Odeko
Odeko Inc. is a New York-based software and distribution platform serving 20,000+ independent coffee shops, cafes, and small food and beverage businesses across 17 U.S. markets with AI-driven supply ordering, overnight delivery and restocking, and a consumer mobile ordering app.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Odeko does
Odeko Inc. is a New York-based, venture-backed software and distribution company founded in 2019 that operates an integrated operations platform for independent coffee shops, cafes, and small food and beverage businesses. The platform combines B2B supply ordering, overnight delivery and restocking, AI-driven predictive inventory management, and a consumer-facing mobile ordering app (Order Ahead) with a loyalty rewards program. Odeko serves more than 20,000 independent F&B businesses across 17 major U.S. markets, stocking 120,000+ cafes with a catalog of 400+ brands and reporting customer outcomes of roughly 10 hours saved per week, 21% lower cost of goods sold, and 5% higher annual profits.
The underlying technology stack includes a customizable dashboard for supply orders, AI-based smart stocking insights, Square POS and Stripe payment integrations, and an Order Ahead app on iOS and Android. The company makes money primarily through product margins on supplies delivered (with no platform fee on orders) and a 5% transaction fee on consumer mobile/web orders including payment processing; ancillary revenue comes from a Credit Key financing referral partnership and Butter Insurance. Revenue grew from zero during the 2020 pandemic to $150 million+ by 2024, supported by Series D ($53M, April 2023) and Series E ($126M total, March 2025) rounds led by B Capital.
Odeko has pursued an aggressive acquisition strategy since 2025, wholly acquiring regional distributors Humankind Beverage (Lancaster, PA), Atlanta Coffee Supply Group, Six Degrees Coffee (Chico, CA), Dairy Distributing (Bellingham, WA), District Distribution (Washington, D.C.), and Shirazi Distributing (Boston), alongside the 2020 Cloosiv mobile-ordering merger and the 2025 Butter Insurance acquisition. The company maintains distribution warehouses in Moonachie, NJ and Londonderry, NH and employs 500+ people, with a leadership team drawn from Amazon, Starbucks, WeWork, Squarespace, and Deliveroo.
Odeko firmographics
Firmographics- Name
- Odeko
- Legal name
- Odeko Inc.
- Website
- https://odeko.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Odeko Inc. is a New York-based software and distribution platform serving 20,000+ independent coffee shops, cafes, and small food and beverage businesses across 17 U.S. markets with AI-driven supply ordering, overnight delivery and restocking, and a consumer mobile ordering app.
- Ownership category
- akta.pro rank
Odeko industry classification
Industry- Product category
- Cafe Operations Software
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Special Food Services (7223)
- SIC
- Wholesale-Groceries, General Line (5141), Services-Management Services (8741)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industries
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)
Keywords
Where Odeko is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Odeko business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Supply Ordering: Supply chain management and delivery of cafe essentials (alt milks, syrups, dairy, paper products, cleaning supplies) with no fees for ordering; revenue generated from product margins on supplies sold
- Order Ahead Platform: Mobile and web ordering app for consumers to order from partner cafes; Odeko charges a 5% fee on orders including payment processing
- Financing Services: Partnership with Credit Key to provide flexible payment options to customers for purchasing supplies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Supply ordering with no platform fees |
| Transaction based/ take rate | Pay-as-you-go | Order Ahead mobile/web ordering |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Odeko product offering
Product offeringCore offering
Odeko provides a smart operations platform for independent coffee shops and small food and beverage businesses, combining a B2B supply ordering and inventory management system with overnight delivery and restocking of cafe essentials (alt milks, syrups, dairy, paper products, cleaning supplies). The platform includes AI-powered predictive ordering, a customizable dashboard with smart stocking insights, and a consumer-facing mobile ordering app (Order Ahead) that lets customers place pickup orders at partner cafes with a built-in loyalty rewards program.
Product overview
Odeko is a smart operations platform for independent coffee shops, cafés, and small food and beverage businesses. The platform combines supply chain management with overnight restocking delivery, consumer mobile ordering, and business management tools. Its core products include the Odeko Supply platform (B2B ordering and inventory management), the Odeko Order Ahead mobile app (consumer-facing pickup ordering with loyalty rewards), and the all-in-one Odeko Operations Platform. These are unified through a single dashboard that handles online ordering, inventory software, customer ordering, mobile alerts, and vendor management. Additional offerings include Butter Insurance (insurance services) and financing partnerships. The platform leverages aggregated buying power and consolidated delivery logistics to help independent shops access the same caliber of tools available to global chains. Founded in 2019, Odeko rebranded with brand agency Red Antler and serves customers across major U.S. markets.
Differentiator
Problem solved
Functional benefit
Brands
- Odeko Order Ahead: Mobile ordering platform for cafes and consumers with loyalty rewards program, formerly known as Cloosiv
- Odeko Supply
- Odeko Bulk
Products and services
- Odeko Supply Platform
Quantifiable outcome
- 10 hours saved per week for merchants on ordering and vendor management
- +4 more outcomes
Companies that use Odeko
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Odeko technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Odeko partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Union KitchencorePartnership with D.C.-based food incubator provides Odeko with access to emerging brands and distribution opportunities. Union Kitchen's portfolio companies gain access to Odeko's platform and distribution network.
- Credit KeycorePartnership to offer flexible payment options to Odeko customers for purchasing supplies. Enables customers to access credit for inventory purchases.
- Red AntlerminorBrand agency that led Odeko's 2022 rebrand. Red Antler is known for work with Casper, Allbirds, Prose, Clear, and Hinge.
- CloosivcoreMerged with Charlotte-based startup Cloosiv in late 2020 to add mobile ordering capabilities. Cloosiv became Odeko's Order Ahead App.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Odeko competitors and assessment
Company assessmentDirect peers
- Toast: Leading restaurant technology platform offering POS, payments, online ordering, and payroll to SMB food service businesses — the most direct competitor for Odeko's cafe-facing software and demand-side ordering layers.
- Faire: Wholesale B2B marketplace connecting independent retailers and food businesses with brands; competes for the same cafe procurement wallet that Odeko Supply targets, with overlapping SMB customers.
- ChowNow: Direct-to-consumer online food ordering platform for independent restaurants — competes directly with Odeko's Order Ahead mobile app for cafe consumer demand and loyalty.
- SpotOn: Restaurant technology platform offering POS, payments, marketing, and online ordering for SMB food service — a directly comparable cafe/restaurant tech competitor with growing supply and inventory adjacencies.
Broad incumbents
- Square (Block): Block's Square is deeply embedded in cafe and SMB POS, payments, and online ordering — already integrated with Odeko via Square POS — and represents a broader incumbent that could expand into supply-side services.
- Sysco: Largest US broadline foodservice distributor with national logistics, broad supplier relationships, and now expanding digital ordering — the dominant incumbent against which Odeko's supply business must compete on assortment and price.
- US Foods: Major US broadline foodservice distributor serving independent restaurants and cafes, increasingly investing in digital ordering platforms that overlap with Odeko Supply's positioning.
- KeHE Distributors: Specialty food and beverage distributor serving independent natural, organic, and specialty retailers including coffee — a closer competitor to Odeko's specialty coffee and dairy distribution acquisitions than broadliners.
- Restaurant Depot (Jetro): Cash-and-carry foodservice supplier for independent restaurants and cafes — competes with Odeko Supply on price, assortment, and convenience for SMB food and beverage operators.
Emerging players
- Bbot: Mobile ordering and contactless payment platform for restaurants and cafes — a smaller, emerging direct competitor to Odeko's Order Ahead product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Odeko social profiles
Digital presenceOdeko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odeko leadership team
Management profileNumber of profiles
Profiles12 records
Odeko subsidiaries and ownership
Company hierarchySubsidiaries7 records
Odeko funding detail
Funding detailFunding overview
Funding rounds14 records
Investors35 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odeko M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odeko
What does Odeko do?
Odeko provides a smart operations platform for independent coffee shops and small food and beverage businesses, combining a B2B supply ordering and inventory management system with overnight delivery and restocking of cafe essentials (alt milks, syrups, dairy, paper products, cleaning supplies). The platform includes AI-powered predictive ordering, a customizable dashboard with smart stocking insights, and a consumer-facing mobile ordering app (Order Ahead) that lets customers place pickup orders at partner cafes with a built-in loyalty rewards program.
Is Odeko a public or private company?
Odeko is a private company. It is classified as venture growth investor backed and is currently operating.
When was Odeko founded?
Odeko was founded in 2019. It employs 101 to 250 people.
Where is Odeko based?
Odeko is headquartered in New York, United States, in the North America region.
How does Odeko make money?
Three revenue lines are on record. Supply Ordering is the primary driver. The others are order Ahead Platform and financing Services.
Who are Odeko's main competitors?
Direct peers on record are Toast, Faire, ChowNow and SpotOn. Broad incumbents are Square (Block), Sysco, US Foods, KeHE Distributors and Restaurant Depot (Jetro). Bbot is listed as an emerging player.
Does Odeko have an API?
No public API is recorded for Odeko.
What industry is Odeko in?
Odeko's product category is Cafe Operations Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its NAICS code is 722513 and its SIC code is 5141.