Thrive
Thrive is a global managed services provider delivering outsourced cybersecurity, cloud, AI, and IT infrastructure to mid-market organizations across North America, the UK, Australia, and Asia, serving 2,500+ customers via its ServiceNow-powered platform.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Thrive does
Thrive is a global technology outsourcing provider delivering outsourced IT infrastructure, cybersecurity, cloud, and managed services to mid-market organizations (typically 100-5,000 employees). Founded in 2016 and headquartered in Foxborough, Massachusetts, the company has grown to over 1,600 employees across North America, the U.K., Australia, and Asia, serving 2,500+ customers and 180,000+ end users across 325,000+ managed devices. Thrive is backed by Berkshire Partners and Court Square Capital Partners following a January 2025 strategic investment that facilitated the exit of M/C Partners.
The company's core technology is the Thrive Platform, powered by ServiceNow, which unifies ITSM (TransformIT), security orchestration (Cybersecurity Mesh Architecture), endpoint/network detection and response (MDR/EDR/NDR), AI governance (Managed AI Workspace with access to 58 LLMs), and managed AI services under a single-vendor delivery model. Cybersecurity operations are anchored by an in-house 24x7 SOC staffed by certified professionals holding 900+ technical certifications, supported by a dedicated Cyber Incident Response Team. Compliance coverage spans SOC 2 Type II, SOC 3, ISO 27001:2022, ISO 9001:2015, Cyber Essentials Plus, CMMC Level 2, HIPAA, PCI-DSS, GDPR, GLBA, CJIS, DORA, and SEC frameworks.
Thrive generates revenue primarily through recurring managed services subscriptions (cybersecurity, cloud, networking, IT infrastructure), supplemented by managed AI services, professional/advisory engagements (vCISO, vCIO, technical account management), and compliance services. Distribution is via enterprise field sales augmented by a channel partner program, with scale built through 27 acquisitions since founding and a stated target of $1B in annual revenue by end of 2029. The company holds industry recognition including MSP Titan of the Year (2024), MSP 501 (2025), and multiple channel and cybersecurity awards.
Thrive firmographics
Firmographics- Name
- Thrive
- Legal name
- Thrive Operations LLC
- Website
- https://thrivenextgen.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thrive is a global managed services provider delivering outsourced cybersecurity, cloud, AI, and IT infrastructure to mid-market organizations across North America, the UK, Australia, and Asia, serving 2,500+ customers via its ServiceNow-powered platform.
- Ownership category
- akta.pro rank
Thrive industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Service Desk & ITSM Outsourcing (BPAEAMAF)
- akta.pro secondary industries
- Security Operations Center (SOC) as a Service (BPAEADAB), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH)
Keywords
Where Thrive is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices29 records
Markets served
Thrive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Managed Services (MSP): Comprehensive managed IT services covering cybersecurity, cloud, networking, and IT infrastructure delivered as recurring subscriptions. The company serves as a single-vendor outsourced IT department for mid-market organizations.
- Managed AI Services: AI consulting and managed AI workspace services helping organizations design and implement AI solutions. Revenue derived from consulting engagements and ongoing managed AI services subscriptions.
- Professional Services: Advisory services including vCISO, vCIO, technical account management, digital transformation consulting, and IT compliance consulting. Typically delivered as project-based or retainer engagements.
- Compliance Services: Governance, Risk, and Compliance services including baseline assessments, program implementation, continuous compliance monitoring, and audit support across multiple regulatory frameworks.
- Security Services: Cybersecurity services including MDR, EDR, NDR, vulnerability management, penetration testing, and incident response delivered as managed services subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise managed services with comprehensive cybersecurity, cloud, and IT support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Thrive product offering
Product offeringCore offering
Thrive is a global managed services provider delivering outsourced IT infrastructure, cybersecurity, cloud, and AI services to mid-market organizations through its ServiceNow-powered Thrive Platform. The company consolidates cybersecurity (MDR/EDR/NDR, incident response, vulnerability management), cloud services (DRaaS, colocation, network management), AI services (Managed AI Workspace, Managed AI Services), and compliance (Abacode Compliance Services) into recurring subscription engagements. Thrive serves as a single-vendor outsourced IT department for over 2,500 customers, supported by a 24x7 in-house SOC and over 1,600 employees across North America, the UK, Australia, and Asia.
Product overview
Thrive is a global technology outsourcing provider offering a comprehensive NextGen managed services platform built on ServiceNow, combining cybersecurity, cloud, AI, and traditional IT managed services. The portfolio centers on the Thrive NextGen Platform and TransformIT (ServiceNow-based ITSM) as core delivery mechanisms, supplemented by specialized services including Managed AI Services with the Managed AI Workspace (access to 58+ AI models), ThriveCloud (enterprise virtualization), and Abacode Compliance Services (GRC). The cybersecurity suite encompasses MDR, EDR, NDR, vulnerability management, autonomous penetration testing, patch management, managed firewall, dark web monitoring, email security, DNS filtering, incident response, and advisory services. Cloud offerings include DRaaS, colocation, global network management, and Microsoft 365 platform services. The company has grown through 27 acquisitions since founding, adding regional presence and specialized capabilities through acquired brands including The Longleaf Network, Safety Net, ONI, Custard Technical Services, Abacode, VitalCORE, Worksighted, Baroan Technologies, and Secured Network Services.
