enables Argentine users to connect digital assets with government-regulated Transferencias 3.0 payment network including Mercado Pago.
• Yape (Peru)minorChannel Partner/ Reseller/ Distributor · 22 June 2026KuCoin Pay integration in Peru enabling users to connect digital assets with Yape mobile payment app for retail, lifestyle, and travel payments.
• Plin (Peru)minorChannel Partner/ Reseller/ Distributor · 22 June 2026KuCoin Pay integration in Peru connecting digital assets with Plin payment platform.
• Ondo Global MarketscoreTechnology or Integration · 30 April 2026Integration enables KuCoin Web3 Wallet users to access 260+ tokenized U.S. stocks and ETFs including Nvidia, Apple, Tesla, Microsoft, Amazon, and ETFs tied to gold, silver, and Nasdaq.
• LightnetminorStrategic or Co-development Partner · 29 April 2026Exploring collaboration to combine KuCoin's global digital asset trading ecosystem with Lightnet's cross-border payment infrastructure across Southeast Asia.
• MastercardcoreStrategic or Co-development Partner · 24 April 2026KuCard launched on Mastercard global network in Australia, enabling real-time USDC conversion at point of sale with support for Apple Pay and Google Pay integration.
• ImmersvecoreTechnology or Integration · 24 April 2026Principal member enabling KuCoin to issue KuCard on Mastercard network in Australia, providing regulatory framework for card issuance.
• TomorrowlandcoreGTM or Marketing Partner · 31 March 2026Multi-year global partnership covering 2026-2028 festival seasons including Tomorrowland Winter in France and Tomorrowland Belgium, featuring limited-edition KuCards and brand activations.
• Pix (Brazil)coreChannel Partner/ Reseller/ Distributor · 24 March 2026KuCoin Pay integration with Brazil's Pix instant payment network enabling users to scan QR codes and complete purchases with 50+ cryptocurrencies.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Binance: World's largest crypto exchange with comparable global reach, spot/futures/margin/earn product suite, and similar BUSD/USDT stablecoin-mediated payment ecosystem. Most direct competitor in the offshore exchange category; both have faced U.S. DOJ enforcement actions (Binance settled for ~$4.3B).
• Bitget: Top derivatives-focused crypto exchange with growing spot, copy trading, and web3 wallet offerings. Direct competitor in offshore exchange category with comparable GTM emphasis on community and affiliate marketing.
• Crypto.com: Crypto exchange with Visa card product directly comparable to KuCoin's KuCard on Mastercard network. Both pursue exchange-to-payment-platform expansion strategy, though Crypto.com is more developed in regulated markets.
• Bybit: Derivatives-focused crypto exchange with strong global retail presence and similar product breadth (spot, futures, margin, earn, web3 wallet). Comparable offshore positioning and faced U.S. enforcement following major security incident and DOJ action in 2025.
• Gate.io: Top-10 global crypto exchange known for extensive altcoin listings, similar to KuCoin's 1,000+ asset breadth. Comparable spot/futures/earn offerings, retail-focused GTM, and offshore exchange profile.
• HTX (formerly Huobi): Top global offshore crypto exchange offering spot, derivatives, earn, and web3 wallet services. Directly comparable in product scope and offshore regulatory profile, with overlapping customer base seeking non-US-regulated alternatives.
• MEXC: Global crypto exchange with extensive altcoin selection and derivatives products. Directly competes with KuCoin in the retail altcoin trader segment and operates similar offshore-style global access.
• OKX: Global crypto exchange offering spot, derivatives, earn, web3 wallet, and OKX Card product lines - directly parallel to KuCoin's suite across both retail and institutional segments. Recently pled guilty to U.S. DOJ charges (May 2025), making it a closest regulatory parallel.

Broad incumbents

• Kraken: U.S.-regulated crypto exchange offering spot, staking, and futures. Represents the regulated benchmark for institutional custody and compliance that KuCoin increasingly competes against as it obtains MiCAR and SOC 2 certifications.
• Coinbase: Largest U.S.-regulated crypto exchange with comparable product breadth (spot, futures via FairX/Bitmex, staking, custody). Not a direct offshore competitor but the primary regulated incumbent KuCoin users moved away from due to altcoin access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kucoincom
• YouTubeyoutube.com/c/KuCoinExchange
• LinkedInlinkedin.com/company/kucoin
• Instagraminstagram.com/kucoinexchange
• Facebookfacebook.com/KuCoinOfficial

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments73 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KuCoin