BLK BOX
BLK BOX is a Belfast-based manufacturer of strength training equipment—modular racks, barbells, weights, flooring, and custom facility designs—serving elite sports teams, commercial gym chains, educational institutions, and home users across 13 countries with integrated in-house manufacturing.
- Company typePrivate
- Founded2012
- HeadquartersBelfast, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BLK BOX does
BLK BOX is a Belfast, Northern Ireland-based manufacturer of strength training equipment, founded in 2012 by Greg Bradley as a privately held company headquartered at a 130,000 sq ft facility in Newtownabbey. The company designs, engineers, and produces modular rack systems across three tiers—the 1 Series for home gyms and personal training studios, the 3 Series for growing commercial facilities, and the 5 Series for elite performance environments—alongside barbells, weight plates, dumbbells, kettlebells, pin- and plate-loaded strength machines, cable and Smith machines, sleds, turf, flooring, and storage systems. Manufacturing is fully in-house, combining CAD design with laser cutting, CNC machining, welding, heat treatment, and powder coating, with documented BLK BOX 2.0 operational systems supporting scaled output and custom branded installations.
Revenue is generated through a hybrid go-to-market model: direct-to-consumer e-commerce on a Shopify storefront, inside sales for mid-market commercial operators, and enterprise field sales targeting elite sports teams and large facility rollouts, supplemented by a custom gym design and installation service. Pricing spans $458 entry-level wall-mounted rigs through to $18,577 flagship 5 Series Nexus Back-to-Back installations, with UK list prices of £850–£1,300 for power racks and £1,500–£10,000+ for full modular rigs. Customer segments include elite sports (90% of Premier League clubs, Manchester United, Sydney Swans, Bristol Bears, Leinster Rugby), commercial gym chains (PureGym, Fitness Park), educational institutions (Loughborough University, Cardiff and Vale College, Marlborough College), hospitality and corporate (Soho House), fitness events (ATHX Games, Gymshark Battle Stations, HYROX), and home/PT studios.
The company operates across 13 countries including the UK, USA, France, Spain, Germany, and the UAE, supported by approximately 160 employees. FY2025 revenue reached £27 million ($36.1M), a 35% year-on-year increase from £20 million in FY2024, with nearly 1,000 facility installations completed to date. Management has publicly targeted $100M in revenue within five years, anchored by 2025 entry into the North American market via a dedicated US headquarters and President of Sales.
BLK BOX firmographics
Firmographics- Name
- BLK BOX
- Legal name
- BLK BOX
- Website
- https://blkboxfitness.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BLK BOX is a Belfast-based manufacturer of strength training equipment—modular racks, barbells, weights, flooring, and custom facility designs—serving elite sports teams, commercial gym chains, educational institutions, and home users across 13 countries with integrated in-house manufacturing.
- Ownership category
- akta.pro rank
BLK BOX industry classification
Industry- Product category
- Fitness Equipment Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
- akta.pro secondary industries
- Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ), Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)
Keywords
Where BLK BOX is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
BLK BOX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fitness Equipment Hardware Sales: One-time hardware sales of strength training equipment including power racks, half racks, barbells, weight plates, dumbbells, kettlebells, benches, cable machines, and accessories. Revenue derived from commercial facility installations and direct-to-consumer purchases through e-commerce.
- Custom Gym Design and Installation Services: Turnkey facility design and installation services for elite sports facilities, commercial gyms, educational institutions, and independent training spaces. Includes space planning, equipment specification, custom branding, and professional installation.
- Gym Flooring and Facility Infrastructure: Sale and installation of gym flooring solutions including rubber tiles, rolled flooring, turf/track surfaces, and weightlifting platforms, often bundled with equipment installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level 1 Series equipment for home gyms and PT studios |
| One time/ perpetual license | Pay-as-you-go | Premium 5 Series equipment for elite performance facilities |
| Unit Pricing | Pay-as-you-go | Sale and clearance pricing with discounts up to 70% |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
BLK BOX product offering
Product offeringCore offering
BLK BOX designs, manufactures, and sells strength training equipment including modular power racks, half racks, functional trainers, Olympic barbells, bumper plates, dumbbells, kettlebells, strength machines, flooring, and storage systems. Its 1, 3, and 5 Series product tiers serve home gyms, growing commercial facilities, and elite performance environments respectively. The company also provides turnkey gym design, custom branding, and professional installation services for full facility builds.
Product overview
BLK BOX is a Belfast-based fitness equipment manufacturer offering a comprehensive portfolio of strength training equipment and facility solutions across multiple product series (1, 3, 5) and sub-brands (Blackout, Goliath, Samson, Nexus). The product lineup centers on modular rack systems (squat racks, half racks, full racks, compact racks, functional trainers, and wall/free-standing rigs) complemented by essential equipment including barbells, weight plates, dumbbells, kettlebells, strength machines (pin loaded, plate loaded, cable, Smith machines), conditioning equipment (sleds, turf, slam balls, sandbags, plyo boxes), flooring solutions, and storage systems. The company operates across commercial, educational, and home gym segments, providing both equipment sales and gym design services for facility installations. The 1 Series targets home and garage gyms, the 3 Series serves expanding commercial facilities with modular expandability, and the 5 Series delivers elite performance equipment trusted by Premier League clubs and world-class institutions. BLK BOX also resells third-party brands including Concept2 cardio equipment and partners with other fitness brands for complete facility solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- BLK BOX 1 Series Modular Rack System Entry-level modular power rack line with 60x60x3mm laser-cut steel construction and black powder coat finish, designed for home gyms, garage setups, and personal training studios. Available as wall-mounted rigs, squat stands, folding racks, half racks, compact racks, and full racks.
- BLK BOX 3 Series Modular Rack System Mid-range modular rack line designed for independent gym owners and expanding commercial facilities, featuring modular design allowing for future expansion and growth as training space needs evolve. Compatible with cross-series attachments and storage.
Quantifiable outcome
- 35% year-on-year revenue growth to £27 million in FY2025
- +2 more outcomes
Companies that use BLK BOX
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles5 records
BLK BOX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BLK BOX partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- Solo60 Fleet StreetflagshipBLK BOX designed and built two distinct training zones: The Vault for strength-focused workouts with custom half racks and weightlifting platforms, and The League for conditioning featuring agility turf and dog sled for HYROX-style sessions. Deep red tones and oak accents deliver premium aesthetic. Jayne Lo, BLK BOX business development manager, stated the facility gives coaches complete freedom to move between strength, conditioning, and recovery.
- GymsharkcoreBattle Stations competition-grade hybrid racing arena built at Exhibition White City, London. BLK BOX supplied custom 4 Bay 3 Series Functional Rig, sleds, turf, kettlebells, and Competition Collection equipment for eight hybrid stations and three structured workouts plus VIP Hyrox simulation for elite athletes.
- CaveFitcoreNew performance-led fitness facility in Glasgow city centre following 12-week build featuring five branded rigs with integrated storage, colour-matched equipment, and turf installations. Continued relationship with further investment underway as facility positions as standout training space in Glasgow.
- Loughborough University PowerbaseflagshipFacility redesign transforming Powerbase into fully inclusive high-performance training environment supporting both Olympic athletes and para-sport talent. Incorporates wider access routes, fully accessible storage, adaptable equipment, and visual cues for visually-impaired athletes.
- Cardiff and Vale CollegecoreNew high-performance strength and conditioning facility at Leckwith campus featuring 5 Series Back-to-Back Half Racks, custom branding, and high-performance flooring. Completed ahead of new academic year, increasing training capacity from approximately 20 to 45 athletes per session supporting rugby, football, netball, and basketball programs.
- ATHX (ATHX Games)coreEquipment supply and build partnership for hybrid athletic competition environments across Europe and beyond. BLK BOX supplies arenas, surfaces, rigs, and competition systems for ATHX functional fitness event format. Ollie Marchon, ATHX co-founder, stated partnership aims to provide athletes with high-spec equipment and professional competition experience.
- Sydney SwansflagshipHigh-performance training facility designed for full-team sessions featuring integrated Smith machines, specialized attachments including jammer arms and belt-squat equipment, and custom end-to-end Sydney Swans branding throughout the rig. BLK BOX selected based on previous work delivering facilities for Bristol Bears, Manchester United, and Leinster.
- EPISODcoreParis-based fitness concept partnership delivering customized training environment with bespoke 3 Series Rack with integrated storage, heavy-duty bumpers, dumbbells, kettlebells, and agility turf. Installation designed for high footfall, rapid class transitions, and premium aesthetic maintenance.
- Marlborough CollegecoreHigh-performance gym installation featuring back-to-back series racks, fusion rolled flooring, and astroturf effectively doubling athlete training capacity simultaneously. Students and staff embraced upgraded space balancing functionality with clean, inclusive design serving beginners to elite performers.
