What Glassbox does

Glassbox is a digital experience analytics company that captures, visualizes, and analyzes customer interactions across websites and mobile applications for enterprise customers. Its platform centers on a patented tagless data capture technology that automatically ingests 100% of digital events — averaging more than 1,000 events per session — without manual tagging, enabling retroactive analysis that tagged-analytics competitors cannot match. The product suite spans Customer Journey Analytics (Augmented Journey Map), Mobile App Analytics, Session Replay, Performance Analytics (CX-Perform/RUX), Product Analytics, Interaction Maps and Heatmaps, Funnel Analysis, Struggle and Error Analysis, Voice of the Silent (VoS/CX Listen), and the GIA conversational AI assistant; add-on modules cover Accessibility, Rapid Response, Session Vault for compliance, and fraud and call center capabilities for financial institutions. Customers are predominantly large enterprises in regulated verticals — particularly financial services (six of the world's ten largest banks) and insurance, with secondary exposure to retail, hospitality, telecom, and travel — and outcomes are sold as measurable revenue or efficiency impact.

Glassbox operates a subscription SaaS model with three primary packages (Production Operation, Marketing/Business, Product) priced on package tier, session volume, and data retention, supplemented by add-on modules for financial organizations. Go-to-market is predominantly direct enterprise field sales with a consultative, demo-first motion, augmented by self-guided product tours (light PLG) and channel partnerships with Liquid PC and NTT DATA. The platform is delivered as cloud, hybrid, or on-premises services and is sold with deep integrations into Adobe, Google, Microsoft, DevOps (Jira, Slack, New Relic, Dynatrace), and VoC (Qualtrics, Medallia, SurveyMonkey) ecosystems.

The company is headquartered in Tel Aviv with executive leadership spanning Israel, the United States, and the United Kingdom; it maintains 251–500 employees and has raised approximately $70.5M in disclosed funding to date, with a strategic minority investment from Poalim Equity (Bank Hapoalim) in August 2025 and its first major acquisition (Anodot) completed in November 2025. Glassbox was previously listed on the Tel Aviv Stock Exchange under ticker GLBX and is now delisted; it carries an unusually broad compliance footprint for its size, including SOC 2 Type II, ISO 27001/27017/27018/27701/42001, HIPAA, GLBA, PCI, GDPR, and CCPA.

Name

Glassbox

Legal name

Glassbox

Website

https://glassbox.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Glassbox is an AI-powered digital experience analytics platform that uses patented tagless capture to analyze 100% of web and mobile interactions. It primarily serves enterprise customers in financial services, insurance, retail, and hospitality, including six of the world's ten largest banks.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based SaaS Platform: Glassbox operates on a subscription SaaS model with three primary packages (Production Operation, Marketing/Business, Product) priced based on selected package tier, data retention period, and session volume (web or app). The model includes enterprise features like unlimited users, API access, and cloud/hybrid services, with add-on solutions for fraud prevention, accessibility, and call center capabilities targeting financial organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Glassbox sells a digital experience analytics software platform that uses patented tagless data capture to automatically record and analyze 100% of user interactions across websites and mobile apps. The platform combines session replay, customer journey analytics, performance analytics, product analytics, struggle/error detection, voice-of-customer analysis, and AI-driven insights (including a conversational assistant built on Azure OpenAI) into a unified subscription SaaS product sold to enterprise customers in regulated industries such as banking, insurance, retail, and travel.

Product overview

Glassbox offers a unified digital experience analytics platform with a modular architecture combining a core platform with specialized products and optional add-ons. The core platform (Glassbox Digital Experience Analytics) captures 100% of user interactions via patented tagless technology and provides AI-powered insights. Key integrated products include Customer Journey Analytics with Augmented Journey Map™, Mobile App Analytics, Session Replay, Performance Analytics (CX-Perform/RUX), Product Analytics (User Insights), Interaction Maps & Heatmaps, Glassbox Insights Assistant (GIA), Funnel Analysis, Struggle & Error Analysis, and Voice of the Silent (VoS)/CX Listen. Additional products include Digital Record Keeping (Session Vault), AI Inside, and Data Privacy & Security. Three pricing packages (Production Operation, Marketing/Business, Product) provide different capability bundles, while add-on modules for Accessibility, Rapid Response, Fraud Prevention, Call Center, and Session Vault extend functionality. The November 2025 acquisition of Anodot enhanced real-time anomaly detection capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• SessionCam: Session recording and replay product/service linked in the website footer navigation.

Products and services

• Glassbox Digital Experience Analytics Platform The core unified platform that captures and analyzes 100% of user interactions across websites and mobile apps, providing customer journey analytics, session replay, and AI-driven insights for digital experience optimization. It is sold to enterprise digital, product, marketing, and CX teams.
• Customer Journey Analytics (Augmented Journey Map) AI-powered journey mapping tool that eliminates CX blind spots and identifies paths to greater engagement and conversion, featuring built-in revenue impact metrics and over 25 standard filtering dimensions. It is targeted at digital, marketing, and product teams.
• Mobile App Analytics Advanced analytics for native mobile apps supporting Cordova, Ionic, Capacitor and Jetpack Compose frameworks, featuring session replay, crash analytics, and cross-channel behavior analysis. Targeted at mobile product and engineering teams.
• Session Replay Real-time video-like session replays that capture and classify over 1,000 events per average session, revealing user journeys and showing exactly why customers convert or abandon. Targeted at product, UX, and CX teams.
• Performance Analytics (CX-Perform/RUX) Real user monitoring (RUM) combined with experience analytics to detect performance issues, investigate causes, and measure business impact in seconds. Targeted at engineering, DevOps, and production operations teams.
• Product Analytics (User Insights) Cross-session user data analysis that combines product analytics with customer experience data, enabling feature prioritization based on revenue impact. Targeted at product management and UX teams.
• Interaction Maps and Heatmaps Visual analysis tool providing interaction maps with click rate, focus time, errors, struggles and revenue impact for each element on a page or screen, with Chrome extension for real-time on-site analysis. Targeted at marketing, UX, and CRO teams.
• Glassbox Accessibility First real-time accessibility solution that continuously detects accessibility issues across digital journeys and remediates them faster with AI-powered code suggestions, scanning against WCAG, EN, and ARIA standards. Targeted at digital, compliance, and product teams in regulated industries.
• Rapid Response Real-time friction detection and intervention system that triggers the right response when technical errors or behavioral struggles occur, including Page Content Triggers and Struggle-Based Triggers (live chat, tutorials, page redirects). Targeted at digital, marketing, and customer experience teams.
• Glassbox Insights Assistant (GIA) AI-powered conversational assistant built on Microsoft Azure OpenAI Service that surfaces relevant information from sessions in seconds, enabling natural language queries and AI-generated summaries for non-technical users. Targeted at all business users across the organization.
• Funnel Analysis Drag-and-drop funnel analysis tool that reduces investigation time from days to minutes, featuring retroactive analysis and AI-driven insights for conversion optimization. Targeted at product, marketing, and CRO teams.
• Struggle and Error Analysis Automated detection of over 30 user frustration behaviors including rage clicks, slow load times, and Ajax errors, featuring the proprietary Glassbox Struggle Score powered by trillions of user sessions. Targeted at product, UX, and engineering teams.
• Voice of the Silent (VoS) / CX Listen AI-powered customer feedback analysis tool that identifies sessions with similar experiences from users who didn't leave feedback, providing a complete view of how the majority of users experience the product. Targeted at CX, VoC, and research teams.
• Digital Record Keeping (Session Vault) Secure repository for retaining digital customer interaction records with tamper-proof, time-stamped data indexed for easy searching, supporting compliance and complaints handling. Targeted at compliance and legal teams in regulated industries.
• Tagless Data Capture Patented technology that automatically captures 100% of digital interactions without manual tagging, averaging over 1,000 events per session with zero manual effort required. Targeted at all platform users as the underlying data capture layer.
• AI Inside AI framework powering the platform with machine learning for behavioral analysis, generative AI for insights democratization, and autonomous CX capabilities for self-optimizing digital experiences. Targeted at platform users across all functions.
• Fraud Prevention Solution Tailored solution for financial organizations providing full visibility, real-time alerts, and audit trails for fraud prevention across regulated digital channels. Targeted at fraud, risk, and security teams in banks and insurers.
• Call Center Solution Solution for financial organizations to elevate call centers and customer support teams with session context and real-time assistance capabilities. Targeted at contact center, customer support, and CX leaders.
• Anodot Anomaly Detection Real-time anomaly detection capability acquired through the November 2025 purchase of Anodot, using unsupervised machine learning to detect and resolve anomalies across technology stacks and user behavior shifts without manual thresholds or data science expertise. Targeted at enterprise platform users across operations and analytics teams.

Quantifiable outcome

• SoFi prevented $9M in potential revenue loss using Glassbox struggle analysis and real-time intervention
• +5 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability10 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core, strategic and minor.

• AnodotcoreStrategic or Co-development Partner · 4 November 2025Glassbox acquired Anodot, a real-time anomaly detection company powered by machine learning, in November 2025. The acquisition enhances Glassbox's platform with more granular detection of user behavior shifts and dynamic uncovering of unseen patterns across digital experiences at scale. Anodot was founded in 2014 and helps enterprises detect and resolve anomalies in real time using unsupervised machine learning.
• Liquid PCcoreChannel Partner/ Reseller/ Distributor · 17 January 2025Glassbox partnered with Liquid PC to expand global distribution of its digital experience analytics solutions. Liquid PC serves as a channel partner to reach additional enterprise customers and markets where direct sales coverage is limited.
• MicrosoftstrategicTechnology or IntegrationGlassbox's AI assistant (GIA) is built using Microsoft Azure OpenAI Service to support enterprise-grade security measures and prevent customer data from being used to train future models. This partnership provides Glassbox access to advanced AI capabilities while maintaining security and privacy requirements for enterprise customers.
• NTT DATAminorChannel Partner/ Reseller/ DistributorNTT DATA offers Glassbox digital experience analytics as part of its digital transformation services portfolio, serving as a channel partner for enterprise customers.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Contentsquare: Leading digital experience analytics platform offering session replay, journey analysis, and AI-driven insights for enterprise web and mobile; the closest direct competitor to Glassbox across both B2C retail and financial services verticals.
• FullStory: DXA platform with tagless session capture, struggle detection, and product analytics; competes head-to-head with Glassbox for mid-market and enterprise CX, product, and digital teams.
• Quantum Metric: Enterprise digital experience analytics platform with deep penetration in financial services and retail, offering session replay, anomaly detection, and quantified friction scoring directly comparable to Glassbox's Struggle Score.
• LogRocket: Session replay and product analytics platform with strong developer tooling and Galileo AI; competes with Glassbox particularly for engineering, product, and UX teams seeking session-level insight.
• Hotjar: Behavior analytics platform combining heatmaps, session recordings, and surveys; serves a more SMB/mid-market segment than Glassbox but competes in the same product analytics and feedback category.
• Smartlook: Session replay and heatmap tool for websites and mobile apps; offers a lighter-weight, SMB-friendly alternative to Glassbox but serves the same core digital experience analytics use case.

Emerging players

• Mixpanel: Product analytics platform with event-based tracking, funnels, and AI insights; overlaps with Glassbox's product and UX analytics use cases though Mixpanel focuses on quantitative event analytics vs. session replay.
• Amplitude: Digital analytics platform emphasizing product, behavioral cohort, and journey analytics; competes with Glassbox for the same product, marketing, and growth teams seeking funnel and journey insight.
• Pendo: Product experience platform combining in-app analytics, NPS, and product-led guidance; overlaps with Glassbox on product adoption analytics and voice-of-customer signals for enterprise software teams.

Broad incumbents

• Dynatrace: Enterprise observability and APM platform with digital experience monitoring (RUM) and Davis AI; overlaps with Glassbox's CX-Perform/RUM and engineering DevOps use cases as part of a broader monitoring portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GlassboxDigital
• YouTubeyoutube.com/channel/UCQ6Ecum3Y0CzrP1KdfQI2JQ
• Facebookfacebook.com/Glassbox-103555754681679
• LinkedInlinkedin.com/company/glassbox-solutions

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glassbox