What Yendo does

Yendo is a U.S. fintech, founded in 2021 and headquartered in Dallas, Texas, that operates as an AI-powered asset-backed credit platform targeting the 65 million Americans excluded by legacy lenders. Its flagship product is the world's first vehicle-secured credit card, which uses car equity rather than a traditional credit score to deliver revolving credit limits of $450-$10,000, reported to all three credit bureaus, with a 1-minute pre-approval and access to a virtual card in 15 minutes. The company has since added a Home Asset-Backed Credit Card, an Unsecured Credit Card for non-prime consumers (launched June 2026), and an Auto Refi Credit Card that bundles loan refinancing with card access, and operates across 45 U.S. states with stated intent to reach all 50.

The platform is built on proprietary AI infrastructure combining computer-vision asset verification, automated title and identity checks, and predictive underwriting, which the company reports has cut per-loan processing cost from over $500 to roughly five seconds. Cards are issued pursuant to a Mastercard license through Cross River Bank (Member FDIC), with multi-state supervised-lender, installment-loan, debt-collection, and consumer-finance licenses held by Yendo Inc. and its wholly owned subsidiary Yendo Auto Servicing LLC. The mobile app has surpassed 115k downloads with 4.5+ star ratings and is the primary acquisition channel, supported by a $100-per-referral program, SEO content, and PR in outlets such as TechCrunch, Fortune, WSJ, Yahoo, Axios, and NerdWallet.

Yendo earns revenue primarily through interest on revolving credit-card balances at a fixed 24.88%-35.88% APR, supplemented by Mastercard interchange, a $40 annual fee, and cash-advance (3%) and balance-transfer (5%) fees. Capital partners - most notably i80 Group via a $150M debt facility (2024) expanded to a $200M warehouse facility (2026) - fund receivables originations, while equity capital totals roughly $93.5M across a $4.5M Mark Cuban seed (2021), a $24M FPV-led Series A (2023), a $15M strategic-equity tranche (2024), and a $50M Series B (2025). Leadership includes CEO and co-founder Jordan Miller (named EY US Entrepreneur Of The Year 2026 Southwest winner), CPO Kevin Bird (ex-Nubank, ex-Elicit), and CMO Nizar Rana (ex-OnePay, LendingClub, Wells Fargo); Lyft co-founder Logan Green and Nick Huber joined the board alongside Series B. The company is venture-backed private with no disclosed parent and continues to position itself as an AI-powered digital bank for underserved Americans.

Name

Yendo

Legal name

Yendo Inc.

Website

https://yendo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Yendo is a US fintech that offers vehicle-secured, home-asset-backed, and unsecured credit cards targeting non-prime consumers excluded from traditional credit. It uses AI-powered underwriting and computer vision to issue revolving credit within minutes through a mobile app.

Ownership category

akta.pro rank

Product category

Consumer Credit Cards / Asset-Backed Lending

NAICS

Credit Card Issuing (52221)

akta.pro primary industry

Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB)

akta.pro secondary industry

Virtual Prepaid & Single-Use / Tokenized Cards (FSAMANAJ)

Keywords

• Asset-backed credit cards
• Vehicle-secured lending
• Consumer credit cards
• Alternative credit underwriting
• Subprime credit solutions

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Interest Income from Revolving Credit: Yendo earns interest revenue on outstanding credit card balances carried by cardholders. The APR ranges from 24.88% to 35.88% for purchases. Cardholders can pay off balances monthly to avoid interest charges, or revolve balances generating interest income for Yendo. This is the primary revenue stream.
2. Transaction Interchange Fees: Yendo earns interchange fees from merchants when cardholders make purchases with their Yendo Mastercard. As a Mastercard issuer through Cross River Bank, the company receives a percentage of each transaction processed through the network.
3. Annual Fees: The vehicle-secured credit card carries a $40 annual fee, generating recurring fee revenue from cardholders.
4. Cash Advance and Balance Transfer Fees: Additional revenue from cash advances (3% fee, 35.88% APR) and balance transfers (5% fee, 35.88% APR) when cardholders access these services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Yendo provides a suite of consumer credit cards designed for subprime and near-prime borrowers, anchored by the Vehicle-Secured Credit Card that uses vehicle equity as collateral to deliver revolving credit with limits up to $10,000. The portfolio also includes the Home Asset-Backed Credit Card, the Unsecured Credit Card for non-prime consumers, and the Auto Refi Credit Card, all issued by Cross River Bank on the Mastercard network. Customers apply through a mobile app or website, receive an underwriting decision in roughly one minute, and can access a virtual card within 15 minutes via Apple Pay, Google Pay, or Samsung Pay.

