The Better Meat Co.
- Company typePrivate
- Founded2018
- HeadquartersWest Sacramento, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
The Better Meat Co. firmographics
Firmographics- Name
- The Better Meat Co.
- Legal name
- The Better Meat Co.
- Website
- https://bettermeat.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Better Meat Co. industry classification
Industry- Product category
- Alternative Protein Ingredients
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Mycoprotein-Based Foods Manufacturing (AFAKAGAG)
- akta.pro secondary industries
- Fermentation-Derived Proteins (Precision Fermentation, Biomass Fermentation) (AFAJAHAH), Mycoprotein & Fungal Proteins (Fusarium/Mycelium-Based) (AFAJAHAE)
Keywords
Where The Better Meat Co. is headquartered
LocationHeadquarters
- HQ city
- West Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Better Meat Co. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Ingredients Sales: The company sells Rhiza mycoprotein as an ingredient to food manufacturers, meat processors, and foodservice operators. Revenue is generated through product sales of Rhiza in various forms (granules/tex, powder/flour) for use in meat enhancement or animal-free meat products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ingredient pricing for food manufacturers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Better Meat Co. product offering
Product offeringCore offering
The Better Meat Co. produces Rhiza, a whole-food mycoprotein ingredient made by fermenting the Neurospora crassa fungus on starchy substrates such as potatoes, rice, and corn. The resulting mycelium—with meat-like texture already formed straight from the fermenter—functions as either a meat enhancer blended into ground meat products or a complete animal-free meat replacement for food manufacturers and foodservice operators. The company sells this ingredient in granule (RhizaTex), flour, and powder (RhizaPro) formats.
Product overview
The Better Meat Co. offers Rhiza, a mycoprotein ingredient platform derived from Neurospora crassa fungi through fermentation. The core product is available in three distinct formats: RhizaTex (granules for meat enhancement and alt-meat applications), Rhiza Flour (powder for baked goods), and RhizaPro (protein powder for active lifestyle nutrition). The company operates as a B2B ingredient supplier, providing its mycelium-based products to food manufacturers, restaurants, and foodservice providers.
Differentiator
Problem solved
Functional benefit
Brands
- Rhiza: Mycoprotein ingredient brand produced through fermentation, used as a meat alternative or meat enhancer. Product line includes RhizaTex (granules for meat enhancement and alt-meat), Rhiza Flour (for baked goods), and RhizaPro (active lifestyle powder).
Products and services
- Rhiza Rhiza is a mycoprotein ingredient derived from Neurospora crassa fungi through fermentation. It is an all-natural, whole-food, complete protein and clean-label ingredient that functions as a meat enhancer or animal-free meat replacement.
- RhizaTex RhizaTex is a dry, shelf-stable, whole-food granule made from mycelium that instantly hydrates. It is incorporated into ground meat products to improve nutritionals, boost yields, enhance texture and flavor, and cut costs, and is also used in alt-meat applications as an unprocessed whole-food ingredient.
- Rhiza Flour Rhiza Flour is a powder form of mycelium with more than 50% protein by dry weight, used in baked goods, breads, crusts, tortillas, pancakes, and protein bars to boost protein and fiber, naturally replace eggs, and enhance moisture retention.
- RhizaPro RhizaPro is an active lifestyle protein powder made from Rhiza mycelium, delivering high-quality complete protein and naturally occurring fiber in one clean ingredient through fermentation-based production.
Companies that use The Better Meat Co.
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
The Better Meat Co. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Better Meat Co. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and minor.
- Perdue FarmsmajorPerdue's 'Chicken Plus' line (half chicken, half plant-based) contains legacy plant protein ingredients from The Better Meat Co. Available in 7,000+ supermarkets nationwide.
- OshiminorOshi makes plant-based salmon using Rhiza mycelium from The Better Meat Co.
- Buddha Belly BurgerminorSacramento restaurant that carries menu items made with Rhiza mycelium.
- HormelmajorPartnership to develop meat-analog products using The Better Meat Co.'s ingredients.