- Kulture KlubcoreState-of-the-art functional fitness gym in South Shields opening January 2026, equipped with BLK BOX and Concept2 machines for elite athletes, aspirational competitors, and everyday fitness members. Founded by accomplished UK CrossFit athletes Reggie Fasa and Tayla Howe.
- TBB+ FitnesscoreCrossFit facility development collaboration in Limerick, Ireland, converting semi-abandoned truck garage into functional fitness facility. Second TBB site developed through BLK BOX collaboration with third location already under discussion.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
BLK BOX competitors and assessment
Company assessmentDirect peers
- Rogue Fitness: Largest US-based strength training equipment manufacturer with a comparable product portfolio of power racks, barbells, plates, and rigs. Competes head-to-head with BLK BOX in both commercial and home gym segments globally.
- Eleiko: Swedish premium strength equipment manufacturer serving elite sports teams, Olympic lifting federations, and commercial gyms. Closely comparable to BLK BOX in target customer (Premier League/AFL-equivalent elite sports) and product category.
- Sorinex Exercise Equipment: US-based custom strength equipment manufacturer targeting college and professional sports facilities. Direct competitor in the elite training facility segment with comparable custom branding and modular rack offerings.
- Gym80: German premium strength equipment manufacturer serving elite sports teams and commercial gyms across Europe. Closely comparable in positioning, build quality, and elite-sports customer base to BLK BOX.
Emerging players
- REP Fitness: US-based direct-to-consumer strength equipment brand rapidly scaling in home and commercial gym segments. Competes with BLK BOX in the home-gym DTC channel with similar modular rack systems.
- Fringe Sport: US-based strength equipment brand serving home gyms and CrossFit affiliates with racks, bars, and bumpers. Comparable to BLK BOX in home/garage gym DTC positioning and product mix.
Broad incumbents
- Hammer Strength: Established plate-loaded strength equipment brand owned by Life Fitness, dominant in commercial gyms worldwide. Competes with BLK BOX's strength machines and racks category with broader portfolio and deeper distribution.
- Life Fitness: Global commercial fitness equipment incumbent offering cardio, strength, and facility solutions. Overlaps with BLK BOX in commercial gym segment through strength equipment and full facility provisioning.
- Technogym: Italian-headquartered global premium fitness equipment manufacturer serving commercial, hospitality, and home segments. Overlaps with BLK BOX in commercial and premium home gym categories.
- York Barbell: Long-established US strength equipment manufacturer with heritage Olympic lifting credentials. Comparable in barbells, plates, and racks category with broader legacy distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BLK BOX social profiles
Digital presenceBLK BOX financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLK BOX leadership team
Management profileNumber of profiles
Profiles3 records
BLK BOX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLK BOX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLK BOX
What does BLK BOX do?
BLK BOX designs, manufactures, and sells strength training equipment including modular power racks, half racks, functional trainers, Olympic barbells, bumper plates, dumbbells, kettlebells, strength machines, flooring, and storage systems. Its 1, 3, and 5 Series product tiers serve home gyms, growing commercial facilities, and elite performance environments respectively. The company also provides turnkey gym design, custom branding, and professional installation services for full facility builds.
Is BLK BOX a public or private company?
BLK BOX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BLK BOX founded?
BLK BOX was founded in 2012. It employs 51 to 100 people.
Where is BLK BOX based?
BLK BOX is headquartered in Belfast, United Kingdom, in the Europe region.
How does BLK BOX make money?
Three revenue lines are on record. Fitness Equipment Hardware Sales are the primary driver. The others are custom Gym Design and Installation Services and gym Flooring and Facility Infrastructure.
Who are BLK BOX's main competitors?
Direct peers on record are Rogue Fitness, Eleiko, Sorinex Exercise Equipment and Gym80. Emerging players are REP Fitness and Fringe Sport. Broad incumbents are Hammer Strength, Life Fitness, Technogym and York Barbell.
Does BLK BOX have an API?
No public API is recorded for BLK BOX.
What industry is BLK BOX in?
BLK BOX's product category is Fitness Equipment Manufacturing. Its primary akta.pro industry code is CRAMADAB, Strength Training Equipment Retail (Racks, Benches, Barbells, Plates), with a secondary code of CRAMADAJ, Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors). Its NAICS code is 33992 and its SIC code is 3949.