CoinEx
CoinEx is a global cryptocurrency exchange founded in 2017 under the ViaBTC Group, serving 10+ million retail traders across 200+ countries with spot, margin, and futures trading across 1,300+ digital assets, plus yield products and its own Layer 1 blockchain.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What CoinEx does
CoinEx is a global cryptocurrency exchange founded in 2017 as part of the ViaBTC Group, with operational headquarters in Hong Kong and a Seychelles-registered corporate entity. The exchange serves more than 10 million retail users across 200+ countries, providing access to trading in over 1,300 digital assets. The product surface spans spot trading, margin trading with up to 10x leverage, perpetual futures contracts, and a structured Earn suite covering Flexible Savings, Fixed Savings, and Dual Investment products.
The technical architecture includes CoinEx Pay for crypto payment acceptance, CoinEx Vault for custody, OnChain for decentralized on-chain trading aggregation, a self-custody wallet, and CoinEx Smart Chain as an EVM-compatible Layer 1 blockchain. The CET token operates as the native utility asset, providing fee discounts, staking rewards, and ecosystem participation across the ViaBTC Group's vertically integrated stack, which also includes BTC mining operations via ViaBTC.
The business model is anchored in transaction fees (spot, margin, futures) via a maker/taker schedule tiered on CET holdings and 30-day trading volume, supplemented by margin lending interest and Earn product yields. Distribution is product-led and self-serve with no disclosed enterprise or B2B segment. The company has absorbed material regulatory and operational shocks in recent years, including an India market exit in October 2025 following an FIU-IND notice, a US market exit in 2023, and an approximately $80 million loss from a North Korean cyberattack in 2023.
CoinEx firmographics
Firmographics- Name
- CoinEx
- Legal name
- CoinEx
- Website
- https://coinex.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CoinEx is a global cryptocurrency exchange founded in 2017 under the ViaBTC Group, serving 10+ million retail traders across 200+ countries with spot, margin, and futures trading across 1,300+ digital assets, plus yield products and its own Layer 1 blockchain.
- Ownership category
- akta.pro rank
CoinEx industry classification
Industry- Product category
- Cryptocurrency Exchange
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
- akta.pro secondary industries
- Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ), Collateral Management & Margining (FSADAJAF)
Keywords
Where CoinEx is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoinEx business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Spot Trading Fees: Transaction fees charged on spot trading pairs across 1,000+ supported cryptocurrencies. Standard fee schedule available on fees page.
- Futures Trading Fees: Perpetual futures trading fees with leverage options up to 150x. Real-time data streaming partnership with TradingView.
- Margin Trading Interest: Interest earned on margin lending to users trading with borrowed funds.
- Earn Products Interest: Savings products including flexible savings (up to ~13% APY for stablecoins, 10-12% for BTC/ETH), fixed savings, and dual investment products generating yield for users.
- CET Token Economy: Native token utility including 20% of daily trading fees allocated to CET repurchase/burning mechanism, creating deflationary pressure and value accrual for token holders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard trading fees for spot and futures markets |
| Usage-based | Monthly | Flexible Savings - up to 13% APY stablecoins, 10-12% BTC/ETH |
| Usage-based | Pay-as-you-go | Dual Investment - fixed APY with conditional settlement |
| Usage-based | Multi-year contract | Fixed Savings - high APYs with lock-up periods |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
CoinEx product offering
Product offeringCore offering
CoinEx is a global cryptocurrency exchange that operates a multi-product digital asset trading platform. Its core services include spot trading, margin trading, and futures/perpetual contract trading, complemented by passive income products (Flexible Savings, Fixed Savings, Dual Investment) and supporting infrastructure such as CoinEx Wallet, CoinEx Vault, CoinEx Pay, and the CoinEx Smart Chain.
Product overview
CoinEx operates as a comprehensive cryptocurrency exchange platform founded in 2017, built upon ViaBTC Group's blockchain infrastructure. The platform follows a unified platform architecture with multiple integrated modules: core trading services (Spot Trading, Margin Trading, Futures Trading), yield-generating products (CoinEx Earn encompassing Flexible Savings, Fixed Savings, and Dual Investment), Web3 infrastructure (CoinEx Vault, CoinEx OnChain, CoinEx Wallet), and supporting services (CoinEx Pay, Market Maker, Broker, P2P Trading, Fiat Gateway). The native CET token powers the ecosystem with fee discounts and participates in monthly repurchase and burn mechanisms. CoinEx emphasizes transparency through its Proof of Reserves initiative and positions itself as an access layer around decentralized liquidity while maintaining over 10 million users across 200+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- CoinEx Earn: Yield-generating savings and investment products including flexible savings, fixed savings, and dual investment
- CoinEx Pay
- CoinEx Vault
- CoinEx OnChain
- CoinEx Charity
- CoinEx Shield Fund
Products and services
- Spot Trading
Quantifiable outcome
- Reserve ratios: USDT 106.53%, BTC 105.33% - exceeding 100% backing
- +2 more outcomes
Companies that use CoinEx
Customer profileSegments3 records
Ideal customer profiles1 record
CoinEx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
CoinEx partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- MercuryominorCo-organizer of RISING TIDE: High-Signal Night event during Hong Kong Web3 Festival 2026, bringing together global leaders, builders, and investors for strategic networking.
- Global Fintech InstituteminorCo-organizer of RISING TIDE: High-Signal Night event during Hong Kong Web3 Festival 2026, supporting industry dialogue in digital asset ecosystem.
- Babylon and BOBminorCo-sponsored Native BTCFi Summit held in Buenos Aires in November 2025, focusing on Bitcoin-native DeFi, interoperability, and infrastructure development.
- TradingViewcoreExpanded partnership to stream CoinEx perpetual futures prices in real-time on TradingView's platform, adding to spot data available since 2021. Users can now chart and monitor CoinEx perpetual futures symbols including BTCUSDT.P, ETHUSDT.P, and SOLUSDT.P directly within TradingView's Supercharts.
- iFX EXPO DubaiminorCoinEx participated in iFX EXPO Dubai 2026 (February 10-12) at booth 199, engaging with regional fintech and online trading ecosystem including brokers, liquidity providers, and payment solution providers in the MENA region.
- Malaysia Blockchain Week 2026minorPremier sponsor of Malaysia Blockchain Week 2026 (July 29-30) with CoinEx Wallet as premier sponsor alongside ViaBTC and fxh.ai, emphasizing commitment to operating within Malaysia's regulatory landscape.
- TOKEN2049 SingaporecoreGold Sponsor at TOKEN2049 Singapore 2025 with community gathering sponsored by AWS attracting over 300 attendees from blockchain companies and crypto influencers.
- Taipei Blockchain Week 2025coreGold Sponsor at Taipei Blockchain Week 2025 (September 4-6), engaging attendees with personalized photo booth and sharing insights on market strategies and regulatory risks.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
CoinEx competitors and assessment
Company assessmentDirect peers
- Binance: The world's largest cryptocurrency exchange by trading volume, offering spot, futures, earn products, and a native BNB token with burn mechanics. Directly comparable to CoinEx across product breadth, global reach, and deflationary-token model.
- OKX: Global crypto exchange offering spot, margin, futures, earn products, and an OKB utility token. Comparable to CoinEx in product breadth, geographic reach, and focus on retail/professional traders.
- KuCoin: Mid-tier global crypto exchange offering spot, futures, margin, lending, and a native KCS token with daily burn mechanism. Closely parallels CoinEx in target customer (retail/emerging-market traders), product mix, and private structure.
- Bybit: Derivatives-heavy global crypto exchange with deep perpetual futures liquidity. Comparable to CoinEx for users trading leveraged crypto products and seeking high-leverage futures exposure.
- HTX (formerly Huobi): Global crypto exchange offering spot, futures, and earn products with a restructured ownership following 2023 changes. Directly comparable to CoinEx as a long-standing non-US-focused exchange serving global retail traders.
- MEXC: Global crypto exchange with deep altcoin listings and active derivatives market. Comparable to CoinEx in asset breadth (1,000+ listings) and retail trader focus across emerging markets.
- Bitget: Global crypto exchange with derivatives focus and a copy-trading product. Comparable to CoinEx across spot/futures product breadth and global retail user base.
- Gate.io: Long-established global crypto exchange with broad altcoin support and derivatives. Comparable to CoinEx for retail traders seeking wide asset coverage and yield products.
- Crypto.com: Global crypto exchange with integrated payments, debit card, and CRO utility token. Comparable to CoinEx in offering earn products and a native token, though with stronger payments/consumer brand orientation.
Broad incumbents
- Kraken: Established US-regulated crypto exchange offering spot, futures, and staking. Comparable to CoinEx on core trading functionality, though operating under a more conservative regulatory footprint and serving a more compliance-driven customer base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CoinEx social profiles
Digital presenceCoinEx financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoinEx leadership team
Management profileNumber of profiles
Profiles2 records
CoinEx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoinEx M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoinEx
What does CoinEx do?
CoinEx is a global cryptocurrency exchange that operates a multi-product digital asset trading platform. Its core services include spot trading, margin trading, and futures/perpetual contract trading, complemented by passive income products (Flexible Savings, Fixed Savings, Dual Investment) and supporting infrastructure such as CoinEx Wallet, CoinEx Vault, CoinEx Pay, and the CoinEx Smart Chain.
Is CoinEx a public or private company?
CoinEx is a private company. It is classified as corporate owned and is currently operating.
When was CoinEx founded?
CoinEx was founded in 2017. It employs 251 to 500 people.
Where is CoinEx based?
CoinEx is headquartered in Los Angeles, United States, in the North America region.
How does CoinEx make money?
Five revenue lines are on record. Spot Trading Fees are the primary driver. The others are futures Trading Fees, margin Trading Interest, earn Products Interest and CET Token Economy.
Who are CoinEx's main competitors?
Direct peers on record are Binance, OKX, KuCoin, Bybit, HTX (formerly Huobi), MEXC, Bitget, Gate.io and Crypto.com. Kraken is listed as a broad incumbent.
Does CoinEx have an API?
Yes. CoinEx exposes a public API. Developer documentation is at docs.coinex.com/api/v2.
What industry is CoinEx in?
CoinEx's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms, with a secondary code of FSAPAIAJ, Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails). Its SIC code is 6200.