Synthesized
Synthesized provides an AI-native platform that generates compliant, production-realistic synthetic test data for enterprise software development, ML/AI training, and cloud migration. It serves regulated industries — primarily banking, healthcare, energy, insurance, and telecom — through direct enterprise sales and AWS, Azure, and Google Cloud marketplaces.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Synthesized does
Synthesized is a London-headquartered AI software company, founded in 2020, that provides an enterprise test data management platform for generating compliant, production-realistic synthetic data. The company's core offering enables organizations in regulated industries — primarily banking and financial services, healthcare and life sciences, and energy and utilities — to create governed test data for software testing, AI/ML model training, and cloud migration without exposing sensitive production information. The platform comprises three principal products: the Synthesized Platform (the overarching AI-native test infrastructure), the Synthesized TDK (Test Data Kit) for CI/CD-integrated database masking, subsetting, and provisioning, and the Synthesized SDK (Scientific Data Kit) for ML-focused data rebalancing and synthetic data generation, supported by the open-source FairLens bias detection library.
The underlying technology combines Generative Adversarial Networks (GANs) and generative models with proprietary algorithms to produce statistically faithful synthetic data sets that comply with GDPR, HIPAA, CCPA, and LGPD. The platform integrates with 15+ enterprise databases (including SAP HANA, Oracle, PostgreSQL, SQL Server, MySQL, DB2, and SAP Sybase), major enterprise applications (SAP, Oracle Fusion, Workday, Microsoft D365, ServiceNow), CI/CD tooling (Jenkins, CircleCI, GitLab, GitHub Actions), and is distributed via direct enterprise sales as well as listings on AWS, Azure, and Google Cloud marketplaces. Synthesized reports measurable customer outcomes including 70% faster delivery cycles for SAP test data modernization, 4-15% improvement in ML model performance, 20%+ developer productivity gains, and 0% sensitive data leakage.
The commercial model is a quote-based enterprise subscription sold through direct field sales to large organizations, supplemented by cloud marketplace transactions and professional services for regulated-industry deployments. The company operates from London (HQ), New York (US regional HQ), and Alpharetta, GA, and has raised approximately $22.8 million in total funding, including a $20 million Series A in September 2025 led by Redalpine Venture Partners with participation from Deutsche Bank, IQ Capital, Mercia Ventures, Seedcamp, and UBS. Named customers include Deutsche Bank, UBS, the European Commission, a leading UK university, a global insurer, a healthtech B2C firm, and a life sciences B2B firm.
Synthesized firmographics
Firmographics- Name
- Synthesized
- Legal name
- Synthesized Ltd
- Website
- https://synthesized.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synthesized provides an AI-native platform that generates compliant, production-realistic synthetic test data for enterprise software development, ML/AI training, and cloud migration. It serves regulated industries — primarily banking, healthcare, energy, insurance, and telecom — through direct enterprise sales and AWS, Azure, and Google Cloud marketplaces.
- Ownership category
- akta.pro rank
Synthesized industry classification
Industry- Product category
- Test Data Management
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Synthetic Data Generation Platforms (HDAAALAA)
- akta.pro secondary industries
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where Synthesized is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Synthesized business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Software Licenses: Subscription-based licensing for enterprise customers accessing the Synthesized platform for test data generation, masking, and subsetting. Pricing is quote-based and tailored to enterprise needs.
- Cloud Marketplace Sales: Revenue generated through cloud marketplace listings on AWS, Azure, and Google Cloud Platform where customers can deploy and pay for Synthesized products directly.
- Professional Services: Implementation and consulting services for enterprise deployments, particularly for regulated industries requiring specialized integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier with custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Synthesized product offering
Product offeringCore offering
Synthesized delivers an AI-native test data management platform that generates production-realistic, privacy-compliant synthetic data for enterprise software testing and machine learning applications. The platform provides database masking, subsetting, and generation capabilities integrated with CI/CD pipelines, supporting 15+ enterprise databases including SAP HANA, Oracle, PostgreSQL, SQL Server, MySQL, and DB2. The offering enables regulated enterprises in banking, healthcare, insurance, and energy to accelerate software release cycles, support SAP S/4HANA migrations, and train AI/ML models while maintaining full GDPR, HIPAA, and CCPA compliance.
Product overview
Synthesized offers an AI-native test data management platform consisting of three core products: the main Synthesized Platform for enterprise test data generation, the TDK (Test Data Kit) for CI/CD-integrated test data provisioning, and the SDK (Scientific Data Kit) for ML-focused data operations. The platform enables enterprises to create governed, production-realistic test scenarios at scale through synthetic data generation, intelligent masking, and subsetting capabilities. Supporting products include FairLens for bias detection and various feature modules for database-specific optimizations (SAP HANA, Oracle, PostgreSQL, SQL Server). The platform integrates with major cloud providers (AWS, Azure, GCP) via marketplace deployments and connects to enterprise databases and DevOps tools for seamless test data delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Synthesized SDK: AI-driven data generation platform for ML/AI applications, data rebalancing, and synthetic data generation available on Google Marketplace
- Synthesized TDK (Test Data Kit)
- Synthesized FairLens
- Gartner Cool Vendor 2021
Products and services
- Synthesized Platform AI-native test infrastructure platform that creates governed, production-realistic test data scenarios from sensitive enterprise systems, enabling safe enterprise application release, SAP transformation, and AI-agent validation at scale. Built for large enterprises in regulated industries.
