OLG

What OLG does

OLG (Ontario Lottery and Gaming Corporation) is a Crown agency of the Province of Ontario, established in 1975 and operating under the Ontario Lottery and Gaming Corporation Act, 1999. It conducts and regulates lottery, casino gaming, sports betting, and horse racing wagering within Ontario, serving adult residents (18+ for lottery and in-store sports betting, 19+ for casino and online gaming). Its operations are organized around three primary verticals: a digital gaming platform (OLG.ca, the OLG App, PROLINE App) powered by a proprietary iGaming System that handles player account registration, transactions, and gameplay for lottery, online casino, and online sports betting; a retail distribution network of over 10,000 lottery retailers across Ontario supplemented by self-serve lottery terminals; and land-based casino oversight through long-term agreements with third-party operators including Caesars Entertainment (Windsor), Hard Rock International (Ottawa), and Gateway Casinos. OLG's product portfolio spans draw games (LOTTO MAX, LOTTO 6/49, DAILY GRAND, LOTTARIO, ONTARIO 49, DAILY KENO, PICK-2/3/4, ENCORE), instant scratch tickets, online casino slots and tables, sports betting under the PROLINE and PROLINE+ brands (powered by Kambi through 2032), sports pools, and pari-mutuel horse racing wagering operated through Woodbine Entertainment Group.

Revenue is generated through transaction-based take rates on ticket sales, casino gaming margins, and sports betting wagers, with standardized retailer commissions (5% on lottery, 8% on instants, 2-3% on prize redemptions). Payment options include Visa, Mastercard, American Express, Interac e-Transfer, and Apple Pay for online deposits. OLG's go-to-market blends product-led digital acquisition (sign-up bonuses, PROLINE+ app, Express Verification biometric onboarding via Persona) with traditional retail and mass-media channels (TV, radio, internet, retailer point-of-sale support). The PlaySmart program and My PlayBreak self-exclusion provide the responsible-gambling overlay, recognized by the World Lottery Association (2015) and the Responsible Gambling Council's RG Check (2018). 100% of OLG's profits are reinvested into the Province of Ontario, with material municipality contributions (e.g., $138M+ to Windsor since 1994, $1.2M to Point Edward for Starlight Casino) reinforcing its public-benefit mandate.

Name

OLG

Legal name

Ontario Lottery and Gaming Corporation

Website

https://olg.ca

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OLG is the Ontario provincial Crown agency that conducts and regulates lottery, online casino, sports betting, and horse racing wagering for Ontario adults, distributing through 10,000+ retailers, OLG.ca, and land-based casinos operated by partners such as Caesars and Hard Rock.

Ownership category

akta.pro rank

Product category

Provincial Lottery and Gaming

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• Provincial lottery games
• Online casino gaming
• Sports betting platform
• Instant scratch tickets
• Responsible gambling program

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Lottery Games: Revenue from draw-based lottery games including LOTTO MAX, LOTTO 6/49, DAILY GRAND, ONTARIO 49, DAILY KENO, and specialty games. Players purchase tickets through retail locations or online platforms.
2. Instant Games: Digital and physical scratch-off instant lottery games with various price points and prize structures.
3. Online Casino Gaming: Online casino games including slots, tables, live casino, and arcade games available through OLG.ca for players 19+ in Ontario.
4. Sports Betting (PROLINE/PROLINE+): Sports betting products available both in-store (PROLINE) and online (PROLINE+) covering various sports leagues and event types.
5. Land-Based Gaming Facilities: Revenue from casino operations managed through third-party operators including Caesars Windsor and other casino properties across Ontario. OLG collects municipality contribution payments from these operations.
6. Horse Racing Wagering: Online horse racing wagering platform operated by Woodbine Entertainment Group (WEG) accessible through OLG.ca, regulated by Canadian Pari-Mutuel Agency.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

OLG (Ontario Lottery and Gaming Corporation) operates Ontario's regulated lottery, online casino, sports betting, and pari-mutuel horse racing wagering products through the OLG.ca digital platform, the OLG and PROLINE mobile apps, self-serve lottery terminals, and a retailer network of more than 10,000 stores across Ontario, supplemented by land-based casino properties operated through third-party operators such as Caesars Windsor and Hard Rock Hotel & Casino Ottawa. As a Crown agency, OLG reinvests 100% of its profits into provincial programs and services, and supports these products with the PlaySmart responsible gambling program and Brightstar Sales Wizard for retail sales.

Product overview

OLG operates a multi-product gaming and lottery platform comprising lottery draw games (LOTTO MAX, LOTTO 6/49 with Gold Ball Draw, DAILY GRAND, LOTTARIO, ONTARIO 49, DAILY KENO, PICK games, ENCORE add-on), INSTANT scratch tickets, online casino (slots, tables, live dealer, arcade), and sports betting (PROLINE+ online powered by Kambi, PROLINE in-store, POOLS, Live Horse Racing). Supporting services include the OLG App and PROLINE App for mobile access, Self-Serve Lottery Terminals for retail, Direct Pay for direct purchase without account funding, PlaySmart responsible gambling resources, My PlayBreak self-exclusion, and OLG Connect for player research rewards.

Differentiator

Problem solved

Functional benefit

Brands

• PROLINE+: OLG's online sports betting platform offering props, spreads, and same game parlays for sports wagering.
• PROLINE
• PlaySmart
• Winner's Edge
• OLG Connect
• My PlayBreak
• Powerbucks

Products and services

• LOTTO MAX National lottery draw game with jackpots starting at $10 million, multiple draw dates, and Maxmillions prize tiers, available to Ontario adults through OLG retailers and online.
• LOTTO 6/49 National lottery draw game featuring the Gold Ball Draw that guarantees a $1-million prize, with jackpots starting at $10 million and potentially reaching up to $60 million.
• DAILY GRAND Daily lottery draw game with a guaranteed prize structure and ENCORE add-on feature.
• ONTARIO 49 Ontario-only lottery draw game with a guaranteed prize structure.
• DAILY KENO Daily lottery game where players select up to 10 numbers from 1-70 with various play styles and prize levels.
• LOTTARIO Ontario lottery draw game with early bird prizes and progressive jackpot structure.
• PICK-2 Daily lottery game where players select two numbers from 0-9 with straight and combo play options.
• PICK-3 Daily lottery game where players select three numbers from 0-9 with multiple play style options.
• PICK-4 Daily lottery game where players select four numbers from 0-9 with various play style options.
• POWERBUCKS Progressive-jackpot lottery product offering life-changing prizes, available at select retail locations and online.
• POKER LOTTO Lottery game featuring poker hand rankings for prize-winning combinations.
• MEGADICE LOTTO Dice-themed lottery game with instant-win mechanics.
• LIGHTNING LOTTO Fast-play lottery game with lightning-styled draw animations and prize multipliers.
• WINTARIO50 Limited-time promotional lottery game launched as part of OLG's 50th anniversary celebrations, with proceeds supporting communities through United Way regions across Ontario.
• INSTANT Games (Scratch Tickets) Instant-win scratch ticket games with various price points and prize structures, including MONEY MACHINE, ELITE, PLINKO, THE BIGGER SPIN, CROSSWORD DELUXE, BINGO MULTIPLIER, and CASH FOR LIFE, available at OLG retailers and online.
• OLG Online Casino Online casino platform offering slots, table games, live dealer games, and arcade-style games to Ontario residents 19 years and older.
• PROLINE+ Online sports betting platform powered by Kambi, offering props, spreads, and same-game parlays for various sports, accessible via web and the PROLINE App.
• PROLINE In-store sports betting product where players use selection slips at retail locations to place wagers on sporting events.
• POOLS Sports betting pool game allowing players to compete against each other on sports outcomes through OLG.ca.
• Live Horse Racing Wagering Pari-mutuel wagering on live horse races, powered by Woodbine Entertainment Group (WEG) and regulated by the Canadian Pari-Mutuel Agency, delivered through OLG.ca.
• OLG App Mobile application for iOS and Android providing access to OLG lottery games, casino, sports betting, ticket checking, and account management.
• PROLINE App Dedicated mobile app for PROLINE sports betting with Split Loyalty Parlays feature and in-store wagering capabilities.
• PlaySmart OLG's responsible gambling program and player education platform offering facts, tools, advice, self-assessment resources, and on-site PlaySmart Centres operated by the Responsible Gambling Council.