Differentiator
Problem solved
Functional benefit
Brands
- Thrive Platform: A NextGen platform powered by ServiceNow that enables IT teams to deliver better service with less time and effort
- TransformIT
- ThriveCloud
- Managed AI Workspace
- Compliance Center
- Abacode Compliance Services
Products and services
- Thrive NextGen Managed Services Comprehensive managed IT services delivered as a single-vendor outsourced IT department covering cybersecurity, cloud, AI, networking, and IT infrastructure for mid-market organizations.
- Thrive NextGen Platform ServiceNow-powered unified managed services platform enabling IT teams to deliver better service through standardization, scalability, and automation.
- TransformIT Human-centered ITSM platform built on ServiceNow that streamlines IT service delivery and boosts user satisfaction, positioned as a managed entry point into ServiceNow-based ITSM for small and midsize organizations.
- Managed AI Services Consulting and managed services suite helping organizations design and implement AI solutions across data strategy, security, and use cases.
- Managed AI Workspace Secure AI platform providing access to 58 large language models under a single governance layer for mid-market organizations moving from AI experimentation to production-grade workflows.
- Managed Detection and Response (MDR) Human-led cybersecurity service combining technology and skilled security professionals for real-time threat detection and mitigation across networks, cloud infrastructure, servers, and SaaS applications through the 24x7 SOC.
- Managed Endpoint Detection and Response (EDR) Proactive, real-time endpoint security with automated threat blocking and 24x7 SOC monitoring, partnering with Fortinet and SentinelOne for next-gen threat detection and orchestrated threat containment.
- Network Detection and Response (NDR) AI-powered network traffic analysis detecting hidden threats across east-west and north-south traffic patterns, delivering actionable threat intelligence.
- Incident Response and Remediation On-demand security response services with a dedicated Cyber Incident Response Team (CIRT) providing containment, removal, and engineering assistance to rebuild and restore critical systems.
- Attack Surface & Risk Management Continuous threat exposure management program combining vulnerability management, autonomous penetration testing, dark web monitoring, and patch management to identify entry points and actively remediate them.
- Email Security Managed email security with AI-powered secure email gateway protecting against viruses, malware, phishing, and zero-day threats for Microsoft 365 and Google Workspace environments.
- DNS Web Filtering Secure DNS filtering blocking malicious websites and domains using AI and threat intelligence powered by DNSFilter, protecting both network and roaming devices.
- Security Advisory and Consulting Expert cybersecurity consulting including vCISO services, risk assessments, compliance consulting, and vendor due diligence with over 250 years of combined team experience holding CISSP and CISM certifications.
- Abacode Compliance Services Managed Governance, Risk, and Compliance (GRC) portfolio providing continuous compliance programs across frameworks including CMMC Level 2, PCI-DSS, HIPAA, GDPR, SOC 2, and ISO 27001.
- Compliance Center Managed compliance expertise and services supporting continuous compliance across multiple regulatory frameworks.
- Disaster Recovery as a Service (DRaaS) Cloud-based business continuity solution with real-time data replication, automated recovery, and warm/hot site services for rapid restoration of critical systems, leveraging Veeam and VMware Cloud Director.
- Colocation Services Managed colocation with 100% uptime guarantee across SOC 2 Type II certified global data centers in London, Toronto, Hong Kong, and U.S. locations for organizations with applications not cloud-ready.
- ThriveCloud Enterprise-class virtualization platform offering private cloud infrastructure with 24/7 monitoring, management, and support, housed in world-class SOC 2 Type II certified global data centers.
- Global Network Management Enterprise-class network performance, reliability, and availability with 24x7x365 monitoring and management of leading technology platforms including Fortinet, Cisco, and Meraki.
- Managed Secure SD-WAN Application-aware path selection combining networking and security with multi-path intelligence, automated failover, and integrated threat protection.
- Microsoft 365 Platform Services Managed services for the Microsoft 365 ecosystem including Office 365, SharePoint, Teams, Power Platform, Teams Phone, Copilot, and Purview governance.
- CJIS-Approved Hosting Criminal Justice Information Services approved cloud hosting capability for public safety agencies meeting stringent CJIS compliance requirements with geo-diverse backup.
- Advisory Services (vCISO, vCIO, Enterprise TAM) Executive-level advisory including Virtual Chief Information Security Officer (vCISO), Virtual Chief Information Officer (vCIO), and Enterprise Technical Account Management (ETAM) for high-velocity clients.
- Client Portal Integrated customer-facing dashboard for service management, reporting, and performance insights.
- Managed Help Desk and Support Rapid assistance from expert engineers through managed help desk and broad support solutions for end-user and IT issues.
Quantifiable outcome
- 99.3% CSAT score
- +3 more outcomes
Companies that use Thrive
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
Thrive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature8 records
Thrive partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic, minor and core.
