American Heart Association

What American Heart Association does

The American Heart Association, Inc. is a 501(c)(3) nonprofit (Tax ID 13-5613797) founded in 1924 and headquartered at 7272 Greenville Ave., Dallas, TX, operating as the United States' oldest and largest voluntary health organization focused on cardiovascular and cerebrovascular disease. It functions as a national scientific and health-information platform combining peer-reviewed journal publishing (12 AHA journals co-published with Wolters Kluwer Health, including Circulation and Stroke), co-authorship of U.S. clinical practice guidelines with the American College of Cardiology (Life's Essential 8, PREVENT, the 2026 CKM Syndrome guideline, dyslipidemia, Acute PE, congenital heart disease), the 20+-year Heart-Check food certification program, and at-scale CPR/AED training that reaches 22 million people per year via a Training Center network and a new Self-Guided Learning model with Laerdal Medical (currently in 47 states). Operational reach extends across all 50 states, the District of Columbia, and Puerto Rico, with selected international programs in the UK, Saudi Arabia, South Korea, and India.

The AHA's portfolio extends from consumer-facing health content (Healthy for Good, My Life Check, recipes.heart.org) and community programs (Heart Walk, Go Red for Women, Kids Heart Challenge, NFL PLAY 60 since 2006) to professional and hospital-facing infrastructure including Get With The Guidelines quality programs, multi-track healthcare certifications (Mission: Lifeline, Target: Stroke, Target: Heart Failure, Target: Type 2 Diabetes, Skilled Nursing Facility Heart Failure Certification), 12 scientific journals, and a professional membership via Professional Heart Daily. Adjacent product lines include the AHA Center for Health Technology & Innovation (Innovators' Network), the EmPOWERED to Serve health-equity initiative, the Well-Being Works Better workplace scorecard, the A-TRAC tobacco research center (joint FDA/NIH), and the new AHA Ventures and Go Red for Women Venture Fund which made equity investments in Ultromics (AI echocardiogram analysis) and Cartwheel (K-12 mental health telehealth) in late 2025 / early 2026.

Revenue is generated through a diversified mix of individual donations (one-time and monthly), corporate sponsorships and cause marketing (CITY Furniture, Rokt, Sheehy Auto Stores, Sheehy $3.3M cumulative), special-event fundraising (Heart Walk, Heart Ball galas, CycleNation, Go Red for Women luncheons), Heart-Check food certification licensing (Boar's Head 22 deli meats, Beyond Meat), CPR/ECC training course fees, hospital quality program subscriptions, research grants (AHA is the largest non-profit non-governmental funder of cardiovascular and cerebrovascular research in the U.S. with $6B+ cumulative invested), merchandise sales via ShopHeart (including the Centennial Edition cookbook), and venture investment returns. The pricing model is freemium for mission content and educational tools, with monetization on training courses, B2B certification, corporate sponsorships, and donations; no tiered subscription pricing is publicly listed for individual health information.

Name

American Heart Association

Legal name

American Heart Association, Inc.

Website

https://heart.org

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The American Heart Association is a 501(c)(3) nonprofit founded in 1924 and headquartered in Dallas, Texas, operating as the oldest and largest U.S. voluntary health organization dedicated to cardiovascular and cerebrovascular disease. It delivers scientific journals, co-authored clinical guidelines, CPR/AED training, the Heart-Check food certification, and hospital quality programs to clinicians, hospitals, consumers, and corporate partners across all 50 states.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations and Monthly Giving: One-time and recurring monthly donations from individuals solicited through the main heart.org site, ShopHeart, memorials, tribute pages, Raise Your Way peer-to-peer fundraising, and Crypto Gift options. The homepage currently promotes a 5X match on donations as of June 2026.
2. Fundraising Events (Heart Walk, Heart Ball, CycleNation, Go Red for Women): Special-event fundraising including Heart Walk (the flagship event), Heart Ball galas (e.g., 2026 Bay Area Heart Ball with Greenberg Traurig; Kansas City Heart Ball), CycleNation, and Go Red for Women luncheons. Tickets, sponsorships, and live auctions generate revenue.
3. Corporate Sponsorships and Cause Marketing: Corporate partnerships including CITY Furniture's 5% Giving Pledge (raised $691,987 in 2024), Rokt's $100,000 advertising campaign for Go Red Shop with Heart, Weight Watchers research support, Sheehy Auto Stores ($3.3M contributed to AHA), and others.
4. Heart-Check Food Certification Program: Food certification licensing program running 20+ years where manufacturers pay for products (e.g., Boar's Head's 22 deli meats; Beyond Meat's breakfast sausage) to carry the Heart-Check mark after meeting AHA standards for sodium, saturated fat, and cholesterol.
5. CPR and ECC Training (BLS, ACLS, PALS): CPR, AED, and First Aid training courses plus Course Card certification, delivered via the CPR & ECC ecosystem (cpr.heart.org, atlas.heart.org training center locator) and the new Self-Guided Learning model with Laerdal Medical in 47 states.
6. Research Grants and Scientific Funding: Research grant programs including Career Development Awards ($240,000 over 3 years to OMRF's Charmain Johnson), Established Investigator Award for Clinical Hypertension (Sky Labs supports ~$90,000 over 3 years for 3 researchers), Data Grant on CKM Syndrome in Cancer Patients and Survivors, and others. The AHA is the largest non-profit non-governmental funder of cardiovascular and cerebrovascular research with $6B+ invested.
7. Merchandise and Cookbook Sales: Direct e-commerce via ShopHeart including The New American Heart Association Cookbook (Centennial Edition with 800+ recipes), Quick & Easy Cookbook, Eat Less Salt Cookbook, Healthy Slow Cooker Cookbook, Instant & Healthy, apparel, and accessories.
8. Healthcare Quality Improvement and Certification Programs: Revenue from healthcare certifications and quality programs including Get With The Guidelines hospital awards (e.g., 38 Maryland hospitals recognized), Mission: Lifeline, Target programs, and the AHA/ACC PREVENT calculator licensing.
9. Venture Investment (Go Red for Women Venture Fund): Mission-aligned venture investment via the Go Red for Women Venture Fund, including a recent investment in Ultromics, a British AI-based echocardiogram analysis startup targeting earlier detection of HFpEF in women.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

The American Heart Association is a national nonprofit health organization that delivers cardiovascular health education, CPR/AED training and certification, evidence-based clinical practice guidelines, peer-reviewed scientific journals, the Heart-Check food certification program, and hospital quality improvement programs (Get With The Guidelines). It funds more than $6B in cardiovascular and cerebrovascular research and operates consumer platforms (Life's Essential 8, My Life Check, Healthy for Good, recipes.heart.org), professional resources (Professional Heart Daily, PREVENT risk calculator), and venture investments (Go Red for Women Venture Fund) to advance its mission.

Product overview

The American Heart Association operates as a mission-driven nonprofit platform of interconnected health programs rather than a single unified software product. At the core sits the Life's Essential 8 cardiovascular health framework with the My Life Check online assessment tool and the PREVENT Risk Calculator (introduced with the 2026 CKM Syndrome Guideline and updated dyslipidemia guideline) as the clinical decision-support backbone. Surrounding this are consumer-facing initiatives such as Healthy for Good, Heart-Check Food Certification (with its Digital Grocery List Tool), Go Red for Women, EmPOWERED to Serve, Well-Being Works Better, and Heart Walk; professional programs including Get With The Guidelines, Healthcare Certification Programs (Mission: Lifeline, Target series), Professional Heart Daily publishing 12 journals, AHA Center for Health Technology & Innovation (with the Innovators' Network), and AHA Ventures; the CPR & ECC Training platform (cpr.heart.org) with the Self-Guided Learning model; research initiatives such as Healthy Living BEYOND Weight Study and A-TRAC; and community/school programs like Kids Heart Challenge, American Heart Challenge, NFL PLAY 60, Million Hearts Collaboration, and Support Network Community. Together these form a layered platform spanning consumer education, professional clinical certification, scientific publishing, innovation incubation, and venture investment.

