Fluent, Inc
- Company typePublic
- Founded2010
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Fluent, Inc firmographics
Firmographics- Name
- Fluent, Inc
- Legal name
- Fluent, Inc.
- Website
- https://fluentco.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Fluent, Inc industry classification
Industry- Product category
- Commerce Media Platform
- NAICS
- Software Publishers (5132), Media Buying Agencies (541830)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industries
- Marketplace APIs & API Monetization Platforms (BPAMAOAM), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Omnichannel Gateway Enablement (Online + In-store) (FSAMACAH)
Keywords
Where Fluent, Inc is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fluent, Inc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Post-Transaction Advertising: Revenue generated by displaying personalized offers to consumers on partner confirmation pages after purchase completion. Partners earn a share of transaction revenue from offers shown on their digital surfaces.
- Commerce Media Solutions: Identity-driven advertising solutions connecting brands with engaged consumers through high-intent discovery moments. Includes both endemic and non-endemic advertising placements across partner network.
- Performance Marketing / Customer Acquisition: Results-driven marketing services where Fluent drives customer acquisition for brands, with pricing based on outcomes such as app installs, sign-ups, or conversions. Includes Dynamic ROAS Optimization capabilities.
- Creator Marketing (Trevant): Creator marketing agency services delivering revenue-linked creator programs for brands, launched as subsidiary in June 2026
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Partners earn $0.25-$0.50 incremental profit per transaction on average |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Fluent, Inc product offering
Product offeringCore offering
Fluent, Inc. operates a commerce media platform that enables brands to acquire high-intent customers and enables retail/commerce partners to monetize post-transaction, loyalty, and in-store moments. The platform combines an Identity Graph (200M+ first-party profiles, 2.7B+ Experian IDs) with AI-powered real-time decisioning and Dynamic ROAS Optimization to deliver personalized offers at peak purchase moments. Revenue is generated through advertising placements, performance-based customer acquisition, transaction-based revenue share with partners, and outcome-linked creator marketing services.
Product overview
Fluent, Inc is a commerce media solutions provider operating a unified platform that connects brands with engaged consumers through performance marketing and data-driven advertising. The product portfolio centers on the Commerce Media Platform with three core solutions: Commerce Media Solutions (the strategic segment representing over 50% of revenue), Advertise Solutions for customer acquisition, and Monetize Solutions for partner monetization. The platform includes Fluent In-Store for physical retail checkout monetization, and the sub-brand Trevant for creator marketing. Key technology features include the Identity Graph (200M+ first-party profiles, 2.7B+ Experian IDs), Dynamic ROAS Optimization for automated campaign efficiency, Journey Intelligence for mapping customer moments, and Peak Moment Activation for cross-environment offer delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Fluent In-Store: Commerce media platform designed for physical retail environments that delivers identity-resolved offers at point-of-sale devices after payment completion.
- Rebuy Monetize powered by Fluent
- Trevant
Products and services
- Commerce Media Platform Unified commerce media platform connecting brands with engaged consumers through performance marketing and data-driven advertising across online, in-store, and loyalty environments. Enables partners to monetize post-transaction moments while delivering identity-resolved offers.
- Advertise Solutions Customer acquisition platform enabling brands to reach consumers at peak intent through identity-driven intelligence in premium, brand-safe environments. Offers 200M+ first-party profiles and AI-powered campaign optimization for performance-driven customer acquisition.
- Monetize Solutions Partner monetization platform enabling retailers and brands to unlock revenue from post-transaction, loyalty, and owned digital environments. Delivers up to 40% more revenue per transaction with $0.35 per digital transaction and 20-40% profit lift.
- Fluent In-Store Post-transaction commerce media platform for physical retail environments. Delivers identity-resolved offers at point-of-sale devices after payment completion, monetizing the checkout moment as a new media channel.
- Trevant Creator marketing agency delivering creator programs linked to revenue and measurable outcomes, with performance discipline and accountability. Serves mid-to-large brands across various industries.
- Commerce Media Solutions Strategic business segment focused on post-transaction monetization and customer acquisition. Delivered triple-digit compound annual revenue growth and represents over 58% of consolidated revenue as of Q1 2026.
- Audience Solutions Audience solutions capability leveraging Fluent's Identity Graph of 200M+ first-party consumer profiles and 2.7B+ Experian IDs to enable identity-driven discovery and personalized targeting for advertisers.
Quantifiable outcome
- Up to 40% more revenue per transaction for Partners vs competitors
- +7 more outcomes
Companies that use Fluent, Inc
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles3 records
Fluent, Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
Fluent, Inc partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Bilt Technologies, Inc.coreStrategic partnership for Fluent In-Store platform - commerce media solution for physical retail environments delivering identity-resolved offers at point-of-sale devices after payment completion.
- Backpack MediaflagshipSelected as commerce media partner for education media network operated by Sallie's Education Services subsidiary. Fluent powers commerce media monetization across Backpack Media's digital properties using AI-powered campaign technology, targeting students at college entry, graduation, and first-apartment milestones.
- SquirecorePartnership to expand commerce media solutions into appointment-based platforms, particularly in high-intent service environments. Collaboration aims to enhance targeted advertising and revenue through data integration and customer engagement analytics.
- Authentic Brands GroupflagshipPartnership powering post-purchase monetization across Authentic Brands Group's extensive brand portfolio. Expansion into travel, ticketing, and complementary verticals.
- DatabrickscoreStrategic partnership expanding data intelligence and data collaboration capabilities. Part of broader data infrastructure enhancement including key leadership hires.
- Rebuy EnginecoreRebuy Monetize powered by Fluent partnership launched May 2025 for Shopify merchants. Enables post-purchase customer engagement and advertising monetization for Shopify stores with over 700% growth reported.
- Winopoly LLCcoreFully acquired to expand customer acquisition capabilities. Marketplace matching consumers to brands to accelerate Fluent's ability to serve global brands through various channels including digital and offline strategies.
- BelkcoreCommerce media partnership with regional department store chain for post-transaction advertising and monetization
- LiveRampcoreData collaboration platform partnership enabling privacy-safe data exchange between Fluent and clients for more accurate audience targeting and campaign optimization
Scale indicators20 records
Recent moves8 records
Expansion highlights6 records
Fluent, Inc competitors and assessment
Company assessmentDirect peers
- Criteo: Public commerce media company that pivoted from retargeting to retail media. Directly competes with Fluent in monetization of post-transaction and commerce moments for retailers and brands, using first-party data and AI-driven decisioning.
- Zitcha: Retail media platform enabling brands and agencies to activate media across retailer networks. Closely comparable to Fluent's commerce media offering with similar focus on monetizing retailer-owned digital surfaces.
- Tinuiti: Performance marketing agency with commerce media offerings across retail media networks. Competes with Fluent for advertiser spend on commerce surfaces including Amazon, Walmart, and Target.
- Roundel (Target Retail Media): Target's in-house retail media network monetizing Target's digital surfaces. Comparable as a retailer-owned commerce media platform that Fluent must compete against for non-endemic brand spend.
Broad incumbents
- LiveRamp: Data connectivity platform that powers identity resolution and clean-room collaboration. Fluent integrates LiveRamp as a partner; LiveRamp is comparable as a broader data infrastructure player enabling commerce media ecosystems.
- Publicis (Performics / Epsilon): Global advertising holding company with commerce media capabilities through Performics (performance commerce) and Epsilon (identity and data). Comparable as a larger incumbent offering commerce media and customer acquisition at scale.
- The Trade Desk: Demand-side platform for programmatic advertising with growing retail media capabilities (OpenPath). Comparable as a buyer of commerce-adjacent inventory with AI-driven optimization.
- GroupM (Nexus): WPP-owned media investment group with commerce media practice (GroupM Nexus). Comparable as a larger incumbent offering commerce media activation across retailer networks and connected commerce.
- Rakuten Advertising: Global affiliate and commerce media network connecting brands with consumers across publisher inventory. Comparable as a broader commerce media incumbent offering post-transaction and affiliate monetization capabilities.
Emerging players
- Ibotta: Performance-driven digital promotions platform connecting brands with consumers through cash-back and receipt offers. Comparable as a performance-marketing and post-transaction monetization player serving CPG brands and retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fluent, Inc social profiles
Digital presenceFluent, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluent, Inc leadership team
Management profileNumber of profiles
Profiles18 records
Fluent, Inc subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fluent, Inc funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluent, Inc M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluent, Inc
What does Fluent, Inc do?
Fluent, Inc. operates a commerce media platform that enables brands to acquire high-intent customers and enables retail/commerce partners to monetize post-transaction, loyalty, and in-store moments. The platform combines an Identity Graph (200M+ first-party profiles, 2.7B+ Experian IDs) with AI-powered real-time decisioning and Dynamic ROAS Optimization to deliver personalized offers at peak purchase moments. Revenue is generated through advertising placements, performance-based customer acquisition, transaction-based revenue share with partners, and outcome-linked creator marketing services.
Is Fluent, Inc a public or private company?
Fluent, Inc is a public company. It is classified as public and is currently operating.
When was Fluent, Inc founded?
Fluent, Inc was founded in 2010. It employs 101 to 250 people.
Where is Fluent, Inc based?
Fluent, Inc is headquartered in New York, United States, in the North America region.
How does Fluent, Inc make money?
Four revenue lines are on record. Post-Transaction Advertising is the primary driver. The others are commerce Media Solutions, performance Marketing / Customer Acquisition and creator Marketing (Trevant).
Who are Fluent, Inc's main competitors?
Direct peers on record are Criteo, Zitcha, Tinuiti and Roundel (Target Retail Media). Broad incumbents are LiveRamp, Publicis (Performics / Epsilon), The Trade Desk, GroupM (Nexus) and Rakuten Advertising. Ibotta is listed as an emerging player.
Does Fluent, Inc have an API?
No public API is recorded for Fluent, Inc.
What industry is Fluent, Inc in?
Fluent, Inc's product category is Commerce Media Platform. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAMAOAM, Marketplace APIs & API Monetization Platforms. Its NAICS code is 5132 and its SIC code is 7370.