Quince

What Quince does

Quince is a San Francisco-based direct-to-consumer e-commerce company founded in 2018 that operates a proprietary Manufacturer-to-Consumer (M2C) platform connecting consumers directly with factories that manufacture for established luxury brands, eliminating the traditional 3-5x retail markup chain. The company sells across a broad horizontal assortment spanning women's and men's apparel, home goods, luggage and travel, baby and kids, bags and leather goods, jewelry, beauty and wellness, and a gourmet food and wine marketplace. Pricing is anchored on a factory-cost-plus-margin model, with flagship offerings such as Mongolian cashmere sweaters at $50 versus approximately $148 at traditional retailers, and aluminum carry-on luggage at $275 positioned against Rimowa comparables at over $1,500.

The core technology layer is the M2C operating system, which uses AI-driven demand forecasting to align production with consumer demand, reducing inventory waste and supporting a global factory footprint spanning Asia, Europe, and the Americas. The company also operates commerce-agent infrastructure demonstrated at Stripe Sessions, enabling natural-language shopping experiences and AI-agent-to-storefront interactions. Quince is the world's largest buyer of Class A Mongolian cashmere, a scale advantage that compounds supplier pricing and capacity priority. The platform integrates Stripe's Agentic Commerce Protocol for native one-click checkout within Meta (Facebook/Instagram) ads, collapsing the social-to-purchase funnel.

Quince monetizes exclusively through direct product sales at unit prices ranging from approximately $10 basics to over $3,000 in fine jewelry, with 365-day free shipping and returns and limited discounting (the company stated its first end-of-year sale occurred in December 2025). Go-to-market is social-first, relying on Instagram and TikTok, the LTK influencer platform (where Quince is a launch brand for LTK Brand Profiles), celebrity stylist collaborations with Jamie Mizrahi and Kate Young, and cultural partnerships such as the exclusive A$AP Rocky album drop. The company served primarily US consumers through 2025, launched in Canada on January 20, 2026 as its first international market, and began testing physical retail via pop-ups in New York City (April 2026) and Los Angeles (May 2026). Revenue exceeded $1B in 2025 with triple-digit year-over-year growth every fiscal year since founding, and the company reached a $10.1B valuation in a March 2026 $500M Series E led by ICONIQ.

Name

Quince

Legal name

Quince

Website

https://quince.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Quince is a San Francisco-based direct-to-consumer e-commerce company operating a proprietary Manufacturer-to-Consumer platform that sells affordable-luxury apparel, home goods, jewelry, travel, and gourmet products to value-conscious millennial and Gen Z consumers, bypassing traditional retail markups via factory-direct pricing.

Ownership category

akta.pro rank

Product category

Direct-to-Consumer Apparel and Home Goods

NAICS

Clothing and Clothing Accessories Retailers (4581), Jewelry Retailers (458310), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)

Keywords

• Affordable luxury apparel
• Direct-to-consumer e-commerce
• Manufacturer-to-consumer retail
• Online apparel and home goods
• Cashmere and linen basics

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Direct Product Sales: Quince generates revenue through direct-to-consumer sales of apparel, jewelry, home goods, accessories, beauty & wellness products, baby & kids items, and travel products. The company ships directly from partner factories to customers, eliminating wholesale and retail markups. Revenue surpassed $1 billion in 2025 with triple-digit annual growth since founding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Quince operates a direct-to-consumer e-commerce platform that sells apparel, home goods, luggage, baby and kids products, bags and accessories, jewelry, beauty and wellness items, and gourmet food and wines. The company bypasses traditional retail intermediaries by partnering with factories (many of which produce for established luxury brands) and selling directly to consumers at manufacturing cost plus a single margin, exemplified by its $50 Mongolian cashmere sweaters versus $148+ at traditional retailers.

Product overview

Quince is a direct-to-consumer e-commerce company operating a manufacturer-to-consumer (M2C) platform that connects factories directly with consumers, eliminating traditional retail markups. The company offers a broad portfolio of affordable luxury products across women's and men's apparel, home goods, luggage & travel, baby & kids, bags & leather goods, jewelry, beauty & wellness, and gourmet food & wines. Key product lines include the signature $50 Mongolian Cashmere Collection, European Linen Collection, Bamboo Bedding, and premium luggage. The M2C operating system uses AI-driven demand forecasting to optimize supply chain efficiency. Quince has expanded internationally to Canada (January 2026) and operates online-only with 365-day returns. Recent launches include pop-ups in LA and NYC to showcase home furnishings, the Jamie Mizrahi capsule collection, and an A$AP Rocky music collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Apparel Full range of women's clothing including dresses, shirts, blouses, sweaters, pants, jeans, skirts, shorts, loungewear, swimwear, outerwear, intimates, activewear, maternity, and plus sizes (1X-3X). Made with premium materials such as Mongolian cashmere, European linen, organic cotton, washable silk, and Italian leather.
• Men's Apparel Men's clothing collection including sweaters, pants, shirts, jackets, coats, tees, sweatshirts, jeans, activewear, polos, shorts, loungewear, shoes, socks, hats, bags, tech accessories, travel gear, sunglasses, underwear, swimwear, and scrubs. Features Italian wool, Mongolian cashmere, and leather.
• Home Goods Home essentials including bedding (sheets, duvet covers, comforters, pillows), bath (towels, bath bundles), furniture (sofas, sectionals, beds, chairs), lighting (table lamps, chandeliers, ceiling fans), rugs, curtains, kitchen and tabletop, home fragrance, and kids and baby home items.
• Luggage & Travel Travel collection including carry-on suitcases, checked suitcases, luggage bundles, travel accessories, duffles, totes, backpacks, and garment bags. Made with virgin Makrolon polycarbonate, Hinomoto spinner wheels, and YKK zippers.
• Baby & Kids Children's clothing and accessories from newborn through size 12, featuring organic cotton and washable Mongolian cashmere. Includes rompers, sleep sacks, bodysuits, sweaters, pajamas, swimwear, socks, and kids home items like rugs and nursery decor.
• Bags & Accessories Leather goods including handbags, shoulder bags, satchels, totes, backpacks, wallets, phone cases, travel cases, cosmetic bags, toiletry bags, and dog collars. Features Italian leather construction.
• Jewelry Fine and fashion jewelry including gold chains, diamond rings, lab-grown diamond pieces, tennis bracelets, and fashion jewelry. Features 10K and 14K gold, sterling silver, and gemstones.
• Beauty & Wellness Beauty and wellness products including skincare, haircare, fragrance (Eau de Parfum discovery set at $20), vitamins, supplements, collagen peptides, protein powders, electrolytes, beauty tools (Therabody, Hyperice), and home fragrance (candles, reed diffusers).
• Gourmet Food & Wines Premium food and beverage marketplace featuring luxury items like Royal Osetra Caviar ($125), Dom Pérignon Brut Champagne 2015 Vintage, White Alba truffles, Raymond Vineyards wines, and curated wine selections. Partnership with Drinks for AI-powered alcohol sales, licensing, age verification, and state compliance.

Quantifiable outcome

• 66% savings compared to traditional retail on comparable quality products (e.g., $50 cashmere vs $148 at J.Crew)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• A$AP RockyflagshipGTM or Marketing PartnerCultural partnership for exclusive 'DON'T BE DUMB' vinyl and apparel drop in March 2026. Partnership included limited-edition vinyl ($22.99) and co-branded T-shirt ($50) available exclusively at Quince.com.
• DrinkscoreStrategic or Co-development PartnerAI-powered SaaS platform enabling Quince to offer curated wine selection including Dom Pérignon Brut Champagne 2015 Vintage. Partnership handles licensing, age verification, and state compliance for online alcohol sales.
• StripecoreTechnology or IntegrationStripe provides the economic infrastructure for one-click checkout experience within Facebook ads, powered by Agentic Commerce Protocol. Quince is an early adopter of this integration.
• Meta (Facebook/Instagram)coreChannel Partner/ Reseller/ DistributorMeta enables native one-click checkout within ads using saved Meta wallet credentials. Expansion plans include Instagram ads. Partnership integrates Stripe's payment infrastructure with Meta's platforms.
• LTKcoreGTM or Marketing PartnerQuince is an initial launch brand for LTK's new Brand Profiles feature, enabling direct consumer engagement in the LTK app. LTK drives nearly $6B in annual sales and reaches 40 million monthly users.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Shein: Global ultra-fast-fashion e-commerce brand using a factory-direct supply chain to deliver low-priced apparel to consumers; directly comparable to Quince on value apparel DTC model, though Shein skews cheaper and trend-driven.
• Temu: Pinduoduo-owned value e-commerce marketplace leveraging China-based factory-direct suppliers to offer aggressively priced general merchandise; comparable to Quince on factory-direct value proposition and broad category mix (apparel, home, beauty).
• Everlane: DTC apparel brand built on 'radical transparency' and ethical sourcing at accessible prices; shares Quince's premium-quality-at-lower-price positioning and direct-to-consumer e-commerce go-to-market.
• Cider: Social-media-first DTC fashion brand targeting Gen Z with viral drops at low price points; comparable on social-commerce acquisition engine and trend-driven apparel, though more limited categories than Quince.
• Wayfair: Large DTC e-commerce platform for home goods, furniture, and décor; comparable to Quince on the home/furniture category where Quince is investing heavily (LA pop-up showcase, lighting, rugs, kitchen).
• Brandy Melville: Social-media-driven fast-fashion brand targeting young women with affordable Italian-inspired apparel; comparable to Quince on social-led customer acquisition and value apparel, though more narrow in category.

Emerging players

• Italic: DTC marketplace connecting consumers directly to luxury manufacturers (unbranded goods made by same factories as premium labels); directly analogous M2C model to Quince but focused on premium/luxury rather than mass-market apparel.

Broad incumbents

• Amazon (Essentials & private labels): Massive e-commerce incumbent with Amazon Essentials and multiple private-label apparel and home brands; competes with Quince on value apparel and broad home goods, and is the largest aggregator of one-click commerce demand.
• Target: Mass-market value retailer with owned apparel brands (A New Day, Goodfellow & Co, Cat & Jack) and home/furniture assortment; competes with Quince's 'affordable design' positioning across apparel, home, and beauty.
• Old Navy (Gap Inc.): Value-focused apparel retailer under Gap Inc. competing with Quince in family apparel and basics; comparable as a mass-market value apparel brand with broad demographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Quince
• Instagraminstagram.com/onequince
• TikToktiktok.com/@onequince?lang=en
• Xx.com/onequince
• LinkedInlinkedin.com/company/onequince

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds10 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quince