What Quantum Metric does

Quantum Metric is a private, US-based (Monument/Colorado Springs, Colorado) digital experience analytics SaaS company founded in 2015 by CEO Mario Ciabarra and backed primarily by Insight Partners. It sells a continuous product design platform to large global enterprises across Retail (lululemon, Dish), Financial Services (BMO, Western Union), Travel & Hospitality (Virgin Atlantic, Lufthansa, Wyndham), Technology (Lenovo), and Healthcare (American Medical Association), helping digital, product, analytics, engineering, contact-center and marketing teams understand why customer behavior changes across web and mobile digital properties.

The platform is built around three layers — Data (Autocapture of 300+ metrics without sampling or manual tagging, patented native mobile app analytics, Session Replay, Page Performance, Data Streaming and Activation), Insight (Felix AI / Felix Agentic for natural-language and autonomous agentic investigation, Journeys, Interaction Heatmaps, Opportunity Analysis, plus Adobe and Salesforce connectors), and Action (Voice of Customer, Monitoring & Alerts, Contact Center Optimization). Felix Agentic, launched March 2026 on Google Cloud using Google Gemini models, is positioned as an autonomous digital experience analyst replacing traditional dashboards with plain-language, always-on answers. The proprietary behavioral dataset — roughly 8 billion sessions per month covering ~50% of worldwide internet users, protected by 30+ US patents — is the structural asset beneath Felix.

Quantum Metric monetizes primarily through annual-advance subscription contracts with a usage-based Session Count component, supplemented by overage fees, professional services (training, consulting, project management), and authorized Reseller-sourced revenue. Go-to-market is a direct enterprise field-sales motion anchored by a "Request a Demo" funnel, augmented by Google Cloud co-sell, Adobe and Salesforce partnerships, the IAGi Accelerator, a 30-day self-serve trial, the Quantum LEAP annual conference, and The Quad community. With approximately 501–1,000 employees, wholly owned regional entities in the UK, Germany and Spain, and a public $250M ARR target within two years, the company sits in the late-growth-stage SaaS category with strong retention signals (98% logo retention) and accelerating AI-driven product adoption.

Name

Quantum Metric

Legal name

Quantum Metric, Inc.

Website

https://quantummetric.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Quantum Metric is a private, Colorado-based SaaS company that sells a continuous product design and digital experience analytics platform — anchored by Felix Agentic on Google Gemini — to large global enterprises in retail, financial services, travel, technology and healthcare.

Ownership category

akta.pro rank

Headquarters

HQ city

Monument

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS (Quantum Service): Recurring subscription access to the Quantum Service (the hosted platform) under a SaaS End-User License Agreement, sold against Order Forms that specify Digital Properties, Session Count, user count, and subscription term. Fees are billed in advance on an annual basis and due within 30 days of invoice. Customers pay additional fees for overage Sessions beyond the contracted maximum, prorated for the remainder of the term.
2. Usage-based (Session-based) component: Pricing is tied to the number of Sessions (each unique-session-instance as defined in the EULA) plus Digital Properties and user count. Customers can increase Sessions/Digital Properties mid-term for additional prorated fees, indicating a clear usage/overage lever on top of the base subscription.
3. Professional Services (Training, Consulting, Project Management): The EULA defines "Services" as professional services including training, consulting and project management, provided to Customer as set forth in the applicable Order Form — representing an attached services revenue stream alongside the subscription.
4. Reseller / Channel-sourced revenue: Customers may purchase access to the Quantum Service from authorized Resellers under separate terms; Quantum bills the Reseller, who bills the Customer — establishing a channel/indirect revenue motion.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels12 records

Core offering

Quantum Metric sells a continuous product design and digital experience analytics SaaS platform that captures full-fidelity, first-party behavioral, friction, and technical signals across customer web and mobile properties without sampling or manual tagging. Its Felix Agentic layer (launched March 2026) is an autonomous AI analyst, powered by Google Gemini on Google Cloud, that continuously investigates experiences and surfaces what changed, why, and the business impact. The platform is sold primarily to large global enterprises under annual subscription agreements, with usage-based overage fees tied to Session Count and Digital Properties.

Product overview

Quantum Metric offers a single unified digital experience analytics platform organized into three layers — Data (Autocapture, Session Replay, Mobile App Analytics, Segment Builder, User Analytics, Page Performance, Data Streaming, Data Enrichment, Data Activation), Insights (Felix AI Agentic, Felix AI Summarization, Journeys, Interaction Heatmaps, Visible, Dashboards, Opportunity Analysis, Adobe Experience Platform Connector, Salesforce Lightning Analytics), and Action (Voice of Customer, Monitoring & Alerts, Dashboards). Felix AI Agentic, launched March 2026 and powered by Google Gemini, is the autonomous AI intelligence layer that sits on top of the platform; Felix AI Summarization provides generative-AI session and user summaries. Specialized solutions extend the platform into Contact Center, Employee Experience, AI Detection, and vertical-specific offerings for Retail, Financial Services, Travel & Hospitality, Telco, Gaming, and Healthcare.

Differentiator

Problem solved

Functional benefit

Brands

• Felix AI: AI-driven analytics product platform within Quantum Metric, initially launched April 2024 and extended in 2026 as Felix Agentic.
• Continuous Product Design

Products and services

• Quantum Metric Platform Industry-leading digital experience analytics SaaS platform that captures complete, first-party behavioral, friction and technical signals across customer web and mobile properties without sampling or manual tagging, with patented mobile analytics and 30+ US patents. Sold under annual subscription Order Forms tied to Digital Properties, Session Count and user count.
• Felix Agentic Autonomous AI analyst layer that runs continuously in the background, connecting behavioral, technical, and business signals across every channel to surface what changed, why it changed, and the business impact in real time, replacing traditional dashboard-driven analytics. For enterprise digital, product, analytics, and contact-center teams.
• Contact Center Optimization Solution that optimizes contact center experiences, including a CX observability offering for diagnosing failed interactions across applications, networks and agents. Used by enterprise customer-experience and service teams to reduce average call handle times and improve agent context.
• AI Detection Solution that reveals how AI agents interact with a customer's digital experience, used by enterprise digital and product teams to understand and optimize AI-driven traffic patterns (including the 111% YoY growth in AI-driven referred traffic flagged in Quantum Metric's 2026 AI Experience Benchmark Report).

Quantifiable outcome

• 50%+ reduction in analysis and diagnosis time for digital teams using Felix AI
• +8 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability12 records

Feature10 records

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FullStory: Direct competitor offering digital experience analytics, session replay, and AI-powered behavioral insights for web and mobile. Closely overlapping product surface (friction detection, journey analytics) and similar enterprise SaaS GTM.
• Contentsquare: Global digital experience analytics platform combining session replay, heatmaps, and AI insights (including the Heap product analytics suite). Directly competes for the same enterprise CX/digital budget as Quantum Metric.
• Glassbox: Digital customer experience analytics vendor offering session replay, journey analysis, and voice-of-customer tools targeted at financial services, telco, and retail — overlapping with QM's primary verticals and core feature set.
• Mixpanel: Product analytics platform for digital teams tracking user behavior, funnels, and cohorts. Comparable in serving product, growth, and analytics personas, with overlapping session-level behavioral analysis.
• Amplitude: Product analytics and digital optimization platform with behavioral cohorts, session-level data, and AI assistants. Competes for the same product/analytics budget that Quantum Metric targets with Felix Agentic.
• Pendo: Product experience platform combining in-app analytics, session replay, and in-product guidance. Competes for digital experience and product team budgets at mid-market and enterprise customers.
• Hotjar: Behavior analytics platform offering heatmaps, session recordings, and surveys, primarily to digital marketing and UX teams. Smaller-scale direct peer overlapping on core replay/heatmap functionality.

Broad incumbents

• Adobe Analytics: Larger incumbent offering enterprise digital analytics as part of the Adobe Experience Cloud suite; a major distribution channel via the Adobe Customer Journey Analytics integration QM already supports, and a competitive threat via bundling.
• Google Analytics: Broad incumbent web/digital analytics offering that underpins much of the enterprise market; QM's Google Cloud co-sell and Gemini dependency create both partnership and competitive risk against Google's own analytics roadmap.

Emerging players

• Heap (by Contentsquare): Product analytics platform (now part of Contentsquare) that pioneered autocapture of user events. Comparable to QM's Autocapture and behavioral-data foundation, with a focus on product-led growth and event-based analytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/quantummetric
• Facebookfacebook.com/Quantum-Metric-154292238474794
• LinkedInlinkedin.com/company/quantum-metric

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quantum Metric