Uncle Nearest

What Uncle Nearest does

Uncle Nearest Inc. is a privately held ultra-premium Tennessee whiskey producer founded in 2016 by Fawn Weaver and Keith Weaver, named after Nathan "Nearest" Green, the first known African American master distiller who taught Jack Daniel in the 1850s. The company operates Nearest Green Distillery, a 458-acre property in Shelbyville, Tennessee (DSP-TN-21066 for aging/blending/bottling, DSP-TN-21144 in Columbia for distilling), featuring the Guinness World Record-certified Humble Baron bar (518 feet), Chuck's Barrel House BBQ II restaurant, guided tours, and on-site retail. The portfolio spans nine expressions from $29.99 (Nearest Green Tennessee Whiskey, 84-proof) to $149.99 (Master Blend Edition and Uncut/Unfiltered Rye), all using the Lincoln County Process sugar maple charcoal filtration and triple filtration for the single barrel range, and all marketed as 100% additive-free.

Distribution reaches all 50 US states and 12 countries through 25,000+ stores, bars, hotels, and restaurants via wholesale partners led by RNDC, plus ReserveBar for online DTC and direct distillery sales. Revenue derives from wholesale whiskey distribution, distillery tour and tasting tickets ($35-$200), on-site food and beverage, branded merchandise, and the May 2024 acquisition of Square One Organic Spirits (USDA-certified vodka). The company is the most awarded bourbon and Tennessee whiskey for six consecutive years (2019-2024) with over 1,100 awards, and operates the Nearest & Jack Advancement Initiative with Jack Daniel's and Uncle Nearest Ventures, which has invested in BIPOC-founded brands including Hella Cocktail Co. and Equiano Rum.

The business is currently in severe distress: $108M+ in defaulted loans triggered a July 2025 lawsuit from Farm Credit Mid-America and court-ordered receivership in August 2025; a March 2026 Chapter 11 filing was blocked by the bankruptcy court; the receiver reports ~$1M monthly losses and an estimated company value of ~$100M (down from a claimed $1B in 2023); and a potential federal investigation was disclosed in May 2026, with Martha's Vineyard real estate being liquidated to service creditors.

Name

Uncle Nearest

Legal name

UNCLE NEAREST INC.

Website

https://unclenearest.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Uncle Nearest is a privately held ultra-premium Tennessee whiskey producer founded in 2016, operating a 458-acre distillery in Shelbyville, TN, and selling nine whiskey expressions across 25,000+ retail locations in 50 US states and 12 countries, currently under court-ordered receivership following a $108M loan default.

Ownership category

akta.pro rank

Product category

Premium Whiskey and Bourbon

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRANAAAJ

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

SECONDARYCRANABAH

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYCRANABAE

Fine Wine & Luxury Spirits Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Premium whiskey production
• Tennessee whiskey distillery
• Bourbon manufacturing
• Distillery tours experiences
• Spirits retail sales

Headquarters

HQ city

Shelbyville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Whiskey Product Sales: Direct sales of ultra-premium whiskey expressions including 1856 Premium Aged Whiskey, 1884 Small Batch, Single Barrel, Straight Rye, Master Blend Edition, and Nearest Green Tennessee Whiskey through retail, distributors, and direct-to-consumer channels.
2. Distillery Tours and Experiences: Revenue from guided tours, tastings, and exclusive experiences at Nearest Green Distillery ranging from $35 to $200 per person, including Master Blender Tours and Single Barrel Thieving experiences.
3. On-site Food and Beverage: Revenue from Chuck's Barrel House BBQ II restaurant and Humble Baron - The World's Longest Bar, featuring cocktails and food service at the distillery property.
4. Merchandise Sales: Sale of branded merchandise including apparel and whiskey accessories at the distillery Welcome Center and online.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Uncle Nearest manufactures, ages, blends, and bottles ultra-premium Tennessee whiskey and bourbon under its own brands, sold through wholesale distribution in over 25,000 retail and on-premise accounts across all 50 U.S. states and 12 countries, online via ReserveBar, and direct at the Nearest Green Distillery. The company also runs a 458-acre distillery destination in Shelbyville, TN offering ticketed tours and tastings, on-site restaurants and bars, and exclusive distillery-only whiskey releases. A venture arm, Uncle Nearest Ventures, invests in BIPOC- and female-founded spirits brands.

