Allocate
Allocate is a private markets infrastructure platform that connects 370+ wealth advisory firms with 1,500+ private asset managers, providing AI-powered fund vehicles, portfolio tracking, and white-label feeder fund administration across venture, growth, buyout, and private credit.
- Company typePrivate
- Founded2021
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Allocate does
Allocate is a private markets infrastructure platform founded in 2021 by Samir Kaji and Hana Yang, both former First Republic Bank executives, and headquartered in Palo Alto with a New York office. The company operates a two-sided platform that connects wealth advisory firms (RIAs, multi-family offices, and private banks ranging from $500M to $250B+ in AUM) with private asset managers across venture capital, growth equity, buyout, and private credit. As of June 2026, the platform supports 370+ wealth advisory firms and 1,500+ private asset manager relationships, with $4.5B+ in platform assets and over $1 trillion in combined AUM represented by its advisory partnerships. Its core technology stack combines AI-powered document extraction (capital calls, NAV statements, K-1s), unified portfolio consolidation, Banking-as-a-Service payment rails, and AI agents that learn firm-specific workflows — all delivered with SOC 2 Type II security and SEC investment advisor registration.
Allocate's product surface includes three integrated modules for wealth advisors (Custom Fund & SPV Solutions for white-label feeder vehicles launched in as little as 30 days, AI-Powered Management & Portfolio Tracking, and Curated Investment Offerings), plus Fund & SPV Infrastructure for asset managers, the Allocate Insights unified portfolio view, and an end-investor portal. White-label fund solutions, Banking-as-a-Service integration, and AI agent customization are the principal technical differentiators, supported by SOC 2 Type II certification, MFA enforcement, and AES-256 encryption.
The business model is built on four revenue streams: (1) recurring management servicing fees typically assessed to LPs in feeder vehicles, (2) recurring administration fees covering ongoing fund administration and compliance support, (3) custom fund and SPV managed-services engagements priced by structure and expected investor count, and (4) advisory services through SEC-registered Allocate Management Company, LLC. Distribution is primarily enterprise field sales to RIAs and asset managers, supplemented by preferred-vendor channels such as Dynasty Financial Partners (covering ~725 independent advisors) and co-distribution partnerships such as Pluto Financial Technologies' WELOC lending platform.
Allocate firmographics
Firmographics- Name
- Allocate
- Legal name
- Allocate Holdings Inc
- Website
- https://allocate.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Allocate is a private markets infrastructure platform that connects 370+ wealth advisory firms with 1,500+ private asset managers, providing AI-powered fund vehicles, portfolio tracking, and white-label feeder fund administration across venture, growth, buyout, and private credit.
- Ownership category
- akta.pro rank
Allocate industry classification
Industry- Product category
- Private Markets Infrastructure
- NAICS
- Portfolio Management and Investment Advice (52394), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)
Keywords
Where Allocate is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Allocate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Management Servicing Fee: Allocate charges a small management servicing fee plus an administration fee, typically assessed to limited partners within the feeder vehicle. This is the primary recurring revenue stream.
- Administration Fee: Administration fee charged in conjunction with management servicing, typically paid by feeder vehicle limited partners. Covers ongoing fund administration, compliance support, and operational coordination.
- Custom Fund & SPV Solutions: White-labeled private market vehicle infrastructure. Firms can launch custom fund solutions within 30 days. Pricing based on specific fund structure and expected investor count.
- Advisory Services: Allocate Management Company, LLC provides investment advisory services subject to an investment advisory agreement. Registered investment advisor with the SEC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Fund & SPV Infrastructure fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Allocate product offering
Product offeringCore offering
Allocate provides an AI-powered private markets infrastructure platform that serves as an operating system for wealth advisory firms and asset managers, enabling the launch of white-labeled fund vehicles in 30 days, aggregating sub-minimum investor commitments into single limited partner positions, and consolidating portfolio data across multiple fund portals. The platform combines subscription and capital call processing, KYC/AML compliance, AI-driven document extraction, Banking-as-a-Service payment rails, and curated access to institutional-quality investment opportunities across venture capital, growth equity, buyout, and private credit.
Product overview
Allocate is a private markets infrastructure platform designed as an operating system for wealth advisors and asset managers. The platform consists of three integrated products for wealth advisors: Custom Fund & SPV Solutions (white-labeled feeder vehicle infrastructure), AI-Powered Management & Portfolio Tracking (centralized portfolio intelligence), and Curated Investment Offerings (vetted access to opportunities). For asset managers, Fund & SPV Infrastructure aggregates smaller commitments into single LP positions. The platform also includes Allocate Insights for unified portfolio visibility and an Investor Portal for end-client access. AI capabilities are woven across the platform for document processing, workflow automation, and intelligent assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Allocate Insights: AI-powered portfolio intelligence platform providing unified view of held-away private alternative assets
- Allocate Institute
- Beyond Summit
- Allocate Alts Day
Products and services
- Custom Fund & SPV Solutions White-labeled feeder vehicle infrastructure enabling wealth advisory firms to launch private market vehicles without building internal fund administration, with solutions deployable in 30 days and minimum investments from $75,000.
- AI-Powered Management & Portfolio Tracking Centralized portfolio data and document aggregation across diverse private market sources, with AI-assisted insights, summaries, and workflow tools supporting operational processes for wealth advisory firms.
- Curated Investment Offerings Access to institutional-quality investment opportunities spanning venture capital, growth equity, buyout, and private credit, sourced from Allocate's network of 1,500+ fund managers with structured diligence.
- Fund & SPV Infrastructure Operational infrastructure that aggregates smaller investor commitments into a single LP position on the cap table for asset managers, handling investor onboarding, subscriptions, KYC/AML, capital calls, distributions, K-1s, and LP reporting.
- Allocate Insights AI-powered portfolio intelligence providing a unified, single-pane-of-glass view of held-away private alternative assets, consolidating data and documents from multiple fund portals without requiring login to each manager's portal.
- Investment Advisory Services Investment advisory services offered by Allocate Management Company, LLC, an SEC-registered investment advisor, subject to a formal investment advisory agreement with clients.
Quantifiable outcome
- Platform assets grew 350% year-over-year to $3.4 billion in 2025
- +4 more outcomes
Companies that use Allocate
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Allocate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
Allocate partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and notable.
- Dynasty Financial PartnerscoreExpanded partnership where Dynasty Financial Partners, with $125 billion in assets under administration as of Q4 2025, selected Allocate as a recommended private markets investment provider and preferred vendor. Dynasty's network of approximately 725 independent registered investment advisors gains access to Allocate feeder funds, white-labeled fund solutions, and Allocate Insights technology. The partnership enables advisors to offer curated private market investment options with minimums as low as $75,000. The agreement represents a long-term build-out designed to reduce operational friction and make private market participation more scalable for independent advisors. Partnership originally established in 2022.
- Valhalla GroupnotableStrategic partnership with Chicago-based private equity firm led by former Northern Trust executive Trey Hart. Valhalla Group leverages Allocate's technology for portfolio tracking and fundraising operations. Allocate provides real-time portfolio analytics, streamlined subscription management, investor onboarding tools, and an enhanced LP experience portal.
- Pluto Financial TechnologiesnotableAllocate serves as a distribution partner for Pluto's WELOC (Wealth Equity Line of Credit) AI-powered lending platform. Financial advisors and high-net-worth clients can borrow against private equity, venture, and alternative assets without selling positions. Through this partnership, Allocate reaches thousands of investors managing over $6 billion in alternative assets.
- MoonfarenotableMoonfare is a co-distribution partner with Allocate for Pluto Financial Technologies' WELOC platform, reaching thousands of investors managing over $6 billion in alternative assets.
- KrilogycoreKrilogy selected Allocate to expand private market investment capabilities. Krilogy is an independent wealth management firm that has been investing in private markets since 2012, managing diversified private market portfolios for clients. Using Allocate's platform, Krilogy builds customized private market solutions across venture capital, private equity, and private credit.
- Rose Capital AdvisorscorePartnership to enhance client-centric private market solutions. Rose Capital Advisors launched the first PE Fund in their Vintage Series using Allocate's infrastructure for complex legal setup, LP transactions and communications.
- CW AdvisorsnotablePartnership to expand CW Advisors' private market capabilities through Allocate's platform infrastructure.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Allocate competitors and assessment
Company assessmentDirect peers
- iCapital Network: Largest private markets platform for the wealth channel, with ~$200B+ in platform AUM. Directly competes with Allocate in providing RIAs white-label fund solutions, feeder vehicles, and alternative investment access. iCapital is more established and broader in scope (institutional + wealth), but Allocate targets the same customer with a more AI-forward, RIA-centric operating system.
- CAIS: Alternatives marketplace and infrastructure for RIAs, focused on curating and distributing alts products to wealth advisors. Directly comparable to Allocate's Curated Investment Offerings and Custom Fund Solutions, with overlapping product (feeder funds, due diligence, reporting) and similar buyer (enterprise RIAs).
- Moonfare: Digital private markets platform that enables wealth investors to access private equity, venture, and private credit funds. Operates as both a direct-to-wealth platform and a distribution partner (co-distributes Pluto WELOC with Allocate), making it a direct competitor in feeder/aggregated structures and a strategic partner in adjacent products.
- Opto Investments: Private markets platform for RIAs and family offices offering curated alts, feeder vehicles, and reporting infrastructure. Direct competitor in the RIA-to-alts space; the recently hired Allocate CRO (Matt Dunn) came from Opto, underscoring the talent and product overlap.
Broad incumbents
- Addepar: Wealth management technology platform serving large RIAs, family offices, and private banks with portfolio reporting, analytics, and alts data. Broader incumbent in the RIA tech stack with overlap in portfolio consolidation and reporting (Allocate Insights), but Addepar is a general-purpose wealth platform rather than an alts-first operating system.
- Orion Advisor Tech: Established wealth management technology platform offering portfolio accounting, reporting, and alts data integration for RIAs. Broader incumbent with overlap in portfolio reporting and wealth platform integrations, but is a general wealth-tech player rather than a dedicated alts operating system.
- FNZ: Global wealth platform providing custody, trading, and portfolio management infrastructure to wealth managers and asset managers. Broader incumbent in the RIA/private bank technology stack with adjacent infrastructure (model portfolios, white-label platforms) comparable to Allocate's white-label fund solutions.
Emerging players
- Carta: Private market infrastructure platform historically focused on cap table management, fund administration, and LP management. Increasingly competes with Allocate in providing alts infrastructure to GPs and LPs, especially around fund formation, LP onboarding, and portfolio reporting.
- Juniper Square: Fund administration and investor reporting platform for GPs and LPs in private markets. Comparable in providing back-office infrastructure for alternative investment managers, with partial overlap in LP onboarding, capital call processing, and portfolio reporting.
- Vestwell: Digital platform for advisor-led retirement, savings, and investment programs. Adjacent fintech serving RIAs with embedded infrastructure; comparable in providing white-label infrastructure and AI-driven automation for wealth advisors, though focused more on retirement/annuities than alts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Allocate social profiles
Digital presenceAllocate compliance and trust
Trust signalCompliance1 record
Allocate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allocate leadership team
Management profileNumber of profiles
Profiles6 records
Allocate subsidiaries and ownership
Company hierarchySubsidiaries2 records
Allocate funding detail
Funding detailFunding overview
Funding rounds4 records
Investors27 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allocate M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allocate
What does Allocate do?
Allocate provides an AI-powered private markets infrastructure platform that serves as an operating system for wealth advisory firms and asset managers, enabling the launch of white-labeled fund vehicles in 30 days, aggregating sub-minimum investor commitments into single limited partner positions, and consolidating portfolio data across multiple fund portals. The platform combines subscription and capital call processing, KYC/AML compliance, AI-driven document extraction, Banking-as-a-Service payment rails, and curated access to institutional-quality investment opportunities across venture capital, growth equity, buyout, and private credit.
Is Allocate a public or private company?
Allocate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Allocate founded?
Allocate was founded in 2021. It employs 51 to 100 people.
Where is Allocate based?
Allocate is headquartered in Palo Alto, United States, in the North America region.
How does Allocate make money?
Four revenue lines are on record. Management Servicing Fee is the primary driver. The others are administration Fee, custom Fund & SPV Solutions and advisory Services.
Who are Allocate's main competitors?
Direct peers on record are iCapital Network, CAIS, Moonfare and Opto Investments. Broad incumbents are Addepar, Orion Advisor Tech and FNZ. Emerging players are Carta, Juniper Square and Vestwell.
Does Allocate have an API?
No public API is recorded for Allocate.
What industry is Allocate in?
Allocate's product category is Private Markets Infrastructure. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access), with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 52394 and its SIC code is 6282.