- TeamViewerstrategicPartnership to integrate TeamViewer's Digital Employee Experience (DEX) capabilities into Thrive's NextGen managed services platform, enabling deeper endpoint visibility, advanced automation, and proactive issue resolution.
- SquareminorExpanded partnership for retail inventory management enabling retailers to synchronize product catalogs, inventory, and sales between in-store operations and e-commerce platforms.
- HPE (Hewlett Packard Enterprise)strategicAPAC expansion through HPE partnership leveraging HPE GreenLake for enterprise cloud management, Nutanix for virtualization, and Microsoft Azure for public cloud offerings.
- ServiceNowcoreServiceNow serves as the platform foundation for Thrive's NextGen managed services platform, TransformIT ITSM solution, and AI-driven automation capabilities. Thrive positions itself as a model ServiceNow partner among MSPs.
- ServiceNowcoreServiceNow showcases Thrive as a customer using AI-driven tools, automation, and technologies internally to enhance service delivery and security.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
Thrive competitors and assessment
Company assessmentDirect peers
- ConnectWise: ConnectWise provides IT management software and automation for MSPs, including PSA, RMM, and cybersecurity products; comparable to Thrive as a peer in mid-market managed services enablement and partner ecosystems.
- Navisite: Navisite is a managed cloud and managed services provider focused on Microsoft, AWS, and Oracle workloads; comparable to Thrive in delivering managed cloud, security, and application management to mid-market regulated customers.
- Kaseya: Kaseya is a leading MSP platform provider offering RMM, PSA, security, and backup tools; it is the most direct competitor to Thrive in serving mid-market MSPs and managed IT service buyers with an integrated software-plus-services stack.
- Rackspace Technology: Rackspace is a pure-play managed cloud and IT services provider serving mid-market and enterprise customers across multiple hyperscalers; comparable to Thrive in managed cloud, security, and multi-cloud managed services delivery model.
- CompuCom: CompuCom is a managed IT services and workplace solutions provider owned by LG; comparable to Thrive in delivering outsourced IT, end-user support, and managed cloud services to mid-market and enterprise customers.
- Insight Enterprises: Insight is a global IT solutions and managed services provider combining hardware, software, and services delivery; comparable to Thrive in targeting mid-market customers with integrated IT, cloud, and security offerings.
Emerging players
- Pax8: Pax8 is a cloud distribution and managed services platform provider for SMB-focused MSPs; comparable to Thrive at the partner and platform layer where both enable mid-market managed services delivery through technology aggregation.
Broad incumbents
- CDW Corporation: CDW is a large IT solutions and services provider with growing managed services and security practices; comparable to Thrive as a broad incumbent serving mid-market with combined hardware, software, and managed services.
- Accenture Song / Managed Services: Accenture provides large-scale managed services across cloud, security, and IT operations; comparable as a broad incumbent competing for the same mid-market and enterprise managed services wallet that Thrive targets.
- IBM Technology Lifecycle Services: IBM's Technology Lifecycle Services and Managed Infrastructure businesses compete broadly with Thrive across hybrid cloud, IT outsourcing, and security managed services, especially for customers seeking a global incumbent vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Thrive social profiles
Digital presenceThrive compliance and trust
Trust signalCompliance15 records
Thrive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thrive leadership team
Management profileNumber of profiles
Profiles9 records
Thrive subsidiaries and ownership
Company hierarchySubsidiaries13 records
Thrive funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thrive M&A and investment
M&A and investmentM&A24 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thrive
What does Thrive do?
Thrive is a global managed services provider delivering outsourced IT infrastructure, cybersecurity, cloud, and AI services to mid-market organizations through its ServiceNow-powered Thrive Platform. The company consolidates cybersecurity (MDR/EDR/NDR, incident response, vulnerability management), cloud services (DRaaS, colocation, network management), AI services (Managed AI Workspace, Managed AI Services), and compliance (Abacode Compliance Services) into recurring subscription engagements. Thrive serves as a single-vendor outsourced IT department for over 2,500 customers, supported by a 24x7 in-house SOC and over 1,600 employees across North America, the UK, Australia, and Asia.
Is Thrive a public or private company?
Thrive is a private company. It is classified as private equity controlled and is currently operating.
When was Thrive founded?
Thrive was founded in 2016. It employs 11 to 50 people.
Where is Thrive based?
Thrive is headquartered in San Francisco, United States, in the North America region.
How does Thrive make money?
Five revenue lines are on record. Managed Services (MSP) is the primary driver. The others are managed AI Services, professional Services, compliance Services and security Services.
Who are Thrive's main competitors?
Direct peers on record are ConnectWise, Navisite, Kaseya, Rackspace Technology, CompuCom and Insight Enterprises. Pax8 is listed as an emerging player. Broad incumbents are CDW Corporation, Accenture Song / Managed Services and IBM Technology Lifecycle Services.
Does Thrive have an API?
No public API is recorded for Thrive.
What industry is Thrive in?
Thrive's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAMAF, Service Desk & ITSM Outsourcing, with a secondary code of BPAEADAB, Security Operations Center (SOC) as a Service. Its NAICS code is 541513 and its SIC code is 7373.