Omni

What Omni does

Omni Analytics, Inc. is a San Francisco-based software company founded in 2022 by former Google/Looker executives Colin Zima, Jamie Davidson, and Chris Merrick. It sells a unified AI analytics platform that combines a built-in semantic layer, business intelligence, embedded analytics, spreadsheets, a SQL IDE, point-and-click exploration, and a family of AI agents into a single product. The semantic layer — which centralizes metric definitions, joins, permissions, and AI context — sits beneath every surface, including dashboards, workbooks, Blobby (Omni's AI assistant), the Modeling Agent, Agent Skills, the Dashboard Builder, and embedded analytics deployments inside customer products. The platform connects natively to Snowflake, Databricks, Google BigQuery, Amazon Redshift, Postgres, Clickhouse, MotherDuck, MySQL, Microsoft SQL Server, and Trino, and integrates bi-directionally with dbt.

The company pursues a hybrid go-to-market: an enterprise field-sales motion anchored by "Request Demo" and "Schedule a 1:1 Demo" CTAs, a product-led self-serve Free Trial entry point on omni.co, channel co-sell with Snowflake and Databricks (both strategic investors), and an OEM/embedded motion in which Omni is white-labeled inside customer products (BambooHR Elite, Ordermentum, ActiveProspect, Aviatrix, Uscreen, Workramp). Pricing is quote-based and not publicly disclosed; tiered packaging (e.g., BambooHR Core / Pro / Elite on Omni) suggests seat- or end-user-based subscription pricing negotiated per customer. A significant share of revenue therefore scales with embedded end-user counts rather than Omni's direct sales headcount. The company operated offices in San Francisco, Dublin, and Sydney, served over 200 customers at the Series B, and reached profitability in early 2026.

Omni's capital base totals approximately $206.5 million across a Series A-like 2022 SEC offering of $17.5 million, a $69 million Series B led by ICONIQ Growth in March 2025, and a $120 million Series C led by ICONIQ in April 2026 at a $1.5 billion post-money valuation that included a $30 million employee tender offer. Snowflake Ventures and Databricks Ventures participated as strategic investors, and the company acquired embedded-analytics peer Explo in October 2025 to deepen its OEM capabilities.

Name

Omni

Legal name

Omni Analytics, Inc.

Website

https://omni.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Omni Analytics sells a unified AI analytics platform built on a governed semantic layer, serving enterprise data, business, and product teams with BI, embedded analytics, spreadsheets, and AI agents. Its 200+ customers include BambooHR, Condé Nast, Synthesia, Perplexity, Mercury, and Guitar Center.

Ownership category

akta.pro rank

Product category

Business Intelligence Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

akta.pro secondary industries

Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC), Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Columnar / Analytical Databases (OLAP) (HDAEAAAG)

Keywords

• AI analytics platform
• Business intelligence software
• Semantic layer platform
• Embedded analytics solution
• Data warehouse analytics

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription (SaaS): Primary B2B SaaS revenue stream — customers subscribe to Omni's BI and embedded analytics platform; pricing is quote-based / not publicly disclosed. Customers referenced include BambooHR, Synthesia, Guitar Center, Heidi, Perplexity, Mercury, and others.
2. Embedded Analytics Licensing: Omni is white-labeled inside customer products (e.g., BambooHR's Elite tier, ActiveProspect, Uscreen, Aviatrix, Workramp), supporting tiered and per-customer pricing driven by end-user counts and customization requirements (BambooHR scaled to 100K+ end users).
3. Employee Tender Offer / Secondary Liquidity: The Series C round included a $30M employee tender offer, providing liquidity to employees; this is a one-time liquidity mechanism layered onto the primary capital raise rather than an operating revenue stream.

Pricing tiers

Go-to-market motion4 records

Core offering

Omni sells a unified AI analytics platform, Omni, that combines a built-in semantic layer, business intelligence (BI) dashboards, embedded analytics, spreadsheets, a SQL IDE, point-and-click exploration, workbooks, and AI-powered agents into one product sitting on top of customer data warehouses such as Snowflake, Databricks, Google BigQuery, and Amazon Redshift. The platform's semantic layer governs metrics, dimensions, joins, permissions, and AI context, enabling Blobby and other agents to generate trusted, governed "semantic queries" rather than raw SQL for BI dashboards and AI-driven chat, while an embedded analytics offering allows product teams to white-label Omni inside their own applications via SSO, APIs, and an MCP server.

Product overview

Omni is a unified AI analytics platform that combines a built-in semantic layer, business intelligence (BI), embedded analytics, spreadsheets, a SQL IDE, point-and-click exploration, and AI-powered agents into a single product. The core platform (Omni) is extended by a family of AI products and modules: Blobby (the AI agent/assistant), the Modeling Agent (for semantic-model building), Agent Skills (for repeatable governed workflows), the Dashboard Builder (AI-assisted dashboard creation), AI Hub (AI observability and evaluation), the Omni Slack Agent, and the Snowflake Cortex Code (CoCo) Skills bundle. Supporting components include the Omni CLI, the Omni MCP Server (for connecting external AI tools like Claude, ChatGPT, and Cursor), Workbooks, Dashboards, Spreadsheets, the SQL IDE, point-and-click exploration, Topics (curated datasets within the semantic layer), the semantic layer itself, and an embedded analytics offering. Explo, an embedded analytics company acquired in October 2025, is being integrated into the platform. The semantic layer and Topics form the governance foundation that powers both BI and AI capabilities, ensuring consistent, trusted answers across every user and surface.

Differentiator

Problem solved

Functional benefit

Brands

• Blobby: Omni's named AI agent/assistant that powers chat, dashboard generation, modeling, and other AI-driven workflows within the Omni platform.

Products and services

• Omni Analytics Platform Omni's flagship unified AI analytics platform that combines a built-in semantic layer, business intelligence (BI), embedded analytics, spreadsheets, dashboards, workbooks, a SQL IDE, point-and-click exploration, and AI-powered agents into a single product that turns a customer's data warehouse into a source of truth for AI. Sold to enterprise data teams and product organizations, with quote-based subscription pricing.
• Embedded Analytics White-label embedded analytics offering that lets customers ship AI analytics inside their own product with SSO embedding, APIs, the MCP server, custom branding, field-level security, and per-customer customizations via the model extension API. Sold to SaaS and product teams as a tiered offering (e.g., BambooHR Core / Pro / Elite), with deployments scaling to 100,000+ end users.
• Semantic Layer Omni's built-in semantic layer defines metrics, dimensions, joins, business logic, permissions, and AI context in one place; it serves as the foundation for both BI dashboards and AI agents, ensuring consistent, trustworthy answers across users with row-level security enforcement. Sold as part of the Omni platform, with reverse-sync to Snowflake Semantic Views and Databricks Metric Views.
• Modeling Agent AI agent that lives in the semantic layer and helps data teams write and maintain it by defining views, joins, dimensions, and measures from a database schema, refining them into Topics, catching validation issues, and applying changes in Sandbox, Review, or Auto mode, with IDE plugins for Cursor, Claude Code, and Codex. Generally available to Omni customers as a distinct product capability.
• AI Hub AI command center for data teams that provides observability (Overview, Quality, Usage dashboards), Improve (Suggestions that turn usage into semantic-model edits), and Validate (AI Evals that compare prompt-set runs across model branches) in one place. Available to Omni admins in the main navigation.
• Agent Skills Framework for packaging repeatable data workflows as governed agents on the semantic layer, with each Skill having a label, optional input prompt, and description; composes governed queries, external tool calls (Slack, GitHub, Google Drive, etc.), and artifact outputs. Generally available within the Omni platform.
• Dashboard Builder AI capability within Blobby that builds governed dashboards from a prompt, an existing chat, or an uploaded dashboard image, planning tiles, picking chart types, applying filters, and laying out the grid; produces a draft reviewable in Omni's standard dashboard editor before publish. Generally available to existing Omni users.
• Explo (acquired embedded analytics product) Embedded analytics product acquired by Omni in October 2025 to expand customer-facing analytics capabilities for product teams; Explo's product continues to operate during the transition as it is integrated more deeply into Omni's offerings, supporting complex analytics use cases and global presence.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability12 records

Feature10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mode Analytics: Mode combines SQL notebooks, BI dashboards, and collaboration on top of cloud warehouses, targeting the same data team buyer as Omni and recently layering on AI features.
• Logi Analytics: Logi Analytics is an established embedded analytics and BI platform focused on customer-facing analytics inside SaaS products — directly comparable to Omni's embedded line and to the recently acquired Explo business.
• Sigma Computing: Sigma is a direct peer offering a cloud-native BI and spreadsheet platform that sits directly on top of data warehouses (Snowflake, Databricks, BigQuery), with a focus on governed metrics and self-service exploration — the same core thesis as Omni.
• Hex: Hex is an AI-native data workspace combining notebooks, app-building, and BI on top of cloud warehouses, with Magic AI for code and analysis — directly competing with Omni's AI and workbook positioning.
• ThoughtSpot: ThoughtSpot is an AI-driven analytics platform with natural-language search, Spotter AI agent, and embedded offerings, competing head-to-head with Omni in AI analytics and embedded BI.

Broad incumbents

• Snowflake Cortex Analyst: Snowflake Cortex Analyst is a native text-to-SQL AI analyst inside the Snowflake AI Data Cloud. It is a key co-sell partner and investor in Omni but also a native alternative that competes for the same Snowflake workloads.
• Looker (Google Cloud): Looker pioneered the semantic-layer BI model that Omni's founders created, and is now part of Google Cloud's broader AI/data portfolio. It competes broadly in the same category with the advantage of native Google distribution.
• Databricks Genie: Databricks Genie is a native AI-analytics surface inside the Databricks Lakehouse Platform. It is a strategic channel partner and investor in Omni but also a direct substitute for Omni's AI analytics inside Databricks accounts.
• Domo: Domo is a long-running cloud BI and data app platform with embedded, AI, and dashboarding capabilities. It is a broad incumbent that competes with Omni for mid-market and enterprise BI budgets.
• Tableau (Salesforce): Tableau is the established enterprise BI incumbent under Salesforce, now adding Einstein AI and semantic capabilities. It is a broad incumbent whose installed base Omni must displace to win enterprise deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/exploreomni
• Xx.com/Omni
• LinkedInlinkedin.com/company/exploreomni

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omni