Unchained
Unchained is an Austin-based bitcoin financial services company offering collaborative multisignature custody, bitcoin-backed lending, a trading desk, IRAs, and inheritance planning to high-net-worth individuals, businesses, and fiduciaries across 35+ US states.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Unchained does
Unchained Capital, Inc. is an Austin, Texas-based private bitcoin financial services company founded in 2016 that operates a collaborative custody platform for individuals, businesses, and fiduciaries holding bitcoin. Its core technology is collaborative multisignature custody built on Bitcoin's native script, in which clients retain control of at least one key while Unchained holds a co-signing key, combining self-custody sovereignty with institutional-grade security infrastructure. The platform spans Vaults (personal, trust, and business variants), a Bitcoin IRA, a Trading Desk that settles directly into cold storage, bitcoin-backed Commercial Loans with zero rehypothecation, an Inheritance Protocol for wealth transfer, a Donor Advised Funds product for charitable giving, Connections for peer-to-peer key sharing, and a Signature premium concierge tier.
Unchained monetizes through a mix of recurring subscription fees on Vaults and Signature, transaction-based fees on Trading Desk activity and loan originations, and net interest income on its bitcoin-collateralized loan book, which is serviced through wholly-owned subsidiaries B&C Lending LLC and Bitcoin Collateral Services LLC and backed by a $150 million NYDIG lending commitment. Distribution combines a self-serve web platform (my.unchained.com) with a consultative enterprise sales motion for Signature, Business, and Trust accounts, supported by content-led acquisition through the Rethink Bitcoin course, webinars, and a knowledge base.
The company is venture-backed, with cumulative equity funding of approximately $108.5 million across rounds from Starting Line, NYDIG, Stone Ridge, Valor Equity Partners, Ten31, and others, and reports securing over $2 billion in cryptocurrency on its platform. Operations span 35+ US states plus Puerto Rico and DC under multiple NMLS-licensed entities, with Gannett Trust Company operating as an affiliated fiduciary for trust and inheritance use cases.
Unchained firmographics
Firmographics- Name
- Unchained
- Legal name
- Unchained Capital, Inc.
- Website
- https://unchained.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Unchained is an Austin-based bitcoin financial services company offering collaborative multisignature custody, bitcoin-backed lending, a trading desk, IRAs, and inheritance planning to high-net-worth individuals, businesses, and fiduciaries across 35+ US states.
- Ownership category
- akta.pro rank
Unchained industry classification
Industry- Product category
- Cryptocurrency Custody & Financial Services
- NAICS
- Trusts, Estates, and Agency Accounts (52592)
- SIC
- Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Digital Asset Custody (Institutional Crypto Custody) (FSAFAHAH)
- akta.pro secondary industry
- Digital Asset Custody & Tokenization Servicing (FSAAAOAO)
Keywords
Where Unchained is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unchained business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Services (Signature, Vaults): Monthly or annual subscription fees for vault services, Signature premium service, and account management. Fees based on value of bitcoin held or flat subscription rates.
- Bitcoin Trading Desk: Buy and sell bitcoin directly to cold storage vaults with fast settlement. Revenue generated through service fees on transactions placed through the trading desk.
- Bitcoin-Backed Loans: Interest and origination fees on bitcoin-collateralized loans. Loans originated by Unchained Capital, Inc. or B&C Lending LLC, serviced by Bitcoin Collateral Services LLC.
- Concierge and Premium Services: Fees for enhanced customer service, advanced technical support, premium service suites with dedicated experts, and Signature subscription perks including preferred trading fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Signature - Premium white-glove service with dedicated account management |
| Subscription | Monthly | Vaults - Institutional-grade security for individuals and businesses |
| Subscription | Monthly | Personal Trust Services (via Gannett Trust) |
| Transaction based/ take rate | Pay-as-you-go | Trading Desk - Buy/sell bitcoin directly to cold storage |
| Other | Monthly | Commercial Loans - Bitcoin-backed business loans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Unchained product offering
Product offeringCore offering
Unchained Capital, Inc. provides bitcoin financial services built around a collaborative custody model in which users hold at least one of the keys in a multisig vault while Unchained co-signs. The platform combines institutional-grade cold-storage custody (Personal, Business, and Trust Vaults), a bitcoin-backed lending program with zero rehypothecation, a direct-to-vault trading desk, and a self-directed Bitcoin IRA. Premium tiers (Signature, Premium Service Suites, Concierge Sessions) and an end-to-end Inheritance Protocol extend the offering to high-net-worth individuals, families, fiduciaries, and corporate bitcoin treasuries.
Product overview
Unchained is a bitcoin financial services platform offering a collaborative custody model that combines the security of self-custody with professional services. The core platform consists of Vaults (multisig collaborative custody for personal, business, and trust use cases) integrated with Trading (direct-to-vault bitcoin purchasing), Commercial Loans (bitcoin-backed lending), and Bitcoin IRA (tax-advantaged retirement accounts). Premium tiers include Signature (white-glove service with dedicated account management and up to 10 vaults), Premium Service Suites (guided onboarding), and Concierge Sessions (expert consultations). Additional offerings include Inheritance Protocol (end-to-end inheritance planning), Donor Advised Funds (charitable giving), and Connections (peer-to-peer key sharing). The architecture is unified around collaborative custody where users hold at least one key while Unchained holds another, enabling real bitcoin ownership with institutional-grade security.
Differentiator
Problem solved
Functional benefit
Brands
- Gannett Trust: The first trust company designed for bitcoin holders, their families, and their fiduciaries.
- Unchained Signature
- Vaults
Products and services
- Personal Vaults
Quantifiable outcome
- Over $2 billion in cryptocurrency secured through Unchained's platform
- +1 more outcomes
Companies that use Unchained
Customer profileSegments4 records
Ideal customer profiles4 records
Unchained technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Unchained partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ARK InvestminorCollaborated on a joint white paper estimating quantum computing threats to Bitcoin's cryptographic protection. Unchained contributed expertise on Bitcoin's cryptographic architecture to estimate that 34.6% of Bitcoin's supply faces quantum risk, with potential breakthrough in the mid-2030s.
- Gannett Trust Company, LLCcoreFirst trust company designed for bitcoin holders, their families, and fiduciaries. Affiliated entity providing qualified custody and wealth advisory services. Operates under separate governance and privacy policies from Unchained Capital. Customers can access Gannett Trust through Unchained platform.
- IRA CustodiansminorThird-party licensed financial institutions that provide IRA custodial services in compliance with Internal Revenue Code Section 408. Unchained partners with these entities to offer Bitcoin IRA products while maintaining collaborative custody infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Unchained competitors and assessment
Company assessmentDirect peers
- Casa: Casa offers multisig bitcoin self-custody solutions for individuals and families, with a similar focus on user-controlled keys and inheritance planning — making it the closest direct competitor to Unchained's vault and inheritance offerings.
- BitGo: BitGo provides institutional-grade digital asset custody and lending services with multi-signature wallet infrastructure, overlapping directly with Unchained's vault and bitcoin-backed loan products across institutional and HNW customers.
- Anchorage Digital: Anchorage Digital is a federally chartered digital asset bank offering institutional custody and lending, competing with Unchained for institutional and corporate bitcoin treasury clients.
- River Financial: River Financial is a bitcoin-focused financial services platform offering custody, trading, and bitcoin-backed lending to individuals and businesses — directly competing with Unchained's multi-product bitcoin financial services model.
- Kingdom Trust: Kingdom Trust is a qualified custodian specializing in self-directed IRAs including bitcoin retirement accounts — competing with Unchained's Bitcoin IRA product on retirement custody, though without the collaborative key-control model.
- Swan Bitcoin: Swan Bitcoin provides bitcoin accumulation and custody services targeted at long-term holders, with IRA and treasury offerings — overlapping with Unchained's retail IRA and trading products in the bitcoin-only niche.
- Prime Trust: Prime Trust provides qualified custody, IRA, and escrow services for digital assets — directly competing with Unchained's IRA and trust offerings, with broader asset coverage but similar institutional infrastructure positioning.
Broad incumbents
- NYDIG: NYDIG is a bitcoin technology and financial services firm offering custody, trading, and lending to institutions and advisors — overlapping with Unchained's lending and custody products, and notably also a strategic investor in Unchained.
- Fidelity Digital Assets: Fidelity Digital Assets offers institutional bitcoin custody and trading services as part of Fidelity's broader asset management franchise, competing for institutional and HNW bitcoin clients with deeper balance-sheet credibility.
- Coinbase Custody: Coinbase Custody is the institutional custody arm of Coinbase, offering cold storage services for digital assets — a broader incumbent competing with Unchained for institutional bitcoin custody mandates, though with exchange-style third-party custody rather than user-controlled keys.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unchained social profiles
Digital presenceUnchained financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unchained leadership team
Management profileNumber of profiles
Profiles5 records
Unchained subsidiaries and ownership
Company hierarchySubsidiaries4 records
Unchained funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unchained M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unchained
What does Unchained do?
Unchained Capital, Inc. provides bitcoin financial services built around a collaborative custody model in which users hold at least one of the keys in a multisig vault while Unchained co-signs. The platform combines institutional-grade cold-storage custody (Personal, Business, and Trust Vaults), a bitcoin-backed lending program with zero rehypothecation, a direct-to-vault trading desk, and a self-directed Bitcoin IRA. Premium tiers (Signature, Premium Service Suites, Concierge Sessions) and an end-to-end Inheritance Protocol extend the offering to high-net-worth individuals, families, fiduciaries, and corporate bitcoin treasuries.
Is Unchained a public or private company?
Unchained is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unchained founded?
Unchained was founded in 2016. It employs 101 to 250 people.
Where is Unchained based?
Unchained is headquartered in Austin, United States, in the North America region.
How does Unchained make money?
Four revenue lines are on record. Subscription Services (Signature, Vaults) is the primary driver. The others are bitcoin Trading Desk, bitcoin-Backed Loans and concierge and Premium Services.
Who are Unchained's main competitors?
Direct peers on record are Casa, BitGo, Anchorage Digital, River Financial, Kingdom Trust, Swan Bitcoin and Prime Trust. Broad incumbents are NYDIG, Fidelity Digital Assets and Coinbase Custody.
Does Unchained have an API?
No public API is recorded for Unchained.
What industry is Unchained in?
Unchained's product category is Cryptocurrency Custody & Financial Services. Its primary akta.pro industry code is FSAFAHAH, Digital Asset Custody (Institutional Crypto Custody), with a secondary code of FSAAAOAO, Digital Asset Custody & Tokenization Servicing. Its NAICS code is 52592 and its SIC code is 6199.