Differentiator

Problem solved

Functional benefit

Brands

• Go Red for Women: National movement dedicated to raising awareness about women's heart disease and stroke, including the Go Red for Women Venture Fund.
• Life's Essential 8
• Heart-Check
• Healthy for Good
• Nation of Lifesavers
• EmPOWERED to Serve
• Well-Being Works Better
• Kids Heart Challenge
• American Heart Challenge
• Get With The Guidelines
• Mission: Lifeline
• Target: Stroke
• Target: Heart Failure
• Heart Walk
• CycleNation
• My Life Check
• Healthy Living BEYOND Weight
• Million Hearts Collaboration
• Health Care by Food
• American Heart Association Ventures
• Life is Why
• Together Tuesdays
• American Stroke Association
• CPR & ECC
• Professional Heart Daily
• Healthy Smiles, Healthy Hearts

Products and services

• Life's Essential 8 The AHA's key cardiovascular health checklist covering four health behaviors (Eat Better, Be More Active, Quit Tobacco, Get Healthy Sleep) and four health factors (Manage Weight, Control Cholesterol, Manage Blood Sugar, Manage Blood Pressure); used as the basis for My Life Check.
• My Life Check Free online assessment that produces a Heart Health Score and personalized tips based on Life's Essential 8 metrics, helping users understand their risk for heart disease and stroke.
• PREVENT Risk Calculator (PREVENT-ASCVD) Cardiovascular disease risk prediction equations co-developed with ACC, validated globally for over 6.4 million people, and effective for predicting heart failure and low-to-moderate risk patients; introduced in the 2026 ACC/AHA cholesterol/dyslipidemia guideline and used in clinical decision-making.
• Heart-Check Food Certification Food certification mark that lets consumers spot heart-healthy products in grocery stores; established by AHA more than 20 years ago with certification requirements based on AHA standards for sodium, saturated fat, and cholesterol. Includes a digital grocery list tool updated daily.
• CPR & ECC Training (cpr.heart.org) CPR, AED, and First Aid training platform that trains 22 million people per year; offers BLS, ACLS, and PALS courses plus the nationwide Self-Guided Learning delivery model co-developed with Laerdal Medical.
• Get With The Guidelines Hospital quality improvement program that helps hospitals deliver care aligned with the latest evidence-based guidelines for heart disease and stroke treatment and awards achievement awards based on adherence to care metrics.
• Healthcare Certification Programs Suite of AHA clinical certifications including Mission: Lifeline, Target: Aortic Stenosis, Target: Heart Failure, Target: Stroke, Target: Type 2 Diabetes, Skilled Nursing Facility Heart Failure Certification, and Palliative/Hospice Heart Failure certification.
• Professional Heart Daily and AHA Journals Professional publishing platform including 12 AHA journals (Circulation, Stroke, JAHA, and the open-access Stroke: Vascular and Interventional Neurology) managed in partnership with Wolters Kluwer Health.
• AHA Center for Health Technology & Innovation (Innovators' Network) Consortium of healthcare technology innovators focused on cardiovascular and brain health; grants members access to AHA's evidence-based scientific guidelines to develop digital healthcare solutions and AI-driven care delivery.
• AHA Ventures (Go Red for Women Venture Fund) Venture capital arm of the AHA, including the Go Red for Women Venture Fund that invests in mission-aligned health companies (e.g., Ultromics for AI-based echocardiogram analysis).
• Healthy for Good Consumer-facing platform providing tips, recipes, and resources to build healthy habits across Eat Smart, Move More, and Be Well.
• AHA Healthcare Certification Programs (Mission: Lifeline, Target series) Clinical certifications for hospitals and post-acute care providers (Mission: Lifeline, Target: Aortic Stenosis, Target: Heart Failure, Target: Stroke, Target: Type 2 Diabetes, SNF Heart Failure, Palliative/Hospice Heart Failure).
• Go Red for Women National movement dedicated to combating heart disease in women through awareness, education, research funding, community-building, and retail partnerships.
• AHA Cookbooks (ShopHeart) Published cookbook series including The New American Heart Association Cookbook (Centennial Edition, 800+ recipes), Quick & Easy Cookbook, Eat Less Salt Cookbook, Instant & Healthy, and Healthy Slow Cooker Cookbook, sold via ShopHeart.
• AHA Tobacco Regulation and Addiction Center (A-TRAC) Scientific research center funded by the U.S. FDA and NIH, one of 14 nationwide, that studies the health effects of tobacco products with emphasis on e-cigarettes and emerging nicotine delivery products.
• Well-Being Works Better Workplace well-being initiative and Scorecard program that recognizes employers for employee health and well-being programs.
• Heart Walk Premiere fundraising event for the AHA, organized across communities nationwide to raise funds to fight heart disease and stroke.
• NFL PLAY 60 Partnership with the National Football League since 2006 promoting at least 60 minutes of daily physical activity for children through school programs, community events, and the NFL PLAY 60 Exercise Library.
• Support Network Community Online community of patients, survivors, and caregivers providing peer support and resources for those affected by heart disease and stroke.

Named customers8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature7 records

Partnerships

43 partnerships are on record, tiered core, flagship, major ambassador, minor, flagship individual donor and flagship corporate campaign.

• International Federation for Emergency MedicinecoreStrategic or Co-development Partner · 22 June 2026Three-year partnership to strengthen global emergency cardiovascular and stroke care systems through improved communication, coordination, and resource-sharing. Focus areas include joint training programs, professional development in resuscitation and cardiac care, and expanding access to CPR education in low- and middle-income countries.
• Weight Watchers (WW International, Inc.)coreStrategic or Co-development Partner · 22 June 2026Weight Watchers is supporting the AHA's Healthy Living BEYOND Weight Study, a nationwide research initiative examining real-world health experiences and outcomes of adults living with obesity or overweight. WW cited internal data showing GLP-1 users who engaged with its behavioral program lost 61.3% more weight at one month and 29.1% more at twelve months.
• FIFAflagshipStrategic or Co-development Partner · 20 June 2026FIFA partnership to educate fans at FIFA World Cup 2026 events on recognizing cardiac arrest and performing hands-only CPR. The AHA's Nation of Lifesavers Mobile CPR Unit is appearing at FIFA Fan Festival locations in Atlanta, Dallas, Philadelphia, and the New York/New Jersey Bronx. Builds on FIFA's 2025 "Heart Heroes United" program distributed to all 211 member associations worldwide.
• Abridge (medical content partner)coreTechnology or Integration · 13 June 2026Abridge's AI clinical platform expansion includes partnerships with the American Heart Association, American Diabetes Association, and content from major medical journals. Abridge works with 300 health systems supporting over 100M patient conversations annually.
• Bronny Jamesmajor ambassadorGTM or Marketing Partner · 11 June 2026Bronny James announced a partnership with the AHA during CPR & AED Awareness Month (June 2026), using his social media platform to encourage fans to learn CPR. The campaign is personally significant — Bronny suffered cardiac arrest in July 2023 while preparing for his freshman season at USC.
• Sheehy Auto StorescoreGTM or Marketing Partner · 10 June 2026Sheehy Auto Stores is partnering with the AHA to offer free 30-minute hands-only CPR training at seven dealership locations across Virginia, Maryland, and greater Washington DC throughout June 2026. Part of the Sheehy Has Heart campaign; Sheehy has contributed more than $3.3 million to the AHA as part of a broader $40M+ charitable legacy over 60 years.
• American Diabetes Association and American Society of NephrologyflagshipStrategic or Co-development Partner · 9 June 2026Joint release with AHA and ACC of the first-ever clinical guideline on Cardiovascular-Kidney-Metabolic (CKM) Syndrome in June 2026, with a 4-stage classification framework and PREVENT risk prediction equations. Nearly 90% of U.S. adults have at least one CKM risk factor.
• MedTech InnovatorcoreStrategic or Co-development Partner · 4 June 2026AHA partnered with MedTech Innovator to launch the 2026 Heart and Brain Health Accelerator, selecting 8 startups (Cerevia Neurosciences, Chambertech, Envera Medical, Eupnoos, Flux Robotics, Lucentia, OMINI, Prima Medical). Culminates in competition finals at the MedTech Conference in Boston, October 2026.
• HCA HealthcarecoreStrategic or Co-development Partner · 27 May 2026HCA Healthcare expanded its partnership with the AHA during Stroke Awareness Month to strengthen stroke prevention and treatment programs, highlighting its 33-minute median door-to-needle time that outperforms national benchmarks.
• Greenberg Traurig (Bay Area Heart Ball sponsor)minorGTM or Marketing Partner · 20 May 2026Greenberg Traurig sponsors the 2026 Bay Area Heart Ball benefiting the AHA's mission. Event features keynote by Oscar Munoz (retired CEO of United Airlines), recognition of Intel CEO Lip-Bu Tan, and a live auction.
