What NICE does

NICE Ltd. is an Israeli-headquartered enterprise software company founded in 1986 and listed on Nasdaq and the Tel Aviv Stock Exchange under ticker NICE, with global headquarters in Ra'anana and US headquarters in Hoboken, New Jersey. The company provides the CXone customer experience AI platform that orchestrates human and AI agents, automates service workflows, and empowers workforces across more than 150 countries, processing over 25 billion customer interactions annually. Core capabilities span agentic experience automation (AI Agents for self-service, proactive engagement, sales, and process automation), engagement orchestration (IVR, omnichannel routing, digital experience, voice services), and workforce empowerment (workforce management, quality management, performance management, copilots). Following the September 2025 acquisition of Cognigy for approximately $955 million, NICE has integrated conversational and agentic AI as the platform's AI brain, complemented by Enlighten AI for domain-specific CX intelligence and Guardian AI for governance.

NICE generates revenue primarily through cloud/SaaS subscriptions on CXone, which represented 79% of total revenue ($603M of $768.6M) in Q1 2026 and grew 14.6% year-over-year, with full-year 2025 cloud revenue up 13% YoY. AI annual recurring revenue reached $345M in Q1 2026, growing 66% YoY, and was included in 100% of CXone enterprise deals closed in the quarter. Legacy on-premise licenses continue to cannibalize toward cloud as the company shifts from seat-based to hybrid subscription plus consumption-based pricing tied to AI inference usage. Distribution operates through a direct enterprise field sales motion augmented by a multi-tiered partner ecosystem (Platinum, Gold, certified) anchored by global system integrators including Capgemini, Infosys, Konecta, TTEC Digital, Concentrix, and Bell Integration, with technology partners such as ServiceNow, AWS, and Epic extending the platform. Customers span large enterprises and government agencies across financial services, telecom, retail, healthcare, insurance, energy/utilities, and aerospace, with notable logos including HMRC, Openreach/BT, Lufthansa Group, Fulton Bank, DNB Bank, SSE Airtricity, Generali, and Fabletics.

Name

NICE

Legal name

NICE Ltd.

Website

https://nice.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NICE Ltd. is an Israeli enterprise software company that provides the CXone AI platform for customer experience automation, serving large enterprises and government agencies across 150+ countries with cloud-based contact center, agentic AI, workforce engagement, and financial crime compliance solutions.

Ownership category

akta.pro rank

Product category

Customer Experience (CX) Software / Contact Center as a Service

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

akta.pro secondary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

Keywords

• Cloud contact center
• Customer experience platform
• Conversational AI software
• Workforce engagement management
• Financial crime compliance

Headquarters

HQ city

Ra'anana

HQ country

Israel

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cloud/SaaS Subscriptions: CXone cloud platform subscriptions representing 79% of total revenue in Q1 2026 ($603M of $768.6M total). Growing 14.6% YoY. Cloud revenue was 78% of total in Q4 2025 ($608.3M of $786.5M). Full-year 2025 cloud revenue grew 13% YoY.
2. AI Annual Recurring Revenue: AI ARR grew 66% YoY to $345M in Q1 2026, representing 14% of cloud revenue and 18% of cloud backlog. AI included in 100% of CXone enterprise deals closed in Q1 2026.
3. Professional Services: Implementation and consulting services delivered through certified partners and professional services teams to support enterprise deployments.
4. Legacy On-Premise: Traditional on-premise software licenses, experiencing cannibalization as customers migrate to cloud. Revenue declining as the company pivots to AI-driven, consumption-based pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels9 records

Core offering

NICE provides an enterprise customer experience (CX) AI platform, branded CXone, that orchestrates human and AI agents, automates service delivery, and empowers contact center workforces across voice and digital channels. The platform is powered by Cognigy's conversational and agentic AI technology (acquired September 2025 for ~$955M) and processes 25B+ customer interactions annually across 150+ countries. NICE Actimize is a separate business line delivering financial crime, fraud detection, anti-money laundering (AML), and KYC compliance software to financial institutions.