Quantifiable outcome

• 38% of Ontario adults play OLG Lottery games
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• Woodbine Entertainment GroupcoreTechnology or Integration · 19 May 2026Woodbine Entertainment Group (WEG) operates the Online Horse Racing Wagering Platform through OLG.ca. WEG is regulated by the Canadian Pari-Mutuel Agency (CPMA). Horse racing wagering is separate from OLG's iGaming offerings.
• SBC Summit CanadaminorGTM or Marketing Partner · 19 May 2026OLG President Duncan Hannay speaks at SBC Summit Canada covering gambling regulation, marketing, and responsible gambling. Summit addresses Ontario's open market model and World Cup gaming opportunities.
• Caesars EntertainmentcoreChannel Partner/ Reseller/ Distributor · 3 March 2026Caesars Entertainment operates Windsor Casino under a 20-year Casino Operating and Services Agreement (COSA) with OLG. This is the final gaming site to transition to OLG's land-based gaming modernization model. Caesars must maintain current employment levels for at least 18 months. OLG has provided $138+ million in Municipality Contribution payments to Windsor since 1994.
• Kambi GroupcoreTechnology or Integration · 29 January 2026Kambi became OLG's multichannel sports betting partner succeeding FDJ, with contract running through 2032. Kambi provides the technology platform for both PROLINE+ online and PROLINE retail sports betting offerings. Ontario private sports betting market generated C$12.197 billion in handle in 2025.
• Brightstar LotterycoreTechnology or Integration · 26 January 2026Brightstar deployed its Sales Wizard salesforce automation tool to OLG, equipping OLG's sales representatives with digital access to actionable data for identifying lottery retail opportunities. OLG becomes the 25th lottery organization to use Brightstar's solution which supports more than 148,000 retailers globally.
• Ontario GovernmentcoreOthers · 15 December 2025OLG is a crown agency operating under the Ontario Lottery and Gaming Corporation Act, 1999. The Ontario government's Destination Niagara Strategy includes gaming pillar with OLG involvement. 100% of OLG profits reinvested in the province.
• Alberta Gaming, Liquor and Cannabis (AGLC)minorOthers · 11 November 2025OLG serves as a model for Alberta's impending igaming launch following the Ontario open market approach. OLG's experience with Ontario's iGaming framework informs Alberta's regulatory development.
• Hard Rock InternationalmajorChannel Partner/ Reseller/ Distributor · 3 July 2025Hard Rock Hotel & Casino Ottawa officially opened July 3, marking Hard Rock International's first fully integrated resort in Canada. Property features 150 guest rooms, 150,000+ sq ft gaming space, 1,500 slot machines, up to 40 table games, 10 restaurants/bars. Expected to create 700 local jobs.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• British Columbia Lottery Corporation (BCLC): Crown corporation responsible for lottery, casino, sports betting, and online gaming in British Columbia. Operates PlayNow.com as a vertically integrated provincial platform analogous to OLG.ca.
• Loto-Québec: Provincial Crown corporation operating lottery, casino, sports betting, and online gaming exclusively in Québec under a similar statutory monopoly model to OLG. Closest comparable by structure, mandate, and product mix.
• Atlantic Lottery Corporation: Regional Crown-owned lottery and gaming operator serving New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland & Labrador. Operates alc.ca, sportsbook, and iCasino under a similar provincial monopoly structure to OLG.
• Alberta Gaming, Liquor and Cannabis (AGLC): Alberta's provincial gaming regulator and operator, currently developing an iGaming framework modeled directly on Ontario's open market approach. Operates PlayAlberta.ca as its own provincial online gaming site.

Regional players

• Singapore Pools: State-owned lottery and sports betting operator in Singapore running 4D, TOTO, and sports betting with strong responsible gambling controls. Comparable Crown/statutory monopoly model but serves a different geography.
• The Lott (Tatts Group / NSW Lotteries): Australian multi-state licensed lottery operator owned by Tabcorp running Oz Lotto, Powerball, and instant tickets. Comparable multi-jurisdiction provincial-style model but serving the Australian market.

Others

• International Game Technology (IGT): Global lottery technology and operations provider supplying platform, content, and B2B services to many North American and European lotteries. Adjacent as a key vendor/partner ecosystem to OLG rather than a direct competitor.
• Brightstar Lottery (formerly Scientific Games): Lottery technology and instant-game content provider; OLG is Brightstar's 25th lottery client globally. Adjacent technology vendor and ecosystem participant rather than a competing operator.

Broad incumbents

• Lottomatica (Allwyn Italy): Italian national lottery operator under Allwyn ownership, running draw games, instant tickets, sports betting (Better), and online gaming. Comparable vertically integrated lottery/gaming model with retail-to-online distribution.
• Allwyn (formerly Sazka Group / Camelot): European multi-jurisdiction lottery operator running national lotteries across Czech Republic, Austria, Italy, Greece, UK, and the US. Comparable scale and product breadth to OLG but operates across multiple geographies and as a privately-held commercial entity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ontariolottery
• YouTubeyoutube.com/user/OLGdotCA
• Facebookfacebook.com/olgtoday
• LinkedInlinkedin.com/company/ontario-lottery-and-gaming-corporation
• Instagraminstagram.com/olg_ca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLG