What Everyset does

Everyset is a cloud-based, SOC 2 certified workforce management and payroll platform purpose-built for background performers (extras) on film, television, and streaming productions. The company was founded in 2016 and is headquartered in West Hills (Los Angeles County), California, operating as Everyset, Inc. and previously branded as Castifi. Its platform combines two core products — Digital Vouchers and Background Payroll — into a single connected workflow that handles digital start work, time tracking, bulk check-in/check-out, automated extras breakdowns, voucher approvals, gross-to-net calculations, and W-2 payment distribution. Everyset acts as Employer of Record for background performers, managing payroll taxes, workers' compensation, and insurance, while flagging unusual hours, rates, or missing premiums in real time through rule-based smart safeguards. Companion mobile apps — a Casting App and a Payroll App available on iOS and Google Play — give individual background actors free profile registration, casting opportunities, and visibility into pay status.

The platform serves enterprise buyers that include nearly every major U.S. studio, network, and production company (Netflix, Amazon MGM, FOX, Warner Bros Discovery, Paramount, NBCUniversal, A24, Walt Disney, Hulu, HBO, Hallmark, TNT, MRC, Showtime, Fifth Season, Max, CBS, Apple TV, and Sony), as well as mid-market production companies and production accountants. Primary user personas include production accountants, assistant directors, casting directors, and background actors, with coverage across six major U.S. production hubs (California, New York, New Jersey, Georgia, New Mexico, and Hawaii) plus Illinois. The product integrates with established entertainment payroll systems including GreenSlate (as a featured integration partner), Smart Accounting, PSL, and Wrapbook, and is SAG-AFTRA approved, with built-in union hours-to-gross rules that update automatically as contracts change.

Everyset's business model is anchored on per-project Production Agreement subscriptions that auto-renew and are billed via ACH debit, with bundled vouchers + payroll fees (marketed as differentiated from competitors such as RABS and Central Casting that charge separately). The company runs a hybrid go-to-market: a demo-led enterprise sales motion targeting studios and production companies, a self-serve mobile app motion for individual background actors, a channel/casting-partner network in key production states, and content-marketing-led demand generation (blog, webinars, PR in trade and business press). The company has processed 436,000+ digital vouchers, onboarded 500,000+ actors, and completed 2,200+ productions on its platform, and is led by co-founders Ebrahim Bhaiji (CEO) and Rumala Sheikhani (COO), with former Central Casting veterans in senior business development and casting director roles.

Name

Everyset

Legal name

Everyset, Inc.

Website

https://everyset.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Everyset is a cloud-based, SOC 2 certified workforce management and payroll platform for background performers in film, TV, and streaming productions. It combines Digital Vouchers with Background Payroll and mobile Casting/Payroll apps, serving major studios, networks, and production companies across the United States.

Ownership category

akta.pro rank

Product category

Production Payroll Software (Entertainment Background Workforce Management)

NAICS

Payroll Services (541214), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)

akta.pro secondary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Background payroll software
• Digital voucher management
• Production payroll services
• Casting management software
• Entertainment workforce platform

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Subscription / Production Agreement Fees: Productions subscribe to Everyset Services under per-project Production Agreements, with subscriptions that automatically renew for the Initial Subscription Term duration. Fees are charged via ACH debit from the Customer's designated bank account.
2. Employer of Record / Managed Payroll Services: Everyset acts as Employer of Record for background performers, handling payroll taxes, workers' comp, insurance, and processing W-2 payments for productions; fees bundled into vouchers + payroll pricing.
3. Digital Vouchers + Payroll Bundled Service Fees: One bundled fee covers both Digital Vouchers and Background Payroll (vs. competitors that charge separate fees for vouchers and payroll). Pricing model is per-production and per-background-actor under each Production Agreement.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Everyset sells a cloud-based, SOC 2 certified background performer management and payroll platform for film, television, and streaming productions, combining Digital Vouchers (digital start work, time tracking, bulk voucher approvals, automated extras breakdowns) and Background Payroll (Employer of Record service handling gross-to-net calculations, payroll taxes, workers' comp, and insurance) into a single connected workflow. The platform is accessed through a production web app and companion Casting App and Payroll App on iOS and Android, with built-in SAG-AFTRA compliance and direct integrations to entertainment payroll systems.

Product overview

Everyset is a single-purpose payroll and workforce platform built specifically for background actors (extras) in the entertainment industry. The offering centers on Background Payroll as the core product, with Digital Vouchers as a complementary module for electronic voucher distribution, and two companion mobile apps — the Casting App and the Payroll App — that let background talent access casting opportunities and pay information. The platform integrates with established entertainment-industry payroll systems such as GreenSlate, Smart Accounting (PSL), and Wrapbook for payroll export.

Differentiator

Problem solved

Functional benefit

Brands

• Background Payroll: Everyset's payroll processing product for background performers, acting as Employer of Record and integrating with Digital Vouchers.
• Digital Vouchers

Products and services

• Background Payroll SOC 2 certified payroll solution purpose-built for background performers on film, television, and streaming productions. Everyset acts as Employer of Record, handling time tracking, gross-to-net calculations, payroll taxes, workers' comp, insurance, and W-2 payments, with Instant Edit Reports that generate fully calculated outputs the moment vouchers are batched and real-time Smart Safeguards that flag unusual hours, rates, or missing premiums. Sold to enterprise production buyers via per-project Production Agreements bundled with Digital Vouchers.
• Digital Vouchers Digital start-work, time tracking, bulk check-in/check-out, automated extras breakdowns, custom bumps, and bulk voucher approvals for background performers on film and TV productions. Replaces paper vouchers with on-demand digital tracking, integrates with Background Payroll, and is sold per-production and per-background-actor under each Production Agreement.

Quantifiable outcome

• Reduced background payroll cycle from ~8 hours to ~20 minutes per cycle
• +6 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core integration partner, standard integration partner, casting channel partner and industry regulatory partner.

• GreenSlatecore integration partnerTechnology or IntegrationFeatured integration partner on the 'Who we work with' page. Allows Everyset Digital Vouchers to feed background performer data directly into GreenSlate payroll, eliminating re-entry and vendor handoffs. Listed among supported payroll export destinations.
• Smart Accountingstandard integration partnerTechnology or IntegrationSupported payroll export destination for Everyset's background payroll data, listed alongside GreenSlate, PSL, and Wrapbook in comparison pages.
• Production Solutions Limited (PSL)standard integration partnerTechnology or IntegrationSupported payroll export destination for Everyset's background payroll, providing flexible export to existing entertainment accounting stacks.
• Wrapbookstandard integration partnerTechnology or IntegrationSupported payroll export destination for Everyset's background payroll, enabling productions to push voucher and payroll data into Wrapbook.
• Alessi Hartigan Castingcasting channel partnerChannel Partner/ Reseller/ DistributorBackground casting company partner listed on the 'Casting directors' section of the Who we work with page; helps Everyset deliver casting services in their respective markets.
• HBG Castingcasting channel partnerChannel Partner/ Reseller/ DistributorBackground casting company partner listed on the 'Casting directors' section of the Who we work with page; helps Everyset deliver casting services in their respective markets.
• SAG-AFTRAindustry regulatory partnerStrategic or Co-development PartnerIndustry union partner. Everyset is a SAG-AFTRA-approved platform and maintains a close working relationship with the union on contract interpretation (e.g., 2026 SAG-AFTRA TV/Theatrical Agreement breakdown). Built-in SAG hours-to-gross rules are continuously updated.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RABS (Remote Access Background System): Industry-standard background voucher system used across major productions. Everyset explicitly compares itself to RABS on its own site; both target production accountants and ADs for the digital start-work and voucher workflow, with Everyset layering payroll on top.
• Central Casting: Legacy background casting and payroll provider for Hollywood productions. Everyset positions itself against Central Casting's limited-city model and has hired two former Central Casting executives, underscoring direct competition for casting + payroll of background performers.

Broad incumbents

• Wrapbook: Modern production payroll and accounting platform serving film, TV, and commercials. Wrapbook is one of Everyset's named payroll export destinations, and is a broader incumbent whose bundled production-finance offering could overlap with Everyset's background payroll wedge.
• GreenSlate: Established entertainment-industry payroll and accounting provider. GreenSlate is Everyset's flagship integration partner and serves many of the same studios, making it both a partner and a potential competitor if it extends into background-specific payroll.
• Entertainment Partners: Largest entertainment payroll, residuals, and production finance services provider globally. EP serves the same studios and productions Everyset targets and represents the deep-incumbent competitive threat, particularly on payroll-tax, residuals, and union compliance capabilities.
• Production Solutions Limited (PSL / Smart Accounting): Long-standing production-accounting software and services vendor for film and TV. PSL is a named Everyset payroll export integration, placing it in both partnership and competitive overlap for production-accountant buyers.

Emerging players

• Backstage: Major casting platform and marketplace for actors, including background work. Backstage overlaps with Everyset's Casting App on the talent-discovery and booking side but does not handle payroll, making it an adjacent player rather than a full substitute.
• Casting Networks: Casting submission and talent-management platform widely used by casting directors across TV and film. It overlaps with Everyset on the casting and actor-network side but lacks payroll, so it is an adjacent competitor for the casting workflow rather than full bundle.

Others

• ProductionHUB: Production services marketplace connecting productions with crew, vendors, and locations. While it does not directly compete with Everyset's payroll product, it is an ecosystem participant serving the same film/TV production buyers for staffing and services.
• SAG-AFTRA (union): Labor union representing background actors and other performers. SAG-AFTRA is both an approval body and counterparty for Everyset's compliance logic; it is not a competitor but is a critical ecosystem participant whose contract changes directly shape Everyset's product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/everysetapp
• LinkedInlinkedin.com/company/everyset
• Instagraminstagram.com/everysetapp
• Xx.com/everysetapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyset