Allocate

What Allocate does

Allocate is a private markets infrastructure platform founded in 2021 by Samir Kaji and Hana Yang, both former First Republic Bank executives, and headquartered in Palo Alto with a New York office. The company operates a two-sided platform that connects wealth advisory firms (RIAs, multi-family offices, and private banks ranging from $500M to $250B+ in AUM) with private asset managers across venture capital, growth equity, buyout, and private credit. As of June 2026, the platform supports 370+ wealth advisory firms and 1,500+ private asset manager relationships, with $4.5B+ in platform assets and over $1 trillion in combined AUM represented by its advisory partnerships. Its core technology stack combines AI-powered document extraction (capital calls, NAV statements, K-1s), unified portfolio consolidation, Banking-as-a-Service payment rails, and AI agents that learn firm-specific workflows — all delivered with SOC 2 Type II security and SEC investment advisor registration.

Allocate's product surface includes three integrated modules for wealth advisors (Custom Fund & SPV Solutions for white-label feeder vehicles launched in as little as 30 days, AI-Powered Management & Portfolio Tracking, and Curated Investment Offerings), plus Fund & SPV Infrastructure for asset managers, the Allocate Insights unified portfolio view, and an end-investor portal. White-label fund solutions, Banking-as-a-Service integration, and AI agent customization are the principal technical differentiators, supported by SOC 2 Type II certification, MFA enforcement, and AES-256 encryption.

The business model is built on four revenue streams: (1) recurring management servicing fees typically assessed to LPs in feeder vehicles, (2) recurring administration fees covering ongoing fund administration and compliance support, (3) custom fund and SPV managed-services engagements priced by structure and expected investor count, and (4) advisory services through SEC-registered Allocate Management Company, LLC. Distribution is primarily enterprise field sales to RIAs and asset managers, supplemented by preferred-vendor channels such as Dynasty Financial Partners (covering ~725 independent advisors) and co-distribution partnerships such as Pluto Financial Technologies' WELOC lending platform.

Name

Allocate

Legal name

Allocate Holdings Inc

Website

https://allocate.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Allocate is a private markets infrastructure platform that connects 370+ wealth advisory firms with 1,500+ private asset managers, providing AI-powered fund vehicles, portfolio tracking, and white-label feeder fund administration across venture, growth, buyout, and private credit.

Ownership category

akta.pro rank

Product category

Private Markets Infrastructure

NAICS

Portfolio Management and Investment Advice (52394), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)

akta.pro secondary industries

Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

Keywords

• Private markets infrastructure
• Wealth management platform
• Fund administration services
• Alternative investment technology
• Portfolio tracking software

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Management Servicing Fee: Allocate charges a small management servicing fee plus an administration fee, typically assessed to limited partners within the feeder vehicle. This is the primary recurring revenue stream.
2. Administration Fee: Administration fee charged in conjunction with management servicing, typically paid by feeder vehicle limited partners. Covers ongoing fund administration, compliance support, and operational coordination.
3. Custom Fund & SPV Solutions: White-labeled private market vehicle infrastructure. Firms can launch custom fund solutions within 30 days. Pricing based on specific fund structure and expected investor count.
4. Advisory Services: Allocate Management Company, LLC provides investment advisory services subject to an investment advisory agreement. Registered investment advisor with the SEC.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Allocate provides an AI-powered private markets infrastructure platform that serves as an operating system for wealth advisory firms and asset managers, enabling the launch of white-labeled fund vehicles in 30 days, aggregating sub-minimum investor commitments into single limited partner positions, and consolidating portfolio data across multiple fund portals. The platform combines subscription and capital call processing, KYC/AML compliance, AI-driven document extraction, Banking-as-a-Service payment rails, and curated access to institutional-quality investment opportunities across venture capital, growth equity, buyout, and private credit.

Product overview

Allocate is a private markets infrastructure platform designed as an operating system for wealth advisors and asset managers. The platform consists of three integrated products for wealth advisors: Custom Fund & SPV Solutions (white-labeled feeder vehicle infrastructure), AI-Powered Management & Portfolio Tracking (centralized portfolio intelligence), and Curated Investment Offerings (vetted access to opportunities). For asset managers, Fund & SPV Infrastructure aggregates smaller commitments into single LP positions. The platform also includes Allocate Insights for unified portfolio visibility and an Investor Portal for end-client access. AI capabilities are woven across the platform for document processing, workflow automation, and intelligent assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Allocate Insights: AI-powered portfolio intelligence platform providing unified view of held-away private alternative assets
• Allocate Institute
• Beyond Summit
• Allocate Alts Day

Products and services

• Custom Fund & SPV Solutions White-labeled feeder vehicle infrastructure enabling wealth advisory firms to launch private market vehicles without building internal fund administration, with solutions deployable in 30 days and minimum investments from $75,000.
• AI-Powered Management & Portfolio Tracking Centralized portfolio data and document aggregation across diverse private market sources, with AI-assisted insights, summaries, and workflow tools supporting operational processes for wealth advisory firms.
• Curated Investment Offerings Access to institutional-quality investment opportunities spanning venture capital, growth equity, buyout, and private credit, sourced from Allocate's network of 1,500+ fund managers with structured diligence.
• Fund & SPV Infrastructure Operational infrastructure that aggregates smaller investor commitments into a single LP position on the cap table for asset managers, handling investor onboarding, subscriptions, KYC/AML, capital calls, distributions, K-1s, and LP reporting.
• Allocate Insights AI-powered portfolio intelligence providing a unified, single-pane-of-glass view of held-away private alternative assets, consolidating data and documents from multiple fund portals without requiring login to each manager's portal.
• Investment Advisory Services Investment advisory services offered by Allocate Management Company, LLC, an SEC-registered investment advisor, subject to a formal investment advisory agreement with clients.

Quantifiable outcome

• Platform assets grew 350% year-over-year to $3.4 billion in 2025
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and notable.

• Dynasty Financial PartnerscoreChannel Partner/ Reseller/ Distributor · 10 June 2026Expanded partnership where Dynasty Financial Partners, with $125 billion in assets under administration as of Q4 2025, selected Allocate as a recommended private markets investment provider and preferred vendor. Dynasty's network of approximately 725 independent registered investment advisors gains access to Allocate feeder funds, white-labeled fund solutions, and Allocate Insights technology. The partnership enables advisors to offer curated private market investment options with minimums as low as $75,000. The agreement represents a long-term build-out designed to reduce operational friction and make private market participation more scalable for independent advisors. Partnership originally established in 2022.
• Valhalla GroupnotableStrategic or Co-development Partner · 2 April 2026Strategic partnership with Chicago-based private equity firm led by former Northern Trust executive Trey Hart. Valhalla Group leverages Allocate's technology for portfolio tracking and fundraising operations. Allocate provides real-time portfolio analytics, streamlined subscription management, investor onboarding tools, and an enhanced LP experience portal.
• Pluto Financial TechnologiesnotableChannel Partner/ Reseller/ Distributor · 6 January 2026Allocate serves as a distribution partner for Pluto's WELOC (Wealth Equity Line of Credit) AI-powered lending platform. Financial advisors and high-net-worth clients can borrow against private equity, venture, and alternative assets without selling positions. Through this partnership, Allocate reaches thousands of investors managing over $6 billion in alternative assets.
• MoonfarenotableChannel Partner/ Reseller/ Distributor · 6 January 2026Moonfare is a co-distribution partner with Allocate for Pluto Financial Technologies' WELOC platform, reaching thousands of investors managing over $6 billion in alternative assets.
• KrilogycoreChannel Partner/ Reseller/ Distributor · 19 March 2025Krilogy selected Allocate to expand private market investment capabilities. Krilogy is an independent wealth management firm that has been investing in private markets since 2012, managing diversified private market portfolios for clients. Using Allocate's platform, Krilogy builds customized private market solutions across venture capital, private equity, and private credit.
• Rose Capital AdvisorscoreChannel Partner/ Reseller/ Distributor · 4 February 2025Partnership to enhance client-centric private market solutions. Rose Capital Advisors launched the first PE Fund in their Vintage Series using Allocate's infrastructure for complex legal setup, LP transactions and communications.
• CW AdvisorsnotableChannel Partner/ Reseller/ Distributor · 15 January 2025Partnership to expand CW Advisors' private market capabilities through Allocate's platform infrastructure.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• iCapital Network: Largest private markets platform for the wealth channel, with ~$200B+ in platform AUM. Directly competes with Allocate in providing RIAs white-label fund solutions, feeder vehicles, and alternative investment access. iCapital is more established and broader in scope (institutional + wealth), but Allocate targets the same customer with a more AI-forward, RIA-centric operating system.
• CAIS: Alternatives marketplace and infrastructure for RIAs, focused on curating and distributing alts products to wealth advisors. Directly comparable to Allocate's Curated Investment Offerings and Custom Fund Solutions, with overlapping product (feeder funds, due diligence, reporting) and similar buyer (enterprise RIAs).
• Moonfare: Digital private markets platform that enables wealth investors to access private equity, venture, and private credit funds. Operates as both a direct-to-wealth platform and a distribution partner (co-distributes Pluto WELOC with Allocate), making it a direct competitor in feeder/aggregated structures and a strategic partner in adjacent products.
• Opto Investments: Private markets platform for RIAs and family offices offering curated alts, feeder vehicles, and reporting infrastructure. Direct competitor in the RIA-to-alts space; the recently hired Allocate CRO (Matt Dunn) came from Opto, underscoring the talent and product overlap.

Broad incumbents

• Addepar: Wealth management technology platform serving large RIAs, family offices, and private banks with portfolio reporting, analytics, and alts data. Broader incumbent in the RIA tech stack with overlap in portfolio consolidation and reporting (Allocate Insights), but Addepar is a general-purpose wealth platform rather than an alts-first operating system.
• Orion Advisor Tech: Established wealth management technology platform offering portfolio accounting, reporting, and alts data integration for RIAs. Broader incumbent with overlap in portfolio reporting and wealth platform integrations, but is a general wealth-tech player rather than a dedicated alts operating system.
• FNZ: Global wealth platform providing custody, trading, and portfolio management infrastructure to wealth managers and asset managers. Broader incumbent in the RIA/private bank technology stack with adjacent infrastructure (model portfolios, white-label platforms) comparable to Allocate's white-label fund solutions.

Emerging players

• Carta: Private market infrastructure platform historically focused on cap table management, fund administration, and LP management. Increasingly competes with Allocate in providing alts infrastructure to GPs and LPs, especially around fund formation, LP onboarding, and portfolio reporting.
• Juniper Square: Fund administration and investor reporting platform for GPs and LPs in private markets. Comparable in providing back-office infrastructure for alternative investment managers, with partial overlap in LP onboarding, capital call processing, and portfolio reporting.
• Vestwell: Digital platform for advisor-led retirement, savings, and investment programs. Adjacent fintech serving RIAs with embedded infrastructure; comparable in providing white-label infrastructure and AI-driven automation for wealth advisors, though focused more on retirement/annuities than alts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joinallocate
• LinkedInlinkedin.com/company/allocateco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors27 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allocate