Product overview

NICE offers a unified CXone enterprise customer experience AI platform architecture with three core capability pillars: Agentic Experience Automation (AI agents for self-service, proactive engagement, sales, and process automation), Engagement Orchestration (omnichannel routing, IVR, digital experience, voice services, outbound engagement), and Workforce Empowerment (workforce management, quality management, performance management, recording, analytics, feedback, and AI copilots). The platform integrates Cognigy's conversational and agentic AI technology, acquired in September 2025 for $955 million, which serves as the AI brain powering the platform's autonomous agent capabilities. NICE Actimize provides separate financial crime and compliance solutions including fraud detection and KYC. The company serves organizations across 150+ countries processing over 25 billion interactions annually.

Differentiator

Problem solved

Functional benefit

Brands

• CXone: The enterprise customer experience AI platform to orchestrate human and AI agents, automate service, empower workforce, and accelerate intelligent experiences at scale.
• Cognigy
• Enlighten AI
• Actimize

Products and services

• CXone The enterprise customer experience AI platform that orchestrates human and AI agents, automates service, empowers workforces, and accelerates intelligent experiences at scale. CXone integrates agentic AI, omnichannel engagement, workforce engagement, and analytics as a unified cloud platform for large enterprise contact centers.
• NICE Cognigy Conversational AI and Agentic AI platform acquired by NiCE in September 2025. Provides generative and agentic AI technology for building intelligent virtual agents capable of autonomous task execution across customer service workflows. Now integrated into CXone to power AI agents for self-service, proactive engagement, sales and marketing, and process automation.
• NICE Actimize Financial crime and compliance solutions division providing fraud detection, anti-money laundering (AML), and Know Your Customer (KYC) capabilities for banks and financial institutions. The X-Sight Enterprise platform offers cloud-based SaaS solutions for fraud and financial crime operations.
• CXexchange Marketplace Partner solutions marketplace that extends capabilities on the CXone platform through certified partner applications and integrations, accessed by enterprise customers to discover third-party add-ons.

Quantifiable outcome

• One-third reduction in missed appointments and inbound contact volumes at Openreach
• +8 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature7 records

Scale indicators13 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Genesys: Genesys is one of the closest direct competitors to NICE in enterprise CCaaS and CX orchestration, offering the Genesys Cloud platform with AI, workforce engagement, and omnichannel routing aimed at the same large enterprise and BPO buyer as NICE CXone.
• Five9: Five9 is a pure-play cloud CCaaS vendor serving enterprise contact centers with AI, workforce engagement, and digital channels, competing head-to-head with NICE CXone in mid-market and enterprise segments with a comparable subscription business model.
• 8x8: 8x8 delivers integrated cloud contact center and UCaaS solutions, overlapping directly with NICE CXone's voice, omnichannel, and AI capabilities, particularly in mid-market and international deployments.
• RingCentral: RingCentral's RingCX product bundles CCaaS into its UCaaS platform, competing with NICE on integrated voice + digital + AI offerings, especially for SMB and mid-market customers seeking a single-vendor communications stack.
• Verint Systems: Verint is a direct competitor in workforce engagement management (WEM), interaction analytics, and quality management — categories that overlap with several modules within NICE's CXone platform.

Broad incumbents

• Cisco (Webex Contact Center): Cisco's Webex Contact Center is part of its broader collaboration and networking portfolio, competing with NICE CXone for enterprise customers — particularly those already standardized on Cisco telephony and networking infrastructure.
• Microsoft (Dynamics 365 Contact Center): Microsoft's Dynamics 365 Customer Service and Contact Center, built on Azure and tightly integrated with Teams and Copilot, is a broad incumbent alternative for enterprises already standardized on the Microsoft cloud stack.
• Amazon Web Services (Amazon Connect): Amazon Connect is AWS's cloud-native CCaaS offering, deeply integrated with the broader AWS stack, competing with NICE for enterprises seeking consumption-priced, developer-friendly contact center infrastructure inside AWS.
• Salesforce (Service Cloud): Salesforce Service Cloud is a broad CRM-led customer service platform with Einstein AI, frequently integrated with CCaaS platforms and competing with NICE for the customer engagement budget of Salesforce-centric enterprises.

Emerging players

• Talkdesk: Talkdesk is a cloud-native CCaaS vendor focused on AI-first customer service experiences, competing with NICE primarily in mid-market and specific verticals with a more focused but smaller-scale platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NICELtd
• YouTubeyoutube.com/channel/UC4tmsS3fAVLp1Ue0DF-EauA
• Facebookfacebook.com/OfficialNICELtd
• LinkedInlinkedin.com/company/nice-systems

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICE