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Upvest

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uuid00000ug

Namestring
Upvest
Legal namestring
Upvest GmbH
Websiteurl
upvest.co
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Upvest is a Berlin-based fintech founded in 2017 that operates an API-first investment infrastructure platform for European and UK financial institutions. Its Investment API covers the full investment lifecycle — brokerage, settlement, custody, tax wrappers, corporate actions, and back-office operations — and is delivered through three operating models (Take Our License, Bring Your Own License Single Accounts, Bring Your Own License Omnibus) supervised by BaFin in Germany and the FCA in the UK. As of March 2026, Upvest served more than 30 financial institutions including Revolut, DKB, N26, bunq, Webull, Santander's Openbank, Raisin Bank, Zopa, IG Group, Salt Bank, CMC Markets, Mintos, Vivid, Plum, Qonto, SumUp, and growney, processing over 100 million orders per year across 20+ markets and reaching 2 million+ end users.

The platform is cloud-native and event-driven, built on Google Cloud Platform with ISO/IEC 27001:2022 certification, AES-256 encryption at rest, Cloudflare WAF/DDoS protection, and OAuth-based per-client request signing. Distinctive proprietary components include a Fractions Engine delivering real fractional ownership under German civil law (validated by France's AMF) and a Portfolio Engine executing automated rebalancing at less than 0.1% deviation from target allocation. Upvest also maintains an internal 'AI Toolkit' (30 specialist agents, 36 skills, 40 rules) and an MCP Gateway connecting Claude, Gemini, and GitHub Copilot to engineering, security, and operations workflows — with 80% of feature development now AI-assisted.

Upvest monetises through a quote-based enterprise B2B contract combining a subscription platform fee with usage-based fees on orders, custody, and execution, plus managed-services revenue for middle- and back-office outsourcing and licensing royalties via the Take Our License model. Pricing is not publicly disclosed and is tailored to use case (Fractions, Portfolios, Savings Plans), operating model, and transaction volume. As of March 2026, Upvest employed 280 staff across Berlin and London and was valued at approximately €640 million following a $125 million financing round.

Short descriptiontext

Upvest is a Berlin-based fintech, founded in 2017 and supervised by BaFin and the FCA, that provides an API-first investment infrastructure platform covering brokerage, settlement, and custody for more than 30 European banks, brokers, wealth managers, and fintechs including Revolut, DKB, and N26.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersBerlin, Germany
HQ citystring
Berlin
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
investment infrastructure API, brokerage custody platform, wealth management B2B, fractional investing API, embedded finance investing
Industry3 codes
1Full-Service Retail Brokerage & Wealth Platforms
CodeFSAAAAAAPrimaryYes
2Smart Contract & Token Operations Infrastructure (Lifecycle, Corporate Actions)
CodeFSAGAMAHPrimaryNo
3Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes)
CodeFSAGALAKPrimaryNo
NAICS code3 codes
  • Portfolio Management and Investment Advice52394
  • Investment Banking and Securities Intermediation52315
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518
SIC code3 codes
  • Security Brokers, Dealers & Flotation Companies6211
  • Services-Prepackaged Software7372
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Investment Infrastructure API
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Enterprise B2B Platform Fee / Subscription
TypeSubscription Recurring
Description

Upvest monetises its Investment API plus technology, operations, licensing, and partner ecosystem as a B2B subscription-style engagement with financial institutions and fintechs. The contact form requires funding stage, region, and launch timeline — indicating quote-based, enterprise contract pricing rather than self-serve pricing.

upvest.co
2Transaction-Based / Usage Fees on Investment API
TypeUsage Based
Description

The platform processes over 100 million orders per year across brokerage, settlement, and custody. Revenue scales with order volume, asset under administration, custody, and execution activity — i.e., usage/transaction-based pricing layered on top of the platform subscription.

upvest.co
3Managed Services (Operations Outsourcing)
TypeManaged Services
Description

Upvest provides full business process outsourcing for middle- and back-office operations across brokerage, settlement, and custody, including order lifecycle, reconciliation, corporate actions, tax handling, and regulatory reporting — a managed services revenue stream alongside the technology fee.

upvest.co
4Licensing Royalties (License-as-a-Service)
TypeLicensing Royalties
Description

Upvest operates as a BaFin- and FCA-supplied custodian and licenses access to its regulatory licenses across Europe and the UK (Take Our License model). Clients can launch and scale compliant investment products across Europe and the UK by leveraging Upvest's supervised licenses instead of obtaining their own.

upvest.co
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others
Pricing details1 tier
1Quote-based enterprise contract (no public tiers)
ModelOther
Notes

Pricing varies by use case (Fractions, Portfolios, Savings plans), operating model (Take Our License, BYOL Single Accounts, BYOL Omnibus), funding stage, region, and transaction volume. Contact form required to receive a quote.

upvest.co
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Upvest provides a cloud-native, event-driven Investment API that enables fintechs, banks, brokers, and wealth managers to launch and scale compliant investment products across Europe and the UK. The platform covers end-to-end brokerage, settlement, and custody, supported by Upvest Securities GmbH (BaFin) and Upvest Securities Ltd (FCA) and delivered via three operating models: Take Our License (TOL), Bring Your Own License (BYOL) Single Accounts, and BYOL Omnibus. It automates over 99% of middle- and back-office processes and serves 30+ financial institutions across 20+ markets, processing more than 100 million orders per year.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 8 values shown
  • Processes over 100 million orders per year (up from 20 million in 2024)
+7 more records
Product overview1 text field

Upvest operates a single unified investment infrastructure platform, delivered through a modular B2B architecture with three integrated solution pillars: Upvest Product (end-to-end investment infrastructure spanning brokerage, settlement and custody), Upvest Investment API (the cloud-native, event-driven Technology layer) and Upvest Operations (full BPO for middle- and back-office). On top of these pillars sit three client-facing use-case modules — Fractions, Portfolios and Savings Plans — plus three deployment configurations: Take Our License (TOL) and Bring Your Own License (BYOL) for Single Accounts, and BYOL Omnibus. Together these products serve more than 30 fintechs, banks, brokers and wealth managers across 20+ European markets, processing 100m+ orders annually under BaFin and FCA supervision.

Product and service5 records
1Upvest Investment API
CategoryAPI platform
Description

Cloud-native, event-driven B2B API with banking-grade security that exposes the full investment lifecycle (accounts, users, branches, orders, positions, transfers, tax wrappers, portfolios, savings plans, fees, taxes, payments, instruments, corporate actions, reporting, custody, treasury) to fintechs, banks, brokers, and wealth managers across 20+ European markets.

2Upvest Operations (BPO)
CategoryManaged services
Description

Full business process outsourcing for middle- and back-office investment operations, covering order lifecycle management, reconciliation, corporate actions, tax handling, and regulatory reporting. Automates over 99% of middle- and back-office processes across brokerage, settlement, and custody.

3Take Our License (TOL)
CategoryOperating model
Description

Operating model in which Upvest contracts directly with the institutional client and its end users (treated as retail clients), with Upvest acting as the regulated securities institution using its BaFin/FCA licences. Available for the Single Accounts setup.

4Bring Your Own License (BYOL) – Single Accounts
CategoryOperating model
Description

Operating model for institutional clients operating under their own regulatory licences, with one segregated Upvest account per end user. Supports users, roles, branches, tax wrappers, savings plans, portfolios, virtual cash, and other retail investment features.

5Bring Your Own License (BYOL) – Omnibus
CategoryOperating model
Description

Operating model for institutional clients operating under their own regulatory licences that hold end-user assets in an omnibus account structure. Exposes the same Investment API resources (accounts, account groups, orders, transfers, reporting, custody, treasury, corporate actions) optimised for pooled-asset operations.

Scale indicator14 records

Each record includes

Type, Value, Description, Source

Partnership27 partners
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-06-01
Description

Partnership to launch an in-app money market fund investing feature for Qonto's 600,000+ SMEs and freelancers across 8 European countries, starting in Germany (Qonto's largest market outside France). Minimum €1 entry; transparent net-of-fees yield shown in the Qonto dashboard. Upvest handles order execution and settlement, custody, regulatory reporting, and tax processing.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-04-01
Description

Upvest provides the full investment infrastructure layer for growney, covering execution, custody, settlement, and middle/back-office operations. Supports ETFs, mutual funds, automated savings plans, and individual/joint/child/business accounts. growney is one of Germany's leading digital wealth managers (LAIQON AG majority shareholder).

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-03-01
Description

Partnership to launch multi-currency securities trading in Germany (stocks, ETFs, and mutual funds in GBP, EUR, and USD) starting autumn 2026, intended as blueprint for broader European rollout. Upvest provides the full infrastructure layer (execution, custody, settlement, and middle/back-office operations) via a single API.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-03-01
Description

Partnership enabling merchants to invest idle cash in euro-denominated money market funds (from €1) within the SumUp app. Live in Germany from March 2026 with rollout planned across Europe and the UK. Upvest's investment API handles the underlying trading infrastructure.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-03-01
Description

Long-term infrastructure partnership under DKB 2030 strategy. Upvest's cloud-native Investment API handles full-stack brokerage, custody, and settlement for DKB's new accounts from end of 2026 with existing accounts migrating in 2027, targeting over 2 million securities accounts by 2030 (more than double current levels). Upvest's fractions engine delivers genuine co-ownership of fractional shares under German civil law.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-03-01
Description

Upvest provides the technological infrastructure and brokerage capabilities for Mintos's new regulated crypto ETPs, including products issued by BlackRock and VanEck, available from €5 minimum investment and managed alongside other asset classes.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2025-11-01
Description

Partnership to launch a UK retail investment platform through Zopa Investments, offering General Investment Accounts and Stocks & Shares ISAs to the ~15 million UK adults holding excess cash. Targeted full launch early 2026 following beta. Upvest's Investment API powers the new service.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2025-11-01
Description

Partnership to offer stock and ETF trading in France via Upvest's Investment API, with plans to extend to additional European countries. Lets IG expand beyond its traditional CFDs and FX offerings and compete with Trade Republic and Revolut.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2025-10-01
Description

Upvest powers Salt Bank's entry into securities trading for Romanian retail customers via a fully integrated in-app trading experience backed by Upvest's Investment API. Salt Bank is Romania's first digital-only neo-bank (Banca Transilvania Financial Group) with 500,000+ customers in its first year.

Strategic tierFlagshipTypeTechnology or IntegrationAnnounced on2024-12-01
Description

Revolut uses Upvest's Investment API to offer ETFs and stocks across EEA markets via its EEA trading entity, selected by Revolut as the preferred infrastructure provider for EEA investment expansion.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2023-10-01
Description

Upvest provides the Investment API infrastructure for brokerage, settlement, and custody powering Raisin Bank's new investment services business unit. First project migrated Raisin Invest ETF Robo (€1.5bn AUM) to Upvest's infrastructure; scaled to 50k+ portfolio accounts with <0.1% deviation on annual rebalancing.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2023-09-01
Description

Upvest's API enables Plum to expand investment offerings in the EU across 9 markets (France, Ireland, Netherlands, Belgium, Italy, Spain, Portugal, Cyprus, Greece), adding direct and fractional EUR ETFs and stocks to Plum's prior 3,000 US stocks offering.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2023-02-01
Description

Upvest's Investment API enables Vivid's Invest 2.0 product, giving end customers access to European ETFs and EU stocks with all relevant shareholder rights, plus real fractional shares from €1 in real time. Vivid had previously offered derivatives in Invest 1.0 only.

14N26
Strategic tierFlagshipTypeTechnology or Integration
Description

Named among Upvest's flagship consumer fintech clients; N26 uses Upvest's investment infrastructure to power its investment product.

Strategic tierFlagshipTypeTechnology or Integration
Description

Named among Upvest's consumer fintech clients alongside Revolut and N26; bunq uses Upvest's infrastructure to power its investment offering.

Strategic tierFlagshipTypeTechnology or Integration
Description

Webull UK uses Upvest's investment infrastructure for its brokerage offering, including UK shares and ETFs.

Strategic tierFlagshipTypeTechnology or Integration
Description

Openbank (Santander Group) is a flagship Upvest client; Upvest's investment infrastructure powers Openbank's digital investment experiences.

Strategic tierCoreTypeTechnology or Integration
Description

Digital wealth manager Ginmon migrated from legacy brokerage and custody infrastructure to Upvest's scalable, borderless Investment API.

Strategic tierFlagshipTypeTechnology or Integration
Description

Upvest runs segregated production and dev/test environments on GCP, leveraging FIPS 140-2 Level 1, PCI-DSS, SOC 3, ISO 27001, and ISO 27017 compliance, plus Google Cloud KMS for AES-256 encryption at rest.

Strategic tierFlagshipTypeTechnology or Integration
Description

Cloudflare provides Web Application Firewall, DDoS protection, and rate-limiting for all traffic to Upvest services, plus Cloudflare docs integration via the Upvest MCP Gateway.

21Wiz
Strategic tierCoreTypeTechnology or Integration
Description

Wiz provides continuous vulnerability scanning across Upvest's codebase and cloud infrastructure, feeding findings into an agentic vulnerability remediation flow where a Security Agent drafts a fix and opens a pull request.

Strategic tierCoreTypeTechnology or Integration
Description

Incident.io anchors Upvest's incident response with an integrated AI SRE that pulls in deployments, Linear tickets, diffs, and system performance to surface root-cause hypotheses within seconds of an alert.

Strategic tierCoreTypeTechnology or Integration
Description

Datadog flags anomalies and is integrated via the Upvest MCP Gateway for observability and engineering workflows.

Strategic tierFlagshipTypeTechnology or Integration
Description

Claude was rolled out across the entire Upvest organisation in early March 2026 alongside the Series C Extension, with each Upvenger receiving a €20,000 per year token budget. Underpins the Upvest AI Toolkit, the MCP Gateway, and 80% of feature development.

Strategic tierCoreTypeTechnology or Integration
Description

Product managers use Gemini to research and draft specs as part of Upvest's AI adoption across workflows.

Strategic tierCoreTypeTechnology or Integration
Description

Upvest engineers use GitHub Copilot daily as part of AI-augmented engineering workflows, integrated via the MCP Gateway.

Strategic tierCoreTypeTechnology or Integration
Description

Okta provides authentication for the Upvest MCP Gateway connecting AI tools to internal systems.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

US-headquartered B2B brokerage API provider offering embedded investing infrastructure to fintechs and broker-dealers. Closely comparable business model to Upvest (API-first brokerage, custody and execution infrastructure for B2B clients), but focused on US equities and crypto rather than pan-European and UK markets.

TypeDirect peer
Description

B2B fractional-share brokerage infrastructure provider powering neobrokers and fintech apps globally. Highly comparable to Upvest's Fractions Engine and BYOL Omnibus operating model — both offer embedded real-time brokerage and custody APIs that let clients launch investing products without their own broker-dealer licence.

TypeDirect peer
Description

US-based B2B brokerage, clearing and custody-as-a-service provider used by fintechs including SoFi, Stash and Webull. Direct peer to Upvest's TOL/BYOL infrastructure model — provides end-to-end clearing, execution and custody infrastructure on a white-label basis.

TypeDirect peer
Description

UK/global wealth-management B2B platform providing custody, platform technology and operations outsourcing to banks, insurers and wealth managers. Comparable to Upvest's wealth-management use case (Portfolio Engine, automated rebalancing, DPM) and the broader 'wealth infrastructure as a service' category.