Product overview

Yendo is an AI-powered fintech company offering a suite of secured and unsecured credit card products targeting the 65 million Americans excluded by traditional lenders. The core product is a Vehicle-Secured Credit Card that uses car equity as collateral to provide up to $10,000 in revolving credit at prime rates. The product suite has expanded to include an Unsecured Credit Card (launched June 2026) and Home Asset-Backed Credit Card for non-prime consumers, plus an Auto Refi Credit Card for customers still making auto loan payments. Key features include virtual cards, unlimited 1.5% cashback rewards, credit building tools reporting to all three bureaus, cash advances, and auto loan refinancing with average monthly savings of $306. The company leverages proprietary AI for underwriting, asset verification using computer vision, and offers an AI-powered virtual assistant called Grace. All Yendo credit cards are issued by Cross River Bank pursuant to Mastercard license.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle-Secured Credit Card Revolving credit card for non-prime U.S. consumers backed by the equity in their vehicle, with credit limits from $450 up to $10,000, fixed APR of 24.88% to 35.88%, $40 annual fee, virtual card issued within 15 minutes for use with Apple/Google/Samsung Pay, 1.5% unlimited cashback when enrolled in autopay, and credit-building through reporting to Equifax, Experian, and TransUnion.
• Unsecured Credit Card Unsecured revolving credit card targeted at consumers with non-prime credit scores, with unlimited 1.5% cash back on all purchases and the ability to add assets later to potentially increase credit limits by 500% or more at lower rates.
• Home Asset-Backed Credit Card Revolving credit card secured by home equity, enabling homeowners to tap property value for revolving credit with the same AI-powered underwriting, virtual card, and cashback framework as the vehicle-secured product.
• Auto Refi Credit Card Combined auto-loan refinancing and credit-card product allowing consumers still making auto loan payments to refinance through Yendo while receiving up to $10,000 in revolving Yendo card credit; average savings of $306–$450 per month on the auto payment, with card availability increasing as the underlying auto loan is paid down.

Quantifiable outcome

• Saves customers over $250 million in interest and fees
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• MastercardcoreTechnology or IntegrationYendo credit cards are issued under Mastercard license, enabling global merchant acceptance and access to the Mastercard payment network infrastructure.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Mission Lane: Mission Lane issues Visa credit cards specifically designed for people with limited or poor credit histories, directly competing with Yendo in the underserved consumer credit card space. Both target subprime borrowers with accessible digital onboarding and credit-building features.
• Possible Finance: Possible Finance provides mobile-first credit building products including credit cards and cash advances for subprime consumers. Direct peer to Yendo given shared focus on underserved borrowers, mobile-first onboarding, and credit-building as a primary value proposition.
• OppFi: OppFi (formerly OppLoans) is a specialty finance platform that provides accessible credit products to non-prime consumers. Direct peer to Yendo given shared mission of serving the 65M+ Americans excluded from mainstream credit, with both leveraging technology to offer alternatives to payday/title loans.
• Avant: Avant provides online personal loans and credit cards to middle-income consumers with less-than-prime credit. Direct peer to Yendo given overlapping subprime borrower focus, digital origination model, and credit card product offerings.
• Self Financial: Self (formerly Self Lender) offers credit-builder loans and secured credit cards that help subprime consumers establish credit. Direct peer to Yendo in the credit-building niche with shared reporting to all three bureaus and a focus on transitioning borrowers from subprime to prime credit profiles.

Broad incumbents

• OneMain Financial: OneMain Financial is a large, established consumer finance company offering personal loans and credit products to non-prime borrowers across the US. Broad incumbent comparable to Yendo given overlapping target customer (subprime) and credit products, though OneMain operates a branch-based legacy model vs. Yendo's digital-first approach.
• Upgrade: Upgrade is a fintech offering credit cards, personal loans, and mobile banking to consumers, including those with non-prime credit. Comparable to Yendo given shared product suite (cards + loans) and digital-first approach to borrowers underserved by traditional banks.
• Current: Current is a digital banking platform offering mobile banking, debit, and credit products targeting financially underserved consumers. Comparable to Yendo given shared mission of serving consumers excluded by traditional banks and the trajectory toward becoming a full-stack digital bank.
• Chime: Chime is a large consumer fintech providing fee-free banking, secured credit cards, and credit-building tools, often targeting lower- and middle-income consumers. Broad incumbent comparable to Yendo's mission and credit-building card offering, though at much larger scale and broader product portfolio.
• LendingClub: LendingClub is a digital lending marketplace offering personal loans, credit cards, and banking products. Comparable to Yendo given overlapping consumer credit products and Nizar Rana's prior leadership there; broader incumbent with deposit-taking bank charter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@JoinYendo
• Facebookfacebook.com/JoinYendo
• LinkedInlinkedin.com/company/yendo1
• Instagraminstagram.com/joinyendo
• TikToktiktok.com/@joinyendo
• Xx.com/joinyendo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yendo