Human Security

What Human Security does

Human Security is a New York-headquartered cybersecurity company founded in 2012 that protects digital advertising, applications, and transactions from sophisticated bot attacks, ad fraud, and account abuse. The company was formed through the July 2022 merger of Human Security and PerimeterX, creating a combined entity with 450+ employees, 500+ enterprise customers, and over $100M in ARR. The Human Defense Platform processes more than 20 trillion digital interactions weekly across 3+ billion unique devices, analyzing 2,500+ signals per interaction through 400+ proprietary machine learning algorithms at sub-12ms latency. The product portfolio is organized into Advertising Protection (Ad Integrity Suite, Ad Fraud Defense, Brand Safety, Malvertising Defense, Viewability, Content Scraping) and Applications Protection (HUMAN Sightline Cyberfraud Defense, AgenticTrust, Client-Side Defense), with the Satori Threat Intelligence team providing offensive-grade research and cybercrime disruption capabilities.

The platform is differentiated by its scale of threat telemetry, a 59+ integration partner ecosystem spanning CDN, cloud, and identity providers, and native integration with Microsoft Entra. Human Security generates revenue primarily through enterprise SaaS subscriptions on an annual billing cadence, with quote-based modular pricing that scales with interaction volume. Go-to-market is predominantly direct enterprise sales targeting brands, agencies, ad tech platforms, digital publishers, e-commerce companies, financial services, and travel/hospitality organizations, complemented by channel resellers and technology partnerships with hyperscalers including AWS, Microsoft, and OpenAI. The company maintains offices in New York City, Santa Clara, Miami, Dallas, Tel Aviv, and London, and has been recognized as a Leader in the Forrester Wave for Bot and Agent Trust Management Software (Q2 2026) and ranked #1 by G2 for Bot Detection and Mitigation.

Name

Human Security

Legal name

Human Security, Inc.

Website

https://humansecurity.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Human Security is a cybersecurity company that protects digital advertising, applications, and transactions from bot attacks, ad fraud, and account abuse, serving 500+ enterprise customers globally with its Human Defense Platform.

Ownership category

akta.pro rank

Product category

Bot Management & Fraud Prevention Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)

akta.pro secondary industries

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)

Keywords

• Bot management software
• Ad fraud detection
• Account takeover prevention
• Cyberfraud defense
• Ad verification platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Subscription-based licensing of the Human Defense Platform including advertising protection, application protection, and specialized solutions (Ad Fraud Defense, Brand Safety, Bot Detection, AgenticTrust, etc.) with pricing based on interaction volume and package tier
2. Professional Services: Implementation support and custom integration services for enterprise deployments requiring specialized setup

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

HUMAN Security operates the Human Defense Platform, a unified cybersecurity platform that protects digital advertising, applications, and transactions against bot attacks, ad fraud, account takeover, fake accounts, and other cyberthreats. The platform processes over 20 trillion digital interactions weekly across 3 billion unique devices, using a Decision Engine that analyzes 2,500+ signals per interaction with 400+ adaptive machine learning models. It also provides ad verification (invalid traffic detection, brand safety, viewability) and AI agent trust management through the AgenticTrust product.

Product overview

HUMAN Security offers a unified platform architecture called the Human Defense Platform for protecting digital advertising, applications, and transactions against bot attacks, fraud, and cyberthreats. The platform consists of two primary solution suites: Advertising Protection (encompassing Ad Integrity Suite, Ad Fraud Defense/Ad Fraud Sensor, Ad Quality Defense, Brand Safety, Click Fraud, Malvertising Defense, Viewability, Content Scraping, and Agentic Visibility) and Applications Protection (centered on HUMAN Sightline Cyberfraud Defense, AgenticTrust, Client-Side Defense, and specialized use cases including Account Takeover, Bot Detection & Mitigation, Fake Accounts, LLM & AI Agent Governance, Transaction Abuse, and PCI DSS Compliance). The platform is underpinned by the Satori Threat Intelligence & Research team and processes over 20 trillion digital interactions weekly across 3 billion unique devices, analyzing 2,500+ signals per interaction via 400+ algorithms and adaptive machine learning models.

Differentiator

Problem solved

Functional benefit

Brands

• Human Defense Platform: A unified platform providing cybersecurity solutions for safer digital interactions and transactions, protecting against bot attacks and cyberfraud.
• HUMAN Sightline
• AgenticTrust
• Satori
• Ad Integrity Suite

Products and services

• Human Defense Platform The unified core platform providing cybersecurity-grade protection against bot attacks, fraud, and cyberthreats across advertising, applications, and transactions. Delivers high-fidelity decisioning with 2,500+ signals per interaction analyzed by 400+ machine learning algorithms.
• HUMAN Sightline Cyberfraud Defense Main application protection product that protects against fraud from bots, humans, and AI agents, enabling traffic governance based on intent across the entire customer journey from first ad impression to on-platform transactions.
• AgenticTrust AI agent trust management product that establishes trust governance for AI agents operating on digital properties, enabling organizations to distinguish legitimate AI agent activity from sophisticated bot attacks and manage agentic commerce use cases.
• Client-Side Defense Provides full visibility and control over client-side scripts without disrupting their business value, protecting against client-side supply chain threats and JavaScript-based attacks.
• Ad Integrity Suite AI-powered ad verification platform unifying IVT detection, brand safety and suitability, and viewability measurement in one suite for brands and agencies seeking explainable verification signals to reduce wasted spend.
• Ad Fraud Defense Comprehensive ad fraud protection combining pre-bid fraud filtration and post-bid fraud detection across desktop, mobile web, in-app, CTV, and audio channels. Delivers sub-12ms deterministic decisioning and actionable intelligence for inventory quality optimization.
• Ad Fraud Sensor Detection solution for identifying invalid traffic to optimize campaign budgets and ensure advertising reaches genuine audiences across all media channels.
• Ad Quality Defense Allows customization of creative standards to filter out policy, content, and technical violations before the bidding process, protecting revenue from unwanted ads and maintaining site quality.
• Brand Safety AI-powered brand safety using explainable classification models and advertiser-defined rules to provide transparent, accurate brand safety with granular URL-level visibility and error flagging.
• Click Fraud Combats invalid clicks in real time by analyzing actual click behavior rather than just device signals or landing page activity, preserving ROAS and protecting data integrity.
• Malvertising Defense Safeguards publisher networks from malicious creatives with robust behavioral scanning that prevents malvertising from reaching end users through technical and behavioral analysis.
• Viewability Provides clarity across the ad ecosystem on viewable impressions, protecting advertising value, proving authenticity, and building trust in every interaction with MRC-accredited measurement.
• Content Scraping Prevents scraping bots from stealing content to repost, train LLMs, or undercut organization and ad revenue, protecting monetization and content value.
• Agentic Visibility Provides AI-driven traffic intelligence to measure AI-driven activity, differentiate between human, bot, and AI agent journeys, and surface insights for optimizing media, commerce, and customer experiences.

Quantifiable outcome

• 20 million bots filtered every minute
• +4 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered strategic, secondary and core.

• OpenAIstrategicTechnology or Integration · 19 February 2026Strategic partnership highlighted in G2 recognition, positioning HUMAN for trusted AI and bot activity detection across digital ecosystems as AI agents become prevalent
• AWS (Amazon Web Services)strategicTechnology or Integration · 19 February 2026Strategic partnership for cloud infrastructure and integration enabling HUMAN's detection capabilities to scale with AWS customers
• IAB Tech Lab Ecosystem PartnerssecondaryStrategic or Co-development Partner · 6 January 2026Supporters of IAB Tech Lab's agentic roadmap including NBCUniversal, Experian Marketing Services, PubMatic, Index Exchange, Amazon Ads, The Trade Desk, Netflix, Yahoo, and Paramount working to extend OpenRTB, VAST, and other standards for AI agent deployment in digital advertising
• Microsoft EntracoreTechnology or Integration · 2 December 2025Native built-in integration within Microsoft Entra platform providing multilayered protection including Web Application Firewall defense, bot prevention, and identity verification without requiring separate contracts or complex setup
• AdRollsecondaryTechnology or Integration · 28 October 2025Integration with AdRoll's advertising platform incorporating HUMAN's real-time fraud defense and viewability solutions for campaign integrity and ad fraud prevention
• PerimeterXcoreStrategic or Co-development Partner · 27 July 2022Merger of equals combining HUMAN Security and PerimeterX cybersecurity solutions to form unified bot protection, fraud prevention, and account abuse defense platform. Merger approved by both boards with regulatory approval. Combined entity serving 500+ customers with $100M+ ARR.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kasada: Kasada provides bot management focused on account takeover, scraping, and transaction abuse, with a distinctive cryptographic client-side challenge approach. It directly competes with HUMAN Sightline and AgenticTrust in protecting login flows and APIs for enterprises in financial services, travel, and e-commerce.
• Arkose Labs: Arkose Labs specializes in bot mitigation, account takeover prevention, and fraud detection using a challenge-based approach. It is a direct competitor in account security and fraud prevention for digital commerce, gaming, and financial services.
• DataDome: DataDome is a leading bot management and online fraud protection SaaS platform serving e-commerce, classifieds, and media companies. It competes head-to-head with HUMAN in credential stuffing prevention, account takeover, scraping, and ad fraud detection, with similar ML-based detection and enterprise GTM.

Broad incumbents

• DoubleVerify: DoubleVerify is a publicly traded media measurement and ad verification platform covering fraud/IVT, brand safety, and viewability. It competes with HUMAN's Ad Integrity Suite across programmatic ad verification for brands, agencies, and platforms.
• Integral Ad Science (IAS): IAS is a leading digital ad verification and media optimization company covering fraud detection, brand safety, and viewability measurement. It overlaps with HUMAN's advertising protection suite and competes in similar enterprise RFPs with brands, agencies, and publishers.
• Cloudflare: Cloudflare is a major CDN and security platform offering Bot Management as part of its broader security suite, competing with HUMAN across web application protection, API security, and fraud prevention — typically at bundled/lower marginal pricing than standalone point solutions.
• Akamai Technologies: Akamai offers Bot Manager as part of its App & API Security portfolio, leveraging its CDN and edge computing footprint. It overlaps with HUMAN in ad fraud (pre-bid filtering) and application protection for large enterprises, competing as a broader platform incumbent.
• Imperva (Thales): Imperva, now part of Thales, provides application and data security including bot management as part of its broader WAF and API security offerings. It competes with HUMAN in protecting web applications against credential abuse and scraping for enterprise customers.
• F5 (Shape Security): F5 acquired Shape Security to add bot mitigation and fraud prevention to its application delivery and security portfolio. It is a broad incumbent in the same bot management category as HUMAN, particularly strong in financial services.

Emerging players

• CHEQ AI: CHEQ provides go-to-market security and ad fraud prevention focused on invalid traffic, lead fraud, and click fraud for performance marketing. It is a smaller, emerging competitor in HUMAN's ad fraud and click fraud use cases, primarily serving brands and agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SecureWithHUMAN
• Facebookfacebook.com/nomorebots
• LinkedInlinkedin.com/company/humansecurityinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds12 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Security