Odeko

What Odeko does

Odeko Inc. is a New York-based, venture-backed software and distribution company founded in 2019 that operates an integrated operations platform for independent coffee shops, cafes, and small food and beverage businesses. The platform combines B2B supply ordering, overnight delivery and restocking, AI-driven predictive inventory management, and a consumer-facing mobile ordering app (Order Ahead) with a loyalty rewards program. Odeko serves more than 20,000 independent F&B businesses across 17 major U.S. markets, stocking 120,000+ cafes with a catalog of 400+ brands and reporting customer outcomes of roughly 10 hours saved per week, 21% lower cost of goods sold, and 5% higher annual profits.

The underlying technology stack includes a customizable dashboard for supply orders, AI-based smart stocking insights, Square POS and Stripe payment integrations, and an Order Ahead app on iOS and Android. The company makes money primarily through product margins on supplies delivered (with no platform fee on orders) and a 5% transaction fee on consumer mobile/web orders including payment processing; ancillary revenue comes from a Credit Key financing referral partnership and Butter Insurance. Revenue grew from zero during the 2020 pandemic to $150 million+ by 2024, supported by Series D ($53M, April 2023) and Series E ($126M total, March 2025) rounds led by B Capital.

Odeko has pursued an aggressive acquisition strategy since 2025, wholly acquiring regional distributors Humankind Beverage (Lancaster, PA), Atlanta Coffee Supply Group, Six Degrees Coffee (Chico, CA), Dairy Distributing (Bellingham, WA), District Distribution (Washington, D.C.), and Shirazi Distributing (Boston), alongside the 2020 Cloosiv mobile-ordering merger and the 2025 Butter Insurance acquisition. The company maintains distribution warehouses in Moonachie, NJ and Londonderry, NH and employs 500+ people, with a leadership team drawn from Amazon, Starbucks, WeWork, Squarespace, and Deliveroo.

Name

Odeko

Legal name

Odeko Inc.

Website

https://odeko.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Odeko Inc. is a New York-based software and distribution platform serving 20,000+ independent coffee shops, cafes, and small food and beverage businesses across 17 U.S. markets with AI-driven supply ordering, overnight delivery and restocking, and a consumer mobile ordering app.

Ownership category

akta.pro rank

Product category

Cafe Operations Software

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Special Food Services (7223)

SIC

Wholesale-Groceries, General Line (5141), Services-Management Services (8741)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)

Keywords

• Cafe operations software
• Supply chain management
• Inventory management software
• Mobile ordering platform
• Food service distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Supply Ordering: Supply chain management and delivery of cafe essentials (alt milks, syrups, dairy, paper products, cleaning supplies) with no fees for ordering; revenue generated from product margins on supplies sold
2. Order Ahead Platform: Mobile and web ordering app for consumers to order from partner cafes; Odeko charges a 5% fee on orders including payment processing
3. Financing Services: Partnership with Credit Key to provide flexible payment options to customers for purchasing supplies

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Odeko provides a smart operations platform for independent coffee shops and small food and beverage businesses, combining a B2B supply ordering and inventory management system with overnight delivery and restocking of cafe essentials (alt milks, syrups, dairy, paper products, cleaning supplies). The platform includes AI-powered predictive ordering, a customizable dashboard with smart stocking insights, and a consumer-facing mobile ordering app (Order Ahead) that lets customers place pickup orders at partner cafes with a built-in loyalty rewards program.

Product overview

Odeko is a smart operations platform for independent coffee shops, cafés, and small food and beverage businesses. The platform combines supply chain management with overnight restocking delivery, consumer mobile ordering, and business management tools. Its core products include the Odeko Supply platform (B2B ordering and inventory management), the Odeko Order Ahead mobile app (consumer-facing pickup ordering with loyalty rewards), and the all-in-one Odeko Operations Platform. These are unified through a single dashboard that handles online ordering, inventory software, customer ordering, mobile alerts, and vendor management. Additional offerings include Butter Insurance (insurance services) and financing partnerships. The platform leverages aggregated buying power and consolidated delivery logistics to help independent shops access the same caliber of tools available to global chains. Founded in 2019, Odeko rebranded with brand agency Red Antler and serves customers across major U.S. markets.

Differentiator

Problem solved

Functional benefit

Brands

• Odeko Order Ahead: Mobile ordering platform for cafes and consumers with loyalty rewards program, formerly known as Cloosiv
• Odeko Supply
• Odeko Bulk

Products and services

• Odeko Supply Platform

Quantifiable outcome

• 10 hours saved per week for merchants on ordering and vendor management
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Union KitchencoreStrategic or Co-development Partner · 27 January 2026Partnership with D.C.-based food incubator provides Odeko with access to emerging brands and distribution opportunities. Union Kitchen's portfolio companies gain access to Odeko's platform and distribution network.
• Credit KeycoreGTM or Marketing Partner · 14 May 2025Partnership to offer flexible payment options to Odeko customers for purchasing supplies. Enables customers to access credit for inventory purchases.
• Red AntlerminorImplementation/ SI/ Consulting Partner · 1 January 2022Brand agency that led Odeko's 2022 rebrand. Red Antler is known for work with Casper, Allbirds, Prose, Clear, and Hinge.
• CloosivcoreStrategic or Co-development Partner · 1 January 2020Merged with Charlotte-based startup Cloosiv in late 2020 to add mobile ordering capabilities. Cloosiv became Odeko's Order Ahead App.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toast: Leading restaurant technology platform offering POS, payments, online ordering, and payroll to SMB food service businesses — the most direct competitor for Odeko's cafe-facing software and demand-side ordering layers.
• Faire: Wholesale B2B marketplace connecting independent retailers and food businesses with brands; competes for the same cafe procurement wallet that Odeko Supply targets, with overlapping SMB customers.
• ChowNow: Direct-to-consumer online food ordering platform for independent restaurants — competes directly with Odeko's Order Ahead mobile app for cafe consumer demand and loyalty.
• SpotOn: Restaurant technology platform offering POS, payments, marketing, and online ordering for SMB food service — a directly comparable cafe/restaurant tech competitor with growing supply and inventory adjacencies.

Broad incumbents

• Square (Block): Block's Square is deeply embedded in cafe and SMB POS, payments, and online ordering — already integrated with Odeko via Square POS — and represents a broader incumbent that could expand into supply-side services.
• Sysco: Largest US broadline foodservice distributor with national logistics, broad supplier relationships, and now expanding digital ordering — the dominant incumbent against which Odeko's supply business must compete on assortment and price.
• US Foods: Major US broadline foodservice distributor serving independent restaurants and cafes, increasingly investing in digital ordering platforms that overlap with Odeko Supply's positioning.
• KeHE Distributors: Specialty food and beverage distributor serving independent natural, organic, and specialty retailers including coffee — a closer competitor to Odeko's specialty coffee and dairy distribution acquisitions than broadliners.
• Restaurant Depot (Jetro): Cash-and-carry foodservice supplier for independent restaurants and cafes — competes with Odeko Supply on price, assortment, and convenience for SMB food and beverage operators.

Emerging players

• Bbot: Mobile ordering and contactless payment platform for restaurants and cafes — a smaller, emerging direct competitor to Odeko's Order Ahead product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/odekoapp
• Instagraminstagram.com/officialodeko
• TikToktiktok.com/@officialodeko
• Xx.com/officialodeko
• Facebookfacebook.com/officialodeko

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds14 records

Investors35 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odeko