Vodafone

What Vodafone does

Vodafone Group Plc is a UK-headquartered global telecommunications company and one of the largest telcos in Europe and Africa, publicly listed on the London Stock Exchange (ticker VOD) and NASDAQ, with FY26 group revenue of €40.46 billion (~$47.5 billion) up 8% year-on-year. The company serves 279 million mobile customers across 15 country markets plus 40+ partner markets, alongside 5 million B2B customers, 244 million managed IoT connections across 190+ countries, 18 million fixed broadband customers, 11 million TV subscribers, and 103 million financial services customers anchored by M-PESA. Its core technology includes proprietary 4G/5G mobile and fixed networks covering 75% of the European population with 5G and 76% of the African population with 4G, 70+ co-owned subsea cable systems, a global IoT platform with SIM management and analytics, Network-as-a-Platform (NaaP) for developer access to network capabilities, the Pairpoint Economy of Things platform backed by Sumitomo Corporation, AST SpaceMobile satellite-to-smartphone connectivity, IBM Quantum Safe cryptography, and the federated European telco edge-cloud with Deutsche Telekom, Orange, Telefonica and TIM covering ~55% of EU population.

Vodafone's revenue model is anchored on recurring mobile and fixed subscription services, complemented by usage-based IoT connectivity fees, transaction-fee revenue from mobile financial services (M-PESA, Vodafone Cash, VodaPay), managed services revenue (Cloud, Cybersecurity, Mobile Private Networks, UCaaS), hardware sales, and project-based professional services. Enterprise pricing is predominantly quote-based on multi-year contracts spanning Large Enterprise (€87bn addressable market), SME (€34bn), and SOHO (€11bn); consumer pricing is publicly disclosed in local markets (e.g., UK 5G Home Broadband from £21/month, Romania Business Health Pack at €10/user/month). Go-to-market combines a direct enterprise field sales force, owned retail stores in 15 country markets, country-specific e-commerce websites, partner market channels via local telecom operators, and a self-serve IoT platform with developer APIs. The Vodafone brand is a sub-brand ecosystem spanning Vodafone Business, VodafoneThree (UK merged entity from May 2025), VOXI, TOBi AI assistant, V-Hub SME digital advice, Pairpoint, and M-PESA.

The business is undergoing a major portfolio reshape under CEO Margherita Della Valle: exiting Italy and Spain, divesting VodafoneZiggo (€873m sale to Liberty Global, 2026), consolidating Safaricom for full control, executing the VodafoneThree UK merger with £11bn 5G investment, and acquiring Skaylink (€175m) to expand cloud/digital services. Its largest minority shareholder is Emirates Telecommunications Group Company (e&) at 14.6%, which has triggered UK national security scrutiny under the National Security and Investment Act 2021. Strategic priorities include simplifying the European operating model, accelerating Africa and B2B growth, building sovereign AI and edge-cloud infrastructure, and monetizing the IoT data flywheel through Pairpoint.

Name

Vodafone

Legal name

Vodafone Group Plc

Website

https://vodafone.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vodafone is a UK-headquartered global telecommunications company serving 279 million mobile customers, 244 million IoT connections, and 103 million financial services users across 15 European and African country markets plus 40+ partner markets, with FY26 revenue of €40.46 billion.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812), Finance Services (6199)

akta.pro primary industry

Voice Calling (VoIP) Apps (BPAMACAC)

akta.pro secondary industry

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Mobile telecommunications services
• Fixed broadband connectivity
• Enterprise iot platform
• Mobile money services
• Cloud cybersecurity services

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Subscription Services: Recurring subscription revenue from mobile connectivity services to 279 million consumer and business customers across 15 country markets, with postpaid and prepaid plans in Europe and Africa.
2. Fixed Broadband and TV Services: Recurring subscription revenue from 18 million fixed broadband customers and 11 million TV subscribers across Europe, including converged mobile+broadband+TV packages - the second largest TV platform in Europe.
3. IoT Connectivity (Usage-Based): Usage-based and tiered subscription revenue from 244 million managed IoT connections globally across 190+ countries, including connected car, smart metering, supply chain monitoring, and industrial automation SIM services.
4. M-PESA and Mobile Financial Services: Transaction-fee-based revenue from Africa's largest mobile money platform M-PESA, Vodafone Cash, and VodaPay serving 103 million financial service customers - including payment fees, merchant services, and digital loans.
5. Vodafone Business Managed Services: Recurring managed services revenue from Cloud, Cybersecurity, Mobile Private Networks, Unified Communications (UCaaS with RingCentral), IoT platforms, and SaaS applications serving €8bn service revenue from Vodafone Business segment.
6. Device and Hardware Sales: One-time hardware revenue from mobile devices, IoT devices (e.g., RugGear ruggedized MCx devices), Vodafone Ultra Hub/WiFi 6E home equipment, GigaCube routers, and enterprise equipment.
7. Professional and Consulting Services: Project-based revenue from Vodafone Professional Services, including IoT deployment, network consulting, digital transformation engagements, and V-Hub digital advice services for SMEs.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Vodafone is a global telecommunications operator providing mobile, fixed broadband, and TV services to 279 million consumer customers across 15 country markets plus 40+ partner markets, alongside Vodafone Business solutions including managed IoT connectivity (244 million connections), mobile private networks, cloud services, cybersecurity, and unified communications for 5 million businesses. It also operates Africa's largest mobile money platform, M-PESA, serving 103 million financial services customers.

Product overview

Vodafone operates a platform-plus-modules architecture spanning consumer and business markets in Europe and Africa, anchored on a unified mobile and fixed network. Its consumer portfolio comprises Mobile Connectivity (serving 279 million mobile customers across 15 country markets), Fixed Broadband (over 18 million broadband users, including 5G FWA and Ultra Hub WiFi 6E gateways), Vodafone TV (11 million subscribers), and M-PESA / Vodafone Cash / VodaPay mobile money services, alongside consumer-facing digital services such as Vodafone Secure Net, TOBi AI virtual assistant, and 5G Home Broadband (UK). On the business side, Vodafone Business is the largest B2B connectivity provider in Africa and Europe, built around the Business IoT Platform (240+ million connections), Mobile Private Networks, Multi-access Edge Computing (MEC), Vodafone Cloud Services (including the AWS-based European Sovereign Cloud in Germany and Skaylink's cloud services after the 2025 acquisition), and a Cybersecurity portfolio with the CyberHub platform. Above this core sits a digital applications layer reselling Microsoft 365, Google Workspace, Copilot for Microsoft 365, and Gemini for Google Workspace, plus a Unified Communications portfolio integrating Microsoft Teams voice and RingCentral UCaaS. Specialized offerings include the MCx Mission-Critical Communications service (delivered with Airbus Agnet and RugGear), Pairpoint by Vodafone Economy of Things platform (with Sumitomo Corporation, Mastercard, and Allora Labs AI), the 2Africa subsea cable system, and AST SpaceMobile direct-to-device satellite services, all interconnected via Vodafone's global IoT and Network-as-a-Platform (NaaP) infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• everyone.connected: Vodafone's signature brand platform and strategic narrative covering Connecting People, Connecting Businesses, Connecting Continents, and Connecting Futures.
• TOBi
• V-Hub
• Vodafone Ultra Hub
• Vodafone GigaCube
• Pairpoint by Vodafone
• VodafoneThree
• Vodafone Procure & Connect
• Vodafone Foundation
• M-PESA
• VOXI by Vodafone

Products and services

• Mobile Connectivity (Consumer) Postpaid and prepaid mobile voice, messaging, and cellular data services across 4G and 5G networks for individual consumers in Europe and Africa.
• Fixed Broadband (Consumer) Fibre and 5G fixed wireless access broadband internet for residential customers with WiFi 6E hubs.
• Vodafone TV Cloud-based digital TV service with 4K streaming, intelligent voice search, smart replay, and integrated streaming apps.
• M-PESA Mobile money platform providing secure transactions, bill settlement, loans, salary payments, and financial inclusion services across African markets.
• Vodafone Business IoT Platform Managed IoT connectivity platform with 240+ million connections powering cellular IoT, IoT analytics, IoT devices, LPWAN, and Satellite IoT Services for businesses.
• Mobile Private Networks (MPN) Localized, secure, dedicated 4G/5G private networks for enterprises across automotive, manufacturing, and other industrial sectors.
• Vodafone Cloud Services Enterprise cloud services spanning Infrastructure-as-a-Service, SaaS, storage, and sovereign cloud solutions.
• Vodafone Cybersecurity Services Comprehensive cybersecurity portfolio including endpoint security, managed firewall, threat monitoring, and risk assessment services for large enterprises.
• Vodafone Unified Communications Enterprise unified communications including UCaaS, Microsoft Teams voice integration, and recording services.
• Pairpoint Economy of Things Platform IoT ecosystem enabling autonomous machine-to-machine transactions and collaboration without human intervention, integrating AI predictive intelligence and embedded payments.
• Vodafone Messaging Hub Centralized SMS and RCS Business Messaging delivery service for enterprises.
• Vodafone Device as a Service Managed mobile device service for businesses covering hardware, deployment, and lifecycle management.
• Vodafone 5G Home Broadband (UK) 5G fixed wireless access home broadband service with WiFi 6 5G Power Hub router offering 50-150 Mbps speeds.
• Vodafone MCx Mission-Critical Communications Mission-critical communications service with bundled rugged devices, 4G/5G mobile broadband, and cloud collaboration platform for first responders and critical infrastructure.
• Microsoft 365 (Vodafone Business) Microsoft 365 productivity and collaboration suite resold to Vodafone Business customers with optional AI Copilot integration.
• Vodafone SD-WAN / IP-VPN Software-defined networking solutions including SD-WAN, SD-LAN, and IP-VPN services for distributed enterprise networks.
• Vodafone GigaCube Portable router-based wireless home broadband service for households and temporary setups in Germany and other markets.
• Vodafone Satellite Services Satellite connectivity services for fixed sites and IoT devices, including direct-to-device satellite-to-smartphone service via AST SpaceMobile.
• VodafoneThree (UK Merged Operator) Merged UK mobile operator combining Vodafone UK and Three UK to deliver the UK's largest mobile network with £11 billion 5G investment.
• Vodafone Cash and VodaPay Mobile money and digital payments platforms serving African consumer markets alongside M-PESA.

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability16 records

Feature10 records

Partnerships

27 partnerships are on record, tiered flagship, core and minor.

• AST SpaceMobileflagshipStrategic or Co-development Partner · 25 June 2026Joint venture to deliver direct-to-device satellite services across Europe using AST SpaceMobile's BlueBird LEO satellite constellation. JV headquarters in Luxembourg. Together made first-ever space-based video call from a standard smartphone in January 2025. Vodafone Spain to launch data, SMS, and voice connectivity service starting 2027.
• Google CloudflagshipStrategic or Co-development Partner · 25 June 2026Pivotal partnership providing faster access to cloud and AI capabilities; jointly published technical whitepaper with TM Forum on autonomous network framework transitioning networks from manual to intent-based autonomy. Also partnering on managed detection and response (MDR) service launching in Germany.
• TM ForumcoreStrategic or Co-development Partner · 25 June 2026Joint publication with Vodafone and Google Cloud of technical whitepaper outlining framework for telecoms companies to transition to autonomous, self-optimizing networks using intent-based autonomy.
• Liberty GlobalflagshipStrategic or Co-development Partner · 24 June 2026Liberty Global acquired the remaining 50% stake in Dutch telecom operator VodafoneZiggo from Vodafone Group for £873m (announced Feb 2026). Plans to merge VodafoneZiggo with Telenet to form new publicly listed Ziggo Group. Vodafone sells its Dutch joint venture to focus capital.
• Airbus Defence and SpaceflagshipStrategic or Co-development Partner · 22 June 2026Joint mission-critical communications (MCx) partnership across Europe - combining Vodafone's 4G/5G mobile broadband services with Airbus Agnet secure cloud-based collaboration platform for first responders and critical infrastructure organizations. Now expanded with RugGear ruggedized devices.
• RugGearcoreTechnology or Integration · 22 June 2026Integration of RugGear's two-way 5G/4G radios and toughened smartphones into Vodafone's MCx service via Airbus Agnet platform - expanding offering for governments, energy providers, airports, and utilities.
• Regina Maria Health NetworkcoreStrategic or Co-development Partner · 18 June 2026Launched Business Health Pack in Romania - first integrated subscription combining Regina Maria preventive healthcare (annual screenings, specialist consultations, 24/7 medical support) with Vodafone Business cybersecurity services at €10/user/month.
• Sumitomo CorporationcoreStrategic or Co-development Partner · 15 June 2026Co-developed Pairpoint Economy of Things platform - interconnected global IoT platform enabling autonomous machine-to-machine transactions. Also partnered with Mastercard on embedded payments technology for the Economy of Things in UK and across Europe.
• Allora LabscoreTechnology or Integration · 15 June 2026Integration of Allora's decentralized AI inference network as predictive intelligence layer for Pairpoint's Economy of Things platform - first use case is EV Recharging Optimization PoC forecasting energy consumption, charger availability, and charging prices.
• PPC Group (Greece)coreStrategic or Co-development Partner · 10 June 2026Proposed 50:50 fibre-to-the-home joint venture combining networks covering more than 1.6 million homes and businesses across Greece. Pending due diligence and final agreement.
• Geely Technology EuropeflagshipStrategic or Co-development Partner · 4 June 2026Extended partnership providing Internet in the Car, Mobile Private Networks, and Cloud Connect solutions across Geely's European operations in Germany and Sweden - enabling diagnostics, over-the-air software updates, and secure data exchange. Vodafone's IoT connectivity platform has over 240 million connections worldwide.
• The Trade Desk (with Utiq)coreGTM or Marketing Partner · 1 June 2026Telco-powered consented advertising identifiers from Utiq (Brussels-based AdTech backed by four European telecom operators) integrated into The Trade Desk's Kokai demand-side platform across EMEA. Utiq covers 70 million consented users across six European markets (Germany, Austria, France, Spain, UK, Italy).
• ExigercoreTechnology or Integration · 20 May 2026Selected by Vodafone Procure & Connect and Telenor Procurement Company to support supplier risk intelligence and third-party risk management transformation - first joint agreement using AI-powered platform for unified supplier network visibility, risk assessment, and continuous monitoring.
• Deutsche Telekom, Orange, Telefónica, TIM (Federated Edge-Cloud Consortium)flagshipStrategic or Co-development Partner · 15 May 2026Joint federated telco edge-cloud platform for sovereign AI and IoT workloads across Europe - covering approximately 55% of Europe's population. Validation tests at Vodafone's R&D centre in Málaga, Spain, with broader customer trials planned through summer 2026.
• Via Africa Subsea Cable ConsortiumcoreStrategic or Co-development Partner · 13 May 2026Founding consortium member along with Orange Group, Guilab, International Mauritania Telecom, Orange Côte d'Ivoire, Silverlinks, Sonatel, and Canalink for subsea cable system connecting Europe to South Africa with landing points in UK, France, Portugal, Canary Islands, Mauritania, Senegal, Guinea, Côte d'Ivoire, and Nigeria.
• Skaylink (Waterland)coreStrategic or Co-development Partner · 30 October 2025Vodafone acquired cloud-services company Skaylink from Waterland for 175 million euros ($203 million) to accelerate business-unit growth and expand digital services in Germany and across Europe. Closing expected end of March 2026. Specializes in cloud and digital transformation, focusing on AI and secure cloud services.
• MicrosoftflagshipStrategic or Co-development PartnerCollaboration to enhance access to new cloud and GenAI technologies, ultimately scaling them for IoT - enables Vodafone to supercharge growth in business services and connectivity markets while ensuring benefits are delivered securely, fairly, and sustainably.
• IBMflagshipStrategic or Co-development PartnerJoint exploration of quantum computing applications including network anomaly detection, antenna optimization, and cyber security. Co-developed IBM Quantum Safe technology to defend all Vodafone mobile customers - enhancing Vodafone Secure Net service. IBM also powers TOBi AI virtual assistant.
• Amazon Web Services (AWS)flagshipStrategic or Co-development PartnerLaunched European Sovereign Cloud service with AWS in Germany for AI infrastructure with EU jurisdiction data. Also partnered with Nokia for IoT applications trial on AWS cloud in Frankfurt (voice core IMS and packet core for emergency calling, smart metering).
• NokiaflagshipTechnology or IntegrationJoint proof-of-concept with Vodafone and AWS deploying Nokia's voice core (IMS) and packet core on AWS cloud infrastructure for IoT services in Frankfurt. VodafoneThree heavily relies on Ericsson and Nokia as radio access network vendors following abandoned Samsung Open RAN strategy.
• AccenturecoreStrategic or Co-development PartnerVodafone Intelligence Solutions (VOIS) joined forces with Accenture to commercialise world-class shared services for telco and tech customers - enhancing customer service, driving efficiency, and accelerating growth.
• MastercardcoreStrategic or Co-development PartnerPartnered with Vodafone and Sumitomo Corporation to advance the Economy of Things via Pairpoint - launching new embedded payments technology in UK and rolling out across Europe, enabling autonomous payments between machines in freight, shipping, fleet and logistics industries.
• CK Hutchison Group Telecom HoldingsflagshipStrategic or Co-development PartnerCompleted merger of Vodafone UK and Three UK on 31 May 2025, creating UK's largest mobile operator. Vodafone acquired CK Hutchison's 49% stake in VodafoneThree, gaining full ownership. £11bn UK 5G investment programme and £700m cost savings expected.
• Sylva Project (Linux Foundation)minorStrategic or Co-development PartnerFounding member of Sylva Project - open-source initiative creating common telco cloud approach to reduce ecosystem fragmentation. Project grown to 36 contributing organizations and 22 validated network functions across ten countries.
• Tomorrow Street (Vodafone/Technoport JV)coreStrategic or Co-development PartnerVodafone and Technoport joint venture Tomorrow Street Scaleup Partner portfolio - selected Arqit Quantum as a portfolio company, supporting scaleup partners through commercial acceleration.
• Siro (ESB/Vodafone JV)coreStrategic or Co-development PartnerIrish broadband provider jointly owned by ESB and Vodafone - promoting OpenPort product using ESB electricity network to install broadband cables at lower cost (€900/house, €341/apartment) than competing proposals.
• Allora NetworkcoreTechnology or IntegrationPartnered with Allora Labs to integrate decentralized AI network as predictive intelligence layer for Pairpoint's Economy of Things platform - first PoC is EV Recharging Optimization forecasting energy consumption, charger availability, and prices.

Scale indicators18 records

Recent moves9 records

Broad incumbents

• Deutsche Telekom: Largest European telco with €100B+ revenue across Germany, Europe, and US (T-Mobile). Directly comparable as the dominant European incumbent operator and partner in the federated edge-cloud platform with Vodafone.
• Telefónica: Major European telco with operations across Spain, UK (O2), Germany, and Latin America. Direct European peer and partner in federated edge-cloud platform.
• Liberty Global: Global broadband/cable operator acquiring Vodafone's 50% VodafoneZiggo stake. Direct counterparty in current M&A; operates similar European fixed broadband and cable TV businesses.

Direct peers

• Orange: Major European and African telecommunications operator (€40B+ revenue), directly competing with Vodafone in multiple European markets and African countries (e.g., DRC, Egypt). Joint partner in federated edge-cloud and Via Africa subsea cable consortium.
• BT Group: UK incumbent telecom operator (formerly British Telecom) offering mobile, broadband, and TV services. Direct competitor to Vodafone in UK consumer and enterprise markets following VodafoneThree merger.
• Telenor: Nordic-headquartered global telco with operations across Scandinavia, Asia, and Europe. Directly comparable in mobile/IoT scale and partnership via Vodafone Procure & Connect procurement joint venture.
• Telia Company: Nordic-Baltic incumbent telecom with €10B+ revenue, focused on mobile and fiber networks across Sweden, Finland, Norway, Baltic states. Comparable as a European mobile/broadband operator pursuing 5G and enterprise digital services.
• Safaricom: Kenyan mobile operator and operator of M-PESA mobile money platform, in which Vodafone holds a minority stake and has announced full consolidation. Africa's most successful telecom-franchise comparable to Vodafone's African operations.

Regional players

• A1 Telekom Austria: Central/Eastern European telecom operator (Austria, Bulgaria, Croatia, Serbia, etc.) operating as a Vodafone partner market. Comparable as a regional European mobile/broadband operator.
• Swisscom: Swiss incumbent telecom with mobile, broadband, TV, and IT services. Comparable as a mature European integrated telco serving consumer and enterprise customers with converged offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vodafonegroup
• GitHubgithub.com/Vodafone
• YouTubeyoutube.com/vodafone
• Facebookfacebook.com/vodafoneUK
• LinkedInlinkedin.com/company/vodafone
• Instagraminstagram.com/vodafone

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A37 records

Investments26 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodafone