Percheron Capital
Percheron Capital is a private equity firm with over $7.5 billion in AUM that acquires and builds category-defining essential services businesses across HVAC, plumbing, pest control, car wash, tire service, foundation repair, and fire/life safety, leveraging its proprietary in-house Percheron AI Ops platform across portfolio companies.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Percheron Capital does
Percheron Capital is a private equity firm that acquires and builds category-defining essential services businesses across North America, operating from headquarters in San Francisco and a regional office in New York with an 80+ person team. Founded in 2020, the firm invests in resilient, service-based verticals including HVAC (residential and commercial), plumbing, pest control, car wash, tire and automotive service, foundation repair, fire and life safety, and veterinary services, with named portfolio companies such as Caliber Car Wash, Big Brand Tire & Service, McWilliams & Son, Lookout Pest Control, Any Pest Inc., SafeBasements / Vanterra Foundation Solutions, Solidaire HVAC & Energy Solutions, ASPYRE Fire & Life Safety, and Veritas Veterinary Partners.
At the center of the operating model is Percheron AI Ops, an in-house applied AI engineering team that develops proprietary, production-grade AI systems embedded into frontline service workflows at portfolio companies — a capability positioned as differentiated relative to typical PE operating teams. The firm explicitly describes these systems as not available off the shelf and as engineered alongside operators for real-world service delivery.
Percheron monetizes through standard private equity fund management economics: management fees on committed and invested capital plus carried interest on realized returns. Following the April 2026 close of Fund III at a $3.1 billion hard cap on an oversubscribed basis, total AUM exceeds $7.5 billion, with a globally diversified institutional LP base. The firm sources deals primarily through founder-led outreach and is marketed to founders as a Top Founder-Friendly Investor by Inc. for three consecutive years (2023, 2024, 2025). Strategic activity in 2025 — including the $1.625 billion Big Brand continuation vehicle, the Solidaire commercial HVAC platform (anchored by Enervise), and the launch of ASPYRE Fire & Life Safety — indicates a coordinated platform-build strategy with high-velocity add-on M&A rather than single-asset investing.
Percheron Capital firmographics
Firmographics- Name
- Percheron Capital
- Legal name
- Percheron Investment Management LP
- Website
- http://percheroncapital.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Percheron Capital is a private equity firm with over $7.5 billion in AUM that acquires and builds category-defining essential services businesses across HVAC, plumbing, pest control, car wash, tire service, foundation repair, and fire/life safety, leveraging its proprietary in-house Percheron AI Ops platform across portfolio companies.
- Ownership category
- akta.pro rank
Percheron Capital industry classification
Industry- Product category
- Private Equity / Investment Management
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- HoldCo / Permanent Capital ETA (FSANALAE)
Keywords
Where Percheron Capital is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Percheron Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Private Equity Fund Management: Generates returns through ownership stakes in essential services businesses, supporting their growth via acquisitions and organic expansion. Revenue derived from fund management fees and carried interest on portfolio returns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Percheron Capital product offering
Product offeringCore offering
Percheron Capital is a private equity firm that invests in and builds category-defining essential services businesses across North America. The firm acquires majority stakes in resilient, service-based companies in HVAC, plumbing, pest control, car wash, tire service, foundation repair, fire/life safety, and veterinary services, supporting their growth through acquisitions, organic expansion, operational expertise, and its proprietary Percheron AI Ops platform.
Product overview
Percheron Capital is a private equity firm that builds category-defining Essential Services businesses, with over $7.5 billion in assets under management. The firm operates a portfolio of essential services companies across HVAC, plumbing, pest control, car wash, tire service, foundation repair, fire and life safety, and veterinary services. At the center of their value creation is Percheron AI Ops, an in-house AI engineering team that develops proprietary production-grade systems embedded into portfolio company workflows. The portfolio includes named platforms and acquired brands: ASPYRE Fire & Life Safety (fire and life safety platform), Solidaire HVAC & Energy Solutions (commercial HVAC platform), Vanterra Foundation Solutions (foundation repair), Big Brand Tire & Service (automotive services), McWilliams & Son (residential HVAC/plumbing), Caliber Car Wash (express car wash), Lookout Pest Control and Any Pest Inc. (pest control).