TypeDirect peer
Description

Provider of brokerage and exchange technology infrastructure (turnkey FX, crypto, securities and liquidity solutions) to brokers and fintechs. Comparable to Upvest in serving multi-asset B2B clients with white-label brokerage infrastructure, though stronger in FX/crypto than in EU retail investment products.

TypeBroad incumbent
Description

Europe's largest neobroker operating its own regulated brokerage, custody and banking infrastructure in Germany. Relevant both as a competitor (potential Upvest customer or alternative B2B partner) and as a benchmark for European retail-investing scale that Upvest's infrastructure powers.

TypeBroad incumbent
Description

Munich-based digital wealth and brokerage platform serving European retail investors via its own BaaS offering (Scalable Broker APIs). Comparable as a European competitor using proprietary investment infrastructure rather than a third-party API like Upvest.

TypeEmerging player
Description

European payment and e-money institution offering B2B banking-as-a-service infrastructure for marketplaces, fintechs and platforms. Adjacent peer — comparable regulated-infrastructure / B2B2C business model, but focused on payment accounts rather than investment accounts.

TypeBroad incumbent
Description

Global wealth-management technology platform providing digital advisory, portfolio management and operations tooling to banks and asset managers. Comparable to Upvest's wealth/DPM use case (Portfolio Engine, automated rebalancing), but at a much larger enterprise scale and broader geographic footprint.

TypeEmerging player
Description

Vienna-headquartered European investment platform with its own regulated brokerage, custody and asset infrastructure, plus a Bitpanda Technology B2B offering for embedded investing. Comparable in pan-European multi-asset investing and increasingly overlapping with Upvest on the B2B2C infrastructure layer.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers18 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

AI capability11 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds10 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors14 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Upvest

Investment Infrastructure APIupvest.co

Upvest is a Berlin-based fintech, founded in 2017 and supervised by BaFin and the FCA, that provides an API-first investment infrastructure platform covering brokerage, settlement, and custody for more than 30 European banks, brokers, wealth managers, and fintechs including Revolut, DKB, and N26.

What Upvest does

Upvest is a Berlin-based fintech founded in 2017 that operates an API-first investment infrastructure platform for European and UK financial institutions. Its Investment API covers the full investment lifecycle — brokerage, settlement, custody, tax wrappers, corporate actions, and back-office operations — and is delivered through three operating models (Take Our License, Bring Your Own License Single Accounts, Bring Your Own License Omnibus) supervised by BaFin in Germany and the FCA in the UK. As of March 2026, Upvest served more than 30 financial institutions including Revolut, DKB, N26, bunq, Webull, Santander's Openbank, Raisin Bank, Zopa, IG Group, Salt Bank, CMC Markets, Mintos, Vivid, Plum, Qonto, SumUp, and growney, processing over 100 million orders per year across 20+ markets and reaching 2 million+ end users.

The platform is cloud-native and event-driven, built on Google Cloud Platform with ISO/IEC 27001:2022 certification, AES-256 encryption at rest, Cloudflare WAF/DDoS protection, and OAuth-based per-client request signing. Distinctive proprietary components include a Fractions Engine delivering real fractional ownership under German civil law (validated by France's AMF) and a Portfolio Engine executing automated rebalancing at less than 0.1% deviation from target allocation. Upvest also maintains an internal 'AI Toolkit' (30 specialist agents, 36 skills, 40 rules) and an MCP Gateway connecting Claude, Gemini, and GitHub Copilot to engineering, security, and operations workflows — with 80% of feature development now AI-assisted.

Upvest monetises through a quote-based enterprise B2B contract combining a subscription platform fee with usage-based fees on orders, custody, and execution, plus managed-services revenue for middle- and back-office outsourcing and licensing royalties via the Take Our License model. Pricing is not publicly disclosed and is tailored to use case (Fractions, Portfolios, Savings Plans), operating model, and transaction volume. As of March 2026, Upvest employed 280 staff across Berlin and London and was valued at approximately €640 million following a $125 million financing round.

Upvest firmographics

Firmographics
Name
Upvest
Legal name
Upvest GmbH
Website
https://upvest.co
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
251–500 employees
Short description
Upvest is a Berlin-based fintech, founded in 2017 and supervised by BaFin and the FCA, that provides an API-first investment infrastructure platform covering brokerage, settlement, and custody for more than 30 European banks, brokers, wealth managers, and fintechs including Revolut, DKB, and N26.
Ownership category
akta.pro rank

Upvest industry classification

Industry
Product category
Investment Infrastructure API
NAICS
Portfolio Management and Investment Advice (52394), Investment Banking and Securities Intermediation (52315), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC
Security Brokers, Dealers & Flotation Companies (6211), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)
akta.pro secondary industries
Smart Contract & Token Operations Infrastructure (Lifecycle, Corporate Actions) (FSAGAMAH), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

  • Investment infrastructure API
  • Brokerage custody platform
  • Wealth management B2B
  • Fractional investing API
  • Embedded finance investing

Where Upvest is headquartered

Location

Headquarters

HQ city
Berlin
HQ country
Germany
HQ region
Europe

Offices2 records

Markets served

Upvest business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

  1. Enterprise B2B Platform Fee / Subscription: Upvest monetises its Investment API plus technology, operations, licensing, and partner ecosystem as a B2B subscription-style engagement with financial institutions and fintechs. The contact form requires funding stage, region, and launch timeline — indicating quote-based, enterprise contract pricing rather than self-serve pricing.
  2. Transaction-Based / Usage Fees on Investment API: The platform processes over 100 million orders per year across brokerage, settlement, and custody. Revenue scales with order volume, asset under administration, custody, and execution activity — i.e., usage/transaction-based pricing layered on top of the platform subscription.
  3. Managed Services (Operations Outsourcing): Upvest provides full business process outsourcing for middle- and back-office operations across brokerage, settlement, and custody, including order lifecycle, reconciliation, corporate actions, tax handling, and regulatory reporting — a managed services revenue stream alongside the technology fee.
  4. Licensing Royalties (License-as-a-Service): Upvest operates as a BaFin- and FCA-supplied custodian and licenses access to its regulatory licenses across Europe and the UK (Take Our License model). Clients can launch and scale compliant investment products across Europe and the UK by leveraging Upvest's supervised licenses instead of obtaining their own.

Pricing tiers

ModelBillingPrice
Other—Quote-based enterprise contract (no public tiers)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Upvest product offering

Product offering

Core offering

Upvest provides a cloud-native, event-driven Investment API that enables fintechs, banks, brokers, and wealth managers to launch and scale compliant investment products across Europe and the UK. The platform covers end-to-end brokerage, settlement, and custody, supported by Upvest Securities GmbH (BaFin) and Upvest Securities Ltd (FCA) and delivered via three operating models: Take Our License (TOL), Bring Your Own License (BYOL) Single Accounts, and BYOL Omnibus. It automates over 99% of middle- and back-office processes and serves 30+ financial institutions across 20+ markets, processing more than 100 million orders per year.

Product overview

Upvest operates a single unified investment infrastructure platform, delivered through a modular B2B architecture with three integrated solution pillars: Upvest Product (end-to-end investment infrastructure spanning brokerage, settlement and custody), Upvest Investment API (the cloud-native, event-driven Technology layer) and Upvest Operations (full BPO for middle- and back-office). On top of these pillars sit three client-facing use-case modules — Fractions, Portfolios and Savings Plans — plus three deployment configurations: Take Our License (TOL) and Bring Your Own License (BYOL) for Single Accounts, and BYOL Omnibus. Together these products serve more than 30 fintechs, banks, brokers and wealth managers across 20+ European markets, processing 100m+ orders annually under BaFin and FCA supervision.

Differentiator

Problem solved

Functional benefit

Products and services

  • Upvest Investment API Cloud-native, event-driven B2B API with banking-grade security that exposes the full investment lifecycle (accounts, users, branches, orders, positions, transfers, tax wrappers, portfolios, savings plans, fees, taxes, payments, instruments, corporate actions, reporting, custody, treasury) to fintechs, banks, brokers, and wealth managers across 20+ European markets.
  • Upvest Operations (BPO) Full business process outsourcing for middle- and back-office investment operations, covering order lifecycle management, reconciliation, corporate actions, tax handling, and regulatory reporting. Automates over 99% of middle- and back-office processes across brokerage, settlement, and custody.
  • Take Our License (TOL) Operating model in which Upvest contracts directly with the institutional client and its end users (treated as retail clients), with Upvest acting as the regulated securities institution using its BaFin/FCA licences. Available for the Single Accounts setup.
  • Bring Your Own License (BYOL) – Single Accounts Operating model for institutional clients operating under their own regulatory licences, with one segregated Upvest account per end user. Supports users, roles, branches, tax wrappers, savings plans, portfolios, virtual cash, and other retail investment features.
  • Bring Your Own License (BYOL) – Omnibus Operating model for institutional clients operating under their own regulatory licences that hold end-user assets in an omnibus account structure. Exposes the same Investment API resources (accounts, account groups, orders, transfers, reporting, custody, treasury, corporate actions) optimised for pooled-asset operations.

Quantifiable outcome

  • Processes over 100 million orders per year (up from 20 million in 2024)
  • +7 more outcomes

Companies that use Upvest

Customer profile

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Upvest technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature8 records

Upvest partnerships and signals

Strategic signal

Partnerships

27 partnerships are on record, tiered flagship and core.

  • QontoflagshipStrategic or Co-development Partner · 1 June 2026Partnership to launch an in-app money market fund investing feature for Qonto's 600,000+ SMEs and freelancers across 8 European countries, starting in Germany (Qonto's largest market outside France). Minimum €1 entry; transparent net-of-fees yield shown in the Qonto dashboard. Upvest handles order execution and settlement, custody, regulatory reporting, and tax processing.
  • growneyflagshipStrategic or Co-development Partner · 1 April 2026Upvest provides the full investment infrastructure layer for growney, covering execution, custody, settlement, and middle/back-office operations. Supports ETFs, mutual funds, automated savings plans, and individual/joint/child/business accounts. growney is one of Germany's leading digital wealth managers (LAIQON AG majority shareholder).
  • CMC MarketsflagshipStrategic or Co-development Partner · 1 March 2026Partnership to launch multi-currency securities trading in Germany (stocks, ETFs, and mutual funds in GBP, EUR, and USD) starting autumn 2026, intended as blueprint for broader European rollout. Upvest provides the full infrastructure layer (execution, custody, settlement, and middle/back-office operations) via a single API.
  • SumUpflagshipStrategic or Co-development Partner · 1 March 2026Partnership enabling merchants to invest idle cash in euro-denominated money market funds (from €1) within the SumUp app. Live in Germany from March 2026 with rollout planned across Europe and the UK. Upvest's investment API handles the underlying trading infrastructure.
  • DKBflagshipStrategic or Co-development Partner · 1 March 2026Long-term infrastructure partnership under DKB 2030 strategy. Upvest's cloud-native Investment API handles full-stack brokerage, custody, and settlement for DKB's new accounts from end of 2026 with existing accounts migrating in 2027, targeting over 2 million securities accounts by 2030 (more than double current levels). Upvest's fractions engine delivers genuine co-ownership of fractional shares under German civil law.
  • MintoscoreTechnology or Integration · 1 March 2026Upvest provides the technological infrastructure and brokerage capabilities for Mintos's new regulated crypto ETPs, including products issued by BlackRock and VanEck, available from €5 minimum investment and managed alongside other asset classes.
  • ZopaflagshipStrategic or Co-development Partner · 1 November 2025Partnership to launch a UK retail investment platform through Zopa Investments, offering General Investment Accounts and Stocks & Shares ISAs to the ~15 million UK adults holding excess cash. Targeted full launch early 2026 following beta. Upvest's Investment API powers the new service.
  • IG GroupflagshipStrategic or Co-development Partner · 1 November 2025Partnership to offer stock and ETF trading in France via Upvest's Investment API, with plans to extend to additional European countries. Lets IG expand beyond its traditional CFDs and FX offerings and compete with Trade Republic and Revolut.
  • Salt BankflagshipStrategic or Co-development Partner · 1 October 2025Upvest powers Salt Bank's entry into securities trading for Romanian retail customers via a fully integrated in-app trading experience backed by Upvest's Investment API. Salt Bank is Romania's first digital-only neo-bank (Banca Transilvania Financial Group) with 500,000+ customers in its first year.
  • RevolutflagshipTechnology or Integration · 1 December 2024Revolut uses Upvest's Investment API to offer ETFs and stocks across EEA markets via its EEA trading entity, selected by Revolut as the preferred infrastructure provider for EEA investment expansion.
  • Raisin BankflagshipStrategic or Co-development Partner · 1 October 2023Upvest provides the Investment API infrastructure for brokerage, settlement, and custody powering Raisin Bank's new investment services business unit. First project migrated Raisin Invest ETF Robo (€1.5bn AUM) to Upvest's infrastructure; scaled to 50k+ portfolio accounts with <0.1% deviation on annual rebalancing.
  • PlumcoreTechnology or Integration · 1 September 2023Upvest's API enables Plum to expand investment offerings in the EU across 9 markets (France, Ireland, Netherlands, Belgium, Italy, Spain, Portugal, Cyprus, Greece), adding direct and fractional EUR ETFs and stocks to Plum's prior 3,000 US stocks offering.
  • VividcoreTechnology or Integration · 1 February 2023Upvest's Investment API enables Vivid's Invest 2.0 product, giving end customers access to European ETFs and EU stocks with all relevant shareholder rights, plus real fractional shares from €1 in real time. Vivid had previously offered derivatives in Invest 1.0 only.
  • N26flagshipTechnology or IntegrationNamed among Upvest's flagship consumer fintech clients; N26 uses Upvest's investment infrastructure to power its investment product.
  • bunqflagshipTechnology or IntegrationNamed among Upvest's consumer fintech clients alongside Revolut and N26; bunq uses Upvest's infrastructure to power its investment offering.
  • WebullflagshipTechnology or IntegrationWebull UK uses Upvest's investment infrastructure for its brokerage offering, including UK shares and ETFs.
  • Santander's OpenbankflagshipTechnology or IntegrationOpenbank (Santander Group) is a flagship Upvest client; Upvest's investment infrastructure powers Openbank's digital investment experiences.
  • GinmoncoreTechnology or IntegrationDigital wealth manager Ginmon migrated from legacy brokerage and custody infrastructure to Upvest's scalable, borderless Investment API.
  • Google Cloud Platform (GCP)flagshipTechnology or IntegrationUpvest runs segregated production and dev/test environments on GCP, leveraging FIPS 140-2 Level 1, PCI-DSS, SOC 3, ISO 27001, and ISO 27017 compliance, plus Google Cloud KMS for AES-256 encryption at rest.
  • CloudflareflagshipTechnology or IntegrationCloudflare provides Web Application Firewall, DDoS protection, and rate-limiting for all traffic to Upvest services, plus Cloudflare docs integration via the Upvest MCP Gateway.
  • WizcoreTechnology or IntegrationWiz provides continuous vulnerability scanning across Upvest's codebase and cloud infrastructure, feeding findings into an agentic vulnerability remediation flow where a Security Agent drafts a fix and opens a pull request.
  • Incident.iocoreTechnology or IntegrationIncident.io anchors Upvest's incident response with an integrated AI SRE that pulls in deployments, Linear tickets, diffs, and system performance to surface root-cause hypotheses within seconds of an alert.
  • DatadogcoreTechnology or IntegrationDatadog flags anomalies and is integrated via the Upvest MCP Gateway for observability and engineering workflows.
  • Anthropic (Claude)flagshipTechnology or IntegrationClaude was rolled out across the entire Upvest organisation in early March 2026 alongside the Series C Extension, with each Upvenger receiving a €20,000 per year token budget. Underpins the Upvest AI Toolkit, the MCP Gateway, and 80% of feature development.
  • Google (Gemini)coreTechnology or IntegrationProduct managers use Gemini to research and draft specs as part of Upvest's AI adoption across workflows.
  • GitHub (Copilot)coreTechnology or IntegrationUpvest engineers use GitHub Copilot daily as part of AI-augmented engineering workflows, integrated via the MCP Gateway.
  • OktacoreTechnology or IntegrationOkta provides authentication for the Upvest MCP Gateway connecting AI tools to internal systems.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Upvest competitors and assessment

Company assessment

Direct peers

  • Alpaca: US-headquartered B2B brokerage API provider offering embedded investing infrastructure to fintechs and broker-dealers. Closely comparable business model to Upvest (API-first brokerage, custody and execution infrastructure for B2B clients), but focused on US equities and crypto rather than pan-European and UK markets.
  • DriveWealth: B2B fractional-share brokerage infrastructure provider powering neobrokers and fintech apps globally. Highly comparable to Upvest's Fractions Engine and BYOL Omnibus operating model — both offer embedded real-time brokerage and custody APIs that let clients launch investing products without their own broker-dealer licence.
  • Apex Fintech Solutions: US-based B2B brokerage, clearing and custody-as-a-service provider used by fintechs including SoFi, Stash and Webull. Direct peer to Upvest's TOL/BYOL infrastructure model — provides end-to-end clearing, execution and custody infrastructure on a white-label basis.
  • FNZ: UK/global wealth-management B2B platform providing custody, platform technology and operations outsourcing to banks, insurers and wealth managers. Comparable to Upvest's wealth-management use case (Portfolio Engine, automated rebalancing, DPM) and the broader 'wealth infrastructure as a service' category.
  • B2Broker: Provider of brokerage and exchange technology infrastructure (turnkey FX, crypto, securities and liquidity solutions) to brokers and fintechs. Comparable to Upvest in serving multi-asset B2B clients with white-label brokerage infrastructure, though stronger in FX/crypto than in EU retail investment products.

Broad incumbents

  • Trade Republic: Europe's largest neobroker operating its own regulated brokerage, custody and banking infrastructure in Germany. Relevant both as a competitor (potential Upvest customer or alternative B2B partner) and as a benchmark for European retail-investing scale that Upvest's infrastructure powers.
  • Scalable Capital: Munich-based digital wealth and brokerage platform serving European retail investors via its own BaaS offering (Scalable Broker APIs). Comparable as a European competitor using proprietary investment infrastructure rather than a third-party API like Upvest.
  • InvestCloud: Global wealth-management technology platform providing digital advisory, portfolio management and operations tooling to banks and asset managers. Comparable to Upvest's wealth/DPM use case (Portfolio Engine, automated rebalancing), but at a much larger enterprise scale and broader geographic footprint.

Emerging players

  • Lemonway: European payment and e-money institution offering B2B banking-as-a-service infrastructure for marketplaces, fintechs and platforms. Adjacent peer — comparable regulated-infrastructure / B2B2C business model, but focused on payment accounts rather than investment accounts.
  • Bitpanda: Vienna-headquartered European investment platform with its own regulated brokerage, custody and asset infrastructure, plus a Bitpanda Technology B2B offering for embedded investing. Comparable in pan-European multi-asset investing and increasingly overlapping with Upvest on the B2B2C infrastructure layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Upvest social profiles

Digital presence

Upvest compliance and trust

Trust signal

Compliance3 records

Upvest financial estimates

Financial estimate

Revenue estimate

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Upvest leadership team

Management profile

Number of profiles

Profiles12 records

Upvest subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Upvest funding detail

Funding detail

Funding overview

Funding rounds10 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Upvest M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upvest

What does Upvest do?

Upvest provides a cloud-native, event-driven Investment API that enables fintechs, banks, brokers, and wealth managers to launch and scale compliant investment products across Europe and the UK. The platform covers end-to-end brokerage, settlement, and custody, supported by Upvest Securities GmbH (BaFin) and Upvest Securities Ltd (FCA) and delivered via three operating models: Take Our License (TOL), Bring Your Own License (BYOL) Single Accounts, and BYOL Omnibus. It automates over 99% of middle- and back-office processes and serves 30+ financial institutions across 20+ markets, processing more than 100 million orders per year.

Is Upvest a public or private company?

Upvest is a private company. It is classified as venture growth investor backed and is currently operating.

When was Upvest founded?

Upvest was founded in 2017. It employs 251 to 500 people.

Where is Upvest based?

Upvest is headquartered in Berlin, Germany, in the Europe region.

How does Upvest make money?

Four revenue lines are on record. Enterprise B2B Platform Fee / Subscription is the primary driver. The others are transaction-Based / Usage Fees on Investment API, managed Services (Operations Outsourcing) and licensing Royalties (License-as-a-Service).

Who are Upvest's main competitors?

Direct peers on record are Alpaca, DriveWealth, Apex Fintech Solutions, FNZ and B2Broker. Broad incumbents are Trade Republic, Scalable Capital and InvestCloud. Emerging players are Lemonway and Bitpanda.

Does Upvest have an API?

Yes. Upvest offers a public/partner-facing Investment API for B2B clients (fintechs, banks, brokers, wealth managers) covering the full investment lifecycle: accounts, users, branches, orders (nominal buy, unit sell, block), positions, transfers, tax wrappers, portfolios, savings plans, fees, taxes, payments, virtual cash, instruments, corporate actions, files, reporting, custody, and treasury. The API is delivered through three operating models (Take Our License – Single Accounts; Bring Your Own License – Single Accounts; Bring Your Own License – Omnibus), available via REST with both Live and Sandbox environments, and includes a documented MCP server installable into Cursor and VS Code for developer tooling. Authentication uses signed requests via per-client key pairs; Upvest does not store client secrets. Developer documentation is at docs.upvest.co/documentation.

What industry is Upvest in?

Upvest's product category is Investment Infrastructure API. Its primary akta.pro industry code is FSAAAAAA, Full-Service Retail Brokerage & Wealth Platforms, with a secondary code of FSAGAMAH, Smart Contract & Token Operations Infrastructure (Lifecycle, Corporate Actions). Its NAICS code is 52394 and its SIC code is 6211.

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The PaypersPlum extends Upvest partnership to power UK investments | The PaypersPlum has extended its partnership with Upvest to the UK, moving its investment operations onto Upvest's Investment API, the same technology powering Plum's European offering. The phased rollout starts with investment funds, then stocks and ETFs, before migrating existing UK funds. Plum has helped users set aside over GBP 10 billion.FinTech FuturesPlum selects Upvest to power UK investment businessPlum, the BBVA-backed personal finance app, has extended its technology agreement with Upvest to deploy back-end investment infrastructure for its UK funds business, following a late-2023 EU partnership. The three-phase migration will move funds, then stocks and EFTs, and finally existing portfolios, replacing Winterflood, Alpaca and Quai services.FxnewsgroupNeobroker BUX hires Alpaca/Upvest alum Juha Ristolainen as CTONeobroker BUX, a subsidiary of ABN Amro, has appointed Juha Ristolainen as its new Chief Technology Officer to lead engineering and product strategy. Ristolainen will oversee the development of BUX's cross-country savings proposition, expanding the platform beyond its existing investment offerings. This hire aims to support BUX's next phase of growth in its European markets.StartbaseFlinket and Upvest Bring Digital Unit-Linked Insurance to EuropeSpanish InsurTech Flinket and Berlin-based FinTech Upvest have formed a partnership to enable insurers to launch digital unit-linked insurance products across Europe more quickly. The collaboration combines Flinket's insurance infrastructure with Upvest's investment API, launching first in Spain with MGC Mutua as the initial insurer for the 'myETF' product.IT FinanzmagazinFlinket kooperiert mit Upvest für fondsgebundene VersicherungsprodukteFlinket and Upvest announced a partnership enabling European insurers to offer fully digital funds-based insurance products. The collaboration combines Flinket's operational platform with Upvest's investment API, covering the full product lifecycle and PRIIPs/IDD compliance. Two investment options are available to customers, including individual ETF selection and managed portfolios.Tech.euGermany's top-funded tech companies in H1 2026Germany's top-funded tech companies in H1 2026 raised €6.3 billion across 267 deals, with robotics, fintech, security, AI, and software leading. Neura Robotics led with $1.4 billion, followed by Cloover's $1.2 billion and Stark's €500 million. Large Series C and debt financing dominated, while early-stage activity remained broad.ElespanolFlinket integra la tecnología de Upvest para lanzar en Europa los ETF con seguros 'unit linked'Flinket and Upvest partnered to help European insurers launch digital unit-linked investment products. The collaboration combines Flinket's product lifecycle and regulatory compliance with Upvest's order execution, clearing, and custody. The first product, myETF, lets investors start with €3,000 across 100 ETFs, targeting €100 million in assets.Fintech Schweiz Digital Finance NewsFintech Funding in Germany Rebounds in 2026Fintech funding in Germany rebounded to EUR 1.2 billion in H1 2026, representing a 196% increase from EUR 405 million in H2 2025 and a 9% year-over-year rise. Germany emerged as the second-largest recipient of fintech funding in Europe, capturing 26% of all European fintech investment during the period. Top funding rounds included Cloover (EUR 1.4 billion), Upvest (US$125 million), and Taktile (US$110 million), with proceeds earmarked for European expansion and AI-driven product development.ETF ExpressMintos launches free ETF investing in EuropeMintos is launching free ETF investing in Europe, offering over 1,000 popular ETFs with zero transaction and custody fees and a minimum investment of EUR1. The platform partners with Upvest and includes UCITS-compliant funds from providers like iShares, VanEck, and Vanguard. It also offers a pre-built Core ETF portfolio and plans to add Investment Plans for recurring contributions.The PaypersSatispay, Upvest launch stocks and ETFs | The PaypersItaly-based payment app Satispay has partnered with investment infrastructure provider Upvest to launch fractional stocks and ETFs for users in Italy and Luxembourg, powered by Upvest's Investment API. The offering enables Satispay's 6.5 million end users to invest starting from EUR 1 directly within the existing app, with support for savings plans and portfolios. The partnership reflects a wider trend among European payment and fintech apps expanding beyond payments into investment services, with Upvest gaining further access to the Italian and Luxembourgish markets.