bumboo
bumboo is a UK-based direct-to-consumer brand selling tree-free toilet paper, kitchen towels, and facial tissues made from 100% bamboo via a Shopify storefront with subscription and B2B wholesale channels.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What bumboo does
bumboo is a UK-based, direct-to-consumer brand that manufactures and sells tree-free tissue products made from 100% bamboo fiber, including 3-ply toilet paper, 2-ply kitchen towels, and 3-ply facial tissues. Each core category is offered in three variants (wrapped, unwrapped, and unwhitened), and product authenticity is verified through independent TAPPI T 401 fiber testing that confirms bamboo composition with no hardwood or softwood contamination. The company holds B Corp certification, FSC-certified bamboo sourcing, FIDRA PFAS-free certification on kitchen towels, and a Good Housekeeping Institute Approved 2026 seal, and markets products as free from de-inking agents, formaldehyde, BPA, elemental chlorine, dyes, and scents, with plastic-free, compostable packaging printed in plant-based inks.
The business operates primarily through a Shopify-powered e-commerce storefront at bumboo.eco, with a self-serve subscription service offering a 5% recurring discount and 15% off the first two subscription orders. Pricing is pay-as-you-go with typical AOVs of $40-$49 per pack, free US delivery on $25+ orders, and free UK delivery on £20+ orders. The company serves two customer segments: environmentally conscious individual consumers (the primary segment) and a B2B 'Bumboo for Business' wholesale channel offering custom-branded toilet paper. It ships to 49 of 50 US states, the UK, and Ireland, and reports 95,000+ customers and 209,744 trees planted via the Eden Reforestation Projects partnership.
Revenue mechanics rely on a single disclosed capital event — a December 2022 Crowdcube raise of approximately $815,919 — with the company otherwise appearing bootstrapped. Headcount is reported at 1-10 employees, and no equity funding rounds beyond the Crowdcube event are disclosed. Revenue is not publicly disclosed, and there is no evidence of external institutional investors, M&A activity, or AI/ML capability in the supplied data.
bumboo firmographics
Firmographics- Name
- bumboo
- Legal name
- bumboo
- Website
- https://bumboo.eco
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- bumboo is a UK-based direct-to-consumer brand selling tree-free toilet paper, kitchen towels, and facial tissues made from 100% bamboo via a Shopify storefront with subscription and B2B wholesale channels.
- Ownership category
- akta.pro rank
bumboo industry classification
Industry- Product category
- Sustainable Household Tissue Products
- NAICS
- Sanitary Paper Product Manufacturing (322291)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)
- akta.pro secondary industries
- Toilet Paper (CRAJAFAA), Paper Towels & Tissue Dispensers (Consumer/At-home) (CRAJAFAH), Facial Tissue & Pocket Tissues (CRADALAB)
Keywords
Where bumboo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
bumboo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Subscription Orders: Recurring subscription model for bamboo tissue products (toilet paper, kitchen towels, facial tissues). Subscribers receive 5% discount on all orders and 15% off first 2 orders using code TAKE2SUBS. Subscription includes flexibility to skip, update frequency, or cancel anytime with 3-day pre-notification before each shipment.
- One-Time Purchases: Single purchases of individual products or trial packs without subscription commitment. Orders can be placed through the e-commerce storefront with free delivery thresholds applied.
- Business/Wholesale: Bumboo for Business segment offering bulk orders and custom branded toilet paper options for commercial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wrapped bamboo toilet paper - From $45.00 |
| Unit Pricing | Pay-as-you-go | Bamboo toilet paper - From $40.00 |
| Unit Pricing | Pay-as-you-go | Unwhitened bamboo facial tissues - $35.00 |
| Unit Pricing | Pay-as-you-go | Wrapped bamboo kitchen towels - $49.00 |
| Unit Pricing | Pay-as-you-go | Bamboo kitchen towels - $46.50 |
| Subscription | Monthly | Subscription discount - 5% off all orders |
| Other | Pay-as-you-go | US delivery - Free on orders $25+ |
| Other | Pay-as-you-go | UK delivery - Free on orders £20+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
bumboo product offering
Product offeringCore offering
bumboo manufactures and sells 100% bamboo-based tissue products — toilet paper, kitchen towels, and facial tissues — as sustainable alternatives to tree-based paper goods. The company distributes directly to consumers through a Shopify e-commerce storefront with both one-time purchases and a subscription service, and operates a wholesale arm (Bumboo for Business) serving commercial customers with bulk and custom-branded orders.
Product overview
bumboo is an eco-friendly consumer goods company offering a range of bamboo-based tissue products as a direct-to-consumer online store. The product portfolio consists of three core product lines: bamboo toilet paper (available in wrapped, unwrapped, and unwhitened variants), bamboo kitchen towels (available in wrapped, unwrapped, and unwhitened variants), and unwhitened bamboo facial tissues. All products are 100% bamboo, tree-free, plastic-free, and biodegradable. The company sells through both one-time purchases and a subscription service, offering 15% off the first 2 subscription orders. Products are delivered in compostable boxes made with recycled cardboard using natural inks. The company also offers trial packs for new customers and custom branded toilet paper for business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Wrapped bamboo toilet paper 3-ply toilet paper made from 100% bamboo, individually wrapped in plastic-free paper printed with soy-based inks. Available in 24-roll and 48-roll packs. From $45.00.
- Bamboo toilet paper (unwrapped) 3-ply toilet paper made from 100% bamboo, available unwrapped for minimal packaging. From $40.00.
- Unwhitened bamboo toilet paper 3-ply toilet paper made from 100% bamboo, retaining the natural bamboo colour without whitening or bleaching. Free from harsh chemicals, dyes, and scents.
- Unwhitened bamboo facial tissues 3-ply facial tissues made from unbleached 100% bamboo, designed for sensitive users. Each box contains 70 tissues; sold as a 12-box pack at $35.00.
- Wrapped bamboo kitchen towels 2-ply kitchen towels made from 100% bamboo, individually wrapped in plastic-free paper. 12 rolls of 100 sheets each, PFAS-free certified by FIDRA. $49.00.
- Bamboo kitchen towels (unwrapped)
- Unwhitened bamboo kitchen towels 2-ply kitchen towels made from unbleached 100% bamboo, free from harsh chemicals and dyes. Naturally antibacterial and anti-fungal. 6 or 12 roll packs at $46.50.
- Subscription service Self-serve recurring delivery service for bamboo toilet paper, kitchen towels, and facial tissues. Customers can adjust delivery frequency, skip orders, or cancel anytime. Includes a 5% recurring discount plus 15% off the first two subscription orders using code TAKE2SUBS.
- Trial packs Starter bundles allowing first-time customers to sample bamboo tissue products before committing to subscription. A small delivery charge applies per trial pack.
Quantifiable outcome
- 209,744 trees planted through Eden Reforestation Projects
- +3 more outcomes
Companies that use bumboo
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
bumboo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
bumboo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Eden Reforestation ProjectscorePartnership for tree planting and reforestation efforts. Eden Reforestation Projects employ local villagers economically impacted by deforestation, providing income opportunities while restoring destroyed forests. Bumboo has planted over 209,744 trees through this partnership and continues to plant trees for every box ordered.
- FSC (Forest Stewardship Council)coreForest certification ensuring bamboo is sourced from well-managed forests that preserve biological diversity and support local communities and workers.
- FIDRAcoreIndependent certification organization that verified Bumboo kitchen towels as PFAS-free.
- Press Partners (The Sunday Times, Stylist, Wallpaper Magazine, Metro News, Be-Kind Magazine, Om Yoga Magazine, Notebook)minorMedia coverage and features in major UK publications including The Sunday Times, Stylist Magazine, Wallpaper Magazine, Metro News, Be-Kind Magazine, Om Yoga Magazine, and Notebook.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
bumboo competitors and assessment
Company assessmentOthers
- Greenleaf Closers: Not relevant - removing this placeholder.
- Troubadour Bedding: Not relevant - removing this placeholder.
Direct peers
- Who Gives A Crap: Who Gives A Crap sells bamboo and recycled toilet paper, paper towels, and tissues via DTC e-commerce with a subscription model. Bumboo and Who Gives A Crap are the most direct competitors in the eco-tissue DTC space, with Which? Magazine explicitly comparing the two.
- The Cheeky Panda: The Cheeky Panda is a UK-based DTC brand selling bamboo toilet paper, kitchen roll, and facial tissues via subscription. Like Bumboo, it leverages bamboo and sustainability positioning with a self-serve subscription model targeting eco-conscious consumers.
- Reel Paper: Reel Paper is a US-based DTC brand selling bamboo toilet paper, paper towels, and facial tissues with a subscription model. Direct competitor to Bumboo in the US eco-tissue market with similar product range and subscription offering.
- Cloud Paper: Cloud Paper is a US DTC brand selling bamboo and recycled toilet paper and paper towels via subscription. Directly comparable to Bumboo in product offering, sustainability positioning, and DTC/subscription business model.
- Caboo Tree-Free Wipes & Paper: Caboo sells bamboo-based toilet paper, paper towels, and baby wipes via DTC subscription. Comparable to Bumboo in product mix, bamboo material choice, and eco-conscious DTC subscription model.
Broad incumbents
- Grove Collaborative: Grove Collaborative is a larger US-based eco-friendly household products retailer selling cleaning supplies, paper products, and personal care items via DTC and subscription. Overlaps with Bumboo in the eco-conscious consumer household staples category but operates a much broader portfolio.
- Seventh Generation: Seventh Generation is an established eco-friendly household brand selling paper towels, toilet paper, and cleaning products. It competes with Bumboo in the eco-tissue space but at mainstream retail shelves with much broader scale and category coverage.
Emerging players
- Betterway Baby: Betterway Baby sells bamboo-based baby wipes and household paper products via DTC. Adjacent to Bumboo in bamboo-based household consumables with a narrower focus on the baby/family segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
bumboo social profiles
Digital presencebumboo compliance and trust
Trust signalCompliance4 records
bumboo financial estimates
Financial estimateRevenue estimate
Valuation estimate
bumboo leadership team
Management profileNumber of profiles
bumboo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bumboo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bumboo
What does bumboo do?
bumboo manufactures and sells 100% bamboo-based tissue products — toilet paper, kitchen towels, and facial tissues — as sustainable alternatives to tree-based paper goods. The company distributes directly to consumers through a Shopify e-commerce storefront with both one-time purchases and a subscription service, and operates a wholesale arm (Bumboo for Business) serving commercial customers with bulk and custom-branded orders.
Is bumboo a public or private company?
bumboo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bumboo founded?
bumboo was founded in 2021. It employs 1 to 10 people.
Where is bumboo based?
bumboo is headquartered in London, United Kingdom, in the Europe region.
How does bumboo make money?
Three revenue lines are on record. Subscription Orders are the primary driver. The others are one-Time Purchases and business/Wholesale.
Who are bumboo's main competitors?
Others on record are Greenleaf Closers and Troubadour Bedding. Direct peers are Who Gives A Crap, The Cheeky Panda, Reel Paper, Cloud Paper and Caboo Tree-Free Wipes & Paper. Broad incumbents are Grove Collaborative and Seventh Generation. Betterway Baby is listed as an emerging player.
Does bumboo have an API?
No public API is recorded for bumboo.
What industry is bumboo in?
bumboo's product category is Sustainable Household Tissue Products. Its primary akta.pro industry code is IMAMAGAA, Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins), with a secondary code of CRAJAFAA, Toilet Paper. Its NAICS code is 322291 and its SIC code is 5110.