ControlUp
ControlUp provides an AI-driven Digital Employee Experience and Autonomous Endpoint Management platform for enterprise IT teams and managed service providers, using real-time telemetry and the Pulse AI agentic engine to monitor, remediate, and optimize endpoints, virtual desktops, and applications at scale.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What ControlUp does
ControlUp is a privately held software company that provides an AI-driven Digital Employee Experience (DEX) and Autonomous Endpoint Management (AEM) platform for enterprise IT organizations and managed service providers. Its flagship product, ControlUp ONE, unifies 24/7 real-time endpoint, application, and network telemetry (captured every 3 seconds) with AI-powered anomaly detection, root-cause analysis, automated remediation, remote management, and end-user self-service, layered with a unified DEX score. The Pulse AI agentic engine sits inside the platform and either guides IT teams or acts autonomously, with the Unipath-acquired (January 2026) framework extending capabilities into security and response workflows. A modular product family includes ControlUp for VDI, for Desktops, for Compliance, for Apps, DaaS IQ (Azure Virtual Desktop optimization), Migrate for Windows 365, Live Remote Management, the AI Assistant, ControlUp Connect, the IGEL-exclusive Tap-to-App healthcare feature, and the ControlUp Enrich extension for Microsoft Intune.
ControlUp makes money primarily through per-seat SaaS subscriptions on multi-year enterprise contracts, with 50% of $100M+ ARR (as of April 2026) coming from accounts exceeding 7,000 seats. Go-to-market is hybrid: direct enterprise sales supported by a self-serve PLG motion (Try for Free, ROI Calculator, free migration tools), and a 700+ partner/reseller/MSP channel supplemented by a 4,700+ certified expert base via the ControlUp Academy. Customers include large enterprises such as TP/Teleperformance (expanding from 70,000 to 300,000 endpoints), SimpsonHaugh Architects, Kreston Reeves, Aveniq, Össur, Trinks, eHealth NSW, and multiple NHS trusts, with Microsoft, Intel, IGEL, Citrix, Omnissa, ServiceNow, Freshworks, and ALSO serving as flagship technology and distribution partners. The company is headquartered in San Jose (US) with significant London-based EMEA operations, was founded in 2008, employs 400+ people, and achieved unicorn status ($1B+ valuation) in April 2026 under CEO Jed Ayres.
ControlUp firmographics
Firmographics- Name
- ControlUp
- Legal name
- ControlUp Technologies LTD
- Website
- https://controlup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ControlUp provides an AI-driven Digital Employee Experience and Autonomous Endpoint Management platform for enterprise IT teams and managed service providers, using real-time telemetry and the Pulse AI agentic engine to monitor, remediate, and optimize endpoints, virtual desktops, and applications at scale.
- Ownership category
- akta.pro rank
ControlUp industry classification
Industry- Product category
- Digital Employee Experience (DEX) Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where ControlUp is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ControlUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Recurring Revenue): Primary revenue stream with $100M+ in annual recurring revenue, 50% of ARR coming from enterprise accounts exceeding 7,000 seats, indicating per-seat subscription pricing on multi-year contracts.
- MSP Partner Licensing: Multi-tenant platform with license pooling, continuous data collection, and MSP-optimized licensing sold through ControlUp for MSPs program to managed service providers.
- Professional Services / Migration Tools: Free migration tools (e.g., ControlUp Migrate for Windows 365) used to drive land-and-expand; monetization implied through follow-on platform subscriptions and deployment services.
- Channel Partner Resale: Indirect revenue via 700+ partners and resellers worldwide, including major distributors like ALSO (showcased at ALSO Cloud Connect 2026) and VAD partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based subscription with free trial |
| Freemium | Pay-as-you-go | Freemium migration tools |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels10 records
ControlUp product offering
Product offeringCore offering
ControlUp sells an AI-driven Digital Employee Experience (DEX) and Autonomous Endpoint Management (AEM) platform, branded ControlUp ONE, which delivers real-time monitoring, AI-powered remediation, remote management, compliance controls and self-service across physical endpoints, virtual desktops, applications and networks. The platform is powered by Pulse AI, an agentic engine that continuously analyzes real-time telemetry to detect anomalies and either guide IT or autonomously remediate issues. The company also sells purpose-built modules for VDI, Desktops, Compliance, Apps, Azure Virtual Desktop optimization (DaaS IQ), Windows 365 migration, and a multi-tenant package for managed service providers.
Product overview
ControlUp's offering is a platform-plus-modules architecture centered on ControlUp ONE, an AI-driven Digital Employee Experience (DEX) and Autonomous Endpoint Management (AEM) platform powered by the Pulse AI agentic engine. On top of this core platform, ControlUp sells purpose-built modules: ControlUp for VDI, ControlUp for Desktops, ControlUp for Compliance, ControlUp for Apps, ControlUp DaaS IQ (Azure Virtual Desktop optimization), ControlUp Migrate for Windows 365, Live Remote Management, ControlUp AI Assistant, ControlUp Connect (AI self-service), the Tap-to-App healthcare feature on IGEL OS, and ControlUp Enrich (Microsoft Intune extension). The ControlUp for MSPs product packages the platform as a multi-tenant offering for managed service providers, while the Unipath acquisition (2026) brings agentic AI security/SOAR capabilities that are being phased into ControlUp ONE. Together, these products consolidate endpoint monitoring, troubleshooting, automated remediation, compliance, cost optimization, and AI-assisted IT support into a single unified DEX platform, recognized as a Leader in the 2026 Gartner Magic Quadrant for DEX Management Tools for the third consecutive year.
Differentiator
Problem solved
Functional benefit
Brands
- ControlUp ONE: Flagship AI-driven DEX and autonomous endpoint management platform that unifies monitoring, automation, remediation, and self-service across endpoints, virtual desktops, apps, and networks.
- Pulse AI
- ControlUp for Desktops
- ControlUp for VDI
- ControlUp for Compliance
- ControlUp for Apps
- ControlUp DaaS IQ
- ControlUp Migrate for Windows 365
- Live Remote Management
- ControlUp for MSPs
Products and services
- ControlUp ONE Platform Unified AI-driven Digital Employee Experience (DEX) and Autonomous Endpoint Management (AEM) platform that combines 24/7 real-time monitoring, AI-powered remediation, remote management, compliance controls and self-service in a single view across physical endpoints, virtual desktops, apps and networks. Sold to enterprise IT organizations managing hybrid workforces.
- Pulse AI Agentic AI engine embedded in ControlUp ONE that correlates real-time patterns across endpoints, apps, networks, and users to detect meaningful deviations, perform root-cause analysis, and either guide IT teams or take autonomous remediation actions. For enterprise IT and operations teams.
- ControlUp for VDI Monitors, troubleshoots and optimizes virtual desktop environments (Citrix, AVD, Omnissa) to detect slow sessions and app crashes before they interrupt the workforce. For enterprise IT teams running VDI/DaaS estates.
- ControlUp for Desktops Continuous real-time monitoring and automated remediation for physical Windows, macOS and Linux endpoints to prevent desktop issues from disrupting employees or flooding the IT queue. Integrates with Microsoft Intune and supports ring-based script deployment. For enterprise IT teams.
- ControlUp for Compliance Automates endpoint compliance by continuously scanning device configurations, aggregating security-tool data, flagging vulnerabilities and enforcing policies through lightweight patch management and policy-drift prevention. For enterprise IT and security teams.
- ControlUp for Apps Real-time visibility into SaaS and web applications across every device, browser and network to pinpoint and fix app issues before employees are impacted. For enterprise IT teams responsible for application performance.
- ControlUp DaaS IQ Purpose-built management solution for Microsoft Azure Virtual Desktop providing intelligent autoscaling, cost optimization, lifecycle management and centralized visibility through a single control plane. Also available in multi-tenant form for MSPs. For enterprise IT and MSPs running AVD.
- ControlUp Migrate for Windows 365 Free automated migration tool that uses Microsoft's Windows 365 migration API to move Azure Virtual Desktop environments and VMs to Windows 365 Cloud PCs with pre-migration validation and compatibility checks. For enterprise IT teams transitioning to Windows 365.
- ControlUp for MSPs Multi-tenant DEX platform and partner program tailored for managed service providers, combining continuous data collection, multi-tenancy, license pooling, intelligent automation and integrations with ServiceNow, Freshworks, Microsoft Intune and Azure Virtual Desktop. For MSPs delivering managed endpoint services.
- Live Remote Management Real-time streaming endpoint data and built-in silent remediation capability for physical endpoints, replacing polling-based RMM tools; available within ControlUp ONE and integrating with ServiceNow, Freshworks, Microsoft Intune, Azure Virtual Desktop, Windows 365 and Jamf. For IT support and helpdesk teams.
- ControlUp AI Assistant Agentic AI co-pilot inside ControlUp ONE that delivers in-flow plain-language explanations, root-cause analysis and guided next-best steps, allowing technicians to resolve complex issues without context switching. For IT support technicians and operations teams.
- ControlUp Connect Employee-facing IT self-service portal powered by conversational AI that proactively detects issues and provides one-click fixes before a ticket is filed, deflecting repetitive tickets from the service desk. For end users and IT service desks in enterprises.
- Unipath AI-powered security automation and SOAR platform acquired by ControlUp in January 2026 and being phased into the ControlUp ONE platform throughout 2026, extending agentic AI-driven autonomous remediation into security and response workflows. For enterprise IT and security operations teams.
Quantifiable outcome
- SimpsonHaugh avoided £1.79M in lost earnings and saved £35,000 in IT staffing costs via ControlUp DEX.
- +7 more outcomes
Companies that use ControlUp
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
ControlUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability13 records
Feature8 records
ControlUp partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- ALSOcoreCloud and IT distribution partner; ControlUp showcased ControlUp ONE platform at ALSO Cloud Connect 2026 in Oslo to generate leads and strengthen channel partner relationships.
- IntelflagshipStrategic collaboration integrating Intel Device IQ into ControlUp for Desktops and validating ControlUp ONE as an Intel vPro Certified Application. The combined solution provides silicon-level telemetry and AI-driven on-device intelligence paired with real-time DEX analytics for proactive detection and remediation of endpoint performance issues.
- IGELcoreCo-developed Tap-to-App capability, a healthcare-focused feature exclusively available on IGEL OS that correlates physical endpoint, virtual desktop and application data to measure badge-tap to application-ready time for clinicians.
- UnipathflagshipAcquired AI-powered security automation and SOAR platform integrated into ControlUp ONE to advance Autonomous Endpoint Management; introduces an agentic AI framework that autonomously diagnoses issues and generates remediations, reducing incident response time by up to 90%. Phased integration throughout 2026.
- TakotominorAutomation company acquired by ControlUp in 2025; its founder Gadi Feldman returned to ControlUp as Chief Product Officer.
- MicrosoftflagshipDeep technology integration across Microsoft Intune (ControlUp Enrich browser extension, Intune as authoritative device inventory source via Microsoft Graph API, Microsoft Security Copilot plugin), Microsoft Azure Virtual Desktop (DaaS IQ, ControlUp Migrate for Windows 365), Windows 365 Cloud PC, and Defender/Entra ecosystem.
- CitrixcoreSolution partner for VDI/DaaS environments; ControlUp provides DEX monitoring and remediation for Citrix Virtual Apps and Desktops (referenced in SimpsonHaugh case study with Citrix Virtual Apps, NetScaler).
- OmnissacoreSolution partner for Omnissa (formerly VMware Horizon) VDI environments; ControlUp provides DEX monitoring and migration tooling from Omnissa to Azure Virtual Desktop.
- Amazon (AWS)coreCloud hosting services for ControlUp's applications backend environment; Amazon AppStream 2.0 referenced as supported cloud desktop environment.
- ServiceNowcoreITSM integration partner; ControlUp surfaces live device data inside ServiceNow tickets and automates ticket creation/enrichment with real-time device context as part of the unified AEM platform.
- Freshworks (Freshservice)coreNative integration listed on the Freshworks Marketplace that embeds a live sidebar of device telemetry (CPU, RAM, Wi-Fi, battery, app crash history) directly inside Freshservice tickets for one-click remediation.
- ebb3coreUK managed services provider and digital workspace consultancy that standardized on ControlUp's DEX platform; provides 2nd and 3rd line support for customers like SimpsonHaugh Architects.
- JAMSminorIndependent alternative dispute resolution provider engaged to resolve DPF-related complaints under the EU-U.S. Data Privacy Framework program.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
ControlUp competitors and assessment
Company assessmentPeers
Direct peers
- Nexthink: Nexthink is the closest direct competitor to ControlUp in the Digital Employee Experience (DEX) market, offering real-time endpoint telemetry, employee experience scoring, and IT remediation workflows. Both vendors target large enterprises for DEX and compete head-to-head in the Gartner Magic Quadrant for DEX Management Tools.
- Lakeside Software (SysTrack): Lakeside's SysTrack platform provides digital employee experience analytics and endpoint monitoring for VDI, DaaS, and physical endpoints. It competes directly with ControlUp's ControlUp for VDI and ControlUp for Desktops offerings in enterprise DEX deployments.
- Tanium: Tanium provides real-time endpoint management, visibility, and remediation with an emphasis on large enterprise and government deployments. It overlaps with ControlUp in endpoint compliance, real-time telemetry, and increasingly in DEX scoring as Tanium expands its experience management capabilities.
- NinjaOne: NinjaOne is an endpoint management and RMM platform strong with MSPs and mid-market customers. It competes with ControlUp for MSPs and ControlUp for Desktops in automated remediation, patching, and remote support, particularly in the MSP channel.
Broad incumbents
- ServiceNow: ServiceNow is a broad ITSM and digital workflow incumbent that integrates with ControlUp but is also building native endpoint and DEX capabilities. It represents both a critical integration partner and a strategic incumbent that could expand into ControlUp's DEX territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks2 records
Key highlights6 records
Customer concentration
ControlUp social profiles
Digital presenceControlUp compliance and trust
Trust signalCompliance4 records
ControlUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
ControlUp leadership team
Management profileNumber of profiles
Profiles12 records
ControlUp subsidiaries and ownership
Company hierarchySubsidiaries2 records
ControlUp funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ControlUp M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ControlUp
What does ControlUp do?
ControlUp sells an AI-driven Digital Employee Experience (DEX) and Autonomous Endpoint Management (AEM) platform, branded ControlUp ONE, which delivers real-time monitoring, AI-powered remediation, remote management, compliance controls and self-service across physical endpoints, virtual desktops, applications and networks. The platform is powered by Pulse AI, an agentic engine that continuously analyzes real-time telemetry to detect anomalies and either guide IT or autonomously remediate issues. The company also sells purpose-built modules for VDI, Desktops, Compliance, Apps, Azure Virtual Desktop optimization (DaaS IQ), Windows 365 migration, and a multi-tenant package for managed service providers.
Is ControlUp a public or private company?
ControlUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was ControlUp founded?
ControlUp was founded in 2008. It employs 251 to 500 people.
Where is ControlUp based?
ControlUp is headquartered in San Francisco, United States, in the North America region.
How does ControlUp make money?
Four revenue lines are on record. SaaS Subscription (Recurring Revenue) is the primary driver. The others are MSP Partner Licensing, professional Services / Migration Tools and channel Partner Resale.
Who are ControlUp's main competitors?
Microsoft (Intune / Security Copilot) is listed as a peer. Direct peers are Nexthink, Lakeside Software (SysTrack), Tanium and NinjaOne. ServiceNow is listed as a broad incumbent.
Does ControlUp have an API?
No public API is recorded for ControlUp.
What industry is ControlUp in?
ControlUp's product category is Digital Employee Experience (DEX) Software. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 541511 and its SIC code is 7373.