DICE
DICE is a mobile-first live music discovery and ticketing platform serving over 12 million fans and 2,500+ venues, promoters, and artists across nine countries. It monetises via transaction fees on tickets and direct-to-fan merchandise, using anti-touting in-app ticketing and a personalised recommendation engine.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What DICE does
DICE is a mobile-first live music discovery and ticketing platform founded in London in 2014 and now operating as a subsidiary of Fever following Fever's June 2025 acquisition. The DICE iOS and Android app serves over 12 million fans across nine countries (UK, US, Canada, France, Germany, India, Italy, Spain, Australia) and powers ticketing for more than 2,500 independent venues, promoters, festivals, and artists. Core technology centers on in-app mobile ticket storage designed to prevent secondary-market touting, a personalised event recommendation engine that ingests Spotify and Apple Music listening data, a virtual waitlist for sold-out shows, upfront all-in pricing, and a partner-side creator tool (MIO) for event management, analytics, and payouts.
The platform monetises primarily through transaction fees on ticket sales, with a secondary commission stream from DICE Merch (direct-to-fan merchandise). Distribution is dual-sided: a consumer-facing mobile app for fans and a B2B enterprise sales motion targeting venues, promoters, and artists, supported by active hiring of Sales Leads and Account Managers across North American and European cities. Post-acquisition, DICE is expanding into Australia, the Netherlands, Switzerland, and Mexico, leveraging Fever's infrastructure. The company holds registered trademarks (DICE and The Fan logo), was named Music Week's 'Ticketing Company of the Year' in 2024, recognised by the White House in 2023 for transparent pricing, and included in Fast Company's Most Innovative Companies in 2024.
DICE firmographics
Firmographics- Name
- DICE
- Legal name
- DICE FM Holdings Ltd
- Website
- https://dice.fm
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DICE is a mobile-first live music discovery and ticketing platform serving over 12 million fans and 2,500+ venues, promoters, and artists across nine countries. It monetises via transaction fees on tickets and direct-to-fan merchandise, using anti-touting in-app ticketing and a personalised recommendation engine.
- Ownership category
- akta.pro rank
DICE industry classification
Industry- Product category
- Live Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Box Office & Access Control (MPAGAAAD)
- akta.pro secondary industry
- Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)
Keywords
Where DICE is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
DICE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ticket Transaction Fees: DICE earns a commission on each ticket sold through its platform, connecting venue and promoter partners with fans and processing payments.
- Artist Merchandise (DICE Extras): Platform facilitates direct-to-fan merchandise sales, providing artists with an additional revenue stream alongside ticketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer-facing mobile app with upfront all-in pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
DICE product offering
Product offeringCore offering
DICE operates a mobile-first live event ticketing and discovery platform that lets music fans find, buy and store tickets in-app with upfront all-in pricing, while providing venues, promoters and artists an end-to-end event management and analytics platform with anti-touting technology and a fan Wait List for sold-out shows.
Product overview
DICE is a mobile-first live events discovery and ticketing platform founded in 2014, operating across 9 countries (UK, US, Canada, France, Germany, India, Italy, Spain, Australia) and serving over 12 million fans and 2,500 independent venues and promoters. The core product is the DICE mobile app, complemented by the DICE Creator Tool for partners and the DICE Discover Feed for personalized recommendations. Additional offerings include the DICE Wait List for sold-out event management, a Cooling-Off Refund feature, and DICE Merch for direct-to-fan merchandise. In June 2025, DICE was acquired by Fever, a live events platform present in over 40 countries reaching approximately 300 million individuals, with DICE continuing to operate independently while gaining access to Fever's infrastructure and audience.
Differentiator
Problem solved
Functional benefit
Products and services
- DICE Mobile App Mobile-first iOS and Android application for music fans to discover live events, purchase tickets with upfront all-in pricing, store tickets securely in-app, join Wait Lists for sold-out shows, and receive personalised recommendations synced to their Spotify or Apple Music listening history.
- DICE Creator Tool End-to-end event management and ticketing platform for DICE's venue, promoter and artist partners to create events, manage ticketing inventory, track real-time sales and audience analytics, process payouts, and access built-in marketing and fan discovery tools.
Quantifiable outcome
- 41% of tickets sold via DICE are prompted by Discovery (personalised recommendations)
- +8 more outcomes
Companies that use DICE
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles4 records
DICE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
DICE partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- P1 Club (Munich)coreDICE partnered with P1 Club, one of Germany's most iconic music venues located beneath the Haus der Kunst museum in Munich, as its exclusive ticketing partner for all public events. The partnership marks a major step in DICE's continued expansion across Germany.
- The Ave (Philadelphia)coreDICE announced a strategic multi-year partnership with The Ave, Philadelphia's premier nightlife destination, as its exclusive ticketing partner. Described as DICE's largest and most significant partnership in the Philadelphia nightlife market to date, the deal reflects DICE's major expansion in the US nightlife space.
- Boiler RoomminorDICE acquired Boiler Room, the live streaming and events platform, in October 2021. The deal included retention of Boiler Room's staff and London office, aiming to enhance Boiler Room's offerings and increase revenue for artists, rights holders, and festivals. DICE later sold Boiler Room to Superstruct Entertainment (backed by KKR) in January 2025 as part of a strategic refocus.
- LuxFrágilcoreDICE signed a landmark five-year strategic partnership with LuxFrágil, Lisbon's most renowned electronic music venue. DICE is the primary ticketing partner for all public events at the venue, which hosts 1,500-2,000 guests per event. The partnership marks DICE's pivotal deal in Portugal and a major step in its Southern European expansion.
- Everyday PeopleminorDICE partnered with Everyday People, a New York-based celebration of Black and African diaspora culture, on a series of events in Los Angeles available exclusively through DICE. Over 6,000 tickets were sold, which helped Everyday People identify audience demographics and plan expansion to London.
- Alexandra PalacecoreAlexandra Palace extended its partnership with DICE in 2026. The venue, one of London's most iconic, uses DICE for ticketing and also receives donations through the DICE app for the Alexandra Park and Palace Charitable Trust. DICE participates in volunteering activities at the venue.
- Primavera SoundcoreDICE works with Primavera Sound, the iconic Barcelona music festival, as a ticketing partner. The festival founder Pablo Soler cited DICE's security features, user experience, customer service, and elimination of paper as reasons for the partnership.
- Circoloco (Ibiza)coreDICE is the exclusive ticketing platform for Circoloco's Ibiza season at DC-10, one of Ibiza's most legendary club nights. DICE manages ticket sales for the opening party, weekly events throughout the season, and the closing party.
- Sound Nightclub (Los Angeles)coreSound Nightclub in Los Angeles is a key DICE partner. Director of Operations Megan Gaver cited DICE's partnership as dramatically improving fan experience, easing entrance into events, and positively impacting repeat sales.
- Summer Smash FestivalcoreDICE serves as the exclusive ticketing platform for Summer Smash Festival, one of the world's largest independent hip-hop festivals. DICE announced an extension of this partnership as the platform prepares to support the festival's next chapter of growth following record-breaking 2026 ticket sales of over 130,000 attendees.
- Framework (Los Angeles)minorFramework in Los Angeles is a DICE partner venue, as part of DICE's expansion across the US music venue market.
- Factory Town & Club Space (Miami)minorFactory Town and Club Space in Miami are DICE partner venues, forming part of DICE's growing South Florida music venue network.
- Public Records (New York)minorPublic Records in New York is a DICE partner venue, contributing to DICE's presence in the New York music scene.
- Stranger Than, Gallery Club, Yes in ManchesterminorDICE expanded its UK partner network in 2026 with new marquee partners including Stranger Than and Gallery Club in London, and Yes in Manchester.
- Fly Festival (UK)minorFly Festival in the UK extended its partnership with DICE in 2026.
- Labyrinth (UK)minorLabyrinth festival in the UK extended its partnership with DICE in 2026.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
DICE competitors and assessment
Company assessmentDirect peers
- Eventbrite: Eventbrite is a leading event ticketing platform serving concerts, festivals, and live experiences. It overlaps directly with DICE in the music and live events ticketing category, with a comparable self-serve/enterprise hybrid model, though Eventbrite skews more toward smaller community events while DICE targets premium live music and nightlife.
- AXS (AEG): AXS is a digital ticketing platform owned by AEG, one of the world's largest live entertainment companies. It serves venues, sports, and concerts with mobile ticketing, anti-fraud features, and a similar B2B venue-led model, making it a closely aligned direct competitor to DICE in the live music ticketing space.
- Resident Advisor: Resident Advisor operates RA Tickets alongside its electronic music media platform, serving clubs, festivals, and electronic music events globally. It directly overlaps with DICE's nightlife and electronic music segment with a similarly curated, fan-focused approach, making it one of DICE's closest niche competitors.
Broad incumbents
- Ticketmaster: Ticketmaster (owned by Live Nation Entertainment) is the dominant primary ticketing platform for live music, sports, and entertainment globally. It competes with DICE for venue and promoter contracts, but operates at vastly greater scale and is the de facto incumbent DICE positions itself as a fan-first alternative to.
Regional players
- See Tickets: See Tickets is a long-established UK and European ticketing platform serving festivals, concerts, and live events. It is a direct competitor to DICE in the UK and EU markets, particularly for mid-sized festivals, but operates as a more traditional web-led platform rather than DICE's mobile-first experience.
Emerging players
- Shotgun: Shotgun is a mobile-first ticketing platform focused on electronic music events, clubs, and festivals. It is an emerging player that overlaps with DICE in the electronic music and club-night segment, with comparable mobile UX emphasis, but with a narrower geographic footprint and earlier scale.
- Bandsintown: Bandsintown is a concert discovery platform that connects fans with live music events and increasingly facilitates ticketing. It is an emerging player in the personalized live event discovery space, with overlapping music fan and artist use cases to DICE's recommendation engine and discovery feed.
- TodayTix: TodayTix is a mobile-first ticketing platform for theater, Broadway, and live cultural events. It shares DICE's mobile-first design philosophy and consumer-led approach to live event ticketing, but focuses on performing arts rather than the music and nightlife vertical DICE dominates.
- Posh: Posh is a social-first ticketing and event discovery app for nightlife and live events, with a particular focus on bottle service, clubs, and exclusive events. It overlaps with DICE in the mobile-first nightlife ticketing segment, positioning itself as a younger, social-first alternative.
Others
- Fever: Fever is a live events and experiences platform that acquired DICE in June 2025. As DICE's parent company and a broader experiences marketplace, Fever is both a channel and strategic enabler, providing 40+ country distribution and 300M-user reach to DICE's ticketing platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
DICE social profiles
Digital presenceDICE financial estimates
Financial estimateRevenue estimate
Valuation estimate
DICE leadership team
Management profileNumber of profiles
Profiles15 records
DICE subsidiaries and ownership
Company hierarchySubsidiaries2 records
DICE funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DICE M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DICE
What does DICE do?
DICE operates a mobile-first live event ticketing and discovery platform that lets music fans find, buy and store tickets in-app with upfront all-in pricing, while providing venues, promoters and artists an end-to-end event management and analytics platform with anti-touting technology and a fan Wait List for sold-out shows.
Is DICE a public or private company?
DICE is a private company. It is classified as corporate owned and is currently operating.
When was DICE founded?
DICE was founded in 2014. It employs 251 to 500 people.
Where is DICE based?
DICE is headquartered in London, United Kingdom, in the Europe region.
How does DICE make money?
Two revenue lines are on record. Ticket Transaction Fees are the primary driver. The others are artist Merchandise (DICE Extras).
Who are DICE's main competitors?
Direct peers on record are Eventbrite, AXS (AEG) and Resident Advisor. Ticketmaster is listed as a broad incumbent. See Tickets is listed as a regional player. Emerging players are Shotgun, Bandsintown, TodayTix and Posh. Fever is listed as an others.
Does DICE have an API?
No public API is recorded for DICE.
What industry is DICE in?
DICE's product category is Live Event Ticketing Software. Its primary akta.pro industry code is MPAGAAAD, Ticketing, Box Office & Access Control, with a secondary code of MPAGAJAH, Pricing, Yield Management & Anti-Fraud Services. Its NAICS code is 711320 and its SIC code is 7900.