incident.io
incident.io is an AI-powered incident management platform that helps engineering and SRE teams detect, respond to, and resolve production incidents natively within Slack and Microsoft Teams, serving 2,000+ companies with autonomous AI-driven investigation, on-call scheduling, and status pages.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What incident.io does
incident.io is an AI-powered incident management platform that helps software engineering and SRE teams detect, manage, and resolve production incidents primarily through Slack and Microsoft Teams. Founded in 2019 in London (legal entity Pineapple Technology Ltd) and operating with a US presence in San Francisco, the company has built an integrated product suite spanning on-call scheduling and alerting, incident response coordination, AI-driven autonomous investigation and remediation, customer-facing status pages, a service catalog, workflow automation, and analytics. The platform's differentiator is its deep embedding in collaboration tools combined with an AI SRE capability that investigates incidents, drafts code changes (pull requests), generates stakeholder communications, and produces post-mortems, reducing manual coordination work for engineering teams.
The product architecture is built on a Catalog data model that maps teams, services, and ownership, which automatically drives alert routing, escalation paths, and role assignment, creating structural switching costs. Native integrations span observability (Datadog, Grafana, Alertmanager, Honeycomb), error tracking (Sentry), identity (WorkOS), communications (Slack, Microsoft Teams, Twilio SMS, Intercom, Pylon), and AI infrastructure (OpenAI). The company holds SOC 2 Type I and Type II, GDPR, and DORA compliance, and exposes a public API with a Python SDK and MCP server for developer extensibility. AI modalities covered include text, code, audio (call transcription via Scribe & Calls), structured data (timeline and post-mortem generation), and multimodal multi-agent orchestration.
incident.io operates a per-Responder SaaS subscription model with annual billing, supported by a hybrid go-to-market that combines product-led growth (14-day free trial, self-serve onboarding) with a field sales motion for enterprise deals, including a PagerDuty Rescue Program that offers contract buyouts, automated migration tooling, and up to one year of free service for switching customers. The company has raised over $96 million in total funding, most recently a $62 million Series B led by Insight Partners in April 2025 at a $400 million valuation, and serves over 2,000 companies including Netflix, Etsy, Airbnb, Intercom, and Square, with the platform having powered more than 250,000 incidents.
incident.io firmographics
Firmographics- Name
- incident.io
- Legal name
- Pineapple Technology Ltd
- Website
- https://incident.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- incident.io is an AI-powered incident management platform that helps engineering and SRE teams detect, respond to, and resolve production incidents natively within Slack and Microsoft Teams, serving 2,000+ companies with autonomous AI-driven investigation, on-call scheduling, and status pages.
- Ownership category
- akta.pro rank
incident.io industry classification
Industry- Product category
- Incident Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Incident, Problem & Change Management Platforms (HDAEALAI)
- akta.pro secondary industries
- AIOps, Event Correlation & Automated Remediation (HDABAJAG), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Incident Management, On-Call & Alerting Workflow (HDABAJAI)
Keywords
Where incident.io is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
incident.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with per-Responder licensing. Users consist of Viewers (view-only) and Responders (active incident management). Pricing based on Maximum Number of Responders specified in Order Form. Annual billing with automatic renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new customers |
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
incident.io product offering
Product offeringCore offering
incident.io sells an all-in-one, AI-powered incident management platform comprising four core products: On-call (scheduling and alerting), Response (incident response run in Slack and Microsoft Teams), AI SRE (autonomous incident investigation and resolution), and Status Pages (customer-facing status communication). The platform is sold to engineering and SRE teams on a per-Responder subscription basis.
Product overview
incident.io is an all-in-one AI-powered incident management platform comprising five core integrated products: On-call (scheduling and alerting), Response (incident management), AI SRE (autonomous investigation and resolution), and Status Pages (customer communication), all unified by shared platform modules including Catalog (service ownership), Workflows (automation), Insights (analytics), and Investigations (AI-powered root cause analysis). The platform is Slack-native with deep Microsoft Teams integration, enabling engineering teams to manage the full incident lifecycle from alert to resolution without leaving their communication tools. AI capabilities are embedded throughout the platform, powering autonomous incident investigation, automated post-mortem generation, AI-assisted Slack conversations, and AI-driven alert deduplication.
Differentiator
Problem solved
Functional benefit
Brands
- AI SRE: AI-powered Site Reliability Engineering feature that investigates issues, surfaces next steps, and helps bring systems back to health
- PagerDuty Rescue Program
Products and services
- On-call
- Response Incident response and management product operated end-to-end inside Slack and Microsoft Teams, providing automated role assignment, workflows, call recording/transcription, and a service catalog for teams, services, and ownership.
- AI SRE AI-powered Site Reliability Engineering product that autonomously investigates incidents, drafts PRs with suggested fixes, surfaces next steps, drafts incident communications, and helps bring systems back to health.
- Status Pages Customer-facing status pages that automatically communicate incident status to end users during outages, reducing inbound support volume and preserving customer trust.
- PagerDuty Rescue Program Migration program offering automated migration tooling, contract buyouts, and up to one year of free service for companies switching from PagerDuty to incident.io, bundled with the AI-first incident management platform and 99.99% uptime SLA.
Quantifiable outcome
- 95% of incident lead procedures automated for Etsy
- +6 more outcomes
Companies that use incident.io
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
incident.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability12 records
Feature10 records
incident.io partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Google Cloud PlatformcoreGoogle Cloud Platform serves as incident.io's cloud infrastructure provider. Data is stored in Google Cloud Platform with encryption at rest. Access is limited to authorized personnel with password protection and 2FA.
- OpenAIcoreOpenAI provides AI capabilities for incident.io's AI Features. Listed as an authorized sub-processor for AI processing services.
- SlackcoreSlack is a core communications platform for incident.io's product, allowing teams to run incidents end-to-end within Slack. Listed as both customer support and integration partner in sub-processors.
- TwiliocoreTwilio provides SMS text message delivery services for incident.io's On-call and Status Pages products. Uses short code 56106 for US SMS notifications.
- Microsoft TeamscoreMicrosoft Teams integration allows teams to run incidents within Teams environment. Listed as customer support sub-processor for clients using Teams as their communications platform.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
incident.io competitors and assessment
Company assessmentDirect peers
- Rootly: Slack-native incident management platform targeting the same engineering/SRE buyer with overlapping AI-driven response, on-call, and post-mortem workflows. Closest direct head-to-head competitor in the Slack-first segment.
- FireHydrant: Incident response and reliability platform offering alerting, on-call, runbooks, and retrospectives. incident.io maintains comparison pages against FireHydrant, indicating direct competition for engineering reliability buyers.
- Squadcast: SRE-focused on-call and incident response platform with alerting, scheduling, and post-incident analysis. Competes for the same DevOps/SRE budget with overlapping on-call and response capabilities.
- Atlassian Statuspage: Customer-facing status page product from Atlassian and a known migration source for incident.io (e.g., Intercom replaced PagerDuty and Atlassian Status Page). Direct overlap on the Status Pages product line.
Broad incumbents
- ServiceNow IT Service Management: Broad enterprise ITSM platform with major incident, problem, and change management modules. Represents the large-enterprise alternative where incident.io competes for the same incident process ownership.
- Opsgenie (Atlassian): Atlassian-owned on-call and alerting product often bundled with Jira Service Management. Listed explicitly as a comparison target and represents the enterprise ITSM-bundled alternative to incident.io.
- PagerDuty: Publicly listed incident management and on-call platform with the largest installed base in the category. Incident.io's PagerDuty Rescue Program is explicitly designed to displace it, making it the most direct strategic incumbent.
- Datadog Incident Management: Datadog's incident management module is bundled into its broader observability platform and natively ingests Datadog alerts — a stated alerting source for incident.io. Represents the all-in-one observability incumbent competing for the same reliability budget.
Emerging players
- Better Stack: Unified observability, on-call, and status page product for engineering teams. Adjacent category overlap with on-call scheduling and status pages, and a newer entrant competing for the same PLG-driven buyer.
Regional players
- ilert: European-headquartered alerting, on-call, and incident management platform with strong DACH presence. Comparable product surface area with primary geographic overlap in EMEA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
incident.io social profiles
Digital presenceincident.io compliance and trust
Trust signalCompliance4 records
incident.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
incident.io leadership team
Management profileNumber of profiles
Profiles4 records
incident.io funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
incident.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about incident.io
What does incident.io do?
incident.io sells an all-in-one, AI-powered incident management platform comprising four core products: On-call (scheduling and alerting), Response (incident response run in Slack and Microsoft Teams), AI SRE (autonomous incident investigation and resolution), and Status Pages (customer-facing status communication). The platform is sold to engineering and SRE teams on a per-Responder subscription basis.
Is incident.io a public or private company?
incident.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was incident.io founded?
incident.io was founded in 2019. It employs 101 to 250 people.
Where is incident.io based?
incident.io is headquartered in New York, United States, in the North America region.
How does incident.io make money?
One revenue line is on record: saaS Subscription.
Who are incident.io's main competitors?
Direct peers on record are Rootly, FireHydrant, Squadcast and Atlassian Statuspage. Broad incumbents are ServiceNow IT Service Management, Opsgenie (Atlassian), PagerDuty and Datadog Incident Management. Better Stack is listed as an emerging player. ilert is listed as a regional player.
Does incident.io have an API?
Yes. incident.io provides a public API for developers to build integrations and automate incident management workflows. The API reference is accessible at docs.incident.io with an API reference section in the Help center. The platform supports integrations via webhooks (using Svix for sending product webhooks), and mentions 'API' as a distinct integration category in its documentation structure. Developer documentation is at docs.incident.io.
What industry is incident.io in?
incident.io's product category is Incident Management Software. Its primary akta.pro industry code is HDAEALAI, IT Incident, Problem & Change Management Platforms, with a secondary code of HDABAJAG, AIOps, Event Correlation & Automated Remediation. Its NAICS code is 541511 and its SIC code is 7372.