EcoSoul Home
EcoSoul Home is a Bellevue, Washington-based direct-to-consumer brand that designs, manufactures in-house in China and Vietnam, and sells compostable home essentials (plates, bowls, drinkware, bamboo paper, and personal wipes) made from sugarcane bagasse, palm leaves, bamboo, and plant-based PLA to eco-conscious consumers, hospitality businesses, and major US retailers.
- Company typePrivate
- Founded2020
- HeadquartersBellevue, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What EcoSoul Home does
EcoSoul Home is a US-headquartered, sustainability-focused direct-to-consumer consumer goods company founded in 2020. The company produces compostable home essentials, anchored by disposable tableware (plates, bowls, clamshells) made from upcycled sugarcane bagasse and naturally fallen Areca palm leaves, complemented by PLA-based compostable drinkware (hot cups, cold cups, straws), a tree-free paper range (bamboo toilet paper, kitchen towels, flushable wipes), and a plant-based personal care line (shower body wipes, pet wipes, deodorant wipes). Manufacturing is operated in-house across facilities in China and Vietnam, with quality controlled from raw agricultural waste through finished goods, enabling cost efficiency relative to outsourced peers.
EcoSoul runs a multi-channel go-to-market: a primary D2C Shopify storefront at ecosoulhome.com (with subscription pricing that offers 15-25% savings on monthly, bi-monthly, or quarterly consumable deliveries), bulk/wholesale pricing of up to 50% off for event and business customers, and physical retail distribution through Target, Walmart, Amazon, and TJX. Marketing is executed through celebrity/influencer partnerships (notably Bhumi Pednekar as brand ambassador in India), a multi-platform social presence (Facebook, Instagram, TikTok, Pinterest, LinkedIn), an active sustainability content library, an email newsletter, a ShareASale affiliate program, and earned media coverage in outlets including CNBC, Fortune, NBC News, and FOX News.
The company is venture-backed with cumulative funding exceeding $50M, led primarily by Accel across multiple rounds, alongside Singh Capital Partners, Bajaj Financial Securities, Alteria Capital, CK Birla Group, JSW Ventures, and StartupXseed Ventures. Headquartered in Bellevue, Washington, EcoSoul has expanded operationally into India (with a registered private limited entity) and manufactures in China and Vietnam, with planned geographic expansion into Canada, the UAE, and Europe. It claims a customer base of 10M+ and reported environmental impact of 24,000 trees saved through product adoption.
EcoSoul Home firmographics
Firmographics- Name
- EcoSoul Home
- Legal name
- ECOSOUL HOME PRIVATE LIMITED
- Website
- https://ecosoulhome.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EcoSoul Home is a Bellevue, Washington-based direct-to-consumer brand that designs, manufactures in-house in China and Vietnam, and sells compostable home essentials (plates, bowls, drinkware, bamboo paper, and personal wipes) made from sugarcane bagasse, palm leaves, bamboo, and plant-based PLA to eco-conscious consumers, hospitality businesses, and major US retailers.
- Ownership category
- akta.pro rank
EcoSoul Home industry classification
Industry- Product category
- Eco-friendly Home Essentials & Compostable Tableware
- NAICS
- Sanitary Paper Product Manufacturing (322291)
- SIC
- Papers & Allied Products (2600)
- akta.pro primary industry
- Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI)
- akta.pro secondary industries
- Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Compostable & Biodegradable Disposable Supplies (CRAJAGAK)
Keywords
Where EcoSoul Home is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
EcoSoul Home business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct-to-consumer sales of eco-friendly home essentials including compostable tableware, drinkware, personal care products, and tree-free paper products. Sales through e-commerce website and retail partnerships.
- Subscription Service: Recurring subscription model offering 15-25% savings on regular deliveries of bamboo toilet paper, kitchen towels, and other consumable products with monthly, bi-monthly, or quarterly delivery options.
- Bulk/Wholesale Orders: Bulk purchasing options for business customers, with discounts up to 50% on large orders for events, businesses, and retail resellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase at regular price |
| Subscription | Monthly | Subscribe and Save 15% |
| Subscription | Pay-as-you-go | Subscribe and Save 25% |
| Unit Pricing | Pay-as-you-go | Bulk Orders with up to 50% off |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
EcoSoul Home product offering
Product offeringCore offering
EcoSoul Home designs, manufactures, and sells compostable, plant-based home essentials including disposable tableware (plates, bowls, clamshells made from sugarcane bagasse and palm leaves), drinkware (hot cups, cold cups, straws from bagasse and PLA), tree-free paper products (bamboo toilet paper, kitchen towels, flushable wipes), and personal care wipes (shower, pet, deodorant). The company sells primarily through its D2C website and major retailers, with materials upcycled from agricultural waste to create certified compostable, plastic-free products.
Product overview
EcoSoul Home is a sustainability-focused direct-to-consumer brand offering a comprehensive portfolio of eco-friendly home essentials. The core product lineup centers on compostable tableware (plates, bowls, clamshells made from sugarcane bagasse and palm leaves), compostable drinkware (hot cups from bagasse, cold cups and straws from PLA/cornstarch), and a tree-free paper range (bamboo kitchen towels, toilet paper, and flushable wipes). The company also offers personal care products including plant-based shower wipes, pet wipes, and deodorant wipes. All products are certified compostable, plastic-free, toxin-free, and made from plant-based virgin fibers. Products are available through direct-to-consumer online sales with retail presence across major US retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Compostable Plates (Palm Leaf & Bagasse) Disposable plates made from naturally fallen Areca palm leaves or upcycled sugarcane bagasse; certified compostable, plastic-free, tree-free, and chemical-free. Available in round (6", 9", 10") and square (6", 8", 10") shapes for everyday household and event use.
- Compostable Bowls Disposable bowls made from sugarcane bagasse or naturally fallen palm leaves. Certified compostable, microwave-safe, freezer-safe, and toxin-free. Available in 12oz and 16oz bagasse sizes and 5"/6" palm leaf sizes for household and food-service use.
- Compostable Clamshell Containers Takeout food containers made from sugarcane bagasse with a tight-lock mechanism. Available in 6x6 and 8x8 square sizes, including 3-compartment options. Heat-resistant and toxin-free, designed for restaurants and food-service operators.
- Compostable Hot Cups Disposable coffee cups made from upcycled sugarcane bagasse, available in 8oz, 12oz, and 16oz sizes with or without lids and sleeves. Heat-resistant, toxin-free, and certified compostable for cafes, offices, and on-the-go consumers.
- Compostable Cold Cups (Party Cups) Disposable cold drink cups made from plant-based PLA (cornstarch). Available in 12oz and 16oz sizes, plastic-free, tree-free, certified compostable, and break down within 90-180 days. Designed for parties, events, and everyday use.
- Compostable Bendable Straws Drinking straws made from plant-based PLA (cornstarch). 100% plastic-free, tree-free, certified compostable, strong, durable, and non-soggy, breaking down into compost within 90-180 days.
- Bamboo Kitchen Paper Towels Tree-free paper towels made from sustainably sourced FSC-certified bamboo. 2-ply, ultra-absorbent, certified compostable, with 150 sheets per roll and a 90-180 day back-to-nature guarantee.
- Bamboo Toilet Paper (Tree-Free) Tree-free toilet paper made from fast-growing bamboo. 3-ply, 300 sheets per roll, hypoallergenic, fragrance-free, certified compostable, and free from PFAs, BPA, dioxins, and chlorine. Available via subscription with recurring savings.
Quantifiable outcome
- Saved 24,000 trees through sustainable product adoption
- +2 more outcomes
Companies that use EcoSoul Home
Customer profileSegments4 records
Ideal customer profiles3 records
EcoSoul Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EcoSoul Home partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Purpose (1% for the Planet)coreEcoSoul partners with Purpose to donate 1% of each transaction to environmental causes selected by customers, including climate change initiatives, female farmers in India, plastic recycling, and BIPOC women small business support.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
EcoSoul Home competitors and assessment
Company assessmentDirect peers
- BioPak: BioPak is a leading global manufacturer and supplier of compostable foodservice packaging — plates, bowls, cups, clamshells — made from bagasse, PLA, and palm leaf. It directly competes with EcoSoul on the same product/market with overlapping certifications and hospitality channel.
- Vegware: Vegware manufactures compostable foodservice disposables (cups, plates, containers, cutlery) and sells globally to cafes, caterers, and events. Closely comparable to EcoSoul on materials (PLA, bagasse, palm), certifications, and foodservice-focused GTM.
- Eco-Products (Duni Group): Eco-Products is a North American leader in compostable foodservice disposables (plates, bowls, cups, cutlery) made from sugarcane bagasse and other plant fibers; now a Duni Group company. It is one of EcoSoul's closest direct peers on product, channel (foodservice/distributors), and B2B go-to-market.
- Repurpose: Repurpose sells compostable plant-based tableware, drinkware, and cutlery direct to consumers and businesses. Comparable to EcoSoul on product (compostable single-use items) and D2C plus retail positioning.
- Who Gives a Crap: Who Gives a Crap is a DTC brand selling bamboo toilet paper, paper towels, and tissue, with a charity-linked model. Directly comparable to EcoSoul's Tree-Free Range (bamboo toilet paper, kitchen paper towels, flushable wipes) on product, D2C/subscription GTM, and sustainability positioning.
- Tru Earth: Tru Earth is a D2C brand selling eco-friendly household essentials, including compostable laundry strips and related consumables. Comparable to EcoSoul on the plant-based, plastic-free, subscription-friendly household positioning aimed at eco-conscious consumers.
- Package Free Shop: Package Free Shop is a US D2C retailer of zero-waste, plastic-free household essentials (tableware, personal care, paper goods). Comparable to EcoSoul on eco-conscious shopper, plastic-free assortment (compostable, plant-based), and D2C-first distribution.
- Bumboo: Bumboo is a US/based competitor producing bamboo and sugarcane-fiber household paper products (toilet paper, towels). Comparable to EcoSoul's Tree-Free Range on materials, function, and direct-to-consumer paper-goods positioning.
Broad incumbents
- Seventh Generation: Seventh Generation is an established US household-cleaning and paper-products brand (owned by Unilever) selling plant-based, sustainable alternatives via mass retail. Comparable to EcoSoul on end-customer (eco-conscious households) and tree-free paper category, but operates across a much wider portfolio.
- Grove Collaborative: Grove Collaborative is a public D2C retailer of sustainable household essentials (cleaning, paper, personal care). Comparable to EcoSoul on eco-conscious D2C household customer, recurring subscription model, and emphasis on non-toxic, plant-based SKUs — though Grove is a multi-brand marketplace rather than a single-brand manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
EcoSoul Home social profiles
Digital presenceEcoSoul Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoSoul Home leadership team
Management profileNumber of profiles
Profiles1 record
EcoSoul Home funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoSoul Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoSoul Home
What does EcoSoul Home do?
EcoSoul Home designs, manufactures, and sells compostable, plant-based home essentials including disposable tableware (plates, bowls, clamshells made from sugarcane bagasse and palm leaves), drinkware (hot cups, cold cups, straws from bagasse and PLA), tree-free paper products (bamboo toilet paper, kitchen towels, flushable wipes), and personal care wipes (shower, pet, deodorant). The company sells primarily through its D2C website and major retailers, with materials upcycled from agricultural waste to create certified compostable, plastic-free products.
Is EcoSoul Home a public or private company?
EcoSoul Home is a private company. It is classified as venture growth investor backed and is currently operating.
When was EcoSoul Home founded?
EcoSoul Home was founded in 2020. It employs 51 to 100 people.
Where is EcoSoul Home based?
EcoSoul Home is headquartered in Bellevue, United States, in the North America region.
How does EcoSoul Home make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are subscription Service and bulk/Wholesale Orders.
Who are EcoSoul Home's main competitors?
Direct peers on record are BioPak, Vegware, Eco-Products (Duni Group), Repurpose, Who Gives a Crap, Tru Earth, Package Free Shop and Bumboo. Broad incumbents are Seventh Generation and Grove Collaborative.
Does EcoSoul Home have an API?
No public API is recorded for EcoSoul Home.
What industry is EcoSoul Home in?
EcoSoul Home's product category is Eco-friendly Home Essentials & Compostable Tableware. Its primary akta.pro industry code is IMAMAHAI, Foodservice Disposables (cups, plates, bowls, trays, clamshells), with a secondary code of IMALAMAB, Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films). Its NAICS code is 322291 and its SIC code is 2600.