What Bilt does

Bilt is a New York-based fintech that has built a housing-and-neighborhood commerce network spanning 6.5 million member homes, 45,000+ merchants, and 25% of U.S. apartment buildings, processing over $100 billion in annual housing payments. Founded in 2020 by Ankur Jain via Kairos and incorporated as Bilt Technologies, Inc., the company monetizes primarily through credit card interchange (now via the Cardless/Column N.A./Fidem Financial Bilt Card 2.0 suite launched January 2026), partner bank bounties, B2B SaaS subscriptions to property managers (Bilt Alliance, covering 4M+ rental units), affiliate/referral commissions, hospitality commissions via the Bilt Hospitality platform, and a private credit financing spread on ~$1.2B in credit card balances. Its technology stack combines a unified payment rail with a dual-currency rewards engine (Bilt Points and Bilt Cash) and the largest 1:1 transfer network among consumer cards — 17 airlines and 7 hotel programs — plus an embedded Guest Experience Platform distributed through Verifone Victa POS devices.

The company is pivoting from a consumer card-centric product toward a B2B 'Shopify for housing' platform, layering B2B SaaS (Bilt Alliance), an AI-powered Neighborhood Concierge agent, restaurant orchestration software (Bilt Hospitality), and travel infrastructure (Sion acquisition, $30M, March 2026; Banyan receipt-data acquisition, March 2025) on top of the core housing payment network. Distribution is anchored by enterprise integrations with Verifone, Venmo/PayPal (~100M active accounts), Metropolis, Gopuff, Mindbody (7,000+ fitness studios), Toast, and Resy, plus direct enterprise relationships with Greystar, AvalonBay, Brookfield, Bozzuto (130,000 apartments), Bed Bath & Beyond's brand portfolio, and UWM for the homeowner segment. Cumulative venture funding is approximately $850 million across rounds including a $250M July 2025 raise at a $10.75B valuation; 2024 revenue was approximately $200 million with a stated target of approximately $1B in B2B revenue by year-end 2026. The platform's recent Wells Fargo-to-Cardless card transition (February 2026) generated a 1,300% spike in CFPB complaints and a Senate inquiry from Senator Warren, both material operational and reputational risks.

Name

Bilt

Legal name

Bilt Technologies, Inc.

Website

https://bilt.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Bilt is a New York fintech operating a housing-and-neighborhood commerce network that lets 6.5M+ members earn rewards on rent and mortgage payments across 4M+ rental units, monetizing through credit card interchange, B2B SaaS subscriptions to property managers, and commissions across a 45,000+ merchant neighborhood ecosystem.

Ownership category

akta.pro rank

Product category

Housing Commerce and Loyalty Platform

NAICS

Travel Agencies (561510)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Business Intelligence, Reporting & Data Platforms (THALACAL)

akta.pro secondary industry

Travel Program Analytics, BI & Reporting Tools (THAKANAD)

Keywords

• Rent rewards program
• Housing payments platform
• Neighborhood loyalty network
• Property manager software
• Credit card rewards

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Interchange income: Earned from Bilt Mastercard (originally Wells Fargo-issued, now Cardless/Column N.A./Fidem Financial). This is the primary historical revenue driver, tied to member card spend on rent and everyday purchases.
2. Partner bank bounties: Payments from bank partners to acquire and service cardholders through the Bilt platform.
3. B2B Loyalty-as-a-Service subscriptions: Subscription fees paid by property managers using the Bilt Alliance platform for resident engagement and loyalty. Bilt projects $1B in B2B revenue by year-end (up from ~$200M in 2024).
4. Hospitality commission revenue: Commission-based revenue from Bilt's hospitality platform connecting diners with restaurants through neighborhood concierges and operator tools.
5. Referral and affiliate commissions: Earned from merchant network referrals (45,000+ neighborhood merchants) and integration partners including Rakuten, Lyft, Walgreens.
6. Travel advisor SaaS subscription: Following the Sion acquisition, Bilt offers a B2B technology platform for travel advisors (online booking, CRM, AI, commission reconciliation) with a small monthly subscription fee.
7. Private credit financing spread: Bilt moved ~$1.2B in credit card balances to private credit lenders (Blue Owl Capital, Stone Point Capital, Goldman Sachs) after Wells Fargo exited, generating financing-spread economics.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Bilt operates a housing-and-neighborhood commerce platform that lets members earn loyalty points on rent and mortgage payments, redeemable for travel, rent credits, neighborhood benefits, and gift cards across a 45,000+ merchant network. The consumer offering is anchored by the Bilt Card 2.0 suite (Blue, Obsidian, Palladium), and Bilt also sells B2B software to property managers (Bilt Alliance), merchants (Guest Experience Platform, Hospitality platform), and travel advisors (Sion). The Bilt Neighborhood Concierge AI agent, Rent Day benefits program, and 1:1 transfer network across 17 airlines and 6 hotels round out the platform.

Product overview

Bilt operates a unified housing-and-neighborhood membership platform (Bilt Rewards) anchored by its rent and mortgage payments network, processing payments across 6.5M+ homes and powering a 45,000+ merchant neighborhood benefits ecosystem. The platform is accessed via the Bilt Card 2.0 suite of three credit cards (Bilt Blue, Bilt Obsidian, Bilt Palladium), powered by Cardless, issued by Column Bank N.A., with capital from Fidem Financial. Surrounding the core rent rewards engine are complementary modules including Bilt BillPay (rent payment for non-network members), Bilt Credit Boost (free rent reporting to credit bureaus), Bilt Neighborhood Concierge (AI-powered agentic assistant), Bilt Hospitality for Restaurants (AI orchestration platform), Bilt Home Delivery (powered by Gopuff), Bilt Guest Experience Platform (B2B for retailers like Bed Bath & Beyond), Bilt Verified and Bilt Home Away From Home (luxury hotel programs), Bilt Alliance (property manager network), Bilt Mortgages, and Bilt Travel Portal. The company also owns Sion (acquired travel commission platform) and Banyan (acquired receipt data platform), and connects to a 1:1 transfer partner network spanning 17+ airlines and 6+ hotel loyalty programs.

Differentiator

Problem solved

Functional benefit

Brands

• Bilt Homes: Platform helping renters assess mortgage affordability and access homeownership.
• Bilt Hospitality
• Bilt Neighborhood Concierge
• Bilt Verified
• Bilt Home Delivery
• Bilt Card 2.0

Products and services

• Bilt Rewards Core membership and loyalty platform for renters and homeowners that lets members earn Bilt Points on rent and mortgage payments, access neighborhood benefits at 45,000+ merchants, and redeem points across travel, dining, fitness, rent credits, and gift cards. Powers payments across 6.5M+ U.S. homes.
• Bilt Blue Card No-annual-fee credit card in the Bilt Card 2.0 suite; earns 1X points on rent and mortgage payments with no transaction fees, 1X points on everyday purchases, a $100 welcome offer, and 10% introductory APR for 12 months.
• Bilt Obsidian Card $95-annual-fee credit card offering rewards on rent and mortgage payments, 3X points on dining or groceries, 2X on travel, $100 annual hotel credits, and World Elite Mastercard benefits including travel protections and concierge service.
• Bilt Palladium Card $495-annual-fee premium credit card offering 2X points on all purchases plus 4% back in Bilt Cash, 50,000-point welcome bonus, Priority Pass lounge access, $200 Bilt Cash annual credit, and $400 hotel credit.
• Bilt Neighborhood Concierge AI-powered personal concierge handling rent payments, maintenance requests, restaurant reservations, travel bookings, prescription orders, and neighborhood services for 5.5M+ Bilt Members through a single conversational interface.
• Bilt Hospitality for Restaurants AI-powered B2B orchestration platform for restaurants that unifies POS, reservations, CRM, table management, and payments into a single branded guest experience for restaurant operators.
• Bilt Alliance B2B property manager partnership network connecting multifamily operators to Bilt's leasing and resident loyalty platform, enabling residents to earn points on rent while helping properties reduce delinquencies and NSF charges. Covers 4M+ rental units including Greystar, AvalonBay, Brookfield, and Bozzuto.
• Bilt Guest Experience Platform B2B customer identity, loyalty, and engagement platform enabling cross-brand customer recognition, single sign-on, persistent profiles, flexible rewards, and coordinated communications for retail and merchant brands such as Bed Bath & Beyond, The Container Store, Kirkland's, Overstock, and buybuy BABY.
• Bilt Home Delivery (Powered by Gopuff) On-demand delivery service enabling members across the U.S. to order essentials, gifts, and everyday items for rapid home delivery through the Bilt app, with payment via linked cards or Bilt Points. Also allows property managers and local merchants to send curated gift bundles to residents.
• Bilt Homes Platform introduced to help renters assess mortgage affordability and access the path to homeownership, expanding Bilt's reach beyond renters into the homeowner financial journey via Bilt Mortgages LLC.
• Bilt Travel Portal Travel booking platform allowing members to redeem Bilt Points for flights, hotels, and travel experiences with 500+ airlines and 700,000+ hotel properties, or transfer points 1:1 to Bilt's airline and hotel loyalty program partners.
• Sion Travel Advisor Platform Travel commission management platform acquired by Bilt for $30M, serving 8,000+ travel advisors and managing $7B+ in annual travel booking revenue with an 85% invoice follow-up success rate. Offers online booking, CRM, AI, and commission reconciliation.

Quantifiable outcome

• Processes rent payments for 25% of U.S. apartment buildings
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability3 records

Feature6 records

Partnerships

23 partnerships are on record, tiered tier 2 (transfer partner), tier 3 (joint development), tier 2 (ecosystem integration), tier 2 (brand collaboration), tier 2 (co-brand card partner), tier 1 (enterprise platform customer/partner), strategic tier 1 (flagship acquisition), tier 1 (strategic mortgage partner), tier 2 (transfer partner with bonus), tier 1 (board chair, general catalyst partner), senior executive hire, tier 1 (card platform partner), tier 1 (flagship embedded commerce partner), tier 1 (enterprise property partner), tier 2 (affiliate/merchant partner), tier 1 (flagship distribution partner), tier 2 (ecosystem partner), tier 2 (delivery integration), strategic tier 1 (acquisition) and tier 1 (incubator).

• Preferred Hotels & Resortstier 2 (transfer partner)Strategic or Co-development Partner · 22 June 2026Bilt added Preferred Hotels & Resorts as its 24th travel partner and 7th hotel/hospitality partner, allowing Bilt Members to transfer Bilt Points to the I Prefer Hotel Rewards loyalty program at a 1:2 ratio. Members can redeem at 700+ independent hotels across 85 countries.
• Fluent, Inc.tier 3 (joint development)Strategic or Co-development Partner · 22 June 2026Fluent announced Fluent In-Store, a commerce media platform for physical retail developed in partnership with Bilt Technologies. Initial proof-of-concept deployment at Beyond, Inc. retail locations targeted for mid-July to August 2026.
• Mindbodytier 2 (ecosystem integration)Technology or Integration · 28 May 2026Bilt partnered with Mindbody to integrate 7,000+ fitness studios (F45, Orangetheory, Bodyrok, ID Hot Yoga) into its rewards ecosystem, allowing members to discover, book, and earn 1X Bilt Points on classes.
• Madonnatier 2 (brand collaboration)GTM or Marketing Partner · 27 May 2026Bilt partnered with Madonna to promote her July 3 'Confessions II' album, covering one month of studio rent for musicians leasing space at The Music Building in midtown Manhattan, plus Bilt-exclusive vinyl editions, release-night parties in NY/LA/Chicago, and a special Rent Free game show appearance.
• Flying Blue (Air France KLM)tier 2 (co-brand card partner)Strategic or Co-development Partner · 19 May 2026Bilt and Flying Blue expanded their collaboration, enabling Air France KLM Visa Signature cardholders to earn 3 Flying Blue Miles per $1 on rent payments through Bilt's platform (up to $50,000 annually). Marks Bilt's third co-brand card relationship. Flying Blue Gold Status for Platinum members who transfer 10,000 Bilt Points.
• Bed Bath & Beyond, Inc.tier 1 (enterprise platform customer/partner)Strategic or Co-development Partner · 27 April 2026Bilt and Bed Bath & Beyond announced a strategic partnership to create a unified customer identity, loyalty, and engagement platform across Bed Bath & Beyond's brand portfolio (Bed Bath & Beyond, The Container Store, Kirkland's, Overstock, buybuy BABY) using Bilt's Guest Experience Platform.
• Wyndham Rewardstier 2 (transfer partner)Strategic or Co-development Partner · 25 March 2026Bilt and Wyndham Rewards announced a 1:1 points transfer partnership giving Bilt Members access to Wyndham's 8,300+ hotels across 25 brands. Marks Bilt's sixth hotel transfer partner; transfers begin immediately in 1,000-point increments.
• Sionstrategic tier 1 (flagship acquisition)Strategic or Co-development Partner · 11 March 2026Bilt acquired Sion for $30 million in March 2026 to enhance its travel rewards offering. Sion is a commission-management platform trusted by 8,000+ travel advisors managing over $7 billion in travel booking revenue with an 85% invoice follow-up success rate. Sion continues to operate independently under its co-founders while integrating with Bilt's infrastructure.
• United Wholesale Mortgage (UWM)tier 1 (strategic mortgage partner)Strategic or Co-development Partner · 4 March 2026UWM and Bilt partnered to enable mortgage borrowers to earn rewards on monthly payments via Bilt's platform, embedding broker contact info in payment portals and emails. UWM is also integrating Bilt's technology as part of bringing its $229.5B servicing portfolio in-house by October 2026.
• Japan Airlines (JAL Mileage Bank)tier 2 (transfer partner with bonus)Strategic or Co-development Partner · 28 February 2026Bilt Rewards offers a 1:1 point transfer relationship with JAL Mileage Bank, with periodic transfer bonuses (e.g., one-day 125% bonus to JAL in March 2026).
• Ken Chenault (Board Chair)tier 1 (board chair, general catalyst partner)Others · 26 February 2026Ken Chenault, former chairman and CEO of American Express and now chairman of venture capital firm General Catalyst, serves as chairman of Bilt's board. He was brought in following the Bilt 2.0 customer backlash to help rebuild trust.
• Sam Bakhshandehpour (President of Local Merchants)senior executive hireOthers · 17 February 2026Bilt appointed Sam Bakhshandehpour, former CEO of José Andrés Group and sbe Entertainment, as President of Local Merchants in February 2026 to lead expansion across dining, hotels, travel, retail, and neighborhood commerce.
• Cardlesstier 1 (card platform partner)Technology or Integration · 14 January 2026Cardless is the technology provider powering Bilt Card 2.0's digital platform for the Blue, Obsidian, and Palladium cards. Cardless also powers programs for Coinbase, Alibaba, and Qatar Airways.
• Verifonetier 1 (flagship embedded commerce partner)Technology or Integration · 8 January 2026Bilt and Verifone partnered to integrate Bilt's customer experience and loyalty platform into Verifone's Victa Android payment devices across dining, fitness, and retail merchants. Rollout begins with select restaurant groups in 2026.
• A$AP Rockytier 2 (brand collaboration)GTM or Marketing Partner · 29 December 2025A$AP Rocky partnered with Bilt to celebrate his January 2026 'DON'T BE DUMB' album, covering January rent for all tenants in a Harlem building where he spent his teenage years and offering exclusive vinyl + game show.
• United Airlines (MileagePlus)tier 2 (co-brand card partner)Strategic or Co-development Partner · 4 December 2025Bilt and United Airlines expanded their collaboration, unlocking 2X total miles on rent payments for MileagePlus cardmembers.
• Bozzuto Management Companytier 1 (enterprise property partner)Channel Partner/ Reseller/ Distributor · 13 November 2025Bozzuto partnered with Bilt to deploy Bilt's leasing and resident loyalty platform across Bozzuto's 130,000-apartment portfolio nationwide with full activation by early 2026, serving 200,000+ residents.
• Rakutentier 2 (affiliate/merchant partner)Strategic or Co-development Partner · 6 November 2025Bilt Rewards partnered with Rakuten to enable members to use points for online shopping via Rakuten's cash-back network.
• Venmo (PayPal)tier 1 (flagship distribution partner)Technology or Integration · 28 October 2025Venmo and Bilt announced a strategic partnership at Money20/20 in Las Vegas integrating Bilt's rent payment and rewards network into the Venmo app starting early 2026, connecting Venmo's ~100 million active accounts with Bilt's 45,000+ merchants and 5M+ members.
• Metropolistier 2 (ecosystem partner)Technology or Integration · 25 October 2025Metropolis partnered with Bilt allowing Bilt Members to earn a minimum of 1X Bilt Points on parking at participating Metropolis locations nationwide. Plans for in-app booking, payment, and automatic validation are in development.
• Gopufftier 2 (delivery integration)Technology or Integration · 16 October 2025Bilt launched Bilt Home Delivery Powered by Gopuff, enabling members across the U.S. to order essentials, gifts, and everyday items for rapid delivery through the Bilt app/website. Property managers and merchants can also send curated gift bundles to residents.
• Banyanstrategic tier 1 (acquisition)Strategic or Co-development Partner · 14 March 2025Bilt Rewards acquired Banyan, a platform specializing in item-level receipt data, to enhance neighborhood commerce. Integration enables personalized rewards and cross-merchant experiences benefiting local residents and merchants.
• Kairostier 1 (incubator)Strategic or Co-development Partner · 25 October 2022Kairos, Ankur Jain's startup studio, launched Bilt Rewards as one of its incubated ventures alongside Rhino and other companies.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• SoFi Technologies: Consumer fintech platform offering credit cards with rewards, personal loans, mortgage, and savings products to a similar Millennial/Gen Z demographic. Closest publicly-traded comparable for Bilt's consumer fintech + rewards business model, though SoFi lacks the rent rewards core.
• Marqeta: Card-issuing platform powering modern fintech card programs (similar role to Bilt's Cardless/Column N.A. stack). Compares to Bilt on the embedded card infrastructure and credit-balance funding side of the business, though Marqeta is B2B-only without Bilt's consumer rewards layer.

Emerging players

• Ramp: B2B spend management platform with a corporate card and merchant rewards network. Comparable to Bilt on the two-sided payments + rewards flywheel thesis, but focused on SMBs and enterprises rather than renters/merchants.
• Brex: Corporate card and spend management platform with a built-in rewards currency. Comparable to Bilt in operating a payments + rewards engine with partner bank infrastructure, but targets businesses rather than consumers paying rent.
• Chime: Consumer fintech platform serving a similar Millennial/Gen Z demographic with banking, savings, and credit products. Comparable as a direct-to-consumer fintech brand, though Chime's value proposition is fee-free banking rather than housing rewards.
• Affirm: Consumer payments company offering installment-based financing and a payments network at merchant checkout. Comparable on the consumer payments + merchant network side, though Affirm focuses on BNPL rather than rewards on rent.
• AppFolio: Property management software platform serving multifamily and single-family rental operators. Directly comparable to the Bilt Alliance B2B SaaS thesis for property managers, and a potential competitor or partner as Bilt expands its property manager platform.
• Flywire: Vertical payments company serving education, healthcare, and travel with embedded payment experiences. Comparable as a vertical SaaS + payments company operating in education/housing adjacent verticals, with similar B2B2C model.

Broad incumbents

• Toast: Restaurant POS and commerce platform that Bilt integrates with for neighborhood merchant services. Toast operates the broader restaurant technology stack that Bilt Hospitality for Restaurants is positioned to complement, making it both a partner and adjacent platform.
• PayPal Holdings (Venmo parent): Owns Venmo and is Bilt's largest distribution partner via the Venmo/PayPal integration. PayPal/Honey also offers consumer cash-back rewards, making it a partial incumbent competitor in the broader consumer payments + rewards space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BiltRewards
• Facebookfacebook.com/biltrewards
• LinkedInlinkedin.com/company/biltrewards

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds8 records

Investors31 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilt