LTK

What LTK does

LTK is a Dallas-headquartered creator commerce platform that connects lifestyle creators, brands, and shoppers across more than 160 countries. Founded in 2011 by Amber Venz Box and Baxter Box, the company operates a unified platform — consolidated from heritage brands rewardStyle and LIKEtoKNOW.it — that combines a consumer-facing shopping app (44M+ monthly shoppers, $6B+ in annual consumer sales), a creator-side publishing and monetization stack (350,000–400,000 vetted creators, $3B+ paid to creators to date), and a brand-side platform (LTK Connect with Brand Profiles, Quick Collabs, and modules including LTK 360, LTK Ads, LTK CTV, LTK Optimize, and LTK RMN). The technology stack uses computer vision to tag products in creator images and video, a recommendation engine tuned on over a decade of creator content, and an OpenAI-powered consumer chatbot launched in 2026 for personalized product discovery.

The company monetizes across five streams: affiliate commissions on retail sales (the historical core), tiered SaaS subscriptions to the Brand Platform (Launch at $99/month, Pro at $999/month, and quote-based Enterprise), managed campaigns and premium services (LTK Campaigns, LTK Soirée, LTK CTV), transaction fees on flat-fee Quick Collabs campaigns, and advertising revenue from LTK Ads, CTV, and the LTK Retail Media Network. In September 2025 LTK made the Brand Platform free, repositioning toward a freemium land-and-expand model. LTK is privately held following a $300 million SoftBank Vision Fund 2 investment in November 2021 at a $2 billion valuation, employs 500–800 people across the US, UK, Brazil, South Korea, Germany, China, and Australia, and serves named enterprise customers including Target, Nordstrom, Sephora, Ulta, Abercrombie & Fitch, and Sports Illustrated Swimsuit. In February 2026 the company executed a low single-digit percentage workforce reduction as part of a strategic realignment around its revamped brand platform.

Name

LTK

Legal name

rewardStyle, Inc.

Website

https://company.shopltk.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LTK is a creator commerce platform that connects 350,000+ creators, 8,000+ retailers, and 44M+ monthly shoppers through a unified consumer app, brand-side platform, and AI-powered discovery tools, monetizing via affiliate commissions, SaaS subscriptions, advertising, and managed services across 160+ countries.

Ownership category

akta.pro rank

Product category

Creator Commerce Platform

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

akta.pro secondary industry

Developer Portals, SDKs & Documentation Platforms (BPAMADAG)

Keywords

• Creator commerce platform
• Influencer marketing software
• Affiliate marketing network
• Brand-creator collaboration
• Retail media network

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate / creator commissions on retail sales: Core historical model: when shoppers click LTK links and purchase from retailer/brand sites, the merchant pays LTK a commission, a portion of which is paid to the referring creator. The model underpins the platform's $6B+ annual consumer sales volume and the $3B+ paid to creators to date.
2. Brand Platform subscriptions (Launch, Pro, Enterprise): Monthly SaaS tiers for brands using the LTK Brand Platform: Launch at $99/month, Pro at $999/month, and Enterprise (varies/quote-based), with add-on seats and dashboards. Free access was also introduced in 2025 to onboard more brands.
3. Managed campaign and premium services (LTK Campaigns, LTK Soirée, LTK CTV): Enterprise managed services and premium campaign offerings layered on top of the platform, including events, CTV/CTV advertising, and bespoke brand campaigns operated on behalf of retailers and brands.
4. Quick Collabs and flat-fee campaign marketplace: Flat-fee campaigns where brands pay creators through LTK for opt-in collaborations, providing a second monetization path beyond traditional affiliate commissions.
5. Data, AI, and ad monetization (LTK Ads, LTK CTV, LTK RMN): Monetization of audience data through advertising products including LTK Ads, LTK CTV (connected TV), LTK RMN (retail media network), and lookalike audience targeting, leveraging anonymized purchase and engagement data.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

LTK operates a creator commerce platform that connects 350,000–400,000 creators with 8,000+ retailers and 1M+ brands to drive measurable, shoppable commerce across 160+ countries. Its core offerings are the LTK Shopping App for consumers (with Buy Now in-app checkout) and the LTK Brand Platform for brands (SaaS tiers plus free access since 2025), supported by AI-powered product tagging, an OpenAI-powered chatbot, affiliate infrastructure, and full-funnel measurement tools.

Product overview

LTK operates as a platform-plus-modules architecture: a single unified creator-marketing platform (operated by rewardStyle, Inc. d/b/a LTK) at the core, with a broad set of add-on modules and sub-brands layered on top. The core platform ties together creator content ingestion from Instagram, TikTok, YouTube, and Pinterest, an AI/ML enrichment layer (LTK AI chatbot powered by OpenAI, plus computer-vision product tagging and a recommendation engine), and a consumer-facing LTK Shopping App featuring Buy Now in-app checkout. On the brand side, the LTK Connect brand platform (with Brand Profiles and Quick Collabs) sits alongside analytics (LTK 360, LTK Score), campaign tools (LTK Campaigns), amplification modules (LTK Ads, LTK Boost, LTK Optimize), and distribution surfaces (LTK CTV, LTK RMN, LTK All-in-1, LTK Soirée). Legacy sub-brands LIKEtoKNOW.it (email) and rewardStyle (affiliate) remain part of the portfolio, and creator productivity is supported by Link Ninja (browser extension) and LTK DM (messaging). Public/partner integrations include the LTK APIs and a Shopify Integration offered across the Self Serve Launch, Pro, and Enterprise tiers.

Differentiator

Problem solved

Functional benefit

Brands

• rewardStyle: Heritage brand; affiliate marketing platform for creators now consolidated under the LTK umbrella.
• LIKEtoKNOW.it

Products and services

• LTK Brand Platform SaaS platform for brands to discover creators, launch collaborations (including Quick Collabs flat-fee campaigns), manage Brand Profiles, run campaigns, and measure performance. Available in Launch ($99/month), Pro ($999/month), and Enterprise tiers, plus free access introduced September 2025.
• LTK Shopping App Consumer-facing iOS and Android mobile shopping app where 44M+ monthly shoppers discover and purchase creator-curated products. Features Full-Screen Continuous Video, Daily Drops, Video Storytelling, Brand Profiles, LTK AI chatbot, and Buy Now in-app checkout.
• LTK 360 24/7 full-funnel measurement and analytics platform for brand partners, providing unified performance insights across creator marketing campaigns on the LTK platform.
• LTK Ads Paid media offering that lets brands amplify creator content across digital advertising channels, extending the reach of organic creator posts through programmatic and paid distribution.
• LTK AI Enriched (LTK AI Chatbot) AI-powered chatbot and enrichment layer, powered by OpenAI, providing creators with audience research, performance insights, and shopping-query capabilities, and offering consumers personalized product and style recommendations.
• LTK Campaigns Managed campaign service enabling brands to plan, execute, and measure multi-creator marketing campaigns end-to-end, operated on behalf of retailers and brands.
• LTK CTV Connected TV (CTV) advertising offering that distributes shoppable creator content to streaming-TV audiences, extending creator commerce beyond social and mobile.
• LTK RMN (Retail Media Network) Retail Media Network offering that integrates LTK creator content and performance data into retailer media networks for shoppable retail experiences and lookalike audience targeting.
• LTK Soirée Curated premium event and experience offering for high-tier creators and brand partners on the LTK platform.
• LIKEtoKNOW.it Email Service Email-delivered, creator-curated shopping recommendations service (heritage consumer brand) now consolidated under the LTK umbrella, redirecting shoppers to the LTK shopping app.

Quantifiable outcome

• Drives nearly $6B+ in annual consumer sales
• +5 more outcomes

Named customers10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship retailer partnership, major media partnership, core ai infrastructure partner, launch brand partner for brand profiles, ecosystem-level partner category and distribution infrastructure.