- Maple Leaf FoodsmajorPartnership for Rhiza mycelium integration in Maple Leaf Foods products.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Better Meat Co. competitors and assessment
Company assessmentDirect peers
- Quorn: Quorn is the incumbent mycoprotein producer, selling fungal-protein meat alternatives globally for over 30 years. Direct competition with The Better Meat Co. in the mycoprotein category, with overlapping food manufacturers and foodservice customers.
- Perfect Day: Perfect Day uses precision fermentation to produce animal-free dairy proteins (whey, casein) sold as B2B ingredients to food manufacturers. Comparable fermentation-derived protein B2B platform with similar regulatory and customer dynamics, albeit in dairy rather than meat.
- Nature's Fynd: Nature's Fynd produces Fy protein from Fusarium strain fungi via biomass fermentation, marketed as a nutritional alternative protein. Closely comparable fermentation technology and B2B ingredient business model targeting similar food manufacturer customers.
Broad incumbents
- Beyond Meat: Beyond Meat is the largest dedicated plant-based meat brand globally, selling retail and foodservice products. Competes with Better Meat Co.'s end-product customers and represents a benchmark for plant-based protein economics.
- ADM: ADM is a global food ingredient and agricultural processing giant, producing alternative proteins including plant-based and fermentation-derived ingredients. Represents both a potential customer and a competitive threat at scale.
- Cargill: Cargill is one of the world's largest food ingredient suppliers, with growing investment in alternative proteins and fermentation. Competes in B2B protein ingredients and could be both a strategic partner and competitor to Better Meat Co.
- Impossible Foods: Impossible Foods is a major plant-based meat brand selling retail and foodservice products. While consumer-facing rather than B2B ingredient, it competes for the same end-product applications where RhizaTex is incorporated.
Emerging players
- MycoTechnology: MycoTechnology uses fungal fermentation to create food ingredients including ClearTaste (bitter blocker) and mycoprotein ingredients. Comparable fermentation platform serving food manufacturers with novel ingredient solutions.
- Solar Foods: Solar Foods produces Solein, a single-cell protein made via gas fermentation, marketed as a sustainable protein ingredient. Comparable emerging fermentation-derived protein B2B ingredient business targeting food manufacturers.
- Motif FoodWorks: Motif FoodWorks develops fermentation-derived food ingredients, including heme and proteins for plant-based meat applications. Overlaps with Better Meat Co. in fermentation technology and B2B ingredients targeting alt-meat producers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Better Meat Co. social profiles
Digital presenceThe Better Meat Co. compliance and trust
Trust signalCompliance4 records
The Better Meat Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Better Meat Co. leadership team
Management profileNumber of profiles
Profiles14 records
The Better Meat Co. funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Better Meat Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Better Meat Co.
What does The Better Meat Co. do?
The Better Meat Co. produces Rhiza, a whole-food mycoprotein ingredient made by fermenting the Neurospora crassa fungus on starchy substrates such as potatoes, rice, and corn. The resulting mycelium—with meat-like texture already formed straight from the fermenter—functions as either a meat enhancer blended into ground meat products or a complete animal-free meat replacement for food manufacturers and foodservice operators. The company sells this ingredient in granule (RhizaTex), flour, and powder (RhizaPro) formats.
Is The Better Meat Co. a public or private company?
The Better Meat Co. is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Better Meat Co. founded?
The Better Meat Co. was founded in 2018. It employs 11 to 50 people.
Where is The Better Meat Co. based?
The Better Meat Co. is headquartered in West Sacramento, United States, in the North America region.
How does The Better Meat Co. make money?
One revenue line is on record: B2B Ingredients Sales.
Who are The Better Meat Co.'s main competitors?
Direct peers on record are Quorn, Perfect Day and Nature's Fynd. Broad incumbents are Beyond Meat, ADM, Cargill and Impossible Foods. Emerging players are MycoTechnology, Solar Foods and Motif FoodWorks.
Does The Better Meat Co. have an API?
No public API is recorded for The Better Meat Co..
What industry is The Better Meat Co. in?
The Better Meat Co.'s product category is Alternative Protein Ingredients. Its primary akta.pro industry code is AFAKAGAG, Mycoprotein-Based Foods Manufacturing, with a secondary code of AFAJAHAH, Fermentation-Derived Proteins (Precision Fermentation, Biomass Fermentation). Its NAICS code is 311 and its SIC code is 2090.