Everyday People
Everyday People is a Brooklyn-based event production company, founded in 2013 with 27 employees, that curates multicultural music events across 15+ global cities for urban culture enthusiasts seeking inclusive nightlife and African diaspora cultural experiences.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Everyday People does
Everyday People is a Brooklyn-based event production company, founded in 2013 with a 27-employee headcount, that curates multicultural music and entertainment events across 15+ cities worldwide. The core product is a series of daytime and nightlife events — featuring named DJs and live performances — hosted at third-party venues including The Rooftop at Pier 17 (NYC), 99 Scott (Brooklyn), The Salt Shed (Chicago), BOXPARK (London), AREA15 (Las Vegas), and NOWADAYS (Queens). Around the event series the company operates three satellite products: curated DJ mixes (streaming), event photography galleries (Pixieset-hosted), and a branded merchandise store. Sub-brands include AFRIQUE NYC, an African diaspora-focused edition at NOWADAYS, and THE AFTERS, a late-night after-hours format.
The business model is consumer-facing and event-driven, generating the vast majority of revenue from ticket sales transacted through third-party platforms — DICE as the primary partner, with Eventbrite, AXS (for Pier 17), and Weeztix (for Amsterdam) for regional audiences. Pricing is transaction-based with general admission and VIP/table tiers; the company does not publish per-event ticket prices. Customer acquisition mixes email newsletter (top of funnel), social/word-of-mouth, and ticketing-platform discovery (bottom of funnel), supported by venue partnerships that provide physical infrastructure without capital outlay. The audience is urban music and culture enthusiasts — primarily young adults and professionals — who align with the brand's values-driven positioning: explicit anti-discrimination community guidelines, inclusivity, and celebration of African diaspora culture.
The operating technology stack is intentionally lean: a Squarespace website (everydayppl.nyc) anchors digital presence, integrations connect to DICE/Eventbrite for commerce, Audience Republic for messaging/CRM, and Pixieset for photo hosting. No proprietary software, app, or AI/ML capability is disclosed. Geographic coverage spans North America (NYC, Miami, Chicago, LA, Atlanta, Houston, Las Vegas, SF, Washington DC), Europe (London, Amsterdam, Paris), Canada (Toronto), South America (São Paulo), and Africa (Johannesburg, Cape Town). Everyday People is a privately held, unfunded company with no disclosed institutional investors, parent company, or M&A activity.
Everyday People firmographics
Firmographics- Name
- Everyday People
- Legal name
- Everyday People
- Website
- https://everydayppl.nyc
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Everyday People is a Brooklyn-based event production company, founded in 2013 with 27 employees, that curates multicultural music events across 15+ global cities for urban culture enthusiasts seeking inclusive nightlife and African diaspora cultural experiences.
- Ownership category
- akta.pro rank
Everyday People industry classification
Industry- Product category
- Live Event Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)
- akta.pro secondary industries
- DJ & Electronic Music Venues (MPAGAIAE), Nightlife Events & Club Tickets (THAJAFAK), After-Hours Clubs (MPAGAIAK)
Keywords
Where Everyday People is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Everyday People business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Primary revenue stream from event ticket sales through third-party ticketing platforms including DICE and Eventbrite. Tickets are sold at varying price points with options for early bird, general admission, and VIP tiers depending on the event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General admission and VIP ticket options available per event |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Everyday People product offering
Product offeringCore offering
Everyday People produces and operates a recurring series of multicultural music and nightlife events hosted at partner venues across more than 15 cities worldwide. The company curates, promotes, and sells tickets for these experiences (via third-party ticketing platforms such as DICE, Eventbrite, AXS, and Weeztix) and also sells branded merchandise through an online store.
Product overview
Everyday People is an event production company that organizes multicultural music and entertainment events across cities globally. The company operates a single integrated platform offering event ticketing, music mixes, event photography, and branded merchandise. The core product is the event series itself, supported by the website's ticket sales, audio content, photo galleries, and merchandise store.
Differentiator
Problem solved
Functional benefit
Brands
- AFRIQUE NYC: An NYC-focused edition of the Everyday People event series celebrating African diaspora culture.
- THE AFTERS
Products and services
- Everyday People Events Curated multicultural music and entertainment events featuring DJs and live performances, held at iconic partner venues in major cities worldwide (NYC, Miami, Chicago, Amsterdam, London, Los Angeles, Las Vegas, Atlanta, São Paulo, Johannesburg, Cape Town, and others). Tickets sold via DICE, Eventbrite, AXS, and Weeztix, targeting adults seeking inclusive, culturally diverse nightlife experiences.
- Everyday People Shop Online merchandise store selling Everyday People branded apparel and accessories, supporting the brand identity of the event series and providing an additional revenue stream beyond ticket sales.
Companies that use Everyday People
Customer profileSegments1 record
Ideal customer profiles1 record
Everyday People technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Everyday People partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- DICEcoreDICE serves as a primary ticketing platform for Everyday People events. The partnership enables ticket sales, event discovery, and transactional messaging for event updates and confirmations. DICE is referenced in the privacy policy as a ticketing and messaging partner.
- EventbritecoreEventbrite serves as a secondary ticketing platform used for events including AFRIQUE NYC and Brasil events. The partnership handles ticket sales, RSVPs, and event-related communications.
- Audience RepublicminorAudience Republic is referenced in the privacy policy as a messaging partner that helps operate the business. Used for event-related communications and customer engagement.
- 99 ScottcoreBrooklyn-based venue hosting Everyday People events. Located at 99 Scott Avenue, Brooklyn, NY 11237.
- The Rooftop at Pier 17coreIconic NYC waterfront venue hosting Everyday People events. Located at 89 South Street, New York, NY 10038.
- The Salt ShedcoreChicago venue hosting Everyday People events. Located at 1357 North Elston Avenue, Chicago, IL 60642.
- BOXPARK (Wembley/Croydon)coreLondon venue locations hosting Everyday People events. BOXPARK Wembley and BOXPARK Croydon locations utilized.
- AREA15coreLas Vegas entertainment district hosting Everyday People events. Located at 3215 South Rancho Drive, Las Vegas, NV 89102.
- NOWADAYScoreQueens-based venue hosting AFRIQUE NYC events. Located at 56-06 Cooper Avenue, Queens, NY 11385.
- Wynwood MarketplacecoreMiami venue hosting Everyday People events. Located at 2250 Northwest 2nd Avenue, Miami, FL 33127.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Everyday People competitors and assessment
Company assessmentDirect peers
- Boiler Room: Boiler Room is a global music platform best known for live-streamed DJ sets from cities worldwide — closely comparable to Everyday People's curated DJ event model, multi-city footprint, and digital distribution via mixes.
- Afropunk: Afropunk is a cultural festival and media brand celebrating Black culture, music, and identity — directly comparable to Everyday People's African diaspora-focused, community-driven event positioning and multi-city presence.
- House of Yes: House of Yes is a Brooklyn-based inclusive nightlife and event brand with a strong values-driven, queer-friendly positioning — a direct cultural peer to Everyday People's 'conscious community' nightlife ethos in the same NYC creative scene.
- Brownies & Lemonade: Brownies & Lemonade is a global electronic music event production company running festivals, warehouse parties, and pop-ups across multiple cities — a direct operational peer to Everyday People's multi-city DJ event model.
Others
- Eventbrite: Eventbrite is a secondary ticketing platform partner for Everyday People — comparable as the broader ticketing infrastructure for live events, though it operates as a horizontal marketplace rather than a competing curated event brand.
- DICE: DICE is a primary ticketing platform partner for Everyday People — comparable as the infrastructure layer on which Everyday People's events are sold, but operating as a B2B SaaS platform rather than a competing event brand.
Emerging players
- Soul Clap: Soul Clap is a DJ duo and event brand running global day-to-night parties — comparable to Everyday People as a small-scale, brand-led electronic music event producer with curated community positioning.
- Elsewhere: Elsewhere is a Brooklyn-based multi-room music venue where Everyday People hosts events — comparable as a fellow NYC-rooted live music and nightlife operator, though as a venue owner rather than a touring event brand.
- Nothing But Thirty: Nothing But Thirty is a curated day-party and night-out lifestyle event brand targeting urban young professionals — comparable to Everyday People in the multicultural social-event space for similar demographics.
Broad incumbents
- Resident Advisor: Resident Advisor is the dominant global platform for electronic music event listings, ticketing, and editorial — comparable to Everyday People as a DJ event ecosystem, though it operates as a broader platform rather than a single event brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Everyday People social profiles
Digital presenceEveryday People financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everyday People leadership team
Management profileNumber of profiles
Everyday People funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everyday People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everyday People
What does Everyday People do?
Everyday People produces and operates a recurring series of multicultural music and nightlife events hosted at partner venues across more than 15 cities worldwide. The company curates, promotes, and sells tickets for these experiences (via third-party ticketing platforms such as DICE, Eventbrite, AXS, and Weeztix) and also sells branded merchandise through an online store.
Is Everyday People a public or private company?
Everyday People is a private company. It is classified as unknown and is currently operating.
When was Everyday People founded?
Everyday People was founded in -1. It employs 11 to 50 people.
Where is Everyday People based?
Everyday People is headquartered in New York, United States, in the North America region.
How does Everyday People make money?
One revenue line is on record: ticket Sales.
Who are Everyday People's main competitors?
Direct peers on record are Boiler Room, Afropunk, House of Yes and Brownies & Lemonade. Others are Eventbrite and DICE. Emerging players are Soul Clap, Elsewhere and Nothing But Thirty. Resident Advisor is listed as a broad incumbent.
Does Everyday People have an API?
No public API is recorded for Everyday People.
What industry is Everyday People in?
Everyday People's product category is Live Event Production. Its primary akta.pro industry code is MPAGAIAL, Nightlife Venue Groups & Operators (Multi-Location), with a secondary code of MPAGAIAE, DJ & Electronic Music Venues. Its NAICS code is 71131 and its SIC code is 7990.