• Parent Heart WatchcoreStrategic or Co-development Partner · 5 May 2026Parent Heart Watch is urging the AHA to include AED use as a core step in cardiac emergency response guidance alongside calling 911 and performing CPR as part of the Call. Push. Shock. movement. Survival decreases 7-10% every minute without defibrillation.
• BD (Becton, Dickinson and Company)coreGTM or Marketing Partner · 30 April 2026BD received the AHA's Gold recognition in the 2026 Well-being Works Better Scorecard. BD has been recognized by Business Group on Health, Cigna Healthcare, and the AHA with multiple awards for its employee health and well-being programs aligned with BD's 2030+ corporate sustainability goals.
• MATTER Health and Wells Fargo FoundationcoreStrategic or Co-development Partner · 24 April 2026Collaborators on the AHA's 2026 EmPOWERED to Serve Business Accelerator, an 8-week national program providing nondilutive funding, mentorship, and market validation to early-stage health innovators and collegiate entrepreneurs. Culminates in a Finale Showcase on October 22 in Chicago.
• Damar Hamlin / Chasing M's Foundationmajor ambassadorGTM or Marketing Partner · 20 April 2026The AHA and Damar Hamlin's Chasing M's Foundation are attempting a Guinness World Record for training the most people in hands-only CPR in one hour during the NFL Draft in Pittsburgh. Goal: train 4,000 people at Acrisure Stadium. Hamlin, a cardiac arrest survivor from January 2023, serves as National Ambassador for the Nation of Lifesavers initiative.
• American Dental Hygienists' Association (ADHA)coreStrategic or Co-development Partner · 17 April 2026AHA is a collaborating organization for the ADHA Integrated Care Summit 2026 (May 15-17 in Broomfield, CO). The summit addresses gaps between oral, medical, and behavioral health care; CDC data shows nearly 42% of U.S. adults 30+ have periodontal disease linked to cardiovascular risks.
• Beyond MeatcoreOEM/ Whitelabel/ Licensing Partner · 13 April 2026Beyond Meat's Beyond Breakfast Sausage (Links and Patties, Original and Spicy) earned AHA Heart-Check program certification. First plant-based breakfast sausage to earn Clean Label Project Certification. Sold at Kroger, Sprouts Farmers Market, and Whole Foods Market.
• Charles River Laboratories InternationalcoreStrategic or Co-development Partner · 10 April 2026Charles River Laboratories is supporting the AHA's 'Heart of Boston' campaign to improve cardiovascular health outcomes in Boston, addressing systemic disparities in health across neighborhoods.
• Alnylam PharmaceuticalscoreStrategic or Co-development Partner · 25 March 2026Alnylam is supporting a three-year AHA initiative creating a 10-site learning collaborative to improve ATTR-CM diagnosis and management, alongside a Viz.ai partnership developing an AI-enabled care pathway using FDA-cleared Us2.ai echocardiography. AWARE implementation study will begin at five pilot U.S. health systems.
• Viz.aicoreTechnology or Integration · 25 March 2026Viz.ai partnered with Alnylam to develop an AI-enabled ATTR-CM care pathway using FDA-cleared Us2.ai echocardiography algorithm paired with EHR connectivity, with AHA support.
• Wolters Kluwer HealthflagshipTechnology or Integration · 19 March 2026Wolters Kluwer Health has renewed and expanded its publishing partnership with the AHA, now managing 12 AHA journals including the open-access journal Stroke: Vascular and Interventional Neurology. Partnership aims to increase access to cardiovascular and brain health research through open access models.
• Percipio HealthcoreTechnology or Integration · 17 March 2026Percipio Health joined the AHA Center for Health Technology & Innovation's Innovators' Network to develop device-free digital healthcare solutions leveraging evidence-based guidelines to improve cardiovascular and brain health.
• Laerdal MedicalflagshipStrategic or Co-development Partner · 4 March 2026The AHA and Laerdal Medical jointly launched Self-Guided Learning nationwide, a flexible science-based resuscitation training delivery model for BLS, ACLS, and PALS courses with hands-on skills verification at CPR Verification Station learning centers. Currently in 47 states; expansion planned to all 50 states. Shared goal: double cardiac arrest survival by 2030.
• Susan Luccimajor ambassadorGTM or Marketing Partner · 28 February 2026Emmy-winning actress Susan Lucci serves as a national ambassador for the AHA, sharing her personal experience with heart disease after discovery of significant arterial blockages. Her health scare led her to undergo stent placement and motivated her to increase awareness about women's heart health.
• Duke University School of Medicine (with VCU, Emory, U. Washington, U. Toronto, HoveCon Consulting)coreStrategic or Co-development Partner · 26 February 2026Duke-led clinical trial testing drone-delivered AEDs in Clemmons, NC and James City County, VA, with AHA support. Goal: deliver AEDs within 5 minutes to cardiac arrest patients, far faster than typical 8-10 minute EMS response. 70% of cardiac arrest patients can survive if treated within 2-3 minutes.
• Shamrock Roofing and Construction (Kansas City Heart Ball)coreGTM or Marketing Partner · 22 February 2026Shamrock Roofing's Garen Armstrong (a heart transplant survivor) is partnering with the AHA as the 2026 Kansas City Heart Ball returns to the Loews Kansas City Hotel. Shamrock is the head sponsor of the Donate Life campaign across Kansas and Missouri.
• American College of Cardiology (ACC)flagshipStrategic or Co-development Partner · 19 February 2026Joint publication of the first clinical practice guideline on acute pulmonary embolism, introducing the Acute PE Clinical Category system (categories A-E). AHA and ACC also jointly publish multiple other guidelines including the 2026 cholesterol/dyslipidemia guideline, CKM Syndrome guideline, and PAD performance/quality measures.
• Constant Therapy HealthcoreTechnology or Integration · 18 February 2026Constant Therapy Health joined the AHA's Innovators' Network. Membership grants access to AHA's evidence-based scientific guidelines for developing AI-driven digital therapeutics for neurorehabilitation (cognitive and speech therapy for stroke, TBI, and other neurological disorders).
• National Women's Soccer League (NWSL)flagshipStrategic or Co-development Partner · 16 February 2026NWSL became the first professional league where every player and staff member is CPR certified as part of the AHA's Nation of Lifesavers initiative. AHA CEO Nancy Brown emphasized the goal of making CPR knowledge universal.
• Boar's Head BrandcoreOEM/ Whitelabel/ Licensing Partner · 14 February 2026Boar's Head has 22 deli meats carrying AHA Heart-Check certification and has participated in the AHA Food Certification Program for 27 years. In 2025 the company donated approximately 4.1 million servings of protein to families in need.
• UNCF (United Negro College Fund)coreGTM or Marketing Partner · 12 February 2026UNCF's National Alumni and Pre-Alumni Councils Leadership Conference in Houston (Feb 19-22, 2026) featured a workshop organized by the AHA. Jasmine Sanders served as lead host, sharing experiences to inspire aspiring leaders.
• American Cancer Society and American Lung AssociationflagshipStrategic or Co-development Partner · 11 February 2026Coalition partners in the Iowa Health Initiative (Feb 2026) pushing for a $1.50 cigarette tax hike to address Iowa's high cancer rates. Also collaborate on tobacco control in Delaware ($160M revenue package proposal) and South Dakota (opposing cigar-only bar licensing bill).
• RoktcoreGTM or Marketing Partner · 6 February 2026Ecommerce technology company Rokt joined the AHA's "Go Red. Shop with Heart" retail initiative and contributed a $100,000 advertising campaign. CCO Elizabeth Buchanan rang the NYSE Opening Bell on January 30, 2026 to mark the campaign kickoff. Joins a coalition with Michael Kors, Mastercard, and Simon.
• Morgan Stanley Wealth ManagementcoreGTM or Marketing Partner · 6 February 2026Morgan Stanley hosts the 17th Annual Go Red Women's Leadership event on February 6, 2026 in Purchase, NY in collaboration with the AHA. Features fireside conversations with professional drag racer Dystany Spurlock and Oscar-winning costume designer Ruth Carter. Part of long-standing Go Red for Women campaign support.
• Churchill Downs RacetrackcoreGTM or Marketing Partner · 6 February 2026Churchill Downs illuminated its Twin Spires in red on February 6, 2026 in support of Wear Red Day, the first Friday of February during American Heart Month. First partnership between Churchill Downs and the AHA.
• Adult Congenital Heart Association (and Every 100th Heart coalition)coreStrategic or Co-development Partner · 3 February 2026AHA is part of the Every 100th Heart coalition of six patient advocacy organizations dedicated to elevating congenital heart disease (CHD) as a federal health policy priority. Coalition plans a National CHD Advocacy Summit in Washington, D.C. in May 2026. CHD affects nearly 1 in 100 babies and drives $6B+ in annual hospital costs.
• Johnson & JohnsoncoreStrategic or Co-development Partner · 27 January 2026J&J partnered with the AHA alongside Lions Clubs International Foundation, Operation Smile, and the Global Surgery Foundation, contributing $100M of MedTech products since 2020 and an additional $20M planned for 2026 to expand access to cardiovascular, surgical, and vision care.
• Delta Dental of CaliforniacoreStrategic or Co-development Partner · 26 January 2026Delta Dental of California is collaborating with the AHA on the Healthy Smiles, Healthy Hearts initiative, integrating blood pressure screenings into routine dental care visits. Includes professional education materials, a blood pressure screening and referral guide, and patient educational resources. Nearly 47% of U.S. adults have hypertension.
• LA Art ShowcoreGTM or Marketing Partner · 7 January 2026For the third consecutive year, the LA Art Show is supporting the AHA's Life is Why campaign, with 15% of ticket purchases benefiting the organization up to a maximum donation of $45,000. The 2026 Opening Night Premiere Party on January 7 was hosted by actress Sasha Pieterse.
• Taylor Swift (individual donor)flagship individual donorOthers · 24 December 2025Taylor Swift donated $1 million to the AHA in late December 2025 in honor of her father Scott Swift who underwent quintuple bypass surgery. CEO Nancy Brown praised the donation's impact in raising awareness for cardiovascular disease, which affects nearly half of American adults.
• American College of Cardiology, American Diabetes Association, American Society of Nephrology (joint guideline partners)flagshipStrategic or Co-development Partner · 19 December 2025On December 18, 2025, the ACC and AHA released updated guidelines for managing adults with congenital heart disease, replacing the 2018 version. The guidelines address over 1.4 million U.S. adults living with congenital heart defects and emphasize lifelong monitoring, mental health checks, and specialized care transitions.
• CITY Furnitureflagship corporate campaignGTM or Marketing Partner · 6 June 2024CITY Furniture raised $691,987 for the AHA in 2024 through its 5% Giving Pledge (surpassing an initial $650,000 goal). The campaign engaged customers and associates in fundraising activities, distributed CPR kits and blood pressure monitors, and ran heart-health awareness events across Florida, impacting over 254,000 lives.
• Demi Lovatomajor ambassadorGTM or Marketing Partner · 1 January 2024Demi Lovato performed 'Heart Attack' at an AHA event in 2024 to raise awareness for cardiovascular disease. The artist later addressed the performance in a 2026 interview to clarify its purpose.
• National Football League (NFL)flagshipStrategic or Co-development Partner · 1 January 2006Long-running NFL PLAY 60 partnership since 2006 promoting the recommendation that children get at least 60 minutes of physical activity daily. Reaches millions of youth nationwide through school programs, community events, and digital tools including the NFL PLAY 60 Exercise Library featuring videos from all 32 NFL teams. NFL quarterback Jameis Winston led a PLAY 60 event in North Bergen, NJ on June 22, 2026.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• American Red Cross: Comparable as the other major U.S. health-and-safety nonprofit with overlapping CPR/AED/First Aid training programs, large national volunteer footprint, and disaster/mission-driven fundraising. AHA and Red Cross compete head-to-head in CPR course certification for healthcare professionals and lay rescuers.
• American Cancer Society: Largest direct comparable as a fellow 501(c)(3) national health-disease nonprofit with a similar multi-billion-dollar research grantmaking operation, Relay For Life/Heart Walk-style mass fundraising events, multi-state advocacy infrastructure, and co-published guideline relationships with physician specialty societies.
• American Diabetes Association: Joint partner on the 2026 CKM Syndrome guideline and a peer organization with comparable mission profile (national disease-focused nonprofit), scientific publishing footprint, clinical guideline authority, and Step Out Walk-style mass fundraising events.
• American Lung Association: Tobacco-control coalition partner with similar health-mission nonprofit structure, comparable advocacy footprint, and co-membership in coalitions like the Iowa Health Initiative. Shares overlapping donor base and corporate partnership channels.
• Alzheimer's Association: Closely analogous large disease-focused national nonprofit with comparable research grantmaking scale, Walk to End Alzheimer's / Heart Walk-style mass fundraising events, clinical care guidelines, and a national chapter system across all 50 states.
• British Heart Foundation: The AHA's most direct international peer — UK cardiovascular nonprofit with comparable research funding scale (£1.5B+ invested historically), retail shops, CPR training, and Heart Walk equivalent. Closest functional mirror of AHA outside the U.S.
• March of Dimes: Comparable historic national health nonprofit with similar advocacy, research funding, and grassroots fundraising event structure (March for Babies). Demonstrates the same operating model but in maternal/infant health, making it a useful structural comparator.
• American College of Cardiology: AHA's flagship co-publishing partner on the U.S. cardiovascular clinical practice guidelines, PREVENT calculator, and CKM Syndrome framework. Closely intertwined operationally but distinct in mission (physician professional society vs. public nonprofit).

Broad incumbents

• American Heart Association (international peers) - World Heart Federation: Global umbrella organization for cardiovascular health with overlapping World Heart Day awareness mission and guideline dissemination role, but operating internationally with a different (NGO/federation) funding model rather than the AHA's U.S.-centric grassroots fundraising model.
• Joint Commission: Adjacent in hospital quality and certification space where AHA's Get With The Guidelines and Healthcare Certification programs operate. Joint Commission is the dominant hospital accreditation body, while AHA focuses on cardiovascular-specific certifications — partially overlapping but distinct buyer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/American_Heart
• YouTubeyoutube.com/user/americanheartassoc
• Facebookfacebook.com/AmericanHeart
• LinkedInlinkedin.com/company/157306
• Instagraminstagram.com/american_heart
• TikToktiktok.com/@americanheartassociation?lang=en
• Pinterestpinterest.com/americanheart

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds11 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments33 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Heart Association