Laurel
Laurel is an AI-native timekeeping and work intelligence platform that automates timesheets, predicts billing codes, and enforces compliance for AmLaw 100/200 law firms and Big-4 accounting firms globally.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Laurel does
Laurel is an AI-native time intelligence platform that automates timesheet management and provides work intelligence for professional services firms. The platform captures digital activity from email, calendar, documents, calls, and meetings, then uses machine learning — including proprietary Siamese Network Embeddings and firm-specific models — to predict billing codes, generate compliant narrative descriptions, and enforce client outside counsel guidelines at the point of time entry. The core product is the Laurel AI Timekeeping Platform, augmented by Signal, a work intelligence module launched in April 2026 that converts activity data into operational and profitability insights.
The company serves AmLaw 100/200 law firms, Big-4 and national accounting firms, and mid-market professional services organizations across the United States, United Kingdom, European Union, Australia, and Canada. Laurel reports a customer base of 100+ top global firms and processes $4.4 billion in gross market value annually for its clients, with documented customer outcomes including 25-48 additional billable minutes per professional daily and 4-11% profitability improvements.
Laurel generates revenue through annual and multi-year SaaS subscriptions priced per active timekeeper, with custom enterprise pricing and outcome-based pricing available for select large customers. The company is venture-backed ($136.5M disclosed equity raised plus a strategic Workday Ventures investment), achieved cash-flow positive operations, and was valued at $510 million post-money in its June 2025 Series C round led by IVP. Distribution is anchored by direct enterprise field sales to AmLaw 100/200 and Big-4 buyers, supplemented by inside sales for mid-market accounts and technology partnerships with Oracle NetSuite, Thomson Reuters, Aderant, and Intapp.
Laurel firmographics
Firmographics- Name
- Laurel
- Legal name
- Laurel Inc.
- Website
- https://laurel.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Laurel is an AI-native timekeeping and work intelligence platform that automates timesheets, predicts billing codes, and enforces compliance for AmLaw 100/200 law firms and Big-4 accounting firms globally.
- Ownership category
- akta.pro rank
Laurel industry classification
Industry- Product category
- Professional Services Time Intelligence Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industries
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Dashboarding & KPI/Performance Management (HDAEAMAF), Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where Laurel is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Laurel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Per Active Timekeeper: Annual or multi-year subscription pricing based on number of active timekeepers. Custom pricing tailored to firm size and scope. Supports outcome-based pricing models for select enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Pricing |
| Outcome Based/ Performance | Annual | Outcome-Based Pricing (select enterprise) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Laurel product offering
Product offeringCore offering
Laurel provides an AI-native SaaS platform that automates timekeeping, billing code prediction, and outside counsel guideline (OCG) compliance for professional services firms. The platform automatically captures work activity across email, calendar, documents, calls, and meetings, generates compliant timesheet narratives using generative AI, and offers a Signal work intelligence sub-product for operational and profitability analytics. It is sold on a per-active-timekeeper subscription basis to law firms (AmLaw 100/200, mid-market, regional) and accounting firms (Big-4, national, regional), with deep bi-directional integrations to practice management systems (Aderant, Thomson Reuters Elite/3E/ProLaw, Intapp, Oracle NetSuite).
Product overview
Laurel offers a unified AI-powered time intelligence platform for professional services firms. The core product is the Laurel AI Timekeeping Platform, which combines automated time capture, AI-generated narratives, and predictive billing code assignment. This core platform is augmented by Signal, a work intelligence platform that provides operational and profitability insights. The product suite includes specialized features like the AI Compliance Engine with OCG rule extraction, Time Control for enterprise administration, mobile and desktop trackers (Windows and Mac), and AI Suggestions for automated timesheet predictions. The platform integrates with major legal and accounting practice management systems including Thomson Reuters, Aderant, Intapp, SAP, and Workday, serving law firms and accounting firms across the AmLaw 100, Big-4, and mid-market segments.
Differentiator
Problem solved
Functional benefit
Brands
- Signal: A work intelligence platform that automatically captures employees' daily activities to provide insights into productivity, profitability, and performance. The platform addresses issues like unbilled work, underutilized resources, and inefficient AI tool usage by transforming activity data into actionable intelligence.
Products and services
- Laurel AI Timekeeping Platform AI-powered SaaS platform that automatically captures work activities across email, calendar, documents, calls, and meetings to generate timesheets, predict billing codes via firm-specific ML (Siamese Network Embeddings), produce OCG-compliant narratives using generative AI, and enforce four-tier compliance (block/acknowledge/warn/off) at point of entry. Sold per active timekeeper to enterprise and mid-market law firms and accounting firms, with bi-directional integrations to practice management systems (Aderant, Thomson Reuters Elite/3E/ProLaw, Intapp, Oracle NetSuite, iManage, NetDocuments).
- Signal Work Intelligence Platform Work intelligence sub-product of the Laurel platform that captures employees' daily activities and converts them into actionable insights on productivity, profitability, and performance for law and accounting firms. Marketed as the analytics layer of Laurel that turns captured time data into revenue operations intelligence.
Quantifiable outcome
- +28 billable minutes recovered per professional daily
- +8 more outcomes
Companies that use Laurel
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Laurel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability8 records
Feature8 records
Laurel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Oracle NetSuitecoreJoined Oracle NetSuite SuiteCloud Developer Network as Premier Partner, enabling native integration with NetSuite for automated time capture and billing synchronization. Enhanced operational insights for legal and professional services firms.
- Helient TechnologiescoreStrategic partnership to deliver AI-driven timekeeping solutions to Helient's law firm client base. Combines Helient's systems expertise with Laurel's intelligence platform for enterprise AI security and scale deployment.
- Legal DecoderminorStrategic partnership to transform billing compliance and timekeeping in the legal industry.
- Ernst & Young (EY)coreAnnounced partnership alongside Quantime acquisition and company rebrand. EY represented early partnership for expansion into professional services.
Scale indicators23 records
Recent moves7 records
Expansion highlights6 records
Laurel competitors and assessment
Company assessmentDirect peers
- BigTime Software: BigTime is a time, billing, and project management platform purpose-built for professional services firms including accounting, consulting, and engineering. It directly overlaps Laurel’s core timekeeping and billing automation use case, although it has historically been rules-based rather than AI-native.
- BQE Core: BQE Core offers time tracking, billing, and project management for professional services firms including legal, accounting, and architecture. It is a direct competitor in the same automated timekeeping and invoicing workflow that Laurel targets for professional services.
- Clio: Clio is a leading cloud-based legal practice management platform with built-in time tracking, billing, and matter management for law firms. While Clio focuses more on SMB law firms and a broader PMS suite, its timekeeping and billing automation overlap with Laurel’s core offering in the legal vertical.
- Smokeball: Smokeball is a legal practice management platform with automatic time tracking and billing features for small to mid-sized law firms. Its automatic activity capture and timekeeping features are a direct analog to Laurel’s core product in the small/mid-market legal segment.
Broad incumbents
- Intapp: Intapp is a large, established provider of practice management, time capture, and compliance software for professional services firms. Intapp Time is a direct, named competitor Laurel has displaced at marquee accounts, and Intapp also serves as a key integration partner, putting it in both cooperative and competitive posture.
- Aderant: Aderant is an established legal practice management system serving large law firms with billing, time capture, and matter management. Aderant is both a deep bi-directional integration partner for Laurel and a potential competitor if it embeds AI time automation natively.
- Thomson Reuters Elite: Thomson Reuters Elite (3E, Enterprise, ProLaw) is a leading enterprise legal practice management suite used by large law firms for time capture, billing, and matter management. It is both a critical integration partner for Laurel and a large incumbent that could bundle AI timekeeping features into its existing install base.
Emerging players
- Karbon: Karbon is a practice management workflow platform for accounting firms, with time tracking, work management, and capacity planning features. It targets the same accounting vertical as Laurel and competes for AI-driven workflow automation spend, albeit with a broader workflow footprint.
- Canopy: Canopy provides practice management, document management, and workflow tools for accounting firms. It overlaps with Laurel in the accounting vertical on time capture and engagement workflow, with growing AI features that could compete with Laurel’s automation layer.
- Replicon: Replicon is an AI-powered time intelligence platform for enterprises and professional services with project time tracking, billing, and resource management. It competes in the broader time intelligence category Laurel is moving into via Signal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Laurel social profiles
Digital presenceLaurel compliance and trust
Trust signalCompliance6 records
Laurel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laurel leadership team
Management profileNumber of profiles
Profiles17 records
Laurel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Laurel funding detail
Funding detailFunding overview
Funding rounds6 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laurel M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laurel
What does Laurel do?
Laurel provides an AI-native SaaS platform that automates timekeeping, billing code prediction, and outside counsel guideline (OCG) compliance for professional services firms. The platform automatically captures work activity across email, calendar, documents, calls, and meetings, generates compliant timesheet narratives using generative AI, and offers a Signal work intelligence sub-product for operational and profitability analytics. It is sold on a per-active-timekeeper subscription basis to law firms (AmLaw 100/200, mid-market, regional) and accounting firms (Big-4, national, regional), with deep bi-directional integrations to practice management systems (Aderant, Thomson Reuters Elite/3E/ProLaw, Intapp, Oracle NetSuite).
Is Laurel a public or private company?
Laurel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Laurel founded?
Laurel was founded in 2018. It employs 101 to 250 people.
Where is Laurel based?
Laurel is headquartered in San Francisco, United States, in the North America region.
How does Laurel make money?
One revenue line is on record: saaS Subscription - Per Active Timekeeper.
Who are Laurel's main competitors?
Direct peers on record are BigTime Software, BQE Core, Clio and Smokeball. Broad incumbents are Intapp, Aderant and Thomson Reuters Elite. Emerging players are Karbon, Canopy and Replicon.
Does Laurel have an API?
No public API is recorded for Laurel.
What industry is Laurel in?
Laurel's product category is Professional Services Time Intelligence Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies). Its NAICS code is 54151 and its SIC code is 7372.