- Synthesized TDK (Test Data Kit) Enterprise test data management solution for populating non-production environments with compliant, scalable test data; runs in Kubernetes and integrates with CI/CD pipelines for automated provisioning. Designed for development and testing teams in large enterprises.
- Synthesized SDK (Scientific Data Kit)
- Synthesized FairLens Open-source bias detection and visualization tool for identifying, measuring, and mitigating data bias across protected attributes such as age, gender, and race in machine learning datasets. Targeted at data scientists and ML practitioners.
Quantifiable outcome
- 70% faster delivery cycles for organizations that modernized their SAP test data layer
- +3 more outcomes
Companies that use Synthesized
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Synthesized technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability8 records
Feature4 records
Synthesized partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google CloudcoreSynthesized Scientific Data Kit (SDK) is available on Google Cloud Marketplace, enabling customers to deploy Synthesized products directly within GCP. The partnership enables companies to accelerate digital transformation and cloud adoption with compliant data handling.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Synthesized competitors and assessment
Company assessmentDirect peers
- Tonic.ai: Tonic.ai is a direct competitor offering a synthetic data and data masking platform for enterprise test data management, similar in targeting regulated industries and CI/CD-integrated workflows.
- Gretel.ai: Gretel provides an AI-based synthetic data platform for developers and ML engineers, directly overlapping with Synthesized's SDK on generating privacy-preserving training and test data.
- Mostly AI: Mostly AI is a synthetic data platform competitor focused on generating high-fidelity, privacy-safe tabular data for analytics and ML, targeting similar enterprise use cases in financial services.
- Hazy: Hazy (now part of Databricks-adjacent ecosystem) is a synthetic data generation competitor focused on enterprise-grade tabular data and banking/financial services use cases, very comparable to Synthesized's core offering.
Broad incumbents
- Delphix: Delphix is a broad incumbent in enterprise data masking, subsetting, and test data management, often competing head-to-head with Synthesized TDK in large banks and insurance companies.
- Informatica: Informatica is a broad enterprise data management incumbent offering data masking, governance, and test data capabilities as part of a much larger data integration platform that competes with Synthesized at large enterprises.
- DataRobot: DataRobot is a broad AI/ML platform incumbent whose data preparation and MLOps capabilities partially overlap with Synthesized SDK for ML data rebalancing and synthetic training data generation.
Emerging players
- Syntho: Syntho is an emerging synthetic data platform specializing in privacy-preserving synthetic data for healthcare and enterprise, partially overlapping with Synthesized's regulated-vertical focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Synthesized social profiles
Digital presenceSynthesized compliance and trust
Trust signalCompliance4 records
Synthesized financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synthesized leadership team
Management profileNumber of profiles
Profiles3 records
Synthesized funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synthesized M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synthesized
What does Synthesized do?
Synthesized delivers an AI-native test data management platform that generates production-realistic, privacy-compliant synthetic data for enterprise software testing and machine learning applications. The platform provides database masking, subsetting, and generation capabilities integrated with CI/CD pipelines, supporting 15+ enterprise databases including SAP HANA, Oracle, PostgreSQL, SQL Server, MySQL, and DB2. The offering enables regulated enterprises in banking, healthcare, insurance, and energy to accelerate software release cycles, support SAP S/4HANA migrations, and train AI/ML models while maintaining full GDPR, HIPAA, and CCPA compliance.
Is Synthesized a public or private company?
Synthesized is a private company. It is classified as venture growth investor backed and is currently operating.
When was Synthesized founded?
Synthesized was founded in 2020. It employs 11 to 50 people.
Where is Synthesized based?
Synthesized is headquartered in London, United Kingdom, in the Europe region.
How does Synthesized make money?
Three revenue lines are on record. Enterprise Software Licenses are the primary driver. The others are cloud Marketplace Sales and professional Services.
Who are Synthesized's main competitors?
Direct peers on record are Tonic.ai, Gretel.ai, Mostly AI and Hazy. Broad incumbents are Delphix, Informatica and DataRobot. Syntho is listed as an emerging player.
Does Synthesized have an API?
Yes. Synthesized provides an API-driven data generation platform. The platform offers a Python DSL for specifying data requirements in YAML config files or using Python code for datasets. Documentation is available at docs.synthesized.io covering both TDK and SDK products. Developer documentation is at docs.synthesized.io/tdk/latest.
What industry is Synthesized in?
Synthesized's product category is Test Data Management. Its primary akta.pro industry code is HDAAALAA, Synthetic Data Generation Platforms, with a secondary code of HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 513210 and its SIC code is 7372.