BitMart
BitMart is a global cryptocurrency exchange serving 13M+ users across 180+ countries with 1,700+ trading pairs, offering spot and futures trading, AI-powered tools, crypto payment cards, a Web3 wallet, and tokenized pre-IPO access via IPOPrime.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What BitMart does
BitMart is a global cryptocurrency exchange founded in 2017 and headquartered in Seychelles, with operational offices in Miami Beach and Hong Kong. The platform serves over 13 million users across more than 180 countries and supports 1,700+ coins, tokens, and trading pairs — ranking second among major centralized exchanges by asset count. Its core technology stack delivers spot trading, USDⓈ-M and COIN-M perpetual futures, 5x margin trading, and a suite of auxiliary products including a self-custody Web3 Wallet (with passkey-based smart wallet and EOA modes), principal-protected and AUM-based copy trading, an AI agent marketplace (BitMart Skills), an AI sentiment tool (X Insight), a CFTC-regulated prediction market, and tokenized pre-IPO access via IPOPrime. BitMart US operates as a separately licensed entity across all 50 US states under a zero-fee model, and the platform also holds an Australian Financial Services Licence under the country's Digital Assets Framework.
The business model is primarily transaction-based: maker/taker fees on global spot and futures trading, zero-fee trading in the US (with revenue offset by card interchange, listings, and copy trading), BitMart Card fees (Visa and Mastercard prepaid), token listing fees, and revenue share from copy trading and staking products. Additional streams include subscription-style yield products (savings, staking, wealth management, RWA) and partnerships with infrastructure providers such as Zerohash (white-label staking) and Copper (institutional custody via ClearLoop). GTM combines self-serve retail onboarding through web and mobile apps, an institutional services channel, a broker/affiliate program, and community-led acquisition through 18+ localized Telegram channels and a global education initiative. The company completed a Series B led by Alexander Capital Ventures in November 2021 at a $300M+ post-money valuation.
BitMart firmographics
Firmographics- Name
- BitMart
- Legal name
- BitMart
- Website
- https://bitmart.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BitMart is a global cryptocurrency exchange serving 13M+ users across 180+ countries with 1,700+ trading pairs, offering spot and futures trading, AI-powered tools, crypto payment cards, a Web3 wallet, and tokenized pre-IPO access via IPOPrime.
- Ownership category
- akta.pro rank
BitMart industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Credit Card Issuing (52221)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)
- akta.pro primary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
- akta.pro secondary industries
- Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC), On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where BitMart is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BitMart business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Trading Fees (Maker/Taker): Standard maker/taker fee model for spot and futures trading on the main platform
- Zero-Fee Trading (US): Zero-fee model for trading, deposits, and withdrawals in US market as competitive differentiator
- Copy Trading Fees: Revenue from copy trading product with AUM-based management fees and profit sharing between Masters and Followers
- Token Listings: Revenue from listing new tokens and projects on the exchange platform
- BitMart Card Revenue: Transaction fees, card issuance fees (virtual cards free, physical cards from $50-120), and ATM withdrawal fees (2% after free tier) from crypto payment cards
- Staking and Savings Products: Yield products including savings, staking, wealth management, and RWA products generating returns for users
- Initial User Program: Early user acquisition program with zero fees on trading, deposits, and withdrawals for BitMart US launch
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Zero-Fee US Trading |
| Hybrid | Monthly | BitMart Card Cashback - Grocery and Dining |
| Hybrid | Monthly | BitMart Card Cashback - Online Shopping |
| Other | Monthly | BitMart Card - No Fees |
| Transaction based/ take rate | Pay-as-you-go | Crypto Prepaid Card |
| One time/ perpetual license | One time/ perpetual license | Plastic BitMart Card |
| One time/ perpetual license | One time/ perpetual license | Platinum Metal Card |
| Transaction based/ take rate | Pay-as-you-go | Maker/Taker Fee Model (Global) |
| Subscription | Monthly | Crypto Prepaid Card Interest |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels8 records
BitMart product offering
Product offeringCore offering
BitMart operates a global cryptocurrency exchange platform that provides retail and institutional users with spot trading, futures trading, margin trading, and peer-to-peer (P2P) trading services across a broad range of digital assets. The company complements its exchange with a crypto-backed debit card (BitMart Card), the BMX native token, and Web3 services to extend access to decentralized finance and on-chain applications.
Product overview
BitMart is a comprehensive cryptocurrency exchange platform serving over 13 million users across 180+ countries, operating as a unified platform-plus-modules architecture. The core exchange infrastructure supports Spot Trading, Futures Trading (USDⓈ-M and COIN-M), and Margin Trading (5x), complemented by advanced trading products including Pre-Market Trading, DEX (Beta), AMM Bot, and Copy Trading with AI capabilities. The AI Hub provides intelligent investment tools including AI Hub Investment (portfolio management), Beacon (AI assistant), BitMart Skills (AI agent marketplace), X Insight (social sentiment analysis), and AI-powered Copy Trading and Trading Bot. Finance products span Savings, Staking, Wealth Management, RWA (BMRUSD), Crypto Loans, and VIP Exclusive earning options, plus Principal-Protected and AUM-based Copy Trading variants. Real-world utility is delivered through BitMart Card (Visa) with up to 5.5% cashback, Crypto Prepaid Card (Mastercard), BitMart Pay (QR payments), P2P Trading, and TradFi (stocks/forex trading). The platform also offers IPOPrime for tokenized pre-IPO access, LaunchPrime and Powerdrop for token launches, and educational resources via BitMart Academy and Learn.Trade.Grow. BitMart US provides a dedicated US-compliant platform with 50-state licensing and zero-fee trading, while the Web3 Wallet offers self-custody solutions with Passkey-based and EOA modes.
Differentiator
Problem solved
Functional benefit
Brands
- BitMart Card: Crypto payment card offering cashback and global spending capabilities
- BitMart Pay
- IPOPrime
- BMX
- BitMart Skills
- BitMart Academy
- X Insight
- Learn. Trade. Grow.
Products and services
- BitMart Spot Trading A spot trading venue where users buy and sell cryptocurrencies at current market prices for immediate settlement. Designed for individual crypto investors and active traders seeking direct market exposure.
- BitMart Futures Trading Derivatives trading product enabling users to take leveraged long or short positions on supported cryptocurrencies. Targeted at experienced traders seeking hedging and speculative opportunities.
- BitMart Margin Trading Borrowed-funds trading product that allows users to amplify position size using platform-provided leverage against their existing crypto holdings. Aimed at intermediate to advanced traders.
- BitMart P2P Trading Peer-to-peer marketplace functionality allowing users to transact directly with one another using local payment methods. Built for users seeking fiat on- and off-ramps to crypto.
- BitMart Card Crypto-backed debit card that enables users to spend their digital-asset balances at merchants and ATMs. Designed for crypto holders seeking real-world spending utility from their holdings.
- BMX Token The native utility token of the BitMart platform, used for fee discounts, rewards, and participation in platform governance and promotions. Held by platform users and ecosystem participants.
- BitMart Web3 Web3-focused offering that extends BitMart's services into decentralized finance and on-chain applications for users exploring the broader crypto ecosystem.
Companies that use BitMart
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
BitMart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature6 records
BitMart partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ZerohashcoreWhite-label staking infrastructure provider enabling BitMart to offer crypto staking to users through single API integration, handling validator operations, rewards accounting, and compliance under MiCA authorization
- WYDE AssociationminorEAT cause coin listing as first cause coin on major centralized exchange; 50% of cause fees flow to Feed the Children, 50% allocated by EAT token holders through community voting
- AIxCrypto Holdings (AIxC Hub)coreStrategic partnership milestone: AIxC Hub platform surpassed 1.64 million registered wallet addresses and 7,200 registered teams, Season 2 transformation into Web2-to-Web3 super gateway
- AIxCrypto HoldingscoreStrategic partnership to launch co-branded virtual prepaid card program for eligible users within AIxC ecosystem, with BitMart serving as exclusive operator responsible for card issuance, user onboarding, compliance, and payment infrastructure
- CoppercoreClearLoop network integration enables institutional users to trade on BitMart while assets remain in secure, off-exchange custody, addressing traditional trust-security trade-off
Scale indicators10 records
Recent moves7 records
Expansion highlights7 records
BitMart competitors and assessment
Company assessmentDirect peers
- Bybit: Bybit is a derivatives-heavy global crypto exchange offering spot, futures, copy trading, and a launchpad — overlapping with BitMart across trading products and active trader segments.
