PINE64
- Company typePrivate
- Founded2015
- HeadquartersFremont, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What PINE64 does
PINE64, operating through the legal entity Pine Store ltd. (governed by Malaysian law), is a community-driven open-source hardware company founded in 2015 by TL Lim. The company designs and sells single board computers, smartphones, laptops, tablets, smartwatches, earbuds, IoT devices, and makerspace tools — 213+ SKUs priced from approximately $6 (Ox64 16MB) to $329.99 (Alpha One AI appliance). Underlying silicon spans Arm-based Rockchip and Allwinner SoCs (ROCK64, ROCKPro64, Quartz64, PINE A64-LTS, Pinebook Pro) and royalty-free RISC-V parts from StarFive, Sophgo, SpacemiT, and Bouffalo Lab (STAR64, Oz64, PineTab-V, PineVoice). PinePhone and PinePhone Pro run Linux rather than Android/iOS, positioning them as privacy-focused alternatives for the Linux-on-phone community.
The company's business model is direct-to-consumer hardware sales. Pine Store at pine64.com processes PayPal and credit card payments and ships globally from warehouses in Hong Kong and Shenzhen, China, with 15–45 business day standard or 5–10 business day courier shipping; a parallel Poland-based pine64eu.com storefront serves the EU, and a multi-region reseller network covers North America, APAC, and additional EU markets. All units are sold as one-time purchases with no recurring software or service revenue. Pricing is segmented by SKU category: entry-level SBCs and accessories ($6–$26), mid-range SBCs and smartphones ($69.99–$399), laptops and tablets ($159.99–$219.99), and power/maker accessories ($1–$39.99).
Customer segments are horizontal and persona-based rather than enterprise: makers and hardware hobbyists (primary), privacy-conscious consumers seeking de-Googled Linux smartphones (primary), Linux/open-source developers (secondary), and budget-computing users including educational buyers (secondary). GTM motion is community-led and product-led, with marketing executed almost entirely through forums, wiki documentation, Discord, Telegram, Matrix, and Twitter/X. Most reported profit is reinvested into engineering, community sponsorships, and open-source support rather than extracted, and the company carries no disclosed external investors beyond a single 2015 seed-style funding event of $1.67M, no anchor enterprise customers, no app, no public API, and no recorded M&A activity.
PINE64 firmographics
Firmographics- Name
- PINE64
- Legal name
- Pine Store ltd.
- Website
- https://pine64.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PINE64 industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- PCB, Prototyping Boards & Etching Supplies Retail (CRACAKAF)
- akta.pro secondary industry
- Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO)
Keywords
Where PINE64 is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PINE64 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Hardware Sales: Direct sales of single board computers (SBCs), smartphones (PinePhone, PinePhone Pro), laptops (Pinebook Pro), tablets (PineTab, PineTab2, PineTab-V, PineNote), smartwatches (PineTime), earbuds (PineBuds, PineBuds Pro), IoT devices, and accessories through their online store. One-time hardware purchases with no recurring revenue from the hardware itself.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level SBCs and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range SBCs and smartphones |
| Unit Pricing | Pay-as-you-go | Laptops and tablets |
| Unit Pricing | Pay-as-you-go | Power and maker accessories |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
PINE64 product offering
Product offeringCore offering
PINE64 designs, manufactures, and sells open-source hardware including single board computers (SBCs) powered by ARM and RISC-V processors, Linux-based smartphones, tablets, laptops, smartwatches, earbuds, IoT devices, and makerspace tools such as soldering irons and power supplies. Products are sold direct-to-consumer through the Pine Store with global shipping, and many products (PineTime, Pinecil, PineBuds) are community-driven projects with open firmware.