• Targetflagship retailer partnershipStrategic or Co-development PartnerTarget launched Target Ambassadors powered by LTK (replacing its 2023 affiliate program) and Club Target in 2026. LTK provides the creator relationship management, gifting, campaigns, and measurement infrastructure powering both programs; pilot attracted ~8,000 creators.
• Sports Illustrated Swimsuitmajor media partnershipGTM or Marketing PartnerLTK made Sports Illustrated Swimsuit shoppable, integrating tagged products, shoppable galleries, and shopping links within the LTK app and on-site editorial tied to the annual issue and live events.
• OpenAIcore ai infrastructure partnerTechnology or IntegrationOpenAI powers the LTK AI chatbot launched in 2026, providing personalized product and style recommendations based on over a decade of creator content with creator commissions integrated.
• Nordstromlaunch brand partner for brand profilesGTM or Marketing PartnerNordstrom is a launch partner for LTK Brand Profiles in the consumer app and uses the LTK Brand Platform to manage creator marketing.
• Sephoralaunch brand partner for brand profilesGTM or Marketing PartnerSephora is a launch partner for LTK Brand Profiles in the consumer app and uses the LTK Brand Platform.
• Ultalaunch brand partner for brand profilesGTM or Marketing PartnerUlta is a launch partner for LTK Brand Profiles in the consumer app and uses the LTK Brand Platform.
• Abercrombie & Fitchlaunch brand partner for brand profilesGTM or Marketing PartnerAbercrombie & Fitch is a launch partner for LTK Brand Profiles in the consumer app and uses the LTK Brand Platform.
• Quincelaunch brand partner for brand profilesGTM or Marketing PartnerQuince is a launch partner for LTK Brand Profiles in the consumer app.
• Reformationlaunch brand partner for brand profilesGTM or Marketing PartnerReformation is a launch partner for LTK Brand Profiles in the consumer app.
• Tuckernucklaunch brand partner for brand profilesGTM or Marketing PartnerTuckernuck is a launch partner for LTK Brand Profiles in the consumer app.
• Dorseylaunch brand partner for brand profilesGTM or Marketing PartnerDorsey is a launch partner for LTK Brand Profiles in the consumer app.
• Agency partners (influencer marketing agencies)ecosystem-level partner categoryChannel Partner/ Reseller/ DistributorLTK operates an 'Agency partners' program under its Brands offering, allowing influencer marketing agencies to use the LTK Brand Platform to run campaigns for their brand clients.
• Apple App Store / Google Playdistribution infrastructureOEM/ Whitelabel/ Licensing PartnerLTK distributes its consumer app via the Apple App Store and Google Play; Apple's Usage Rules govern the iOS distribution relationship per LTK's Terms of Service.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Shopify Collabs: Shopify's Collabs product (within its broader commerce platform) lets brands discover and partner with creators, integrate with their storefronts, and manage affiliate campaigns. Directly comparable to LTK's Brand Platform on the creator-discovery and shoppable-content side, but embedded in Shopify's broader e-commerce infrastructure serving 1M+ merchants.
• Rakuten Advertising: Rakuten Advertising is a global affiliate and performance marketing network owned by Rakuten. Comparable to LTK's foundational affiliate/commission layer with deep retailer integrations across fashion, beauty, and retail verticals.
• Awin: Awin is a global affiliate marketing network with thousands of retailer and brand advertisers. Comparable to LTK's affiliate and brand-platform core on the commission-based revenue side, particularly for cross-border retail programs.
• CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate marketing networks, providing creator and partner programs for major retailers and brands. Directly comparable to LTK on the affiliate infrastructure layer with substantial overlap in retail and DTC customers.

Direct peers

• Impact.com: Impact.com operates a global partnership management platform covering affiliate, influencer, and creator marketing with measurement, attribution, and payouts. Closely comparable to LTK on the affiliate and brand-creator partnership side, with overlapping customers in retail and DTC, and similar SaaS-plus-commission revenue mechanics.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform offering creator discovery, campaign management, and analytics. Direct competitor to LTK's enterprise brand offerings (LTK Campaigns, LTK 360, LTK Score) for mid-market and enterprise brand budgets.
• Aspire: Aspire (formerly AspireIQ) is a creator marketing platform that connects brands with influencers for collaborations and affiliate campaigns. Directly comparable to LTK's Brand Platform and Quick Collabs offerings, with overlapping retail and DTC brand customers.
• Grin: Grin is a creator marketing platform focused on DTC and e-commerce brands, offering influencer discovery, gifting, content, and affiliate payouts. Direct competitor to LTK for mid-market brand budgets, with comparable Shopify-style integrations.

Emerging players

• PartnerStack: PartnerStack is a partner management platform covering affiliate, referral, and creator programs with SaaS-style subscription tiers. Comparable to LTK's self-serve Brand Platform tiers (Launch, Pro) for SaaS-economy and B2B brands.
• Bazaarvoice: Bazaarvoice operates a content and creator-driven commerce platform with influencer, UGC, and shoppable content capabilities for retailers and brands. Adjacent competitor to LTK on the brand-side content-to-commerce workflow and integrated shoppable media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL-Dq7MW-K04X4mFz66offfe0F9YdPSYL1
• Instagraminstagram.com/shop.ltk
• Xx.com/shopLTK
• LinkedInlinkedin.com/company/rewardstyle

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LTK