Product overview

Uncle Nearest is a portfolio of ultra-premium Tennessee whiskeys and bourbon, honoring Nathan 'Nearest' Green—the world's first known African American master distiller. The core product line consists of nine distinct whiskey expressions: 1856 Premium Aged Whiskey (100 proof), 1884 Small Batch (93 proof), Nearest Green Tennessee Whiskey (84 proof), Single Barrel Whiskey, Toasted Single Barrel Whiskey, Master Blend Edition (cask strength), Straight Rye Whiskey (100 proof), Single Barrel Rye Whiskey, and Uncut/Unfiltered Straight Rye Whiskey—all additive-free, filtered through sugar maple charcoal using the Lincoln County Process. The portfolio was expanded in 2024 through the acquisition of Square One Organic Spirits, bringing USDA-certified organic vodka into the lineup. The company operates the Nearest Green Distillery in Shelbyville, TN (a 458-acre destination with restaurants and event venues) and maintains Uncle Nearest Ventures, a program backing BIPOC and female-founded spirits brands. Uncle Nearest is currently undergoing Chapter 11 bankruptcy proceedings and court-appointed receivership.

Differentiator

Problem solved

Functional benefit

Brands

• Nearest Green Distillery: The company's 458-acre distillery and experiential tourism destination in Shelbyville, Tennessee, featuring tours, tastings, restaurants (Chuck's Barrel House BBQ II and Humble Baron - The World's Longest Bar), and exclusive distillery-only whiskey releases.
• Nearest Green Tennessee Whiskey
• Uncle Nearest Ventures

Products and services

• 1856 Premium Aged Whiskey Uncle Nearest's inaugural whiskey bottled at 100 proof, an award-winning blend that can be enjoyed neat, on the rocks, or in cocktails. Sold for $59.99 plus tax at the distillery.
• 1884 Small Batch Whiskey A 93-proof whiskey distilled, aged, and bottled entirely by Uncle Nearest, curated by Master Blender Victoria Eady Butler and named for the year Nearest Green began teaching Jack Daniel. Sold for $49.99 plus tax at the distillery.
• Nearest Green Tennessee Whiskey An 84-proof Tennessee whiskey positioned as a more approachable expression celebrating the godfather of Tennessee whiskey, sold for $29.99 plus tax at the distillery.
• Single Barrel Whiskey Bottled at barrel strength with the distillery's triple filtration process, capturing the unique character of individual barrels; sold exclusively at the distillery for $89.99 plus tax.
• Toasted Single Barrel Whiskey A limited-edition whiskey handcrafted and aged in select toasted barrels to capture balance and bold flavors; awarded 'Best American Whiskey' and 'World's Best'.
• Master Blend Edition A cask-strength blend of the most spectacular barrels selected by Master Blender Victoria Eady Butler, available exclusively at Nearest Green Distillery for $149.99 plus tax.
• Straight Rye Whiskey A 100-proof, 100-percent rye mash bill whiskey matured in used Uncle Nearest barrels, sold for $59.99 plus tax at the distillery.
• Single Barrel Rye Whiskey A cask-strength 100% rye whiskey sourced from New York barrels, aged a minimum of four years in new American oak before finishing in Tennessee.
• Uncut/Unfiltered Straight Rye Whiskey An uncut and unfiltered 100% rye whiskey finished in used Uncle Nearest barrels, available exclusively at Nearest Green Distillery for $149.99 plus tax.
• Square One Organic Spirits USDA-certified organic spirits brand (including vodka) acquired in May 2024, expanding Uncle Nearest's portfolio beyond whiskey.
• Nearest Green Distillery Tours and Tastings Guided distillery tours and tasting experiences at the 458-acre Nearest Green Distillery in Shelbyville, TN, including the NGD Tour and Tasting ($35), Single Barrel Thieving Experience ($75), Taste of History ($55), and Master Blender Tour ($200), with discounts for seniors (65+) and military. Group tours (18–24 guests) available with tiered pricing.

Quantifiable outcome

• 1,100+ awards and accolades since 2017 launch, including 715 gold medals or higher and 123 Best in Class honors
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• Square One Organic SpiritsflagshipStrategic or Co-development Partner · 22 May 2024Uncle Nearest acquired Square One Organic Spirits, a producer of USDA-certified organic spirits. The deal expands Uncle Nearest's portfolio into the vodka category and adds sales capabilities. Square One will be rebranded with new products and scaled nationwide.
• Jack Daniel'sflagshipStrategic or Co-development PartnerThe Nearest & Jack Advancement Initiative is a partnership between Uncle Nearest and Jack Daniel's to help diversify the American whiskey industry. Both companies are supporting it equally with an initial combined pledge of $5 million to help create the Nearest Green School of Distilling, develop the Leadership Acceleration Program for apprenticeship, and establish the Business Incubation Program.
• Hella Cocktail Co.coreStrategic or Co-development PartnerUncle Nearest Ventures has invested $5 million in Hella Cocktail Co., a BIPOC-led non-alcoholic craft bitters and mixers company. This investment through Uncle Nearest's venture arm supports diversity in the spirits industry.
• EquianocoreStrategic or Co-development PartnerEquiano, an African rum brand, is backed by Uncle Nearest Ventures as part of the portfolio supporting BIPOC-founded spirits companies. The venture arm seeks to diversify the spirits industry by supporting minority-founded brands.
• RNDC (Republic National Distributing Company)coreChannel Partner/ Reseller/ DistributorRNDC serves as the primary distributor for Uncle Nearest products in Alabama, Tennessee, and numerous other US states through their extensive distribution network covering all 50 states.
• Mangrove LondoncoreChannel Partner/ Reseller/ DistributorUK-based spirits distributor handling Uncle Nearest's international distribution in the United Kingdom from their London office at 210 Euston Road.
• Swift + Moore BeveragescoreChannel Partner/ Reseller/ DistributorAustralian distributor (Swift + Moore) handling Uncle Nearest products in New South Wales and Sydney region from their Crows Nest location.
• ReserveBarcoreChannel Partner/ Reseller/ DistributorThird-party e-commerce partner enabling online whiskey purchases and direct-to-consumer shipping for Uncle Nearest products.
• Nearest Green FoundationcoreStrategic or Co-development PartnerThe Nearest Green Legacy Scholarship provides full tuition, books, and tutoring for descendants of Nearest Green to attend college across the country. The foundation honors the legacy of the first known African American master distiller.
• Chuck's Barrel House BBQ IIcoreStrategic or Co-development PartnerOn-site restaurant at Nearest Green Distillery offering BBQ cuisine, open Tuesday-Sunday with outdoor seating available. Part of the distillery tourism experience.
• Humble Baron - The World's Longest BarcoreStrategic or Co-development PartnerGuinness World Record certified bar at 518 feet with 202 barstools located at Nearest Green Distillery. Features state-of-the-art indoor stage and live entertainment, open Thursday-Sunday.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jack Daniel's (Brown-Forman): The dominant Tennessee whiskey producer and Uncle Nearest's stated partner via the Nearest & Jack Advancement Initiative. Closely aligned on category (Lincoln County Process, Tennessee whiskey), distribution ambition, and global footprint — and is the #1 incumbent Uncle Nearest is explicitly measured against.
• Wild Turkey (Campari Group): Long-established Kentucky bourbon producer owned by Campari Group with a comparable premium ladder (Rare Breed, Russell's Reserve), heritage storytelling, and global distribution. Direct competitor for premium American whiskey on-premise accounts.
• Woodford Reserve (Brown-Forman): Premium Kentucky bourbon from Brown-Forman with a famous distillery tourism program on the bourbon trail, comparable price points ($30-$150), award pedigree, and luxury positioning — competing with Uncle Nearest for the same premium sipping, gifting, and cocktail occasions.
• Bulleit Bourbon (Diageo): Diageo's high-rye frontier-style bourbon and rye brand with a comparable modern, design-led bottle aesthetic and bar/cocktail-channel emphasis. Closely matches Uncle Nearest on premium positioning and dedicated bartending/tasting investments.
• Buffalo Trace Distillery (Sazerac): Sazerac-owned producer behind Buffalo Trace, Eagle Rare, Blanton's, and the broader 'Pappy Van Winkle' allocation culture. Comparable as an award-winning, allocation-driven premium bourbon house with strong secondary-market appeal and brand-equity-driven pricing.
• Four Roses Distillery: Single-site Kentucky distillery whose single-barrel and small-batch expressions compete directly with Uncle Nearest's core super-premium SKUs on taste, awards, and enthusiast demand. Comparable as a focused, awards-led craft/specialty producer.
• George Dickel (Diageo): Cascade Hollow-distilled Tennessee whiskey owned by Diageo, employing the Lincoln County Process and directly competing in the premium Tennessee whiskey segment where Uncle Nearest operates. Highly comparable on production method, heritage positioning, and on-premise program structure.
• Maker's Mark (Beam Suntory): Iconic premium American whiskey brand from Beam Suntory with a similar portfolio ladder, single-barrel and limited expressions, color-coded bottle profile, and resort-style distillery tourism operation. Direct comparator on premiumization, tourism, and gift-grade product strategy.

Emerging players

• Nelson's Green Brier Distillery: Tennessee-based craft distillery reviving a heritage brand with comparable storytelling and bourbon/Tennessee whiskey competition. Smaller and earlier-stage than Uncle Nearest but directly comparable as a Tennessee craft producer with a heritage narrative.

Regional players

• Leiper's Fork Distillery: Tennessee craft whiskey producer whose Tennessee whiskey lineup overlaps with Uncle Nearest's at the $40-$80 premium tier. Comparable as a Tennessee craft producer competing in regional on-premise programs, with a more limited distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unclenearest
• YouTubeyoutube.com/channel/UCcfM0XBsHSQRB18ssOImb_g
• Facebookfacebook.com/unclenearest
• Instagraminstagram.com/unclenearest
• LinkedInlinkedin.com/company/uncle-nearest-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uncle Nearest