Product overview
PINE64 is a company specializing in open-source hardware products, primarily single board computers (SBCs) and mobile devices. Their portfolio includes multiple SBC families: ARM-based boards (PINE A64-LTS, ROCK64, ROCKPro64, Quartz64) and RISC-V boards (STAR64, STARPro64, Ox64, Oz64); compute modules (SOQuartz, SOPINE, SOEDGE); a laptop line (Pinebook Pro); smartphones (PinePhone, PinePhone Pro); tablets (PineNote, PineTab2, PineTab-V); wearables (PineTime smartwatch, PineBuds Pro earbuds); IoT devices (PineVoice smart speaker, PineDio LoRa gateways and accessories); makerspace tools (Pinecil soldering iron); and power solutions (PinePower chargers). The company also recently entered AI hardware with the Alpha One LLM agent appliance. All products emphasize open-source principles, community-driven development, and support for Linux and BSD operating systems. PINE64 sells directly through their store and ships globally from Hong Kong/China facilities.
Differentiator
Problem solved
Functional benefit
Brands
- PineTime: Community-driven smartwatch capable of running custom-built open operating systems
- PinePhone
- PineTab
- Pinebook Pro
- PineBuds Pro
- Pinecil
- PinePower
Products and services
- STAR64 RISC-V single board computer featuring StarFive JH-7110 SoC with quad-core SiFive U74 CPU, IM BXE GPU, 4GB LPDDR4, dual Gigabit Ethernet, WiFi/BT, PCIe x1 slot, and MIPI interfaces for display and camera, aimed at developers and makers.
- STARPro64 High-performance RISC-V single board computer with advanced processing capabilities, designed as an upgrade to the STAR64 lineup, priced up to $249.99.
- Oz64 SBC RISC-V single board computer featuring Sophgo SG2000 multi-core SoC with dual RV64 C906 RISC-V cores, ARM Cortex A53 core, 8051 CPU, 512MB embedded DRAM, WiFi 6, BLE 5.2, and 10/100Mbps Ethernet in a Model-B form factor.
- Ox64 Entry-level RISC-V single board computer designed for affordable applications and learning purposes, with 16MB and 128MB variants starting at $6-$8.
- Quartz64 ARM-based single board computer family featuring Rockchip RK3566/RK3566T SoC with quad-core Cortex-A55 CPU and Mali-G52 GPU, available in Model-A, Model-B, and Zero variants with commercial supply guarantee until 2028.
- Quartz64 Zero Quartz64 Zero variant featuring Rockchip RK3566T SoC with quad ARM Cortex-A55 CPU, Mali-G52 GPU, 4Kp60 display output, and 1GB LPDDR4, with commercial supply guarantee until 2028.
- ROCK64 Credit card-sized single board computer powered by Rockchip RK3328 Quad-Core ARM Cortex A53 processor supporting up to 4GB 1600MHz LPDDR3 memory.
- ROCKPro64 Most powerful Pine64 single board computer featuring Rockchip RK3399 hexa-core SOC, quad-core Mali-T860MP4 GPU, and up to 4GB dual-channel LPDDR4 memory with 4x PCIe slot for NAS and server applications.
- PINE A64-LTS Long-term supply version of the original PINE A64 single board computer, powered by Allwinner A64 Quad-Core ARM Cortex A53 64-bit SoC, serving as the development platform for many Pine64 devices.
- SOQuartz RK3566-based compute module on CM4 form factor available in 2GB, 4GB, or 8GB LPDDR4 configurations, part of the Quartz64 series, for embedded compute applications.
- SOPINE Compute module powered by Quad-Core ARM Cortex A53 64-bit SoC with 2GB LPDDR3 RAM, PMU, SPI Flash, and integrated microSD slot, designed for embedded and cluster applications.
- SOEDGE AI Module Powerful AI neural module pin-compatible with SOPINE compute module, featuring Rockchip RK1808 dual-core Cortex-A35 processor with 3.0 TOPS NPU, 2GB RAM DDR4-2400, and 16GB eMMC flash storage.
- PinePhone Open source smartphone supporting existing Linux-on-phone projects, starting at $149, designed for privacy-focused users and developers seeking Linux-based mobile devices.
- PinePhone Pro Pro version of the PinePhone with enhanced specifications, available in Explorer Edition at $399, featuring improved processing power and camera capabilities.
- Pinebook Pro Linux laptop featuring Rockchip RK3399 hexa-core processor with 14 inch display, available in ANSI US and ISO UK keyboard variants, priced from $219.99.
- PineTab2 10.1 inch ARM-based Linux tablet with 4GB RAM, 64GB storage, and detachable backlit keyboard, supporting various Linux and BSD operating systems.
- PineTab-V 10.1 inch RISC-V based Linux tablet with 8GB RAM, 128GB storage, and detachable backlit keyboard, offering an open-source alternative to ARM-based tablets.
- PineNote Open source tablet with EMR pen support, designed for reading and note-taking with Linux and BSD operating systems.
- PineTime Free and open source smartwatch capable of running custom-built open operating systems, fully community-driven from the ground up, supporting Riot OS and other open-source firmware.
- PineBuds Pro Open firmware capable ANC wireless earbuds with Active Noise Cancellation, Environment Noise Cancellation, and high-fidelity 6mm speaker driver, fully community-driven.
- Pinecil RISC-V powered open and versatile soldering iron with USB-C PD and DC5525 jack support, running community-developed IronOS software, priced at $25.99.
- PineVoice Smart Speaker Smart speaker module designed for home automation with local wake word detection, dual microphone array, hardware volume/mute buttons, and Wyoming Satellite protocol support.
- PineDio LoRa Gateway Kit LoRa indoor gateway kit available in 868MHz Europe and 915MHz North America/Australia variants, priced at $149.99 each, for IoT connectivity.
- PineDio USB-C Zigbee Dongle USB-C Zigbee dongle for IoT connectivity and smart home integration.
- PineDio Crypto Module Cryptographic add-on module for PineDio LoRa Gateway using Microchip ATECC608A CryptoAuthentication device.
- Alpha One 7b LLM 7b LLM Agentic/Generative AI Agent Appliance priced at $329.99, representing PINE64's entry into AI agent hardware for local AI processing.
- PinePower 65W GaN Charger 65W GaN 2C1A charger with international plugs for powering Pine64 devices.
- PinePower V2 165W Desktop Power Supply 165W desktop power supply with dual 65W PD ports, dual 22.5W QC3.0 ports, 15W wireless charging, individual port status display, available in US/EU/UK/AU plug variants at $39.99.
- CLUSTERBOARD Cluster board hosting up to 7 SOPINE A64 compute modules with built-in 8 Gigabit Ethernet unmanaged switch for cluster server applications.
Companies that use PINE64
Customer profileSegments4 records
Ideal customer profiles4 records
PINE64 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature4 records
PINE64 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PINE64 EU StorecoreDedicated European Union storefront operated by a third party (pine64eu.com) based in Poland. Ships to EU countries, providing localized access to PINE64 products for European customers.
- AmeriDroidcorePrimary US-based reseller of PINE64 products including Pinecil. Ships to USA, globally, and Brazil.
- BotlandminorPolish electronics retailer reselling PINE64 products including ROCK64 single board computer. Ships to EU countries.
- DREMCminorAustralian electronics retailer reselling PINE64 products. Ships to Australia and New Zealand.
- RockchipcoreRockchip is the SoC (System on Chip) provider for many PINE64 products including ROCK64, ROCKPro64, Quartz64 series, SOQuartz, and SOEdge. PINE64 integrates Rockchip processors (RK3328, RK3399, RK3566, RK1808) into their single board computers and compute modules.
- RISC-V FoundationcorePINE64 products utilize the open-source RISC-V instruction set architecture for processors in STAR64 (StarFive JH-7110), Oz64 (Sophgo SG2000), PineTab-V (SpacemiT K1), PineVoice (Bouffalo BL606P), and Quartz64 (embedded RISC-V coprocessor). The RISC-V ISA requires no royalty fees unlike Arm.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PINE64 competitors and assessment
Company assessmentEmerging players
- System76: System76 manufactures Linux-focused laptops (Lemur Pro, Oryx Pro, Thelio desktops) with open firmware. While not an SBC maker, it competes with Pinebook Pro for Linux-laptop-conscious buyers seeking American-assembled, repairable hardware.
- MNT Research: MNT Research makes open-source hardware including the Reform laptop and Pocket Reform. It targets the same open-hardware developer audience as Pine64 but with a smaller catalog and a tighter niche in fully repairable, source-available devices.
Direct peers
- Hardkernel (ODROID): ODROID is a Korean SBC maker producing ARM-based developer boards that compete head-to-head with Pine64's ROCK64 and Quartz64 lines on price/performance for hobbyists and home-server builders.
- Radxa (Rock Pi): Radxa produces Rock Pi SBCs using Rockchip SoCs and competes directly with Pine64's ROCK64, ROCKPro64, and Quartz64 lines on developer community, accessories, and form-factor compatibility (CM4-class modules).
- Purism: Purism makes the Librem 5 privacy-focused Linux phone and Librem laptops running PureOS, the closest direct competitor to PinePhone and Pinebook Pro in the de-Googled, Linux-first hardware niche.
- Banana Pi (SinoVoip): Banana Pi is a Shenzhen-based SBC maker with overlapping ARM and RISC-V developer boards, dual Gigabit Ethernet models, and NAS/cluster use cases that mirror Pine64's ROCKPro64 and CLUSTERBOARD positioning.
- BeagleBoard (BeagleBone): BeagleBoard produces open-source single board computers targeting developers, makers, and embedded engineers. Like Pine64, it sells developer-focused SBCs with Linux support and competes for the same hobbyist and professional design-win dollars.
- Raspberry Pi: Raspberry Pi is the dominant player in the maker/SBC category with single board computers running Arm Broadcom SoCs. It is the primary competitor Pine64 benchmarks against on price, ecosystem, and software support, and the reference point for the broader SBC market.
Broad incumbents
- ASUS (Tinker Board): ASUS is a major PC OEM offering Tinker Board SBCs targeting makers and IoT developers. As a much larger incumbent, ASUS competes with Pine64 on retail distribution and brand trust, though Pine64 undercuts on price and offers open-source firmware depth.
Others
- StarFive Technology: StarFive is a RISC-V SoC vendor (JH-7110) that supplies Pine64's STAR64/STARPro64 boards. It is a key technology partner and an emerging reference point for the RISC-V SBC ecosystem that Pine64's products help validate.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PINE64 social profiles
Digital presencePINE64 financial estimates
Financial estimateRevenue estimate
Valuation estimate
PINE64 leadership team
Management profileNumber of profiles
Profiles3 records
PINE64 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PINE64 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PINE64
What does PINE64 do?
PINE64 designs, manufactures, and sells open-source hardware including single board computers (SBCs) powered by ARM and RISC-V processors, Linux-based smartphones, tablets, laptops, smartwatches, earbuds, IoT devices, and makerspace tools such as soldering irons and power supplies. Products are sold direct-to-consumer through the Pine Store with global shipping, and many products (PineTime, Pinecil, PineBuds) are community-driven projects with open firmware.
Is PINE64 a public or private company?
PINE64 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PINE64 founded?
PINE64 was founded in 2015. It employs 1 to 10 people.
Where is PINE64 based?
PINE64 is headquartered in Fremont, United States, in the North America region.
How does PINE64 make money?
One revenue line is on record: hardware Sales.
Who are PINE64's main competitors?
Emerging players on record are System76 and MNT Research. Direct peers are Hardkernel (ODROID), Radxa (Rock Pi), Purism, Banana Pi (SinoVoip), BeagleBoard (BeagleBone) and Raspberry Pi. ASUS (Tinker Board) is listed as a broad incumbent. StarFive Technology is listed as an others.
Does PINE64 have an API?
No public API is recorded for PINE64.
What industry is PINE64 in?
PINE64's product category is Consumer Electronics. Its primary akta.pro industry code is CRACAKAF, PCB, Prototyping Boards & Etching Supplies Retail, with a secondary code of HDACAMAO, Refurbished & Certified Pre‑Owned Tablets/Ultrabooks. Its NAICS code is 33411 and its SIC code is 5734.