- OKX: OKX is a global CEX with spot, futures, options, a self-custody Web3 wallet, and a launchpad — closely aligned with BitMart's exchange + Web3 wallet + token launch architecture.
- MEXC: MEXC is a global centralized exchange explicitly cited as carrying ~3,000 listed tokens versus BitMart's 1,700+, competing head-to-head for altcoin listings and retail derivatives volume.
- HTX (formerly Huobi): HTX is a global centralized spot and derivatives exchange with comparable product breadth (earn products, copy trading, token launchpad) targeting a similar retail-international user base.
- Gate.io: Gate.io is a long-running centralized exchange serving retail and pro traders globally with a broad token catalog, derivatives, and copy trading — comparable to BitMart across trading products and global reach.
- Crypto.com: Crypto.com is a centralized cryptocurrency exchange with Visa card issuance, staking, and a broad financial product suite — the closest analogue to BitMart's exchange-plus-card-plus-passport product strategy.
- KuCoin: KuCoin is a mid-tier centralized crypto exchange headquartered offshore (Seychelles) with a large altcoin selection, derivatives, earn products, and a P2P marketplace — directly comparable in target customer and product breadth to BitMart.
Broad incumbents
- Coinbase: Coinbase is the largest US-regulated centralized exchange and a broad incumbent across spot trading, custody, staking, and institutional services — overlapping with BitMart US but at materially greater scale.
- Kraken: Kraken is a long-established US-regulated centralized exchange with spot, futures, staking, and institutional services — a broader incumbent competing with BitMart for US-compliant trading volume.
- Binance: Binance is the global volume-leading centralized exchange with spot, futures, earn, and launchpad offerings — a broad incumbent whose product surface overlaps BitMart's but at far greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
BitMart social profiles
Digital presenceBitMart financial estimates
Financial estimateRevenue estimate
Valuation estimate
BitMart leadership team
Management profileNumber of profiles
Profiles5 records
BitMart funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BitMart M&A and investment
M&A and investmentM&A
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BitMart
What does BitMart do?
BitMart operates a global cryptocurrency exchange platform that provides retail and institutional users with spot trading, futures trading, margin trading, and peer-to-peer (P2P) trading services across a broad range of digital assets. The company complements its exchange with a crypto-backed debit card (BitMart Card), the BMX native token, and Web3 services to extend access to decentralized finance and on-chain applications.
Is BitMart a public or private company?
BitMart is a private company. It is classified as venture growth investor backed and is currently operating.
When was BitMart founded?
BitMart was founded in 2017. It employs 251 to 500 people.
Where is BitMart based?
BitMart is headquartered in New York, United States, in the North America region.
How does BitMart make money?
Seven revenue lines are on record. Trading Fees (Maker/Taker) is the primary driver. The others are zero-Fee Trading (US), copy Trading Fees, token Listings, bitMart Card Revenue, staking and Savings Products and initial User Program.
Who are BitMart's main competitors?
Direct peers on record are Bybit, OKX, MEXC, HTX (formerly Huobi), Gate.io, Crypto.com and KuCoin. Broad incumbents are Coinbase, Kraken and Binance.
Does BitMart have an API?
Yes. BitMart offers a public API with robust stability and extensive endpoints for programmatic trading and platform integration. The API enables developers to build automated trading systems, access market data, manage accounts, and integrate BitMart services into third-party applications. An Affiliate Program and Broker Program are available for partners seeking API-based integration with commission earning opportunities. Developer documentation is at www.bitmart.com/open-api-guide.
What industry is BitMart in?
BitMart's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAA, Crypto Payment Gateways & Checkout APIs, with a secondary code of FSADAIAC, Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid). Its NAICS code is 52232 and its SIC code is 6200.