Differentiator
Problem solved
Functional benefit
Brands
- Percheron AI: In-house applied AI engineering team that develops and deploys proprietary production-grade AI systems for portfolio companies
- Percheron AI Ops
Products and services
- Percheron AI Ops In-house applied AI engineering platform that develops proprietary, production-grade AI systems embedded into portfolio company workflows to accelerate growth, automate frontline processes, and improve customer outcomes across essential services businesses.
- Solidaire HVAC & Energy Solutions National commercial HVAC services and energy solutions platform offering rapid expansion across the commercial HVAC sector, supported by Percheron's capital and Percheron AI Ops technology integration.
- ASPYRE Fire & Life Safety National fire and life safety services platform formed through foundational acquisition, supporting growth through investments in technology, infrastructure, and talent across the fire and life safety sector.
- Big Brand Tire & Service Tire and automotive service company that has expanded significantly through M&A (including the Burt Brothers Mountain West expansion), technology investment, and organic expansion under Percheron's ownership since 2021.
- Caliber Car Wash Leading express conveyor car wash platform operating a membership-based model with environmentally friendly practices, expanding in Southeast and Mid-Atlantic regions under Percheron's majority ownership.
- McWilliams & Son
Companies that use Percheron Capital
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Percheron Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Percheron Capital partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ASPYRE Fire & Life SafetycorePercheron Capital announced the launch of ASPYRE Fire & Life Safety platform through a foundational acquisition. The platform represents Percheron's entry into the fire and life safety sector as part of its essential services investment strategy.
- Vanterra Foundation SolutionscoreVanterra Foundation Solutions continued rapid growth in 2025 as a Percheron Capital portfolio company in the foundation solutions sector.
- Burt BrothersminorBig Brand Tire & Service acquired Burt Brothers as part of its Mountain West expansion, supported by Percheron Capital's growth strategy.
- Big Brand Tire & ServicecorePercheron Capital closed a $1.625 billion recapitalization of Big Brand Tire & Service through a single-asset continuation vehicle. The transaction was oversubscribed and involved significant growth strategies including M&A, technology, and organic expansion since Percheron's investment in 2021.
- Solidaire HVAC & Energy Solutions (Enervise)corePercheron Capital launched Solidaire HVAC & Energy Solutions, a national platform for commercial HVAC services, through the acquisition of Enervise. The platform aims for rapid expansion and supports growth through investments in technology, infrastructure, and talent.
- EnervisecoreEnervise was acquired by Percheron Capital to form the foundation of Solidaire HVAC & Energy Solutions, a national commercial HVAC services platform.
- SafeBasementscorePercheron Capital acquired SafeBasements, a foundation repair and basement waterproofing company based in Minnesota, marking its first partnership in the foundation repair industry. Deb Dulsky was appointed as CEO to lead the company's growth leveraging extensive experience in residential services.
- Lookout Pest ControlcorePercheron Capital partnered with Lookout Pest Control, a pest control company based in Georgia, to support growth through acquisitions and organic expansion. The firm focuses on pest and termite control services.
- Any Pest Inc.corePercheron Capital partnered with Any Pest Inc., a pest control company based in Tennessee, to support growth through acquisitions and organic expansion. The firm focuses on pest and termite control services.
- McWilliams & SoncorePercheron Capital acquired a majority stake in McWilliams & Son, a Texas-based residential HVAC and plumbing company. The deal allows the company to leverage strategic support and operational resources to accelerate market development and expand further with Percheron's backing.
- Caliber Car WashcorePercheron Capital acquired a majority stake in Caliber Car Wash, a leading express conveyor car wash platform. The acquisition aims to support Caliber's growth in the Southeast and Mid-Atlantic regions, leveraging its membership model and environmentally friendly practices.
Scale indicators6 records
Recent moves4 records
Expansion highlights6 records
Percheron Capital competitors and assessment
Company assessmentDirect peers
- The Vistria Group: Chicago-based middle-market PE firm explicitly focused on essential services in healthcare, education, and financial services — the closest thematic and scale comparable to Percheron's essential services thesis.
- Audax Group: Boston-based PE firm with a dedicated services practice and a long-standing buy-and-build model in fragmented services categories — directly comparable thesis and execution playbook to Percheron.
- The Riverside Company: Global middle-market PE investor with a strong services franchise and a buy-and-build approach; comparable fund size range and sector overlap with Percheron's essential services focus.
- Gryphon Investors: San Francisco-based middle-market PE firm with a meaningful services and consumer practice — directly overlapping Percheron's geography, fund size, and category-defining growth orientation.
- Sentinel Capital Partners: Services-focused middle-market PE firm investing in fragmented services businesses with a buy-and-build strategy; directly comparable to Percheron's essential services roll-up approach.
- Webster Equity Partners: Boston-based PE firm exclusively focused on services and consumer companies, frequently building platforms through add-on M&A — closely aligned with Percheron's model in services consolidation.
- Sterling Investment Partners: Middle-market PE firm historically focused on consumer and services businesses with operating expertise — directly comparable to Percheron's essential services thesis and operating-partner model.
- Frontenac Company: Chicago-based lower-middle-market PE firm with a long-standing focus on services and consumer businesses using a buy-and-build playbook — closely comparable in fund size and sector focus to Percheron.
Broad incumbents
- Trilantic North America: Established middle-market PE firm with a services-oriented portfolio and meaningful AUM — comparable scale and lower-middle-market focus, though with broader sector exposure than Percheron.
- Genstar Capital: Large middle-market PE firm with a services and consumer franchise and significant AUM — comparable scale and platform-building orientation though broader sector mandate than Percheron.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Percheron Capital social profiles
Digital presencePercheron Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Percheron Capital leadership team
Management profileNumber of profiles
Profiles6 records
Percheron Capital subsidiaries and ownership
Company hierarchySubsidiaries8 records
Percheron Capital funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Percheron Capital M&A and investment
M&A and investmentM&A7 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Percheron Capital
What does Percheron Capital do?
Percheron Capital is a private equity firm that invests in and builds category-defining essential services businesses across North America. The firm acquires majority stakes in resilient, service-based companies in HVAC, plumbing, pest control, car wash, tire service, foundation repair, fire/life safety, and veterinary services, supporting their growth through acquisitions, organic expansion, operational expertise, and its proprietary Percheron AI Ops platform.
Is Percheron Capital a public or private company?
Percheron Capital is a private company. It is classified as private equity controlled and is currently operating.
When was Percheron Capital founded?
Percheron Capital was founded in 2020. It employs 51 to 100 people.
Where is Percheron Capital based?
Percheron Capital is headquartered in San Francisco, United States, in the North America region.
How does Percheron Capital make money?
One revenue line is on record: private Equity Fund Management.
Who are Percheron Capital's main competitors?
Direct peers on record are The Vistria Group, Audax Group, The Riverside Company, Gryphon Investors, Sentinel Capital Partners, Webster Equity Partners, Sterling Investment Partners and Frontenac Company. Broad incumbents are Trilantic North America and Genstar Capital.
Does Percheron Capital have an API?
No public API is recorded for Percheron Capital.
What industry is Percheron Capital in?
Percheron Capital's product category is Private Equity / Investment Management. Its primary akta.pro industry code is FSANALAE, HoldCo / Permanent Capital ETA. Its NAICS code is 52394 and its SIC code is 6282.